Title: The Rhetoric of Sorrow: A Subgenre of Organizational Apologia.
Authors: Jerome, Angela M.; Russell, Mattie
Abstract: This paper proposes a new subgenre of organizational apologia, the rhetoric of sorrow. To illustrate the rhetorical situation in which a rhetoric of sorrow functions to produce a successful apologia campaign and to offer examples of the forms such a rhetoric should take, NASCAR driver Tony Stewart's response to the death of Kevin Ward Jr. is used as exemplar.
Subjects: APOLOGIZING; GRIEF; RHETORIC; RHETORICAL theory; STEWART, Tony, 1971-; WARD, Kevin, 1994-2014; STOCK car racing; ACCIDENTS
Publication: Western Journal of Communication, 2018, Vol 82, Issue 5, p537
ISSN: 1057-0314
Publication type: Academic Journal
DOI: 10.1080/10570314.2018.1440000

The Rhetoric of Sorrow: A Subgenre of Organizational Apologia.

Jerome, Angela M.; Russell, Mattie