Works matching DE "BRAND evaluation"

Results: 468

Development of brand equity: evaluation of four alternative models.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 911, doi. 10.1080/02642060802320253

By:

Ha, Hong-Youl;
Janda, Swinder;
Muthaly, Siva

Publication type:

Article

The political brand: A consumer perspective.

Published in:

Marketing Theory, 2009, v. 9, n. 2, p. 209, doi. 10.1177/1470593109103068

By:

Smith, Gareth;
French, Alan

Publication type:

Article

What's Your Brand's Pricing Power?

Published in:

Marketing Research, 2011, v. 23, n. 1, p. 14

By:

Riedesel, Paul

Publication type:

Article

Get engaged.

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 4
Publication type:: Article

IMPACT OF THE NUMBER AND CONGRUENCE OF COBRANDING PARTNERS ON EVALUATIONS OF THE STRENGTH AND UNIQUENESS OF A FOCAL BRAND'S CORE ASSOCIATIONS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 381

By:

HAYRAN, Ceren

Publication type:

Article

Effect of Ensiling Time on Microbial Composition and Aerobic Stability of Total Mixture Ration.

Published in:

Journal of Animal Production / Hayvansal Üretim, 2024, v. 65, n. 2, p. 119, doi. 10.29185/hayuretim.1532368

By:

TÜRK, Derya;
ERTEN, Kadir;
KOÇ, Fisun

Publication type:

Article

Korea out of the closet: effects of gay-themed ads on young Korean consumers.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 3, p. 240, doi. 10.1080/01292986.2016.1144774

By:

Um, Nam-Hyun;
Kim, Jong Min;
Kim, Sojung

Publication type:

Article

卷对卷连续电泳漆应用性能的综合评价方法.

Published in:

Electroplating & Finishing, 2022, v. 41, n. 11, p. 821, doi. 10.19289/j.1004-227x.2022.11.013

By:

董昌林

Publication type:

Article

Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1908744

By:

Fahim, Isa;
Poursalimi, Mojtaba;
Hosseinzadeh, Ali;
Namaghi, Mohammad Ghasemi

Publication type:

Article

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 617, doi. 10.1007/s11747-023-00977-9

By:

Henderson, Conor M.;
Mazodier, Marc;
Khenfer, Jamel

Publication type:

Article

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9

By:

Nguyen, Oanh Dinh Yen;
Bucic, Tania;
Ngo, Liem Viet;
Oppewal, Harmen

Publication type:

Article

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research.

Published in:

2022

By:

Swaminathan, Vanitha;
Gupta, Sayan;
Keller, Kevin Lane;
Lehmann, Donald

Publication type:

Correction Notice

Brand relevance and the effects of product proliferation across product categories.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1192, doi. 10.1007/s11747-020-00727-1

By:

Zhao, Yanhui;
Zhang, Yufei;
Wang, Joyce (Feng);
Schrock, Wyatt A.;
Calantone, Roger J.

Publication type:

Article

Activation of country stereotypes: automaticity, consonance, and impact.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 4, p. 400, doi. 10.1007/s11747-012-0318-1

By:

Herz, Marc;
Diamantopoulos, Adamantios

Publication type:

Article

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands.

Published in:

Frontiers in Psychology, 2018, p. N.PAG, doi. 10.3389/fpsyg.2018.01519

By:

Grzyb, Tomasz;
Dolinski, Dariusz;
Kozłowska, Agnieszka

Publication type:

Article

How partisan social identity shapes evaluations of candidate brand elements on campaign websites.

Published in:

Communication Quarterly, 2024, v. 72, n. 1, p. 79, doi. 10.1080/01463373.2023.2291195

By:

Jennings, Freddie J.;
Bramlett, Josh C.;
Turner, Kaleb;
Figueroa, Benjamin

Publication type:

Article

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives.

Published in:

Communication Today, 2023, v. 14, n. 2, p. 212

By:

Čuhlová, Renata

Publication type:

Article

Brand Diversity and Brand Similarity Impacts on Brand Evaluations.

Published in:

Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 2, p. 1, doi. 10.33423/jmdc.v18i2.7011

By:

Chang, Joseph W.

Publication type:

Article

Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement.

