Works matching DE "ADVERTISING effectiveness"

Results: 1742

Advertising Effectiveness Drivers on Social networks: The Case of Revenue Management-Based Tourist Service Companies in Morocco: A Quantitative Study.

Published in:

Journal of Marketing Trends (1961-7798), 2025, v. 10, n. 1, p. 70

By:

Chaimae, HATHOUT;
Sara, HATHOUT;
Rihab, ABBA

Publication type:

Article

Persuasion in Advertising: Analyzing One of the Public Faces of Corporations.

Published in:

Communication Teacher, 2007, v. 21, n. 3, p. 87, doi. 10.1080/17404620701633951

By:

Lemesianou, ChristineA.

Publication type:

Article

The effects of incentive types and appeal regulatory framing in travel advertising.

Published in:

Service Industries Journal, 2012, v. 32, n. 6, p. 883, doi. 10.1080/02642069.2010.545878

By:

Chou, Hsuan-Yi;
Lien, Nai-Hwa

Publication type:

Article

Rethinking consumer culture theory from the postmodern to the communist horizon.

Published in:

Marketing Theory, 2013, v. 13, n. 2, p. 213, doi. 10.1177/1470593113477890

By:

Cova, Bernard;
Maclaran, Pauline;
Bradshaw, Alan

Publication type:

Article

Writing Russell Belk: excess all areas.

Published in:

Marketing Theory, 2008, v. 8, n. 2, p. 143, doi. 10.1177/1470593108089202

By:

Brown, Stephen;
Schau, Hope Jensen

Publication type:

Article

The Influence of Social Media, Search Engines, Mobile Ads and Online Display Ads on Brand Awareness of Voucher X Products.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 11, p. 1331, doi. 10.59188/devotion.v5i11.20683

By:

Siahaya, Aubrey;
Tarigan, Samuel

Publication type:

Article

The New Online Era of Consumer Surveys.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 14

By:

McDonald, Paul;
Mohebbi, Matt;
Slatkin, Brett

Publication type:

Article

THE SECRET TO VIRAL SUCCESS.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 10

By:

McNeal, Marguerite

Publication type:

Article

Website vs. Traditional Survey Ratings DO THEY TELL THE SAME STORY?

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 9

By:

Brandt, D. Randall

Publication type:

Article

GIFTS OF THE NEURO-MAGI.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 10

By:

GREEN, SEAN;
HOLBERT, NEIL

Publication type:

Article

A Fundamental Error.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 31

By:

McCullough, Paul Richard

Publication type:

Article

Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes.

Published in:

Central European Management Journal, 2021, v. 29, n. 2, p. 2, doi. 10.7206/cemj.2658-0845.44

By:

Banerski, Grzegorz;
Biele, Cezary;
Awdziej, Marcin;
Kaczyński, Adam;
Molenda, Sylwester

Publication type:

Article

Bitter or sweet? The interactive impact of message framing and environmental attitude on the effectiveness of green advertising.

Published in:

Asian Journal of Communication, 2023, v. 33, n. 3, p. 246, doi. 10.1080/01292986.2023.2179088

By:

Fu, Linya;
Gao, Jian

Publication type:

Article

Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA.

Published in:

Asian Journal of Communication, 2023, v. 33, n. 3, p. 268, doi. 10.1080/01292986.2023.2176897

By:

Li, Kang;
Raji, Ridwan;
Rasul, Azmat

Publication type:

Article

The moderating role of cultural orientation in explaining temporal orientation of self-referencing.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 4, p. 333, doi. 10.1080/01292986.2016.1148185

By:

Lee, Seungae;
Heo, Jun

Publication type:

Article

Argumentation Theorists Argue that an Ad is an Argument.

Published in:

Argumentation, 2008, v. 22, n. 4, p. 507, doi. 10.1007/s10503-008-9102-2

By:

Ripley, M.

Publication type:

Article

Model Looks, Motives, and Affective Outcomes.

Published in:

Journalism & Mass Communication Quarterly, 2014, v. 91, n. 2, p. 357, doi. 10.1177/1077699014527454

By:

Dickinson-Delaporte, Sonia;
Ford, John B.;
Gill, Donna

Publication type:

Article

Amortization of Advertising Expenditures.

