Works matching Decision making in marketing
Results: 1994
Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.
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- Journal of Marketing, 2014, v. 78, n. 4, p. 4, doi. 10.1509/jm.12.0314
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The decision‐making process in viral marketing—A review and suggestions for further research.
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- Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256
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The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.
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- Journal of Business Ethics, 2013, v. 114, n. 1, p. 183, doi. 10.1007/s10551-012-1334-2
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Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x
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Marketing Decision-Making Problems Faced by Small Business Retailers.
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- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 183, doi. 10.1007/BF02729945
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INTEGRATING MARKETING AND FINANCIAL DECISION MAKING: EXPERIENTIAL SPREADSHEET APPLICATIONS.
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- Marketing Education Review, 2000, v. 10, n. 1, p. 35, doi. 10.1080/10528008.2000.11488693
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A Framework for Teaching Ethical Decision Making in Marketing.
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- Marketing Education Review, 1993, v. 3, n. 2, p. 2, doi. 10.1080/10528008.1993.11488404
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MARKETING DECISION-MAKING IN HUNGARIAN SMES.
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- Market / Trziste, 2019, v. 31, n. 1, p. 39, doi. 10.22598/mt/2019.31.1.39
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Procedural Learning, Consumer Decision Making, and Marketing Communication.
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- Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186
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Marketing Decision Making: A Model Building Approach (Book).
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- 1971
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- Book Review
Eclairages sur le marketing de demain : prises de décisions, efficacité et légitimité.
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- Décisions Marketing, 2013, n. 72, p. 17, doi. 10.7193/DM.072.17.42
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Impact du décideur marketing sur l'accountability financière du marketing :propositions pour améliorer la prise de décision managériale.
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- Décisions Marketing, 2013, n. 72, p. 121, doi. 10.7193/dm.072.87.121.137
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Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region: Implications for Strategic Alliances.
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- Journal of Global Marketing, 2008, v. 21, n. 1, p. 63, doi. 10.1300/J042v21n01_06
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Time and Outcome Valuation: Implications for Marketing Decision Making.
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- Journal of Marketing, 1991, v. 55, n. 4, p. 54, doi. 10.1177/002224299105500404
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A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making.
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- Journal of Information & Knowledge Management, 2019, v. 18, n. 1, p. N.PAG, doi. 10.1142/S0219649219500047
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MARKETING DECISION MAKING: CONCEPTS AND STRATEGY.
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- 1977
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- Book Review
MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.
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- 1977
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- Book Review
Some Observations on Marketing Research in Top Management Decision Making.
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- Journal of Marketing, 1969, v. 33, n. 4, p. 10, doi. 10.2307/1248667
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Decision Making in Industrial Marketing.
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- Journal of Marketing, 1960, v. 24, n. 3, p. 21, doi. 10.2307/1248702
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The Evaluation Stage in Marketing Decision Making.
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- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 177, doi. 10.1007/BF02723457
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Using the AHP in Marketing Decision-making.
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- Journal of Marketing Management, 1994, v. 10, n. 1-3, p. 57, doi. 10.1080/0267257X.1994.9964260
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Marketing Planning Decision Making in UK and US Companies: an Empirical Comparative Study.
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- Journal of Marketing Management, 1993, v. 9, n. 2, p. 155, doi. 10.1080/0267257X.1993.9964227
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The Role of Experience in Information Use and Decision Making by Marketing Managers.
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- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 1, doi. 10.2307/3172546
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MARKETING ANALYSIS AND DECISION MAKING: TEXT AND CASES WITH LOTUS 1-2-3.
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- 1988
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- Book Review
Environmental Determinants of Decision-Making Uncertainty in Marketing Channels.
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- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 36, doi. 10.2307/3172923
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MARKETING DECISION MAKING: A MODEL BUILDING APPROACH.
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- 1984
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- Book Review
An Experiment in Delphi Estimation in Marketing Decision Making.
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- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 448, doi. 10.2307/3151295
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Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining.
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- Sustainability (2071-1050), 2019, v. 11, n. 15, p. 4235, doi. 10.3390/su11154235
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The relevance of judgment and decision making research for marketing: Introduction to the special issue.
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- Marketing Theory, 2007, v. 7, n. 1, p. 5, doi. 10.1177/1470593107073841
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- Article
Improving decision making by means of a marketing decision support system.
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- Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645
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Examining Medical Decision Making from a Marketing Perspective.
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- Marketing Letters, 1997, v. 8, n. 3, p. 361, doi. 10.1023/A:1007979923514
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Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student's Perspective.
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- Romanian Journal of Communication & Public Relations, 2019, v. 21, n. 2, p. 7, doi. 10.21018/rjcpr.2019.2.274
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Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making.
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- Journal of Sport Management, 2017, v. 31, n. 4, p. 401, doi. 10.1123/jsm.2016-0232
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Integrating social media within an integrated marketing communication decision-making framework.
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- Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1522, doi. 10.1080/0267257X.2017.1410211
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Enhancing the Role of Marketing Research in Public Policy Decision Making.
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- Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492
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Simulation for Decision Making in Marketing.
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- Journal of Marketing, 1964, v. 28, n. 3, p. 45, doi. 10.2307/1249157
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Operations Research in Making Marketing Decisions.
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- Journal of Marketing, 1960, v. 25, n. 2, p. 18, doi. 10.2307/1248606
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Modeling Rationality in Marketing Decision-Making with Game Theory.
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- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 22, doi. 10.1007/BF02723287
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An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach.
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- International Journal of Production Research, 2013, v. 51, n. 18, p. 5576, doi. 10.1080/00207543.2013.789937
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Information Processing and Decision Making in Marketing Organizations.
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- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 75, doi. 10.2307/3149613
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The Delphi Process in Marketing Decision Making.
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- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 443, doi. 10.2307/3150234
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االلتزام بأخالقيات التسويق االسالمية لعناصر المزيج التسويقي واثرها علي اتخاذ القرارات التسويقية بالشركات االنتاجية من وجهه نظر مدراء الشركات والمسوقين: دراسة تطبيقية علي شركات انتاج الزيوت الغذائية.
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- Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah, 2022, v. 7, n. 2, p. 67
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Merck and Vioxx: An Examination of an Ethical Decision-Making Model.
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- Journal of Business Ethics, 2007, v. 76, n. 4, p. 451, doi. 10.1007/s10551-006-9302-3
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Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.
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- Journal of Marketing Management, 2023, v. 39, n. 17/18, p. 1800, doi. 10.1080/0267257X.2023.2209584
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- Article
BENEFITS OF THE MARKETING INFORMATION SYSTEM IN THE CLOTHING RETAIL BUSINESS.
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- Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2014, v. 11, n. 1, p. 153, doi. 10.1590/S1807-17752014000100009
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Rules of engagement: A discrete choice analysis of sponsorship decision making.
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- Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 634, doi. 10.1080/0267257X.2013.838986
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AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process.
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- TEM Journal, 2022, v. 11, n. 3, p. 1308, doi. 10.18421/TEM113-40
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The Effect of Market Intelligence on Marketing Mix Decision Making: a Case Study of the Ethiopian Brewery Industry.
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- Journal of Intelligence Studies in Business, 2023, v. 13, p. 33
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ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR.
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- Acta Economica, 2019, v. 17, n. 30, p. 59, doi. 10.7251/ACE1730059T
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BAYESIAN STATISTICS AND MARKETING RESEARCH.
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- Journal of the Royal Statistical Society: Series C (Applied Statistics), 1966, v. 15, n. 3, p. 173, doi. 10.2307/2985299
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- Article