Published in:

Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 1, p. 55, doi. 10.33423/jmdc.v16i1.5027

By:

Nufer, Gerd;
Muth, Manuel

Publication type:

Article

Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students' Job-Hunting Intention.

Published in:

Security & Communication Networks, 2022, p. 1, doi. 10.1155/2022/5303083

By:

Yang, Guilin;
Yang, Wanping;
Yang, Guihua

Publication type:

Article

Brand power index – using principal component analysis.

Published in:

Applied Economics, 2013, v. 45, n. 20, p. 2954, doi. 10.1080/00036846.2012.690853

By:

Bei, Lien-Ti;
Cheng, Tsung-Chi

Publication type:

Article

INTERDISCIPLINARY MODEL OF A BRAND IN A COMPETITIVE ENVIRONMENT.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 5, p. 1663, doi. 10.11118/actaun201765051663

By:

Burešová, Jana;
Štůsek, Jaromír

Publication type:

Article

Specific and Diffuse Cultural Orientation How it Impacts Evaluations of Brand Extensions with Varying Category Distance.

Published in:

Michigan Journal of Business, 2021, v. 12, n. 2, p. 60

By:

Dalmia, Maansi

Publication type:

Article

THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY.

Published in:

Interdisciplinary Management Research, 2010, v. 6, p. 776

By:

Cleff, Thomas;
Fischer, Lena;
Walter, Nadine

Publication type:

Article

Why brands should fear fearful consumers: How attachment style predicts retaliation

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 289, doi. 10.1016/j.jcps.2011.04.006

By:

Thomson, Matthew;
Whelan, Jodie;
Johnson, Allison R.

Publication type:

Article

The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 280, doi. 10.1016/j.jcps.2011.05.005

By:

Cheng, Shirley Y.Y.;
White, Tiffany Barnett;
Chaplin, Lan Nguyen

Publication type:

Article

Brands as intentional agents: Our response to commentaries

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 2, p. 205, doi. 10.1016/j.jcps.2011.12.002

By:

Fiske, Susan T.;
Malone, Chris;
Kervyn, Nicolas

Publication type:

Article

Unconscious transfer of meaning to brands

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 3, p. 215, doi. 10.1016/j.jcps.2010.12.004

By:

Galli, Maria;
Gorn, Gerald

Publication type:

Article

The mere association effect and brand evaluations

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 1, p. 24, doi. 10.1016/j.jcps.2010.09.005

By:

Dimofte, Claudiu V.;
Yalch, Richard F.

Publication type:

Article

Easier is not always better: The moderating role of processing type on preference fluency

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 3, p. 295, doi. 10.1016/j.jcps.2010.06.016

By:

Nielsen, Jesper H.;
Escalas, Jennifer Edson

Publication type:

Article

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 4, p. 608, doi. 10.1016/j.jcps.2009.05.007

By:

Hagtvedt, Henrik;
Patrick, Vanessa M.

Publication type:

Article

Scale-dependent automatic shifts in brand evaluation standards

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 2, p. 158, doi. 10.1016/j.jcps.2009.02.009

By:

Dimofte, Claudiu V.;
Johansson, Johny K.

Publication type:

Article

Neural Activities During the Evaluation of Luxury Goods-to-Service Brand Extension: An Event-Related Potentials (ERPs) Study.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2020, v. 13, n. 3, p. 127, doi. 10.1037/npe0000132

By:

Zhijie Song;
Chang Liu;
Rui Shi;
Mingli Zhang;
Hao Wang;
Yupeng Mei

Publication type:

Article

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes.

Published in:

Journal of Service Research, 2024, v. 27, n. 2, p. 231, doi. 10.1177/10946705231190867

By:

Azer, Jaylan;
Blasco-Arcas, Lorena;
Alexander, Matthew

Publication type:

Article

Impact of Flow and Brand Equity in 3D Virtual Worlds.

Published in:

Journal of Database Management, 2010, v. 21, n. 3, p. 69, doi. 10.4018/jdm.2010070103

By:

Nah, Fiona Fui-Hoon;
Eschenbrenner, Brenda;
DeWester, David;
Park, So Ra

Publication type:

Article

Followers' Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality.

