INTERNET REKLAMCILIĞI VE INTERNET REKLAMI ÖLÇÜMLENMESİ UZERİNE BİR UYGULAMA.
- Published in:
- Ege Academic Review, 2009, v. 9, n. 2, p. 463
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- Article
Works matching Internet advertising
Results: 2922
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İnternet Reklamcılıgı: İnternet Kullanıcılarının İnternet Reklamcılığı Konusundaki Tutum ve Davranışları.
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- International Journal of InformaticsTechnologies, 2008, v. 1, n. 3, p. 15
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- Article
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SYRIAN CONSUMERS: BELIEFS, ATTITUDES, AND BEHAVIORAL RESPONSES TO INTERNET ADVERTISING.
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- Business: Theory & Practice, 2013, v. 14, n. 4, p. 297, doi. 10.3846/btp.2013.31
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- Article
4
A comparison of attitudes towards Internet advertising among lifestyle segments in Taiwan.
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- Journal of Marketing Communications, 2004, v. 10, n. 3, p. 195, doi. 10.1080/1352726042000181657
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- Article
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The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement.
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- Journal of Travel & Tourism Marketing, 2013, v. 30, n. 5, p. 482, doi. 10.1080/10548408.2013.803394
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- Article
6
İnternet Reklamına Yönelik Fiziksel Tepkilerin Ölçülmesi: Banner Reklamlar Üzerine Araştırma.
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- Selcuk University Social Sciences Institute Journal, 2024, n. 54, p. 392, doi. 10.52642/susbed.1475405
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- Article
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ONLINE MARKETING COMMUNICATIONS: EXPLORING ONLINE CONSUMER BEHAVIOR BY EXAMINING GENDER DIFFERENCES AND INTERACTIVITY WITHIN INTERNET ADVERTISING.
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- Journal of Interactive Advertising, 2009, v. 10, n. 1, p. 61, doi. 10.1080/15252019.2009.10722163
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8
Internet Advertising: Perceptions of the Users.
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- International Journal of Marketing & Business Communication, 2019, v. 8, n. 2/3, p. 25
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- Article
9
STUDENTS' ATTITUDES TOWARDS INTERNET ADVERTISING STUDY CASE: UNIVERSITY OF PARDUBICE.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2012, v. 5, n. 1, p. 127
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- Article
10
An Evaluation of the Effectiveness of Internet Advertising Tools.
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- Journal of Internet Commerce, 2004, v. 3, n. 3, p. 41, doi. 10.1300/J179v03n03_03
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- Article
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Bidirectional Role of Accuracy and Recognition in Internet- Based Targeted Advertising.
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- Journal of Electronic Commerce in Organizations, 2015, v. 13, n. 1, p. 50, doi. 10.4018/jeco.2015010104
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- Article
12
INTERNET ADVERTISING - A MARKETING TOOL SUPPORTING E-COMMERCE.
- Published in:
- Trakia Journal of Sciences, 2019, v. 17, n. Supplement 1, p. 883, doi. 10.15547/tjs.2019.s.01.145
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- Article
13
Internet Advertising Redefines the Performance of Companies.
- Published in:
- Media Watch, 2021, v. 12, n. 2, p. 276, doi. 10.15655/mw_2021_v12i2_160152
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- Article
14
ADOLESCENTS' ATTITUDES TOWARD INTERNET ADVERTISING.
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- Portuguese Journal of Marketing / Revista Portuguesa de Marketing, 2011, n. 27, p. 20
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- Article
15
A First Investigation into the Cross-Cultural Perceptions of Internet Advertising: A Comparison of Korean and American Attitudes.
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- Journal of International Consumer Marketing, 2007, v. 20, n. 2, p. 49, doi. 10.1300/J046v20n02-05
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- Article
16
AKCEPTACE INTERNETOVÉ REKLAMY UŽIVATELI V ČESKÉ REPUBLICE.
- Published in:
- E+M Economics & Management / E+M Ekonomie a Management, 2009, v. 2009, n. 1, p. 98
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- Article
17
The Right Format of Internet Advertising (RFIA): A Structural Equation Model.
- Published in:
- Information Resources Management Journal, 2013, v. 26, n. 2, p. 20, doi. 10.4018/irmj.2013040102
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- Article
18
基于印象空间的互联网广告效果评价.
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- Application Research of Computers / Jisuanji Yingyong Yanjiu, 2020, v. 37, n. 5, p. 1326, doi. 10.19734/j.issn.1001-3695.2018.10.082
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- Article
19
ROLE OF CONVENTIONAL ADS IN A DIGITAL AGE: EFFECTS OF INTERNET AND CONVENTIONAL ADVERTISING ON BRAND AWARENESS AND BRAND DESIRE IN CHINA.
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- International Journal of Electronic Commerce Studies, 2015, v. 6, n. 1, p. 87, doi. 10.7903/ijecs.1397
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20
Identifying the effective drivers on internet advertising using structural equation modeling: an empirical investigation.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 2, p. 351, doi. 10.21272/mmi.2018.2-27
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- Article
21
BRANDING OVER MOBILE AND INTERNET ADVERTISING: THE CROSS-MEDIA EFFECT.
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- International Journal of Mobile Marketing, 2007, v. 2, n. 1, p. 34
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- Article
22
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 375, doi. 10.1509/jmr.13.0277
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- Article
23
Small Business Still Missing the Boat on Social Media and Internet Advertising.
