Works matching Direct-to-consumer prescription drug advertising
Results: 505
Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices.
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- Journal of Business & Economic Studies, 2011, v. 17, n. 2, p. 67
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- Article
The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?
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- Journal of Health Services Research & Policy, 2003, v. 8, n. 4, p. 237, doi. 10.1258/135581903322403317
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- Article
Direct-to-Consumer Prescription Drug Advertising: A Comparative Study of Advertising Effectiveness.
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- Business Journal for Entrepreneurs, 2014, v. 2014, n. 1, p. 93
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- Article
Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising.
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- Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 623, doi. 10.1111/joca.12178
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- Article
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States.
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- Health Marketing Quarterly, 2021, v. 38, n. 1, p. 23, doi. 10.1080/07359683.2021.1947079
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- Article
Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs.
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- Health Marketing Quarterly, 2009, v. 26, n. 4, p. 333, doi. 10.1080/07359680903315902
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A critical look at prescription drug direct-to-consumer advertising.
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- Formulary, 2007, v. 42, n. 2, p. 125
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- Article
Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.
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- Journal of Medical Internet Research, 2023, v. 25, n. 1, p. 1, doi. 10.2196/40616
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- Article
Direct-to-Consumer Advertising of Prescription Drugs.
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- Journal of Health Care Marketing, 1995, v. 15, n. 1, p. 35
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- Article
CONSUMER REACTION TO A DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING CAMPAIGN.
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- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 66
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- Article
Comment: The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?
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- Journal of Health Services Research & Policy, 2004, v. 9, n. 1, p. 39, doi. 10.1258/135581904322716102
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- Article
The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.
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- 2016
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- journal article
Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.
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- Journal of Health Communication, 2015, v. 20, n. 5, p. 546, doi. 10.1080/10810730.2014.999890
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- Article
Who Are the Opinion Leaders? The Physicians, Pharmacists, Patients, and Direct-to-Consumer Prescription Drug Advertising.
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- Journal of Health Communication, 2010, v. 15, n. 6, p. 629, doi. 10.1080/10810730.2010.499594
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- Article
Causes and consequences of trust in direct-to-consumer prescription drug advertising.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 216, doi. 10.1080/02650487.2015.1009346
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- Article
Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression.
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- International Journal of Advertising, 2015, v. 34, n. 2, p. 350, doi. 10.1080/02650487.2014.994802
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- Article
Direct-to-consumer prescription drug advertising: understanding its consequences.
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- International Journal of Advertising, 2005, v. 24, n. 4, p. 441, doi. 10.1080/02650487.2005.11072938
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The Politics of EU Health Policy and the Case of Direct-to-Consumer Advertising for Prescription Drugs.
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- British Journal of Politics & International Relations, 2011, v. 13, n. 4, p. 586, doi. 10.1111/j.1467-856X.2011.00460.x
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- Article
Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility.
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- Health Communication, 2022, v. 37, n. 13, p. 1694, doi. 10.1080/10410236.2021.1914385
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- Article
The Impact of Direct-to-Consumer Prescription Drug Advertising Research-A Diffusion of Policy Analysis.
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- Health Communication, 2010, v. 25, n. 6/7, p. 619, doi. 10.1080/10410236.2010.497466
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- Article
Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness.
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- Health Communication, 2009, v. 24, n. 6, p. 494, doi. 10.1080/10410230903104277
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- Article
Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992-2002.
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- Health Communication, 2007, v. 22, n. 1, p. 49, doi. 10.1080/10410230701310299
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- Article
Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.
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- Journal of Communication, 2015, v. 65, n. 4, p. 596, doi. 10.1111/jcom.12167
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- Article
UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review.
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- International Journal of Advertising, 2004, v. 23, n. 2, p. 229, doi. 10.1080/02650487.2004.11072881
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A survey of perceptions and attitudes about direct-to-consumer advertising of prescription drugs among college students in South Korea.
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- PLoS ONE, 2018, v. 13, n. 7, p. 1, doi. 10.1371/journal.pone.0201108
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Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 59, doi. 10.1080/10641734.2010.10505285
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A Closer Look at the Concept, Historical Overview, and Value of Direct-to-Consumer Advertising of Prescription Drugs.
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- Hospital Topics, 2005, v. 83, n. 4, p. 32, doi. 10.3200/HTPS.83.4.32-36
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- Article
How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?
