Title: Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business.
Authors: Gordon, Peter; Smith, D.K.
Abstract: Shares suggestions on how readers wishing to be exposed to diverse political, social, legal, cultural and economic environment of marketing might proceed. Objectives, constraints and solution overview; Problems first-time organizers are likely to encounter.
Subjects: MARKETING; ADVERTISING
Publication: Marketing Education Review, 1992, Vol 2, Issue 1, p47
ISSN: 1052-8008
Publication type: Academic Journal
DOI: 10.1080/10528008.1992.11488354

Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business.

Gordon, Peter; Smith, D.K.