Works matching DE "MARKETING science"
Results: 323
SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES.
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- International Journal of Management Studies (2232-1608), 2025, v. 32, n. 1, p. 219, doi. 10.32890/ijms2025.32.1.12
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- Article
Considerations on the evolution of political marketing theory.
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- Marketing Theory, 2009, v. 9, n. 2, p. 149, doi. 10.1177/1470593109103022
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- Article
Consumer Culture Theory (CCT): Twenty Years of Research.
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- Journal of Consumer Research, 2005, v. 31, n. 4, p. 868, doi. 10.1086/426626
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- Article
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities.
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- Journal of Consumer Research, 2004, v. 30, n. 4, p. 519, doi. 10.1086/380286
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- Article
Consumer Decision Making- Fact or Fiction?
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- Journal of Consumer Research, 1979, v. 6, n. 2, p. 93, doi. 10.1086/208753
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- Article
Children and Commercial Persuasion: Some Comments.
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- 1975
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- Editorial
More Information is better: A Reevaluation of Jacoby.
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- Journal of Consumer Research, 1974, v. 1, n. 3, p. 68, doi. 10.1086/208601
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- Article
Sustainable Innovation and Right to Market.
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- Information Systems Management, 2011, v. 28, n. 1, p. 30, doi. 10.1080/10580530.2011.536110
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- Article
In search of excellence.
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- International Journal of Market Research, 2012, v. 54, n. 5, p. 635, doi. 10.2501/IJMR-54-5-635-658
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- Article
Publishing replications in marketing.
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- 2011
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- Publication type:
- Opinion
Editorial.
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- International Journal of Market Research, 2011, v. 53, n. 5, p. 569, doi. 10.2501/IJMR-53-5-569-578
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- Article
The NPS and the ACSI.
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- International Journal of Market Research, 2011, v. 53, n. 3, p. 327, doi. 10.2501/IJMR-53-3-327-346
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- Article
Is neuroscience facilitating a new era of the hidden persuader?
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- 2011
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- Publication type:
- Opinion
The heterogeneous best-worst choice method in market research.
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- International Journal of Market Research, 2010, v. 52, n. 4, p. 533, doi. 10.2501/S1470785309201430
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- Article
Statistical alchemy.
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- International Journal of Market Research, 2010, v. 52, n. 4, p. 511, doi. 10.2501/S1470785309201429
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- Article
Existentialism--a school of thought based on a conception of the absurdity of the universe.
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- 2010
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- Publication type:
- Opinion
Incorporating demographics into discrete choice analyses.
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- International Journal of Market Research, 2010, v. 52, n. 3, p. 403, doi. 10.2501/S1470785310201338
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- Article
How far can you rely on a concept test?
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- International Journal of Market Research, 2010, v. 52, n. 3, p. 363, doi. 10.2501/S1470785310201314
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- Article
Agenda development for marketing research.
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- International Journal of Market Research, 2010, v. 52, n. 3, p. 339, doi. 10.2501/S1470785310201302
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- Article
Consumer-based brand equity conceptualisation and measurement.
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- International Journal of Market Research, 2010, v. 52, n. 1, p. 43, doi. 10.2501/S1470785310201053
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- Article
Word of mouse.
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- International Journal of Market Research, 2009, v. 51, n. 3, p. 297
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- Article
Consumer savvy and intergenerational effects.
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- International Journal of Market Research, 2008, v. 50, n. 6, p. 731, doi. 10.2501/S1470785308200183
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- Article
Editorial.
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- International Journal of Market Research, 2007, v. 49, n. 4, p. 413, doi. 10.1177/147078530704900401
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- Article
Reducing undecided voters and other sources of error in election surveys.
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- International Journal of Market Research, 2000, v. 42, n. 2, p. 231, doi. 10.1177/147078530004200206
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- Article
The 21st century consumer.
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- International Journal of Market Research, 2000, v. 42, n. 2, p. 185, doi. 10.1177/147078530004200203
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- Article
Strategic qualitative focus group research--define and articulate our skills or we will be replaced by others.
