Works matching DE "AUTOMOBILE advertising"

Results: 55

Effects of Product-Program Congruity and Viewer Involvement on Memory for Televised Advertisements.

Published in:

Journal of Applied Social Psychology, 2002, v. 32, n. 1, p. 124, doi. 10.1111/j.1559-1816.2002.tb01423.x

By:

Furnham, Adrian;
Gunter, Barrie;
Richardson, Freya

Publication type:

Article

Beyond the domestication of nature? Restructuring the relationship between nature and technology in car commercials.

Published in:

European Journal of Cultural Studies, 2012, v. 15, n. 1, p. 3, doi. 10.1177/1367549411424951

By:

Aupers, Stef;
Houtman, Dick;
Achterberg, Peter;
de Koster, Willem;
Mascini, Peter;
van der Waal, Jeroen;
Roeland, Johan

Publication type:

Article

Editor's Note.

Published in:

Psychology & Marketing, 1987, v. 4, n. 2, p. iii

By:

Cohen, Ronald Jay

Publication type:

Article

Putting foreign consumers on the map: J. Walter Thompson's struggle with General Motors'...

Published in:

Business History Review, 1999, v. 73, n. 3, p. 465, doi. 10.2307/3116184

By:

Merron, Jeff

Publication type:

Article

Local `bears' wrestle sumo style.

Published in:: Baylor Business Review, 1994, v. 12, n. 2, p. 16
Publication type:: Article

A Comparative Analysis of Hybrid Car Advertisements in the USA and China: Desire, Globalization, and Environment.

Published in:

Environmental Communication, 2013, v. 7, n. 4, p. 512, doi. 10.1080/17524032.2013.818051

By:

Li, Xinghua

Publication type:

Article

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response.

Published in:

Journal of Interactive Marketing, 2015, v. 30, p. 34, doi. 10.1016/j.intmar.2014.12.002

By:

Goh, Khim-Yong;
Chu, Junhong;
Wu, Jing

Publication type:

Article

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 2, p. 75, doi. 10.1016/j.intmar.2010.11.002

By:

Jie Feng;
Papatla, Purushottam

Publication type:

Article

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 299, doi. 10.1177/0022243720962505

By:

Guitart, Ivan A.;
Stremersch, Stefan

Publication type:

Article

Brand Name Types and Consumer Demand: Evidence from China's Automobile Market.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 158, doi. 10.1177/0022243718820571

By:

Wu, Fang;
Sun, Qi;
Grewal, Rajdeep;
Li, Shanjun

Publication type:

Article

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?

Published in:

Journal of Public Affairs (14723891), 2011, v. 11, n. 1, p. 25, doi. 10.1002/pa.373

By:

Donovan, Robert John;
Fielder, Lynda;
Ouschan, Robyn

Publication type:

Article

Future proofing the organization through sustainable corporate reputation.

Published in:

Journal of Public Affairs (14723891), 2011, v. 11, n. 1, p. 1, doi. 10.1002/pa.383

By:

Harris, Phil

Publication type:

Article

Fast cars, fast food, and fast fixes: Industry responses to current ethical dilemmas for Australian advertisers.

Published in:

Journal of Public Affairs (14723891), 2007, v. 7, n. 2, p. 148, doi. 10.1002/pa.256

By:

Jones, Sandra C.

Publication type:

Article

A Cointegration Analysis of Car Advertising and Sales Data in the Presence of Structural Change.

Published in:

International Journal of the Economics of Business, 2006, v. 13, n. 1, p. 111, doi. 10.1080/13571510500520036

By:

Esteve, Vicente;
Requena, Francisco

Publication type:

Article

The Competitive Effects of Advertising in the US Automobile Industry, 1970–94.

Published in:

International Journal of the Economics of Business, 2000, v. 7, n. 3, p. 245, doi. 10.1080/13571510050197177

By:

Greuner, Matthias R.;
Kamerschen, David R.;
Klein, Peter G.

Publication type:

Article

Advertising.

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2013, v. 39, n. 2, p. 64

By:

GIBSON, ROBERT

Publication type:

Article

Beware False Idles.

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2011, v. 37, n. 1, p. 7

By:

Meisner, Mark

Publication type:

Article

The Effectiveness of Exterior Bus Advertising in Hong Kong: A Preliminary Investigation.

