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Title: Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust.
Authors: Bhatnagar, Shakti Bodh
Publication: Journal of Promotion Management, 2022, Vol 28, Issue 5, p584
ISSN: 1049-6491
Publication type: Academic Journal
DOI: 10.1080/10496491.2021.2009610

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Why Are Some Customers More Loyal Than Others? The Impact of Positive Psychological Capital on Loyalty, Satisfaction, and Trust.