Published in:

Journal of Accounting Research (Wiley-Blackwell), 1977, v. 15, n. 1, p. 12, doi. 10.2307/2490553

By:

FALK, HAIM;
MILLER, JOSEPH C.

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

Competitive advertising strategies for programmatic television.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5

By:

Guitart, Ivan A.;
Hervet, Guillaume;
Gelper, Sarah

Publication type:

Article

This ad's for you: the indirect effect of advertising perceptions on salesperson effort and performance.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 1, p. 1, doi. 10.1007/s11747-011-0293-y

By:

Hughes, Douglas

Publication type:

Article

Norm violations and the role of marketplace comparisons in positioning brands.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 550, doi. 10.1007/s11747-007-0050-4

By:

Jewell, Robert D.;
Barone, Michael J.

Publication type:

Article

Athleticism in NCAA D-III: It Ain't Only Football That Matters.

Published in:

Journal of Sports Economics, 2019, v. 20, n. 7, p. 929, doi. 10.1177/1527002519832070

By:

Segura III, Jerome;
Willner, Jonathan

Publication type:

Article

Masking as a Persuasive Strategy in Advertising for Young.

Published in:

Comunicar, 2013, v. 21, n. 41, p. 157, doi. 10.3916/C41-2013-15

By:

Bermejo, Jesús

Publication type:

Article

Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value.

Published in:

Systems, 2022, v. 10, n. 3, p. N.PAG, doi. 10.3390/systems10030076

By:

Yan, Ke;
Liu, Shuai;
Zuo, Min;
Zheng, Jiamin;
Xu, Yadong

Publication type:

Article

LA APLICABILIDAD DEL 'NEUROMARKETING' EN LA PUBLICIDAD DE LUJO: SITUACIÓN ACTUAL Y POTENCIAL.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 97, doi. 10.33732/ixc/13/02Laapli

By:

Cenizo, Coral

Publication type:

Article

فاعلية المساحة المخصصة للإعلان داخل المدن.

Published in:

Al-Academy, 2024, n. 111, p. 113, doi. 10.35560/jcofarts1181

By:

بان جواد کاظم;
مروان توفيق عبد

Publication type:

Article

РЕКЛАМАТА И БИЗНЕСКОМУНИКАЦИИТЕ.

Published in:

New Knowledge Journal of Science / Novo Znanie, 2024, v. 13, n. 2, p. 90

By:

Казакова, Елица

Publication type:

Article

РЕКЛАМАТА И БИЗНЕСКОМУНИКАЦИИТЕ.

Published in:

New Knowledge Journal of Science / Novo Znanie, 2024, v. 13, n. 2, p. 90

By:

Казакова, Елица

Publication type:

Article

Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 41, doi. 10.1080/21639159.2024.2397586

By:

Rawal, Monika;
Saavedra Torres, Jose L.;
Bagherzadeh, Ramin;
Bhattarai, Ashok;
Zaad, Ash

Publication type:

Article

Chinese Abstracts: Journal of Global Scholars of Marketing Science, Volume 31, Issue 1 (2021).

Published in:: 2021
Publication type:: Abstract

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 1, p. 10, doi. 10.1080/21639159.2020.1808812

By:

Munsch, Alison

Publication type:

Article

Conceptual framing of virtuality and virtual consumption research.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 305, doi. 10.1080/21639159.2018.1513338

By:

Zhang, Mann;
Dholakia, Nikhilesh

Publication type:

Article

Assessing destination image via social network analysis: the case of the “Coastal Uncorked Wine and Food Festival”.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 320, doi. 10.1080/21639159.2018.1511379

By:

Kang, Bomi;
Damonte, L. Taylor;
Kim, Young-Jae;
Cha, Eun-Joo

Publication type:

Article

Building brand awareness: The role of celebrity endorsement in advertisements.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 363, doi. 10.1080/21639159.2018.1509366

By:

Rahman, Rehenuma

Publication type:

Article

Public or private products? The impact of cause-related marketing and product conspicuity on consumer response on social networking sites.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 337, doi. 10.1080/21639159.2018.1509363

By:

Choi, Jungin;
Sung, Yoon Hi;
Cho, Chang-Hoan

Publication type:

Article

AINING INSIGHT INTO CONSUMERS' CHOICE OF PREFERRED WORDS.

