The Role of Electronic Word-of-Mouth on Customer Confusion in Increasing Purchase Intention.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 21
- By:
- Publication type:
- Article
Works matching DE "WORD-of-mouth communication"
Results: 806
1
2
Factors Influencing Electronic Word of Mouth (eWOM) Engagement on Social Networking Sites in Malaysia.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 85
- By:
- Publication type:
- Article
3
The role of commitment on the customer benefits-loyalty relationship in mobile service industry.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 14, p. 2293, doi. 10.1080/02642060802629877
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- Publication type:
- Article
4
Word-of-Mouth Effects in Professional Services Buyer Behaviour.
- Published in:
- Service Industries Journal, 1994, v. 14, n. 3, p. 301, doi. 10.1080/02642069400000035
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- Publication type:
- Article
5
The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews.
- Published in:
- Journal of Computer-Mediated Communication, 2015, v. 20, n. 6, p. 649, doi. 10.1111/jcc4.12139
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- Publication type:
- Article
6
'Highly Recommended!' The Content Characteristics and Perceived Usefulness of Online Consumer Reviews.
- Published in:
- Journal of Computer-Mediated Communication, 2011, v. 17, n. 1, p. 19, doi. 10.1111/j.1083-6101.2011.01551.x
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- Publication type:
- Article
7
Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention.
- Published in:
- Journal of Computer-Mediated Communication, 2009, v. 14, n. 2, p. 352, doi. 10.1111/j.1083-6101.2009.01444.x
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- Publication type:
- Article
8
Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning.
- Published in:
- Journal of Computer-Mediated Communication, 2009, v. 14, n. 2, p. 368, doi. 10.1111/j.1083-6101.2009.01445.x
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- Publication type:
- Article
9
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences.
- Published in:
- Journal of Computer-Mediated Communication, 2006, v. 11, n. 4, p. 1104, doi. 10.1111/j.1083-6101.2006.00310.x
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- Publication type:
- Article
10
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures.
- Published in:
- Journal of Computer-Mediated Communication, 2006, v. 11, n. 4, p. 1085, doi. 10.1111/j.1083-6101.2006.00309.x
- By:
- Publication type:
- Article
11
Çevrimiçi Müşteri Deneyiminin Çevrimiçi Müşteri Sadakati Üzerine Etkisi.
- Published in:
- Current Perspectives in Social Sciences, 2025, v. 29, n. 1, p. 120, doi. 10.53487/atasobed.1466292
- By:
- Publication type:
- Article
12
ANALYSIS OF THE INFLUENCE OF PRODUCT PRICE AND SERVICE QUALITY ON CONSUMER LOYALTY AT COFFEE HARBOR SHOP KEMAYORAN USING ELECTRONIC WORD OF MOUTH AS A MODERATING VARIABLE.
- Published in:
- Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 7, p. 1315, doi. 10.36418/jrssem.v2i07.362
- By:
- Publication type:
- Article
13
STRATEGY FOR WINNING WOMEN'S LEGISLATURE IN THE 2019 MALANG GENERAL ELECTION.
- Published in:
- Journal Research of Social Science, Economics & Management, 2022, p. 1264, doi. 10.36418/jrssem.v1i9.142
- By:
- Publication type:
- Article
14
THE EFFECT OF DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH AND SERVICE QUALITY ON VISITING DECISIONS AND THEIR IMPACT ON REVISIT INTEREST.
- Published in:
- Journal Research of Social Science, Economics & Management, 2022, p. 1244, doi. 10.36418/jrssem.v1i9.141
- By:
- Publication type:
- Article
15
Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia.
- Published in:
- Journal of Enterprise & Development (JED), 2024, v. 6, n. 3, p. 679
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- Publication type:
- Article
16
Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare?
- Published in:
- Journal of Enterprise & Development (JED), 2023, v. 5, n. 2, p. 257, doi. 10.20414/jed.v5i2.6968
- By:
- Publication type:
- Article
17
Untitled.
- Published in:
- Marketing Research, 2012, v. 24, n. 2, p. 3
- Publication type:
- Article
18
Do the math.
- Published in:
- Marketing Research, 2006, v. 18, n. 1, p. 5
- Publication type:
- Article
19
Analysis of Citations and Co-Citations of the Term 'Word of Mouth' Based on Publications in the Field of Social Sciences.
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 48, n. 2, p. 111, doi. 10.2478/minib-2023-0012
- By:
- Publication type:
- Article
20
Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users.
- Published in:
- Asian Journal of Communication, 2018, v. 28, n. 1, p. 74, doi. 10.1080/01292986.2017.1334075
- By:
- Publication type:
- Article
21
Service quality, country image, and word-of-mouth communication in higher education.
- Published in:
- Forum Scientiae Oeconomia, 2022, v. 10, n. 2, p. 91, doi. 10.23762/FSO_VOL10_NO2_5
- By:
- Publication type:
- Article
22
CHANGES IN PRODUCT VALUE CONTRIBUTING TO CUSTOMER SATISFACTION: THE CASE OF THE DIGITAL CAMERA.
