The article presents an examination into the social historical concept of "social memory," as opposed to the previously established term "collective memory." Details are given outlining the arguments in favor of the term and its paradigm by the scholar Maurice Halbwachs. A historical case study of social memory and its influence is then given in relation to the 15th-century craft guild revolts of Ghent, Netherlands. Accounts are provided noting how the Ghent craftsmen maintained a culture of memory which over two centuries manifested itself in similar patterns when threatened socially or economically.