- Published in:
- Journal of Marketing Development & Competitiveness, 2021, v. 15, n. 1, p. 81, doi. 10.33423/jmdc.v15i1.4170
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- Article
24
THE MALE GAZE IN INTERNET ADVERTISING: CONTENT ANALYSIS OF AXE INDONESIA'S COLLABORATION WITH ENZY STORIA ON INSTAGRAM.
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- Journal Edunity, 2023, v. 2, n. 12, p. 1449, doi. 10.57096/edunity.v2i12.188
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25
Introduction: The Economics of Internet Advertising.
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 113, doi. 10.1007/s11151-013-9400-1
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- Article
26
Determinants of internet advertising effectiveness: an empirical study.
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- International Journal of Market Research, 2003, v. 45, n. 4, p. 505, doi. 10.1177/147078530304500403
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- Article
27
The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory.
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- Journal of Computer-Mediated Communication, 2014, v. 19, n. 2, p. 274, doi. 10.1111/jcc4.12035
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28
Conversion performance of internet advertising formats with the aim of registering new users on a gamified internet platform.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 140
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- Article
29
ANALIZA ZASTUPLJENOSTI OGLAŠAVANJA PUTEM INTERNETA U ORGANIZACIJAMA U SRBIJI.
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- InfoM, 2012, n. 42, p. 4
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- Article
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INTELLECTUAL PROPERTY LAW AND COMPETITIVE INTERNET ADVERTISING TECHNOLOGIES: WHY "LEGITIMATE" POP-UP ADVERTISING PRACTICES SHOULD BE PROTECTED.
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- St. John's Law Review, 2005, v. 79, n. 1, p. 161
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- Article
31
CULTURAL VALUES IN INTERNET ADVERTISING: A LONGITUDINAL STUDY OF THE BANNER ADS OF THE TOP U.S. WEB SITES.
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- Southwestern Mass Communication Journal, 2007, v. 23, n. 1, p. 57
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32
Internet advertising strategy of multinationals in China.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 1, p. 125, doi. 10.2501/S0265048709090441
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33
Internet advertising effectiveness.
- Published in:
- International Journal of Advertising, 2007, v. 26, n. 4, p. 527, doi. 10.1080/02650487.2007.11073031
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- Article
34
Advertising agencies and advertisers' perceptions of internet advertising.
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- International Journal of Advertising, 2002, v. 21, n. 3, p. 381, doi. 10.1080/02650487.2002.11104938
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- Article
35
Advertising & the Internet.
- Published in:
- International Journal of Advertising, 1999, v. 18, n. 4, p. 555, doi. 10.1080/02650487.1999.11104778
- Publication type:
- Article
36
Ethics and Policy Issues for Internet Advertising: Targeting Multicultural Consumers in the Digital Marketing Era.
- Published in:
- Journal of Management Policy & Practice, 2017, v. 18, n. 4, p. 93, doi. 10.33423/jmpp.v18i4.1481
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- Publication type:
- Article
37
IS TWO BETTER THAN ONE? THE IMPACT OF CROSS-MEDIA PRINT AND INTERNET ADVERTISING IN GERMANY.
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- Communicative Business. Italian Research Review on Business Communication, 2010, p. 7
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- Article
38
Adult recall of tobacco advertising on the Internet.
- Published in:
- Nicotine & Tobacco Research, 2007, v. 9, n. 11, p. 1103, doi. 10.1080/14622200701488442
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- Article
39
REKLAMOS KAMPANIJOS INTERNETE PARENGIMAS.
- Published in:
- Business: Theory & Practice, 2004, v. 5, n. 3, p. 90
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- Publication type:
- Article
40
SOME ASPECTS REGARDING INTERNET ADVERTISING.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2009, v. 2, p. 27
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- Publication type:
- Article
41
Perception towards Internet Advertising: A Study With Reference to Three Different Demographic Groups.
- Published in:
- Global Business & Management Research, 2012, v. 4, n. 1, p. 28
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- Publication type:
- Article
42
Passing the Bechdel Test and the Influence of Internet and Social Media Advertising on Seeing a New Movie Release.
- Published in:
- International Journal of Arts Management, 2020, v. 22, n. 3, p. 67
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- Article
43
Internet Advertising. Google AdWords versus Facebook Ads.
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- Journal of Applied Computer Science & Mathematics, 2014, n. 17, p. 34
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44
INTERNET ADVERTISING AFTER SORRELL V. IMS HEALTH: A DISCUSSION ON DATA PRIVACY & THE FIRST AMENDMENT.
- Published in:
- Cardozo Arts & Entertainment Law Journal, 2012, v. 30, n. 2, p. 283
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- Article
45
EVALUATION OF INTERNET ADVERTISING RESEARCH.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 1, p. 99, doi. 10.2753/JOA0091-3367370108
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- Article
46
WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
- Published in:
- Journal of Advertising, 2004, v. 33, n. 4, p. 89, doi. 10.1080/00913367.2004.10639175
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- Article
47
Deixis de interfaz o cómo mejorar la redacción publicitaria en internet.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 1, p. 399, doi. 10.14198/MEDCOM.21153
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- Publication type:
- Article
48
Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries.
- Published in:
- Journal of Economics & Management Strategy, 2012, v. 21, n. 4, p. 913, doi. 10.1111/j.1530-9134.2012.00355.x
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- Article
49
Increasing the Opportunities of the Internet as a Contemporary Advertising Medium.
- Published in:
- Socialiniai Tyrimai, 2008, v. 2008, n. 4, p. 63
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- Article
50
Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising.
- Published in:
- Frontiers in Psychology, 2019, p. N.PAG, doi. 10.3389/fpsyg.2019.01251
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- Article