Published in:

Journal of International Consumer Marketing, 1999, v. 11, n. 3, p. 33, doi. 10.1300/J046v11n03_03

By:

Prendergast, Gerard;
Hang, Chan Chi

Publication type:

Article

Selling Detroit on Women.

Published in:

Journalism History, 2013, v. 38, n. 4, p. 209, doi. 10.1080/00947679.2013.12062890

By:

GERL, ELLEN J.;
DAVIS, CRAIG L.

Publication type:

Article

LES DISCOURS DE L'IDENTITÉ FÉMININE DANS LES PUBLICITÉS AUTOMOBILES.

Published in:

Studia Romanica Posnaniensia, 2012, v. 39, n. 4, p. 71, doi. 10.14746/strop.2012.394.006

By:

DÍAZ, MONTSERRAT LÓPEZ;
KACPRZAK, ALICJA

Publication type:

Article

Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat's Campaign.

Published in:

Advances in Consumer Research, 2014, v. 42, p. 361

By:

Schott, Catia;
Cupolillo, Mariana;
Suarez, Maribel

Publication type:

Article

"On the Road to Nowhere": Utopian Themes in Contemporary Auto Advertising.

Published in:

Review of Education, Pedagogy & Cultural Studies, 2007, v. 29, n. 2/3, p. 211, doi. 10.1080/10714410701199231

By:

Gunster, Shane

Publication type:

Article

Smooth bodywork: the role of texture in images of cars and women on consumer magazine covers.

Published in:

Social Semiotics, 2012, v. 22, n. 3, p. 311, doi. 10.1080/10350330.2012.665261

By:

Iqani, Mehita

Publication type:

Article

Impact of Advertisement on Consumer Buying Behaviour in Two Wheeler Segment.

Published in:

Journal of Marketing & Communication, 2011, v. 7, n. 1, p. 18

By:

Jha, Manish;
Sirohi, Rajeev;
Madan, Suman;
Arora, Shilpi

Publication type:

Article

Unsafe driving in North American automobile commercials.

Published in:

Journal of Public Health, 2005, v. 27, n. 4, p. 318, doi. 10.1093/pubmed/fdi049

By:

Shin, Phillip C.;
Hallett, David;
Chipman, Mary L.;
Tator, Charles;
Granton, John T.

Publication type:

Article

Articulations of the Car: The Dominant Articulations of Racing and Rally Driving.

Published in:

Mobilities, 2007, v. 2, n. 1, p. 121, doi. 10.1080/17450100601106484

By:

Redshaw, Sarah

Publication type:

Article

The Influence of Product Quality, Brand Image and Advertising on The Purchase Decision of Honda Mobilio in South Jakarta.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 601, doi. 10.46799/jss.v5i2.825

By:

Fitriyanto;
Krisnandi, Herry;
Digdowiseiso, Kumba;
Abdullah, Zaharul

Publication type:

Article

Price Advertising by Manufacturers and Dealers.

Published in:

Management Science, 2014, v. 60, n. 11, p. 2816, doi. 10.1287/mnsc.2014.1969

By:

Linli Xu;
Wilbur, Kenneth C.;
Siddarth, S.;
Silva-Risso, Jorge M.

Publication type:

Article

PINK TRUCK ADS: Second-Wave Feminism and Gendered Marketing.

Published in:

Journal of Women's History, 2010, v. 22, n. 4, p. 137, doi. 10.1353/jowh.2010.a405413

By:

Howard, Ella

Publication type:

Article

Advertising rivalry in the U.S. automobile industry: A test of Bain's hypothesis.

Published in:

American Economist, 1994, v. 38, n. 2, p. 40, doi. 10.1177/056943459403800205

By:

Ramrattan, Lall B.

Publication type:

Article

Luxury item or urgent commercial need? Occupational position and automobile ownership in 1930s Austria.

Published in:

2013

By:

Pawlowsky, Verena

Publication type:

Essay

Print Advertisement Analysis for Selected car Manufactures and Newspapers in Pune City.

Published in:

Khoj Journal of Indian Management Research & Practices, 2015, p. 1

By:

Jiby, Beena John;
Lahoti, Archana

Publication type:

Article

REFLECTIONS OF SUSTAINABILITY ON CORPORATE COMMUNICATIONS: SEMIOTIC ANALYSIS OF GLOBAL AUTOMOTIVE BRANDS' CORPORATE ADVERTISEMENTS.

