Works matching DE "INFLUENCER marketing"

Results: 1512

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience.

Published in:

Behavioral Sciences (2076-328X), 2025, v. 15, n. 5, p. 700, doi. 10.3390/bs15050700

By:

Beyari, Hasan;
Hashem, Tareq

Publication type:

Article

Influencer-Kommunikation benötigt ethische Regeln .

Published in:

Communicatio Socialis, 2021, v. 54, n. 4, p. 537, doi. 10.5771/0010-3497-2021-4-537

By:

Borchers, Nils S.;
Enke, Nadja

Publication type:

Article

Following Social Media Influencers in Early Adolescence: Fear of Missing Out, Social Well-Being and Supportive Communication with Parents.

Published in:

Journal of Computer-Mediated Communication, 2021, v. 26, n. 5, p. 245, doi. 10.1093/jcmc/zmab008

By:

Schmuck, Desirée

Publication type:

Article

RATIONALIZING FICTION CUES: PSYCHOLOGICAL EFFECTS OF DISCLOSING ADS AND THE INACCURACY OF THE HUMAN MIND WHEN BEING IN PARASOCIAL RELATIONSHIPS.

Published in:

Informing Science, 2023, v. 26, p. 85, doi. 10.28945/5108

By:

Degen, Johanna L.

Publication type:

Article

How conspicuousness becomes productive on social media.

Published in:

Marketing Theory, 2024, v. 24, n. 2, p. 339, doi. 10.1177/14705931231202435

By:

Bainotti, Lucia

Publication type:

Article

Curating a consumption ideology: Platformization and gun influencers on Instagram.

Published in:

Marketing Theory, 2024, v. 24, n. 1, p. 91, doi. 10.1177/14705931231207329

By:

Drenten, Jenna;
Gurrieri, Lauren;
Huff, Aimee Dinnín;
Barnhart, Michelle

Publication type:

Article

Hierarchies of knowledge about intersectionality in marketing theory and practice.

Published in:

Marketing Theory, 2022, v. 22, n. 2, p. 175, doi. 10.1177/14705931221075372

By:

Rosa-Salas, Marcel;
Sobande, Francesca

Publication type:

Article

The Influence of Social Media, Search Engine Optimization, and Influencer Marketing On Brand Awareness of Siloam Hospitals.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1494, doi. 10.59188/devotion.v5i12.25376

By:

Kurniadi, Kenny;
Saputra, Bobby W.

Publication type:

Article

INFLUENCER MARKETING : ASSESSING THE EFFECT OF SELF-INFLUENCER COUNGRUENCE, PARASOCIAL RELATIONSHIPS, CREDIBILITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON SOCIAL MEDIA TIKTOK.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 3197, doi. 10.59188/eduvest.v5i2.50782

By:

Peterson, Benedict;
Hanafi, Muh Hilman;
Justianto, Jerry S.

Publication type:

Article

THE INFLUENCE OF INFLUENCERS AND SOCIAL MEDIA AS PROMOTIONAL MEDIA ON THE INTEREST IN VISITING THE LOK BAINTAN FLOATING MARKET.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 8, p. 7257, doi. 10.59188/eduvest.v4i8.1775

By:

Amelya, Putri Nor;
Ul Huda, Isra;
Lestari, Tina

Publication type:

Article

THE ROLE OF SOURCE CREDIBILITY AND FAIRNESS ON THE FORMATION OF PARASOCIAL RELATIONSHIPS AND PRODUCT INTEREST AND THEIR INFLUENCE ON PURCHASE INTENTION AND E-WOM OF BEAUTY BRANDS IN INDONESIA.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 8, p. 7056, doi. 10.59188/eduvest.v4i8.1770

By:

Dwiphala, Fadelia;
Astuti, Rifelly Dewi

Publication type:

Article

UTILIZATION OF SOCIAL MEDIA AND ONLINE MARKETPLACE FOR THE DEVELOPMENT OF MARKETING OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN THE CLOTHING INDUSTRY (A STUDY ON CLOTHING COMPANIES IN MALANG).

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 7, p. 5961

By:

Sjadja’ah, Umar Syarifuddien;
Sopiah;
Rudijanto Wahyu Wardhana, Ery Tri Djatmika

Publication type:

Article

ANALYSIS OF INFLUENCER'S INFLUENCE AS DIGITAL MARKETING.

