Works matching Brand architecture
Results: 161
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).
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- Marketing Review, 2012, v. 12, n. 3, p. 309, doi. 10.1362/146934712X13420906885520
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- Article
Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions.
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- Sustainability (2071-1050), 2020, v. 12, n. 18, p. 7373, doi. 10.3390/su12187373
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- Article
Corporate branding and brand architecture: a conceptual framework.
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- Marketing Theory, 2009, v. 9, n. 1, p. 39, doi. 10.1177/1470593108100060
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- Article
Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing.
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- International Journal of Economics & Business Administration, 2023, v. 11, n. 1, p. 165, doi. 10.35808/ijeba/804
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- Article
Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos.
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- Island Studies Journal, 2018, v. 13, n. 2, p. 71, doi. 10.24043/isj.45
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- Article
A concept in search of a stronger foundation: Three ideal types of place brand architectures.
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- Marketing Review, 2019, v. 19, n. 3/4, p. 279, doi. 10.1362/146934719X15774562877737
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- Article
Marketing strategies for services: is brand architecture a viable way forward?
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- Journal of Strategic Marketing, 2014, v. 22, n. 4, p. 328, doi. 10.1080/0965254X.2013.876079
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- Article
Brand-usage networks: a demand side approach to brand architecture.
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- Journal of Strategic Marketing, 2010, v. 18, n. 6, p. 451, doi. 10.1080/0965254X.2010.525248
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- Article
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 261, doi. 10.1007/s11747-014-0422-5
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- Article
STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY - CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA.
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- Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2023, v. 23, n. 4, p. 523
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- Article
Brand portfolio strategy and brand architecture: A comparative study.
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- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465
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- Article
Brand Architecture in Services: The Example of Retail Financial Services.
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- Journal of Marketing Management, 2003, v. 19, n. 9-10, p. 1043, doi. 10.1362/026725703770558312
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- Article
Brand architecture in higher education.
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- Journal of Brand Strategy, 2018, v. 7, n. 1, p. 84, doi. 10.69554/edgu1772
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- Article
The effect of e-commerce on the integration of IT structure and brand architecture.
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- Information Systems Journal, 2008, v. 18, n. 5, p. 479, doi. 10.1111/j.1365-2575.2007.00288.x
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- Article
All Brands Are Not Created Equal: Understanding the Role of Athletes in Sport-brand Architecture.
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- Journal of Multidisciplinary Research (1947-2900), 2015, v. 7, n. 3, p. 75
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- Article
ARHITECTURA MĂRCILOR - SISTEM DE CLASIFICARE A STRATEGIILOR DE MARCĂ.
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- Review of Management & Economic Engineering, 2009, v. 8, n. 4, p. 165
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- Article
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture.
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- Journal of International Marketing, 2015, v. 23, n. 2, p. 55, doi. 10.1509/jim.13.0164
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- Article
Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities.
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- Journal of Strategic Marketing, 2020, v. 28, n. 4, p. 336, doi. 10.1080/0965254X.2018.1501412
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- Article
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.
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- Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124
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- Article
ARCHITEKTURA MARKI JAKO NARZĘDZIE BUDOWANIA KONKURENCYJNOŚCI DESTYNACJI TURYSTYCZNYCH.
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- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2012, n. 258, p. 228
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- Article
Brand Architecture: A Review.
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- IUP Journal of Brand Management, 2020, v. 17, n. 1, p. 36
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- Article
Luxury Brand Architecture Challenges.
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- IUP Journal of Brand Management, 2017, v. 14, n. 1, p. 7
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- Article
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams.
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- Journal of Sport Management, 2013, v. 27, n. 3, p. 177, doi. 10.1123/jsm.27.3.177
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- Article
Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 97, doi. 10.1509/jimk.9.2.97.19882
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- Article
B2B Brand Architecture.
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- California Management Review, 2012, v. 54, n. 2, p. 58, doi. 10.1525/cmr.2012.54.2.58
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- Article
The Brand Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE.
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- California Management Review, 2000, v. 42, n. 4, p. 8, doi. 10.2307/41166051
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- Article
Central Food Retail: Business Expansion and Brand Architecture Strategy.
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- Asian Case Research Journal, 2018, v. 22, n. 1, p. 199, doi. 10.1142/S0218927518500086
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- Article
Designing Political Brand Identity Through Architecture: A Case of Malatya City Hall.
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- Idealkent: Journal of Urban Studies, 2024, v. 16, n. 45, p. 1514, doi. 10.31198/idealkent.1450997
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- Article
" , ": Examining the influence and appeal of Marlboro's new brand architecture among Filipino adolescents.