Published in:

Advances in Business-Related Scientific Research Journal, 2024, v. 15, n. 1, p. 103

By:

Cok, Lea;
Toroš, Jani Ivan;
Nalesnik, Jan

Publication type:

Article

Missing the mark? An exploration of targeted campaign advertising's effect on Black political engagement.

Published in:

Politics, Groups & Identities, 2020, v. 8, n. 2, p. 423, doi. 10.1080/21565503.2020.1757807

By:

Burge, Camille D.;
Wamble, Julian J.;
Laird, Chryl N.

Publication type:

Article

ZWIĘKSZENIE EFEKTYWNOŚCI MARKETINGU PODSTAWĄ SUKCESÓW PRZEDSIĘBIORSTWA - UJĘCIE NAJLEPSZYCH PRAKTYK - ATLAS SP. Z O.O.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2012, n. 260, p. 94

By:

Golik-Górecka, Grażyna

Publication type:

Article

Using Web-Based Social Media to Recruit Heavy-Drinking Young Adults for Sleep Intervention: Prospective Observational Study.

Published in:

2020

By:

Ash, Garrett I;
Robledo, David S;
Ishii, Momoko;
Pittman, Brian;
DeMartini, Kelly S;
O'Malley, Stephanie S;
Redeker, Nancy S;
Fucito, Lisa M

Publication type:

journal article

Attracting Users to Online Health Communities: Analysis of LungCancer.net's Facebook Advertisement Campaign Data.

Published in:

2019

By:

Horrell, Lindsey N;
Lazard, Allison J;
Bhowmick, Amrita;
Hayes, Sara;
Mees, Susan;
Valle, Carmina G

Publication type:

journal article

Developing and Testing the Anti-Drinking and Driving PSA.

Published in:

Communication Quarterly, 2011, v. 59, n. 4, p. 415, doi. 10.1080/01463373.2011.597285

By:

Weber, Keith;
Dillow, MeganR.;
Rocca, KellyA.

Publication type:

Article

Branding “Real” Social Change in Dove's Campaign for Real Beauty.

Published in:

Feminist Media Studies, 2013, v. 13, n. 1, p. 83, doi. 10.1080/14680777.2011.647963

By:

Murray, DaraPersis

Publication type:

Article

Measurement of Advertising Effectiveness in Social Networks: Current Overview and Development of a Model.

Published in:

Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 1, p. 12, doi. 10.33423/jmdc.v16i1.5024

By:

Torres-Romay, Emma

Publication type:

Article

Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness.

Published in:

Journal of Marketing Development & Competitiveness, 2020, v. 14, n. 5, p. 20, doi. 10.33423/jmdc.v14i5.3982

By:

Tommy Hsu

Publication type:

Article

Exploring the Effect of Shocking Advertising Used by For-Profit and Nonprofit Organizations in the US and China.

Published in:

Journal of Marketing Development & Competitiveness, 2020, v. 14, n. 5, p. 75, doi. 10.33423/jmdc.v14i5.3986

By:

Shuo Yan;
Chapa, Sindy

Publication type:

Article

DOĞRUDAN VE DOLAYLI KARŞILAŞTIRMALI REKLAMLARIN ETKİNLİĞİ.

Published in:: Journal of Suleyman Demirel University Institute of Social Sciences, 2020, n. 36, p. 131
Publication type:: Article

Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms.

Published in:

Information (2078-2489), 2024, v. 15, n. 7, p. 368, doi. 10.3390/info15070368

By:

Gallego, Victor;
Lingan, Jessica;
Freixes, Alfons;
Juan, Angel A.;
Osorio, Celia

Publication type:

Article

Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism.

Published in:

Information (2078-2489), 2021, v. 12, n. 2, p. 72, doi. 10.3390/info12020072

By:

Raza, Syed Hassan;
Zaman, Umer;
Akram, Umair;
Qi, Jiayin;
Širca, Nada Trunk

Publication type:

Article

A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios.

Published in:

Games (20734336), 2021, v. 12, n. 4, p. 85, doi. 10.3390/g12040085

By:

Brady, Malcolm

Publication type:

Article