Works matching DE "CUSTOMER lifetime value"

Results: 334

Role of customer orientation in an integrative model of brand loyalty in services.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1025, doi. 10.1080/02642060802311252

By:

Ha, Hong-Youl;
John, Joby

Publication type:

Article

Service recovery expectation model - from the perspectives of consumers.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 873, doi. 10.1080/02642060801935721

By:

Lin, Wen-Bao

Publication type:

Article

Customer value creation in professional service relationships: the case of credence goods.

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 789, doi. 10.1080/02642060801990361

By:

Howden, Charles;
Pressey, AndrewD.

Publication type:

Article

Modeling the “Profitable-Product Death Spiral”: Accounting for Strategic Product-Mix Interactions in Marketing Simulation Games.

Published in:

Simulation & Gaming, 2012, v. 43, n. 6, p. 761, doi. 10.1177/1046878111434474

By:

Cannon, James N.;
Cannon, Hugh M.;
Schwaiger, Manfred

Publication type:

Article

Incorporating Customer Lifetime Value Into Marketing Simulation Games.

Published in:

Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311

By:

Cannon, Hugh M.;
Cannon, James N.;
Schwaiger, Manfred

Publication type:

Article

Customer assets and customer equity: Management and measurement issues.

Published in:

Marketing Theory, 2010, v. 10, n. 4, p. 417, doi. 10.1177/1470593110382828

By:

Persson, Andreas;
Ryals, Lynette

Publication type:

Article

Customer Relationship Management (CRM), Customer Satisfaction and Customer Lifetime Value (CLV) in Retail.

Published in:

Review of Professional Management, 2017, v. 15, n. 2, p. 55, doi. 10.20968/rpm/2017/v15/i2/163914

By:

Kaul, Dimple

Publication type:

Article

From the Editors' Desk.

Published in:

Review of Professional Management, 2017, v. 15, n. 2, p. 1

By:

Basu, Arati

Publication type:

Article

Understanding the Impact of Customer Demographics on the Lifetime Value of Small Business Customers.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2025, v. 52, n. 1, p. 80, doi. 10.1177/09708464251325985

By:

Bhattacharyya, Sharmistha;
Sarma, Mrinmoy Kumar

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Silently killing your panelists one email at a time: The true cost of email solicitations.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1216, doi. 10.1007/s11747-023-00992-w

By:

Ferecatu, Alina;
De Bruyn, Arnaud;
Mukherjee, Prithwiraj

Publication type:

Article

Understanding loyalty program effectiveness: managing target and bystander effects.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6

By:

Steinhoff, Lena;
Palmatier, Robert

Publication type:

Article

Receiver responses to rewarded referrals: the motive inferences framework.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 669, doi. 10.1007/s11747-013-0327-8

By:

Verlegh, Peeter;
Ryu, Gangseog;
Tuk, Mirjam;
Feick, Lawrence

Publication type:

Article

Life course perspectives on consumer behavior.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 295, doi. 10.1007/s11747-007-0027-3

By:

Moschis, George P.

Publication type:

Article

Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 184, doi. 10.1007/s11747-007-0039-z

By:

Myung-Soo Jo

Publication type:

Article

Measuring and maximizing customer equity: a critical analysis.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 157, doi. 10.1007/s11747-007-0028-2

By:

Kumar, V.;
George, Morris

Publication type:

Article

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India.

Published in:

FIIB Business Review, 2023, v. 12, n. 4, p. 415, doi. 10.1177/23197145211065086

By:

Sood, Hitesh;
Sharma, Rajendra Prasad

Publication type:

Article

Determining optimal marketing and pricing policies by considering customer lifetime network value in oligopoly markets.

Published in:

Journal of Industrial & Management Optimization, 2022, v. 18, n. 5, p. 3263, doi. 10.3934/jimo.2021112

By:

Vatankhah, Sahar;
Samizadeh, Reza

Publication type:

Article

METODY POMIARU KAPITAŁU KLIENTA I MOŻLIWOŚCI ICH WYKORZYSTANIA W BANKOWOŚCI SPÓŁDZIELCZEJ.

Published in:

Financial Sciences / Nauki o Finansach, 2011, v. 4, n. 9, p. 63

By:

Konieczny, Paweł

Publication type:

Article

THE DESIGNING OF CUSTOMER MANAGEMENT STRATEGIES USING ICT TOOLS IN PURE JATOMI.