- Published in:
- Forum Scientiae Oeconomia, 2019, v. 7, n. 4, p. 41, doi. 10.23762/FSO_VOL7_NO4_3
- By:
- Publication type:
- Article
23
Investigating the effect of the framework of individual and group acts on the stock trading activities in Tehran stock exchange.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1699310
- By:
- Publication type:
- Article
24
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1673640
- By:
- Publication type:
- Article
25
The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1606973
- By:
- Publication type:
- Article
26
Word of mouth communication: A mediator of relationship marketing and customer loyalty.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1580123
- By:
- Publication type:
- Article
27
Online consumers reviews: Examining the moderating effects of product type and product popularity on the review impact on sales.
- Published in:
- Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1368114
- By:
- Publication type:
- Article
28
Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 192, doi. 10.1111/jpim.12178
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- Publication type:
- Article
29
Introduction to the Special Issue on Product Development and Performance in the Global Environment.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 173, doi. 10.1111/jpim.12168
- By:
- Publication type:
- Article
30
The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 6, p. 1112, doi. 10.1111/jpim.12049
- By:
- Publication type:
- Article
31
The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 952, doi. 10.1111/j.1540-5885.2012.00972.x
- By:
- Publication type:
- Article
32
Understanding Social Media Peer Communication and Organization–Public Relationships.
- Published in:
- Journalism & Mass Communication Quarterly, 2017, v. 94, n. 1, p. 81, doi. 10.1177/1077699016674187
- By:
- Publication type:
- Article
33
Sharing the News: Effects of Informational Utility and Opinion Leadership on Online News Sharing.
- Published in:
- Journalism & Mass Communication Quarterly, 2015, v. 92, n. 2, p. 320, doi. 10.1177/1077699015573194
- By:
- Publication type:
- Article
34
Consumer arrogance and word-of-mouth.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1116, doi. 10.1007/s11747-020-00725-3
- By:
- Publication type:
- Article
35
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 986, doi. 10.1007/s11747-018-00624-8
- By:
- Publication type:
- Article
36
Negative word of mouth can be a positive for consumers connected to the brand.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 534, doi. 10.1007/s11747-017-0515-z
- By:
- Publication type:
- Article
37
Taking the pulse of the B & B industry: An assessment of current marketing practices.
- Published in:
- Tourism & Hospitality Research, 2013, v. 13, n. 3, p. 125, doi. 10.1177/1467358414522054
- By:
- Publication type:
- Article
38
Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020).
- Published in:
- FIIB Business Review, 2021, v. 10, n. 3, p. 215, doi. 10.1177/23197145211032408
- By:
- Publication type:
- Article
39
Understanding the role of perceived satisfaction with autonomy, competence, and relatedness in the CSR context.
- Published in:
- Journal of Sustainable Tourism, 2020, v. 28, n. 12, p. 2027, doi. 10.1080/09669582.2020.1788040
- By:
- Publication type:
- Article
40
"Gossip makes us one": A qualitative analysis of the role of gossip in the process of Taiwanese immigrants' social integration in Canada.
- Published in:
- Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2015, v. 25, n. 2, p. 279, doi. 10.1075/japc.25.2.10lu
- By:
- Publication type:
- Article
41
THE IMPACTS OF COMPLAINT SATISFACTION ON CORPORATE REPUTATION, NEGATIVE WORD-OF-MOUTH COMMUNICATION INTENTION AND REPURCHASE INTENTION.
- Published in:
- Balkan Journal of Social Sciences / Balkan Sosyal Bilimler Dergisi, 2015, v. 4, n. 8, p. 108
- By:
- Publication type:
- Article
42
The Impact of the Characteristics of Self-Service Technologies on Customer Experience Quality: Insights for Airline Companies.
- Published in:
- Journal of Tourism & Services, 2024, v. 15, n. 29, p. 46, doi. 10.29036/jots.v15i29.735
- By:
- Publication type:
- Article
43
Intermediary Role Of Nostalgia Tendency In The Effect Of Electronic Word Of Mouth Communication On Tourists' Destination Visit Intentions.
- Published in:
- Journal of Tourism & Services, 2020, v. 11, n. 2020, p. 44, doi. 10.29036/jots.v11i20.140
- By:
- Publication type:
- Article
44
What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?
- Published in:
- 2017
- By:
- Publication type:
- journal article
45
Using Twitter Data to Gain Insights into E-cigarette Marketing and Locations of Use: An Infoveillance Study.
- Published in:
- 2015
- By:
- Publication type:
- journal article
46
THE ANTECEDENTS OF COGNITIVE--AFFECTIVE--CONATIVE MODEL OF RESTAURANT IMAGE.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2015, v. 6, n. 7, p. 53
- By:
- Publication type:
- Article
47
E-WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEW.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 99
- By:
- Publication type:
- Article
48
Expanding the Theoretical Framework of Communication Fidelity.
- Published in:
- Communication Quarterly, 2008, v. 56, n. 3, p. 247, doi. 10.1080/01463370802240957
- By:
- Publication type:
- Article
49
The effect of service quality and innovation on word of mouth marketing success.
- Published in:
- Eurasian Business Review, 2017, v. 7, n. 2, p. 229, doi. 10.1007/s40821-017-0080-x
- By:
- Publication type:
- Article
50
How Many Is Too Many: An Examination of Images in Electronic Word of Mouth.
- Published in:
- Journal of Marketing Development & Competitiveness, 2023, v. 17, n. 3, p. 112, doi. 10.33423/jmdc.v17i3.6566
- By:
- Publication type:
- Article