Published in:

Journal of Interactive Advertising, 2024, v. 24, n. 3, p. 203, doi. 10.1080/15252019.2024.2388644

By:

Breves, Priska L.;
Liebers, Nicole;
van Berlo, Zeph M. C.

Publication type:

Article

Parents' Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model.

Published in:

Journal of Interactive Advertising, 2022, v. 22, n. 1, p. 42, doi. 10.1080/15252019.2022.2028202

By:

Castonguay, Jessica;
Messina, Nicole

Publication type:

Article

Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media.

Published in:

Journal of Interactive Advertising, 2021, v. 21, n. 1, p. 1, doi. 10.1080/15252019.2021.1921084

By:

Lim, Dongjae (Jay);
Evans, Nathaniel;
Primovic, Marilyn

Publication type:

Article

An Examination of a Campaign Hashtag (#OptOutside) with Google Trends and Twitter.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 165, doi. 10.1080/15252019.2020.1840460

By:

Demirel, Apollo

Publication type:

Article

Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping.

Published in:

Journal of Interactive Advertising, 2013, v. 13, n. 1, p. 14, doi. 10.1080/15252019.2013.768051

By:

Moon, Jang Ho;
Kim, Eunice;
Choi, SejungMarina;
Sung, Yongjun

Publication type:

Article

Developing a brand heritage model for time-honoured brands: extending signalling theory.

Published in:

Current Issues in Tourism, 2022, v. 25, n. 10, p. 1570, doi. 10.1080/13683500.2021.1926441

By:

Song, Hanqun;
Kim, Jong-Hyeong

Publication type:

Article

New corporate social responsibility brand evaluation in a developing country: Uzbekistan.

Published in:

International Journal of Corporate Social Responsibility, 2022, v. 7, n. 1, p. 1, doi. 10.1186/s40991-022-00071-3

By:

Ataniyazova, Zamira;
Friedman, Barry A.;
Kiran, Prabha

Publication type:

Article

New corporate social responsibility brand evaluation in a developing country: Uzbekistan.

Published in:

International Journal of Corporate Social Responsibility, 2022, v. 7, n. 1, p. 1, doi. 10.1186/s40991-022-00071-3

By:

Ataniyazova, Zamira;
Friedman, Barry A.;
Kiran, Prabha

Publication type:

Article

Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame.

Published in:

International Journal of Advertising, 2023, v. 42, n. 3, p. 461, doi. 10.1080/02650487.2022.2076510

By:

Neureiter, Ariadne;
Matthes, Jörg

Publication type:

Article

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers.

Published in:

International Journal of Advertising, 2021, v. 40, n. 7, p. 1209, doi. 10.1080/02650487.2021.1881237

By:

Breves, Priska;
Amrehn, Jana;
Heidenreich, Anna;
Liebers, Nicole;
Schramm, Holger

Publication type:

Article

It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation.

Published in:

International Journal of Advertising, 2021, v. 40, n. 1, p. 106, doi. 10.1080/02650487.2020.1793632

By:

Naderer, Brigitte;
Matthes, Jörg;
Bintinger, Simone

Publication type:

Article

Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content.

Published in:

International Journal of Advertising, 2020, v. 39, n. 7, p. 1031, doi. 10.1080/02650487.2020.1732114

By:

Kononova, Anastasia;
Kim, Wonkyung;
Joo, Eunsin;
Lynch, Kristen

Publication type:

Article

Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?

Published in:

International Journal of Advertising, 2020, v. 39, n. 6, p. 843, doi. 10.1080/02650487.2020.1729062

By:

Ono, Akinori;
Eguro, Yuka;
Narisawa, Taichi;
Nomura, Naoki;
Sato, Takaya;
Sato, Yuna;
Shibamoto, Yuta;
Yoshida, Soichiro

Publication type:

Article

Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style.

Published in:

International Journal of Advertising, 2020, v. 39, n. 4, p. 466, doi. 10.1080/02650487.2019.1672328

By:

Bang, Hyejin;
Choi, Dongwon;
Baek, Tae Hyun;
Oh, Sang Do;
Kim, Yeonshin

Publication type:

Article

Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness.

Published in:

International Journal of Advertising, 2019, v. 38, n. 8, p. 1264, doi. 10.1080/02650487.2019.1622326

By:

Breves, Priska;
Schramm, Holger

Publication type:

Article