Works matching DE "COMMUNICATION in marketing"
Results: 1857
Selling or buying American dreams?
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- Comparative American Studies, 2005, v. 3, n. 2, p. 213, doi. 10.1177/1477570005053908
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- Article
THE EFFECT OF COUNTER-EXPERIENTIAL MARKETING COMMUNICATION ON SATISFACTION AND REPURCHASE INTENTION.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2006, v. 19, p. 1
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- Article
WHAT'S ADVERTISING CONTENT WORTH? EVIDENCE FROM A CONSUMER CREDIT MARKETING FIELD EXPERIMENT.
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- Quarterly Journal of Economics, 2010, v. 125, n. 1, p. 263, doi. 10.1162/qjec.2010.125.1.263
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- Article
A SIMPLE THEORY OF ADVERTISING AS A GOOD OR BAD.
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- Quarterly Journal of Economics, 1993, v. 108, n. 4, p. 941, doi. 10.2307/2118455
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ADVERTISING AND THE THEORY OF CONSUMER CHOICE.
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- Quarterly Journal of Economics, 1974, v. 88, n. 3, p. 480, doi. 10.2307/1881946
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- Article
Agency Creatives Like TV Advertising Best.
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- Newspaper Research Journal, 2003, v. 24, n. 3, p. 6, doi. 10.1177/073953290302400301
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- Article
Information Content of Newspaper Advertisements.
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- Newspaper Research Journal, 1987, v. 8, n. 3, p. 1, doi. 10.1177/073953298700800301
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- Article
News media coverage of hurricane events and Caribbean tourism: a critical analysis of the last 40 years.
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- Current Issues in Tourism, 2024, v. 27, n. 24, p. 4625, doi. 10.1080/13683500.2023.2293217
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- Article
Information source and tourist expenditure: evidence from Sarawak, Malaysia.
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- Current Issues in Tourism, 2023, v. 26, n. 22, p. 3616, doi. 10.1080/13683500.2022.2144154
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- Article
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory.
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- Current Issues in Tourism, 2023, v. 26, n. 19, p. 3175, doi. 10.1080/13683500.2022.2109006
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- Article
To go or not to go: multiple identities and the effects of ambivalence.
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- Current Issues in Tourism, 2023, v. 26, n. 12, p. 2044, doi. 10.1080/13683500.2022.2077180
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- Article
Exploring the relative importance of epistemic value, value for money and perceived safety in visitors' evaluation of a destination.
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- Current Issues in Tourism, 2023, v. 26, n. 6, p. 868, doi. 10.1080/13683500.2022.2105197
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- Article
Sosyal Medya Pazarlama Faaliyetleri İle İlgili Yapılan Çalışmaların Bibliyometrik Analizi.
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- Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2024, v. 15, n. 3, p. 830
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A Fundamental Error.
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- Marketing Research, 2010, v. 22, n. 2, p. 31
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FACE Value.
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- Marketing Research, 2007, v. 19, n. 3, p. 8
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Internet ads hit quarterly record.
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- Marketing Research, 2007, v. 19, n. 3, p. 5
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- Article
MAKING CONNECTIONS.
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- Marketing Research, 2006, v. 18, n. 2, p. 16
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Segmentation Value Chain.
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- Marketing Research, 2005, v. 17, n. 4, p. 6
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Market Researchers Must Challenge Themselves.
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- Marketing Research, 2005, v. 17, n. 2, p. 46
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Under the influence.
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- Marketing Research, 2004, v. 16, n. 1, p. 34
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Don't Touch That Dial!
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- Marketing Research, 2004, v. 16, n. 1, p. 22
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FOCUS AND FIT.
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- Marketing Research, 2004, v. 16, n. 1, p. 16
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The new face of interactive advertising.
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- Marketing Research, 2004, v. 16, n. 1, p. 10
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FROM THE EDITOR.
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- Marketing Research, 2004, v. 16, n. 1, p. 2
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There Is No Brand Segmentation.
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- Marketing Research, 2001, v. 13, n. 1, p. 4
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Banner-Advertised Web Surveys.
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- Marketing Research, 1999, v. 11, n. 4, p. 16
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- Article
The Wearout Phenomenon.
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- Marketing Research, 1999, v. 11, n. 3, p. 26
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- Article
OECD Ülkelerinin İhraç ve İthal Edilen Ürün Gruplarına Göre Kümelenmesi.