Published in:

Global Media Journal: Turkish Edition, 2015, v. 6, n. 11, p. 283

By:

HÜRMERİÇ, Pelin;
BIÇAKÇI, Banu

Publication type:

Article

"Archetypes and Mythical Narratives in Car Advertising".

Published in:

Romanian Journal of Journalism & Communication / Revista Română de Jurnalism şi Comunicare- RRJC, 2014, v. 9, n. 3, p. 17

By:

LÄMMLEIN, Barbara

Publication type:

Article

O gigante adormecido vem pra rua: construções enunciativas de Johnnie Walker e Fiat durante as manifestações brasileiras de 2013.

Published in:

Comunicação, Mídia e Consumo, 2014, v. 11, n. 30, p. 107

By:

Fernandes da Silva Mandaji, Carolina

Publication type:

Article

Vehicle emissions and consumer information in car advertisements.

Published in:

2008

By:

Wilson, Nick;
Maher, Anthony;
Thomson, George;
Keall, Michael

Publication type:

journal article

Advertising and quality in the U.S. market for automobiles.

Published in:

Southern Economic Journal, 1998, v. 64, n. 4, p. 922, doi. 10.2307/1061211

By:

Nichols, Mark W.

Publication type:

Article

Quasi-film commercials. Analysis of selected car manufacturer campaigns.

Published in:

Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2017, v. 5, n. 43, p. 171, doi. 10.18778/1505-9057.43.12

By:

Barczyk-Sitkowska, Agnieszka

Publication type:

Article

Lexus Publishes Custom Magazine for Unique Ad Strategy.

Published in:: 2010
Publication type:: Case Study

Pipe Dreams.

Published in:

2015

By:

Martinez Acuna, Kathia T.;
Brooks, Bradley W.;
Cox, Steven M.

Publication type:

Case Study

"V8's 'til '98" The V8 engine, Australian nationalism and automobility.

Published in:

Global Media Journal: Australian Edition, 2012, v. 6, n. 1, p. 1

By:

Fuller, Glen

Publication type:

Article

SemiotiČki aspekti u analizi reklamnih poruka za automobile.

Published in:

Jezikoslovlje, 2013, v. 14, n. 1, p. 161

By:

Jozić, Ivana

Publication type:

Article

Driven from the Public Sphere: The Conflation of Women's Liberation and Driving in Advertising from 1910 to 1920.

Published in:

Women's Studies in Communication, 2006, v. 29, n. 1, p. 88, doi. 10.1080/07491409.2006.10757629

By:

Ramsey, E. Michele

Publication type:

Article

Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America.

Published in:

American Journalism, 2016, v. 33, n. 4, p. 372, doi. 10.1080/08821127.2016.1241641

By:

Rabinovitch-Fox, Einav

Publication type:

Article

A Taste of "Nextopia".

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 33, doi. 10.2753/JOA0091-3367400403

By:

Dahlén, Micael;
Thorbjørnsen, Helge;
Sjödin, Henrik

Publication type:

Article

CRITIQUE.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 39, doi. 10.1080/00913367.1975.10672572

By:

Permut, Steven E.

Publication type:

Article

Message Content in Canadian Automotive Advertising: A Role for Regulation?

Published in:

Canadian Public Policy, 2010, v. 36, p. S49, doi. 10.3138/cpp.36.suppl.s49

By:

Watson, Lisa;
Lavack, Anne M.;
Rudin-Brown, Christina;
Burns, Peter;
Mintz, James H.

Publication type:

Article

BGH: YouTube-Werbekanal ist kein audiovisueller Mediendienst.

Published in:: Computer und Recht, 2019, v. 35, n. 1, p. 49, doi. 10.9785/cr-2019-350114
Publication type:: Article

Science in culture.

Published in:

Nature, 2000, v. 403, n. 6771, p. 704, doi. 10.1038/35001656

By:

Kemp, Martin

Publication type:

Article

Post-Purchase Reinforcement and Back-Out Behavior.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 399, doi. 10.2307/3150304

By:

Donnelly Jr., James H.;
Ivancevich, John M.

Publication type:

Article