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- 2021
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- journal article
ARCHITECTURE AS BRAND IDENTITY IN HOUSE MUSEUMS: A STUDY OF GALICIAN AUTHOR'S HOUSE MUSEUMS.
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- Cuadernos de Turismo, 2022, n. 50, p. 441
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- Article
Medya Sektöründe Marka Mimarisi: Netflix Örneği.
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- Manas Journal of Social Studies, 2021, v. 10, n. 2, p. 1264, doi. 10.33206/mjss.846541
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- Article
"WE NEED A BRAND NEW ARCHITECTURE TO COVER THE WHOLE SCOPE OF MOBILITY".
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- 2018
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- Interview
La construcción de la marca SEAT. Arquitectura e identidad corporativa.
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- Constelaciones (2340-177X), 2019, n. 7, p. 139, doi. 10.31921/constelaciones.n7a9
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- Article
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
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- Marketing Science, 2021, v. 40, n. 1, p. 147, doi. 10.1287/mksc.2020.1245
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- Article
El proceso de diseño ya no es lo que era entonces: La joven arquitectura del estudio BDELTV en Buenos Aires, 1965-1970.
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- Anales de Investigación en Arquitectura, 2021, v. 11, n. 2, p. 1, doi. 10.18861/ania.2021.11.2.3115
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- Article
TÜKETİCİ BAKIŞ AÇISINDAN STRATEJİK MARKA KAVRAMLARI VE MARKA MİMARİSİ STRATEJİLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ALAN ÇALIŞMASI.
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- Erciyes University Journal of the Faculty of Economics & Administrative Sciences / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021, n. 60, p. 775, doi. 10.18070/erciyesiibd.798043
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- Article
Quelle startégie pour la marque France, demain?
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- Revue Française de Gestion, 2011, v. 37, n. 218/219, p. 139, doi. 10.3166/RFG.218-219.139-153
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- Article
THE RELATIONSHIP BETWEEN GLOBAL BRANDS AND IDENTITY OF LOCAL ARCHITECTURE IN ISTANBUL, ISTIKLAL STREET.
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- URBANIZM: Journal of Urban Planning & Sustainable Development, 2018, n. 23, p. 53, doi. 10.58225/urbanizm.2018-23-53-60
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- Article
Arquitectura, museos, turismo: la guerra de las marcas.
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- Revista de Arquitectura (1657-0308), 2018, v. 20, n. 1, p. 102, doi. 10.14718/RevArq.2018.20.1.1573
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- Article
Strategic Brand Concept and Brand Architecture Strategy--A Proposed Model.
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- Advances in Consumer Research, 2004, v. 31, n. 1, p. 656
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- Article
Contingent self-definition and amorphous regions.
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- Marketing Theory, 2018, v. 18, n. 1, p. 31, doi. 10.1177/1470593117708467
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- Article
Arts Organizations and Branding: Creating a New Joint Brand for Three Arts Organizations.
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- Journal of Arts Management, Law & Society, 2015, v. 45, n. 3, p. 193, doi. 10.1080/10632921.2015.1062444
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- Publication type:
- Article
Sport Brands: Brand Relationships and Consumer Behavior.
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- Sport Marketing Quarterly, 2020, v. 29, n. 1, p. 3, doi. 10.32731/SMQ.291.032020.01
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- Article
Das Mehrmarken-Managementsystem.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 62
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- Article
Building a brand portfolio: the case of English Football League (EFL) clubs.
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- European Sport Management Quarterly, 2022, v. 22, n. 3, p. 463, doi. 10.1080/16184742.2020.1802501
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- Article
MARK - A PRIMARY ATTRIBUTES IN THE COMPANY.
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- Agronomy Series of Scientific Research / Lucrări Ştiinţifice Seria Agronomie, 2014, v. 57, n. 1, p. 213
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- Article
Establishing and Demonstrating US Hospital Brands Through Facebook.
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- Observatorio (OBS*), 2016, v. 10, n. 3, p. 020, doi. 10.15847/obsOBS1032016912
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- Article
Network brand management. Issues and opportunities for small-sized hotels.
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- International Journal of Management Cases, 2015, v. 17, n. 4, p. 19
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- Article
Analiza strategii asortymentowych marek handlowych produktów mleczarskich w sieci dyskontów Biedronka i Lidl.
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- Management Issues / Problemy Zarządzania, 2016, v. 14, n. 1(57), p. 138, doi. 10.7172/1644-9584.57.8
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- Article
Athlete-Centric Employer Branding During Rival Leagues' Market Entry.
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- Sport Marketing Quarterly, 2021, v. 30, n. 4, p. 249, doi. 10.32731/SMQ.304.1221.01
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- Article