Published in:

Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 11, p. 2288, doi. 10.36418/eduvest.v2i11.643

By:

Yuliati, Anik;
Huda, Syamsul

Publication type:

Article

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172

By:

Timothy, Chelsy Angelia;
Shinta, Shinta;
Fransiska, Fransiska;
Angelita, Fifi

Publication type:

Article

THE EFFECT OF INFLUENCER AND CONSUMER REVIEW ON PURCHASE INTENTION WITH BRAND IMAGE AS INTERVENING VARIABLE.

Published in:

AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 2022, v. 7, n. 3, p. 261, doi. 10.24198/adbispreneur.v7i3.38910

By:

Alghiffari, Iqbal Muhammad;
Listyorini, Sari;
Widiartanto

Publication type:

Article

CATEGORISATION OF SOCIAL MEDIA INFLUENCERS AND DETERMINANTS OF THEIR ENGAGEMENT EFFECTIVENESS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 12, doi. 10.56321/IJMBS.10.16.12

By:

OPIĆ, ALMA;
BAJS, IRENA PANDŽA

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis).

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 49, n. 3, p. 47, doi. 10.2478/minib-2023-0015

By:

Gregor, Bogdan;
Olejniczak, Aneta

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

Teaching Democratic Humility to Improve Classroom Discussion.

Published in:

Research in Social Sciences & Technology (RESSAT), 2023, v. 8, n. 2, p. 1, doi. 10.46303/ressat.2023.8

By:

Kendall, Kason

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

THE IMPACT OF ATTITUDE TOWARDS TRAVEL INFLUENCERS ON SOCIAL MEDIA ON CONSPICUOUS CONSUMPTION AND FOMO.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 3, p. 647, doi. 10.15659/ppad.17.3.1459096

By:

KARACA, Şükran;
AKIN, Mehmet Halit

Publication type:

Article

SOSYAL MEDYA FENOMENİ PAZARLAMASINDA BENLİK UYUMU ALGISININ SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: PARA-SOSYAL ETKİLEŞİMİN ARACILIK ROLÜ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 1, p. 143, doi. 10.15659/ppad.17.1.1327239

By:

GELİBOLU, Müzeyyen

Publication type:

Article

SOSYAL MEDYADA PARASOSYAL ETKİLEŞİM VE ALGILANAN GÜVENİLİRLİĞİN TÜKETİCİLERİN SATIN ALMA NİYETİNE ETKİSİNDE HOMOFİLİNİN ROLÜ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 1, p. 39, doi. 10.15659/ppad.17.1.1325726

By:

ŞENBABAOĞLU DANACI, Emine

Publication type:

Article

THE IMPACT OF INFLUENCER'S PERCEIVED CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2022, v. 15, n. 1, p. 219, doi. 10.15659/ppad.15.1.1008101

By:

BİL, Erkan;
İNAL, Mert;
ÖZKAYA, Murat

Publication type:

Article

The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity.

Published in:

Asian Journal of Communication, 2024, v. 34, n. 4, p. 435, doi. 10.1080/01292986.2024.2350941

By:

Kim, Mikyoung;
Jeong, Hyun Ju

Publication type:

Article

The Role of Serendipity in the Innovation Management Cycle.

Published in:

Forum Scientiae Oeconomia, 2023, v. 11, n. 4, p. 145, doi. 10.23762/FSO_VOL11_NO4_7

By:

SZCZYRBA, MAGDALENA;
PACSI, DIÁNA

Publication type:

Article

INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.

Published in:

Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7

By:

NADANYIOVA, MARGARETA;
GAJANOVA, LUBICA;
MAJEROVA, JANA;
LIZBETINOVA, LENKA

Publication type:

Article

A INTERFACE ENTRE MARKETING E FINANÇAS NO BRASIL: ESTUDO DE CASO EM EMPRESA AUTOMOTIVA.

Published in:

Revista Fatec Zona Sul (REFAS), 2021, v. 7, n. 3, p. 18

By:

Salles Arcuri, Adriana Pesce;
Santos Júnior, Elísio Carolino Souza;
Las Casas, Alexandre Luzzi;
Antonio Serralvo, Francisco

Publication type:

Article

Exploration des représentations sociales de l'alimentation Healthy sur Instagram.

Published in:: Food Systems / Systèmes Alimentaires, 2024, n. 9, p. 89
Publication type:: Article

Post-pandemic Change in Women's Online Buying Preferences.

Published in:

Small Enterprises Development, Management & Extension Journal (SEDME), 2023, v. 50, n. 2, p. 182, doi. 10.1177/09708464231167955

By:

Punitha, S. Arokia;
Jeronsia, J. Emima;
Saranya, A.