Published in:

Business Informatics / Informatyka Ekonomiczna, 2014, v. 4, n. 34, p. 85, doi. 10.15611/ie.2014.4.09

By:

Idzikowski, Wojciech;
Cieśliński, Wojciech B.

Publication type:

Article

Compensation, Ethical Sales Behavior and Customer Lifetime Value.

Published in:

Compensation & Benefits Review, 2014, v. 46, n. 4, p. 204, doi. 10.1177/0886368714560286

By:

Madhani, Pankaj M.

Publication type:

Article

A DUAL PERSPECTIVE OF VALUE IN A BUNDLE OF PRODUCT AND SERVICE.

Published in:

Management & Production Engineering Review (MPER), 2017, v. 8, n. 4, p. 27, doi. 10.1515/mper-2017-0034

By:

Safarpour, Niusha;
Sillanpää, Ilkka

Publication type:

Article

A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence.

Published in:

Information (2078-2489), 2022, v. 13, n. 8, p. 373, doi. 10.3390/info13080373

By:

Yılmaz Benk, Gülşah;
Badur, Bertan;
Mardikyan, Sona

Publication type:

Article

The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value.

Published in:

Accounting Review, 2017, v. 92, n. 3, p. 31, doi. 10.2308/accr-51554

By:

Casas-Arce, Pablo;
Martínez-Jerez, F. Asis;
Narayanan, V. G.

Publication type:

Article

Beş Yıldılı Termal Otel İşletmesi Yöneticilerinin Müsteri Degeri Algılarının Belirlenmesi: Afyonkarahisar' da Bir Uygulama.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2010, v. 17, n. 1, p. 69

By:

Emir, Oktay;
Çelık, Sabri

Publication type:

Article

Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns.

Published in:

Neural Computing & Applications, 2015, v. 26, n. 1, p. 131, doi. 10.1007/s00521-014-1703-0

By:

Moro, Sérgio;
Cortez, Paulo;
Rita, Paulo

Publication type:

Article

Analysing the nexus between artificial neural networks and ARIMA models in predicting customer lifetime value (CLV) for complex development of society and industrial activities.

Published in:

Industria Textila, 2022, v. 73, n. 3, p. 249, doi. 10.35530/IT.073.03.202142

By:

EHSANIFAR, MOHAMMAD;
DEKAMINI, FATEMEH;
SPULBAR, CRISTI;
BIRAU, RAMONA;
BAJELAN, MILAD;
GHADBEYKLOO, DARIUSH;
MENDON, SUHAN;
CALOTĂ, ARMAND MIHAIL

Publication type:

Article

The influence of customer value on word of mouth: a study of the financial services company in Brazil.

Published in:

Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 2, p. 210, doi. 10.7819/rbgn.v20i2.3798

By:

da Costa, Sandro Bonfim;
Claro, Danny Pimentel;
Bortoluzzo, Adriana Bruscato

Publication type:

Article

The contagion of neurologic Immersion predicts retail purchases.

Published in:

Frontiers in Neuroscience, 2025, p. 1, doi. 10.3389/fnins.2025.1533784

By:

Rancati, Gaia;
Ghosh, Kankana;
Barraza, Jorge;
Zak, Paul J.

Publication type:

Article

Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance.

Published in:

Journal of Service Research, 2024, v. 27, n. 4, p. 497, doi. 10.1177/10946705241253993

By:

Andreassen, Tor W.

Publication type:

Article

Driving Retail Cross-Selling.

Published in:

Journal of Service Research, 2023, v. 26, n. 2, p. 212, doi. 10.1177/10946705221087399

By:

Xu, Angela J.;
Loi, Raymond;
Chow, Cheris W. C.;
Lin, Vicky S. Z.

Publication type:

Article

Mix&Match: A Resource-Based Complaint Recovery Framework for Tangible Compensation.

Published in:

Journal of Service Research, 2020, v. 23, n. 3, p. 337, doi. 10.1177/1094670519898521

By:

Stakhovych, Stanislav;
Tamaddoni, Ali

Publication type:

Article

Electronic Service Quality and Value: Do Consumer Knowledge-Related Resources Matter?

Published in:

Journal of Service Research, 2013, v. 16, n. 2, p. 231, doi. 10.1177/1094670512468294

By:

Barrutia, Jose M.;
Gilsanz, Ainhize

Publication type:

Article

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 297, doi. 10.1177/1094670510375602

By:

Kumar, V.;
Aksoy, Lerzan;
Donkers, Bas;
Venkatesan, Rajkumar;
Wiesel, Thorsten;
Tillmanns, Sebastian

Publication type:

Article

How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength.

