Found: 24
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The effect of social media on social capital and life-satisfaction in the case of college sports.
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- Atlantic Journal of Communication, 2023, v. 31, n. 3, p. 227, doi. 10.1080/15456870.2022.2061712
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- Article
The Influences of Sports Viewing Conditions on Enjoyment from Watching Televised Sports: An Analysis of the FIFA World Cup Audiences in Theater vs. Home.
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- Journal of Broadcasting & Electronic Media, 2016, v. 60, n. 3, p. 389, doi. 10.1080/08838151.2016.1203320
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- Article
Reduction of estimation error impact in the risk parity strategies.
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- Quantitative Finance, 2021, v. 21, n. 8, p. 1351, doi. 10.1080/14697688.2021.1881599
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- Article
Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea.
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- Journal of Promotion Management, 2016, v. 22, n. 1, p. 122, doi. 10.1080/10496491.2015.1107015
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- Article
Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach.
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- Journal of Promotion Management, 2016, v. 22, n. 1, p. 151, doi. 10.1080/10496491.2015.1088924
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- Article
The effect of corporate social responsibility reputation on consumer support for cause-related marketing.
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- Total Quality Management & Business Excellence, 2019, v. 30, n. 5/6, p. 682, doi. 10.1080/14783363.2017.1332482
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- Article
A content analysis of television food advertising to children: comparing low and general-nutrition food.
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- International Journal of Consumer Studies, 2016, v. 40, n. 2, p. 201, doi. 10.1111/ijcs.12243
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- Article
Understanding the Role of Social Media in Political Participation: Integrating Political Knowledge and Bridging Social Capital From the Social Cognitive Approach.
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- International Journal of Communication (19328036), 2020, v. 14, p. 4803
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- Article
Competition and coexistence of sports media: the case of watching the 2014 Sochi Winter Olympic Games.
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- Asian Journal of Communication, 2016, v. 26, n. 5, p. 485, doi. 10.1080/01292986.2016.1202989
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- Article
Estimating Asset Pricing Models in the Presence of Cross-Sectionally Correlated Pricing Errors.
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- Mathematics (2227-7390), 2024, v. 12, n. 21, p. 3442, doi. 10.3390/math12213442
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- Article
Deep asset allocation for trend following investing.
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- Journal of Experimental & Theoretical Artificial Intelligence, 2022, v. 34, n. 4, p. 599, doi. 10.1080/0952813X.2021.1908429
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- Article
The Social Cognitive Approach to Consumers' Engagement Behavior in Online Brand Community.
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- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 7
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- Article
Consumer's response to time restrictions: role of construal level.
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- Journal of Marketing Communications, 2020, v. 26, n. 2, p. 207, doi. 10.1080/13527266.2018.1522508
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- Article
Information content of Super Bowl commercials 2001–2009.
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- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 249, doi. 10.1080/13527266.2010.491968
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- Article
Scheduling Framework for Accelerating Multiple Detection-Free Object Trackers.
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- Sensors (14248220), 2023, v. 23, n. 7, p. 3432, doi. 10.3390/s23073432
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- Article
Thin Female Characters in Children's Television Commercials: A Content Analysis of Gender Stereotype.
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- American Communication Journal, 2016, v. 18, n. 2, p. 27
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- Article
Influencing optimistic bias: Moderating roles of perceived severity and proximity.
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- Journal of Consumer Behaviour, 2024, v. 23, n. 4, p. 1832, doi. 10.1002/cb.2307
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- Article
Effects of construal level and need for cognition on consumers' responses to temporally framed benefits.
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- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 135, doi. 10.1002/cb.1753
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- Article
User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews.
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- International Journal of Advertising, 2017, v. 36, n. 2, p. 227, doi. 10.1080/02650487.2015.1096100
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- Article
Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation.
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- International Journal of Advertising, 2013, v. 32, n. 1, p. 143, doi. 10.2501/IJA-32-1-143-162
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- Article
Understanding the role of construal level in time-restriction.
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- International Journal of Advertising, 2022, v. 41, n. 7, p. 1382, doi. 10.1080/02650487.2021.2022290
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- Article
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers.
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- International Journal of Advertising, 2021, v. 40, n. 6, p. 852, doi. 10.1080/02650487.2020.1819006
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- Article
Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing.
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- International Journal of Advertising, 2019, v. 38, n. 8, p. 1070, doi. 10.1080/02650487.2018.1556065
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- Article
Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement.
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- International Journal of Advertising, 2018, v. 37, n. 2, p. 217, doi. 10.1080/02650487.2016.1225332
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- Article