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- International Journal of Market Research, 1999, v. 42, n. 1, p. 17
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- Article
Embodied constraints as elements in attitude construction
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 3, p. 187, doi. 10.1016/j.jcps.2008.04.006
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- Article
Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice.
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- Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 1, doi. 10.1080/0267257X.2011.649118
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- Article
Marketing management and marketing research.
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- Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 8, doi. 10.1080/0267257X.2011.645688
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- Article
Performance implications of market orientation, marketing resources, and marketing capabilities.
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- Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 173, doi. 10.1080/0267257X.2011.621443
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- Article
Scientific marketing management and the emergence of the ethical marketing concept.
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- Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 37, doi. 10.1080/0267257X.2011.619072
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- Article
In praise of retrospective surveys.
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- Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 929, doi. 10.1362/026725708X381975
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- Article
Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the 'Fifties School' and Alternative Accounts.
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- Journal of Marketing Management, 2002, v. 18, n. 5-6, p. 445, doi. 10.1362/0267257022683712
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- Article
The External Contingency and Internal Characteristic of Relationship Marketing.
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- Journal of Marketing Management, 2000, v. 16, n. 6, p. 583, doi. 10.1362/026725700785045895
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- Article
Reconsidering the Relationship Analogy.
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- Journal of Marketing Management, 2000, v. 16, n. 1-3, p. 81, doi. 10.1362/026725700785100406
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- Article
Relationship Marketing Theory: Its Roots and Direction.
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- Journal of Marketing Management, 2000, v. 16, n. 1-3, p. 29, doi. 10.1362/026725700785100460
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- Article
The MSI Priorities: A Critical View on Researching Firm Performance, Customer Experience and Marketing.
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- Journal of Marketing Management, 2000, v. 16, n. 1-3, p. 11, doi. 10.1362/026725700785100433
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- Article
Benchmarking Marketing Process for Performance Improvement: A New Approach From the Chartered Institute of Marketing.
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- Journal of Marketing Management, 1999, v. 15, n. 8, p. 779, doi. 10.1362/026725799784772648
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- Article
The Impact of Environmental Uncertainty Perceptions, Decision-Maker Characteristics and Work Environment Characteristics on the Perceived Usefulness of Marketing Information Systems (MkIS): A Conceptual Framework.
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- Journal of Marketing Management, 1999, v. 15, n. 6, p. 519, doi. 10.1362/026725799785045815
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- Article
Editorial.
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- Journal of Marketing Management, 1998, v. 14, n. 4-5, p. 387, doi. 10.1362/026725798784867789
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- Article
Intention versus Context in Consumer Psychology.
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- Journal of Marketing Management, 1998, v. 14, n. 1-3, p. 29, doi. 10.1362/026725798784959327
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- Article
A Review of the Marriage Analogy in Relationship Marketing.
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- Journal of Marketing Management, 1997, v. 13, n. 7, p. 695, doi. 10.1080/0267257X.1997.9964505
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- Article
Art or Science?: Fifty Years of Marketing Debate.
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- Journal of Marketing Management, 1996, v. 12, n. 4, p. 243, doi. 10.1080/0267257X.1996.9964413
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- Article
Faith in Four Ps: An Alternative.
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- Journal of Marketing Management, 1986, v. 2, n. 2, p. 145, doi. 10.1080/0267257X.1986.9964007
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- Article
Toward a Professional Concept for Marketing.
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- Journal of Marketing Management, 1986, v. 1, n. 3, p. 303
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- Publication type:
- Article
EXPLORING THE PERSUASIVE EFFECT OF MEMBER-GET-MEMBER REFERRAL PROGRAMS.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 891, doi. 10.2224/sbp.2014.42.6.891
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- Publication type:
- Article
THE EFFECTS OF SCARCITY APPEAL ON PRODUCT EVALUATION: CONSUMERS' COGNITIVE RESOURCES AND COMPANY REPUTATION.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 5, p. 743, doi. 10.2224/sbp.2014.42.5.743
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- Article
Editorial Board.
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- Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
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- Article
Introducing A New Section--Marketing Science: Frontiers.
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- Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091
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- Article
Editorial-Acknowledging 2016 Marketing Science Contributions.
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- Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056
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- Article