Published in:

Journal of Service Research, 2009, v. 11, n. 4, p. 371, doi. 10.1177/1094670508331251

By:

Dagger, Tracey S.;
Danaher, Peter J.;
Gibbs, Brian J.

Publication type:

Article

Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability.

Published in:

Journal of Service Research, 2008, v. 11, n. 1, p. 3, doi. 10.1177/1094670508319092

By:

Larivière, Bart

Publication type:

Article

Uncertainty Avoidance as a Moderator of the Relationship between Perceived Service Quality and Customer Satisfaction.

Published in:

Journal of Service Research, 2008, v. 11, n. 1, p. 63, doi. 10.1177/1094670508319093

By:

Reimann, Martin;
Lünemann, Ulrich F.;
Chase, Richard B.

Publication type:

Article

Who Wants a Relationship Anyway? Conditions When Consumers Expect a Relationship With Their Service Provider.

Published in:

Journal of Service Research, 2008, v. 11, n. 1, p. 43, doi. 10.1177/1094670508319095

By:

Danaher, Peter J.;
Conroy, Denise M.;
Mccoll-kennedy, Janet R.

Publication type:

Article

Service Loyalty: An Integrative Model and Examination across Service Contexts.

Published in:

Journal of Service Research, 2008, v. 11, n. 1, p. 22, doi. 10.1177/1094670508319094

By:

Xiaoyun Han;
Kwortnik Jr., Robert J.;
Chunxiao Wang

Publication type:

Article

The Dynamics Underlying Service Firm—Customer Relationships: Insights From a Study of English Premier League Soccer Fans.

Published in:

Journal of Service Research, 2008, v. 10, n. 4, p. 382, doi. 10.1177/1094670508314711

By:

Harris, Lloyd C.;
Ogbonna, Emmanuel

Publication type:

Article

Pooling Restaurant Reservations to Increase Service Efficiency.

Published in:

Journal of Service Research, 2008, v. 10, n. 4, p. 335, doi. 10.1177/1094670508314267

By:

Thompson, Gary M.;
Kwortnik, Jr., Robert J.

Publication type:

Article

From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 156, doi. 10.1177/1094670506293569

By:

Berger, Paul D.;
Eechambadi, Naras;
George, Morris;
Lehmann, Donald R.;
Rizley, Ross;
Venkatesan, Rajkumar

Publication type:

Article

Modeling Customer Lifetime Value.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 139, doi. 10.1177/1094670506293810

By:

Gupta, Sunil;
Hanssens, Dominique;
Hardie, Bruce;
Kahn, Wiliam;
Kumar, V.;
Lin, Nathaniel;
Sriram, Nalini Ravishanker S.

Publication type:

Article

Linking Brand Equity to Customer Equity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563

By:

Leone, Robert P.;
Rao, Vithala R.;
Keller, Kevin Lane;
Luo, Anita Man;
McAlister, Leigh;
Srivastava, Rajendra

Publication type:

Article

Managing Customers for Value: An Overview and Research Agenda.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558

By:

Kumar, V.;
Lemon, Katherine N.;
Parasuraman, A.

Publication type:

Article

Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation.

Published in:

INFORMS Transactions on Education, 2008, v. 9, n. 1, p. 1, doi. 10.1287/ited.1080.0014

By:

Ansari, Shahid;
Nanni, Alfred J.;
Pachamanova, Dessislava A.;
Kopcso, David P.

Publication type:

Article

Getting to Know the Women's Health Care Segment.

Published in:

Marketing Health Services, 2001, v. 21, n. 3, p. 33

By:

Looker, Patricia A.;
Stichler, Jaynelle F.

Publication type:

Article

A Healthy Start.

Published in:

2001

By:

Paddison, Nancy V.

Publication type:

Case Study

20 AÑOS DESPUÉS: RETORNO SOBRE EL MARKETING Y SU VIGENCIA COMO HERRAMIENTA PARA EVALUAR LAS ESTRATEGIAS DEL FUTURO.

Published in:

2024

By:

Castillo-Alarcón, Rony

Publication type:

Literature Review

Managing Customer Churn via Service Mode Control.

Published in:

Mathematics of Operations Research, 2024, v. 49, n. 2, p. 1192, doi. 10.1287/moor.2021.0179

By:

Kanoria, Yash;
Lobel, Ilan;
Lu, Jiaqi

Publication type:

Article