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- 2006
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- Abstract
PRESUMED INFLUENCE OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING ON PATIENTS.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 151, doi. 10.2753/JOA0091-3367360312
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FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?
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- Health Marketing Quarterly, 2006, v. 24, n. 1/2, p. 77, doi. 10.1080/07359680802125899
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- Article
Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs.
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- Journal of Business Ethics, 2006, v. 63, n. 4, p. 333, doi. 10.1007/s10551-005-4711-2
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Put Your Money Where Your Medicine Is?--An Overview and Update on Manufacturers' Duty to Warn and Direct-to-Consumer Advertising of Prescription Drugs.
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- American Journal of Trial Advocacy, 2018, v. 41, n. 3, p. 563
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Still the Great Debate - "Fair Balance" in Direct-to-Consumer Prescription Drug Advertising.
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- International Journal of Health Policy & Management, 2016, v. 5, n. 4, p. 287, doi. 10.15171/ijhpm.2016.17
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Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.
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- 2019
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- Publication type:
- journal article
Direct-to-Consumer Advertising of Prescription Drugs and the Patient–Prescriber Encounter: A Systematic Review.
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- Health Communication, 2020, v. 35, n. 6, p. 739, doi. 10.1080/10410236.2019.1584781
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- Article
THE EFFECT OF DIRECT TO CONSUMER ADVERTISING (DTCA) OF PRESCRIPTION DRUGS ON MARKET SHARE, SALES, CONSUMER WELFARE AND HEALTH BENEFITS.
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- Academy of Health Care Management Journal, 2013, v. 9, n. 1/2, p. 53
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- Article
UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an exploratory analysis.
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- International Journal of Advertising, 2000, v. 19, n. 3, p. 397, doi. 10.1080/02650487.2000.11104808
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- Article
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.
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- Health Marketing Quarterly, 2022, v. 39, n. 1, p. 4, doi. 10.1080/07359683.2021.1989747
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- Article
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer ( DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy.
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- Journal of Consumer Affairs, 2014, v. 48, n. 1, p. 175, doi. 10.1111/joca.12028
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- Article
FOCUS ON RESEARCH: DIRECT-TO-CONSUMER (DTC) ADVERTISING.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 121, doi. 10.2753/JOA0091-3367360309
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- Article
Asking a doctor versus referring to the Internet: A comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising.
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- Health Marketing Quarterly, 2018, v. 35, n. 3, p. 209, doi. 10.1080/07359683.2018.1514735
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- Article
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model.
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- Health Marketing Quarterly, 2018, v. 35, n. 1, p. 32, doi. 10.1080/07359683.2018.1434861
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- Article
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising.
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- Health Marketing Quarterly, 2017, v. 34, n. 4, p. 284, doi. 10.1080/07359683.2017.1375243
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- Article
Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults.
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- Health Marketing Quarterly, 2014, v. 31, n. 3, p. 231, doi. 10.1080/07359683.2014.936291
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- Article
Media Credibility and Informativeness of Direct- to-Consumer Prescription Drug Advertising.
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- Health Marketing Quarterly, 2004, v. 21, n. 3, p. 27, doi. 10.1300/J026v21n03_03
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- Article
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising.
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- American Journal of Public Health, 2010, v. 100, n. 1, p. 24, doi. 10.2105/AJPH.2008.153767
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- Article
FDA revisits DTC advertising.
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- American Journal of Health-System Pharmacy, 2005, v. 62, n. 24, p. 2580, doi. 10.2146/news050036
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- Article
Direct-to-Consumer Advertising of COX-2 Inhibitors: Effect on Appropriateness of Prescribing.
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- Medical Care Research & Review, 2005, v. 62, n. 5, p. 544, doi. 10.1177/1077558705279314
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- Article
Direct-to-Consumer Advertising of Prescription Drugs: Implications for the Patient-Physician Relationship.
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- JAMA: Journal of the American Medical Association, 2000, v. 284, n. 17, p. 2244, doi. 10.1001/jama.284.17.2244-JMS1101-5-1
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The Rise of Direct-to-Consumer Advertising of Prescription Drugs in the United States.
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- JAMA: Journal of the American Medical Association, 2000, v. 284, n. 17, p. 2240, doi. 10.1001/jama.284.17.2240-JMS1101-1-2
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- Article