Publication type:

Article

El mercado de la cacería - la cacería del mercado: carne de origen silvestre en bosques tropicales.

Published in:

Scientia Agropecuaria, 2019, v. 10, n. 3, p. 433, doi. 10.17268/sci.agropecu.2019.03.15

By:

Shoobridge, Diego

Publication type:

Article

Aدور مؤثري مواقع التواصل الاجتماعي في التأثير على السلوك الشرائي لمستهلكي مستحضرات العناية الجسدية دراسة عينة من مستخدمي تطبيق انستغرام في الجزائر -.

Published in:

Economic & Managerial Researshes, 2023, v. 17, n. 2, p. 21

By:

بثينة هريات;
سارة عبدلي;
رونق زاغز

Publication type:

Article

Afropolitan Influence: Gender, Comedy, and Social Media in Global Africa.

Published in:

Social Media + Society, 2024, v. 10, n. 4, p. 1, doi. 10.1177/20563051241308330

By:

Crigler, Robin K.

Publication type:

Article

Fashion Influencer Moms on Instagram: Exploration of Their Affective Labor and Self-Presentation Practices.

Published in:

Social Media + Society, 2024, v. 10, n. 4, p. 1, doi. 10.1177/20563051241308326

By:

Cuevas, Leslie M.;
Lee, Stacy H.;
Recalde, Daniella

Publication type:

Article

Bodies, Brands, and Bullies: Culture Jamming and the Livestreaming of Engagement.

Published in:

Social Media + Society, 2024, v. 10, n. 4, p. 1, doi. 10.1177/20563051241308321

By:

Murphy, David;
Jarrett, Joshua

Publication type:

Article

Women in STEM on TikTok: Advancing Visibility and Voice Through STEM Identity Expression.

Published in:

Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241274675

By:

Steinke, Jocelyn;
Gilbert, Christine;
Coletti, Amanda;
Levin, Sara Holland;
Suk, Jiyoun;
Oeldorf-Hirsch, Anne

Publication type:

Article

The Ranch Malibu: Operationalizing Wellness Tourism on TikTok.

Published in:

Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241269326

By:

Wellman, Mariah L.;
Germic, Eloise

Publication type:

Article

Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects.

Published in:

Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241269269

By:

Lee, Jiyoung;
Walter, Nathan;
Hayes, Jameson L.;
Golan, Guy J.

Publication type:

Article

A comprehensive study on bid-ask spread and its determinants in India.

Published in:

Cogent Economics & Finance, 2021, v. 9, n. 1, p. 1, doi. 10.1080/23322039.2021.1898735

By:

Pan, Aritra;
Misra, Arun Kumar

Publication type:

Article

Effect of the U.S. quantitative easing policy on institutional investor flows of an emerging country.

Published in:

Cogent Economics & Finance, 2020, v. 8, n. 1, p. 1, doi. 10.1080/23322039.2020.1757800

By:

Damle, Harshali;
Basu, Sankarshan;
Ercolano, Salvatore

Publication type:

Article

Industry concentration, stock returns and asset pricing: The UK evidence.

Published in:

Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1576350

By:

Mouselli, Sulaiman;
Jaafar, Aziz;
McMillan, David

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article

Supplier relationship marketing practices and small retailer performance in South Africa.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1672490

By:

Makhitha, KM;
Wright, Len Tiu

Publication type:

Article

Three condensed importance of interfunctional communication for the acceptance of CRM system.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1402474

By:

Ashraf, Muhammad;
Humayon, Asad Afzal;
Ahmad, Jamil;
Abbas, Mazhar;
Liu, Shaofeng

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Greetings from the new JAMS editorial team.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 1, doi. 10.1007/s11747-025-01081-w

By:

Noble, Charles H.;
Noble, Stephanie M.;
Katsikeas, Costas;
Ludwig, Stephan;
Srinivasan, Raji

Publication type:

Article

Influencer marketing effectiveness: A meta-analytic review.

Published in:

2025

By:

Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.

Publication type:

Literature Review

What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 198, doi. 10.1007/s11747-022-00887-2

By:

Chen, Li;
Yan, Yajie;
Smith, Andrew N.

Publication type:

Article

Online influencer marketing.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 226, doi. 10.1007/s11747-021-00829-4

By:

Leung, Fine F.;
Gu, Flora F.;
Palmatier, Robert W.

Publication type:

Article