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- Gazi Journal of Engineering Sciences (GJES) / Gazi Mühendislik Bilimleri Dergisi, 2023, v. 9, n. 4, p. 186, doi. 10.30855/10.30855/gmbd.0705S18
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- Article
INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.
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- Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389
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- Article
A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP.
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- Management Science, 1981, v. 27, n. 9, p. 988, doi. 10.1287/mnsc.27.9.988
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- Article
ON THE ESTIMATION OF BID DISTRIBUTIONS IN REAL ESTATE MARKETS.
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- Management Science, 1981, v. 27, n. 5, p. 587, doi. 10.1287/mnsc.27.5.587
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- Article
MARKETING SCIENCE.
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- 1969
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- Publication type:
- Editorial
The New Strategy in Marketing Communication "Debranding": Qualitative Analysis for Packaging Design of Food Products.
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- Mevzu, 2023, n. 9, p. 431, doi. 10.56720/mevzu.1230289
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- Article
Rozwój odpowiedzialnych wzorców konsumpcji jako stymulanta innowacji w marketingu dóbr i usług.
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- Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 188, p. 9, doi. 10.33119/sip.2023.188.1
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- Article
Modeling Education and Advertising with Opinion Dynamics.
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- Journal of Artificial Societies & Social Simulation, 2015, v. 18, n. 2, p. 1, doi. 10.18564/jasss.2680
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- Article
OUR TRANSITIONS AND AWARDS.
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- Defense Acquisition, 2021, v. 50, n. 5, p. 37
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- Article
Defense Acquisition Magazine--A MarCom Platinum Winner!
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- Defense Acquisition, 2020, v. 49, n. 2, p. 36
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- Article
Platinum for Defense Acquisition Magazine.
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- Defense Acquisition, 2019, v. 48, n. 4, p. 11
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- Article
HERMES WINNERS.
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- Defense Acquisition, 2019, v. 48, n. 2, p. 36
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- Article
DESAFIOS NA PROSPECÇÃO DE CLIENTELA ATRAVÉS DO MARKETING JURÍDICO NO BRASIL.
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- Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 2, p. 1, doi. 10.54751/revistafoco.v17n2-076
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- Article
AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS PRESTADOS EM UMA CONCESSIONÁRIA POR MEIO DA ESCALA SERVQUAL.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 9, p. 1, doi. 10.54751/revistafoco.v16n9-077
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- Article
MARKETING DE ENTRETENIMENTO: A INFLUÊNCIA MIDIÁTICA DA PUBLICIDADE INSERIDA NAS GRAVAÇÕES DE REALITY SHOWS.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 6, p. 1, doi. 10.54751/revistafoco.v16n6-007
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- Article
Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.
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- Small Business International Review, 2022, v. 6, n. 1, p. 1, doi. 10.26784/sbir.v6i1.422
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- Article
COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.
- Published in:
- Revista FACE, 2023, v. 23, n. 2, p. 171, doi. 10.24054/face.v23i2.2471
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- Article
LA COMUNICACIÓN INBOUND EN LA IES (PÚBLICA) Y SU EFECTO EN LA TOMA DE DECISIONES DEL ESTUDIANTE.
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- Revista FACE, 2022, v. 22, n. 3, p. 105
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- Article
WORD RIDERS ride into the sunset.
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- Sower (English Ed.), 2023, n. 240, p. 12
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- Article
The Role of Disconfirmed Expectancies in the Processing of Advertising Messages.
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- Journal of Social Psychology, 1984, v. 124, n. 2, p. 227, doi. 10.1080/00224545.1984.9922851
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- Article
Symbiosis of CSR and PR: The impact of CSR on employee loyalty enhanced by internal marketing communication tools.
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- Forum on Economics & Business / Közgazdász Fórum, 2022, v. 25, n. 2, p. 45
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- Article
Persuasiveness of Nationalistic Advertisements.
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- Journal of Applied Social Psychology, 1990, v. 20, n. 9, p. 724, doi. 10.1111/j.1559-1816.1990.tb00434.x
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- Article
Buzzwords: Truth? Or Consequences?
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- AMWA Journal: American Medical Writers Association Journal, 2008, v. 23, n. 2, p. 84
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- Article