Works matching DE "DISPLAY advertising"

Results: 135

Machine learning for targeted display advertising: transfer learning in action.

Published in:

Machine Learning, 2014, v. 95, n. 1, p. 103, doi. 10.1007/s10994-013-5375-2

By:

Perlich, C.;
Dalessandro, B.;
Raeder, T.;
Stitelman, O.;
Provost, F.

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

Space between products on display: the impact of interspace on consumer estimation of product size.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1109, doi. 10.1007/s11747-021-00772-4

By:

Zhang, Yuli;
Kwak, Hyokjin;
Puzakova, Marina;
Taylor, Charles R.

Publication type:

Article

Exact and heuristic methods for personalized display advertising in virtual reality platforms.

Published in:

Journal of Industrial & Management Optimization, 2019, v. 15, n. 2, p. 833, doi. 10.3934/jimo.2018073

By:

Kilic, Kemal;
Saygi, Menekse G.;
Sezer, Semih O.

Publication type:

Article

EuGH: Inbox-Werbung als Wettbewerbsverstoß.

Published in:: Computer und Recht, 2022, v. 38, n. 1, p. 38, doi. 10.9785/cr-2022-380114
Publication type:: Article

EuGH: (Erneut) zur Zulässigkeit der Vorratsdatenspeicherung.

Published in:

Computer und Recht, 2022, v. 38, n. 1, p. r4, doi. 10.9785/cr-2022-380103

By:

Jäschke, Marvin

Publication type:

Article

EuGH: Inbox-Werbung nur mit Einwilligung.

Published in:

Computer und Recht, 2022, v. 38, n. 1, p. r4, doi. 10.9785/cr-2022-380102

By:

Hrube, Mandy

Publication type:

Article

A Hybrid Model for Commercial Brand Marketing Prediction Based on Multiple Features with Image Processing.

Published in:

Security & Communication Networks, 2022, v. 2022, p. 1, doi. 10.1155/2022/5455745

By:

Wang, Furong;
Zhao, Li

Publication type:

Article

Coordinating traditional media advertising and online advertising in brand marketing.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945

By:

Kim, Alex Jiyoung;
Balachander, Subramanian

Publication type:

Article

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising.

Published in:

Production & Operations Management, 2021, v. 30, n. 6, p. 1583, doi. 10.1111/poms.13275

By:

Shen, Huaxiao;
Li, Yanzhi;
Guan, Jingjing;
Tso, Geoffrey K.F.

Publication type:

Article

EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS.

Published in:

Studia Universitatis Babeș-Bolyai, Ephemerides, 2020, v. 65, n. 1, p. 85, doi. 10.24193/subbeph.2020.1.05

By:

CHOMPUNUCH PUNYAPIROJE

Publication type:

Article

A novel interest evolution network based on transformer and a gated residual for CTR prediction in display advertising.

Published in:

Neural Computing & Applications, 2023, v. 35, n. 35, p. 24665, doi. 10.1007/s00521-023-08349-8

By:

Qin, Chaoyong;
Xie, Jialin;
Jiang, Qiuxian;
Chen, Xin

Publication type:

Article

Just Wave Your Hands.

Published in:

2008

By:

Milo, Paul

Publication type:

Editorial

Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 1, doi. 10.1080/15252019.2019.1688737

By:

Windels, Kasey;
Porter, Lance

Publication type:

Article

Batching and Optimal Multistage Bipartite Allocations.

Published in:

Management Science, 2025, v. 71, n. 5, p. 4108, doi. 10.1287/mnsc.2022.03698

By:

Feng, Yiding;
Niazadeh, Rad

Publication type:

Article

Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets.

Published in:

Management Science, 2025, v. 71, n. 3, p. 2035, doi. 10.1287/mnsc.2022.00387

By:

Song, Scarlett Xiaotong

Publication type:

Article

Soft Floors in Auctions.

Published in:

Management Science, 2019, v. 65, n. 9, p. 4204, doi. 10.1287/mnsc.2018.3164

By:

Zeithammer, Robert

Publication type:

Article

توظيف الصورة الرقمية في الإعلانات الضوئية للطرق الخارجية.

Published in:

Journal of the College Of Basic Education, 2024, v. 30, n. 124, p. 72

By:

ابتسام محمد مزبا;
غازي لعيبي مجيد

Publication type:

Article

تقنيات الإعلان التفاعلي في الألفية الثالثة.

Published in:

Journal of the College Of Basic Education, 2022, v. 28, n. 114, Part 2, p. 160

By:

انتصار رسمي موسى;
وفاء جاسم محمد

Publication type:

Article

Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting.

Published in:

International Journal of Advertising, 2025, v. 44, n. 4, p. 718, doi. 10.1080/02650487.2024.2421643

By:

Stokburger-Sauer, Nicola E.;
Hofmann, Verena;
Schoner-Schatz, Lisa

Publication type:

Article

An economic analysis of maximally representative allocations.

Published in:

Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370

By:

Zhu, Jinjie;
Liu, Shulin

Publication type:

Article

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.

Published in:

Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4

By:

APOSTOL, Nicoleta-Elena

Publication type:

Article

Real-time bidding with multi-agent reinforcement learning in multi-channel display advertising.

Published in:

Neural Computing & Applications, 2025, v. 37, n. 1, p. 499, doi. 10.1007/s00521-024-10649-6

By:

Chen, Chen;
Wang, Gao;
Liu, Baoyu;
Song, Siyao;
Mao, Keming;
Yu, Shiyu;
Liu, Jingyu

Publication type:

Article

DIRECTORY.

Published in:: 2017
Publication type:: Directory

Effectiveness of Digital Display as an advertising channel: The role of depth of interaction in the Sale Conversion process.

Published in:

International Management Review, 2023, v. 19, n. 1, p. 64

By:

Kishore, Amit;
C., Om Prakash

Publication type:

Article

A Study in International Marketing: The Development of a Consumer Database Marketing Capability.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 7, p. 625, doi. 10.1080/0267257X.1997.9964500

By:

Nancarrow, Clive;
Wright, Len Tiu;
Page, Julie

Publication type:

Article

Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 463, doi. 10.1002/mar.21000

By:

Auschaitrakul, Sumitra;
Mukherjee, Ashesh

Publication type:

Article

Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry.

Published in:

Organization Studies, 2020, v. 41, n. 7, p. 921, doi. 10.1177/0170840619883368

By:

Glaser, Vern L.;
Krikorian Atkinson, Mariam;
Fiss, Peer C.

Publication type:

Article

What Cookie-Based Advertising Effectiveness Fails to Measure.

Published in:

Marketing Science, 2024, v. 43, n. 2, p. 407, doi. 10.1287/mksc.2023.1453

By:

Tian, Min;
Hoban, Paul R.;
Arora, Neeraj

Publication type:

Article

Open and Private Exchanges in Display Advertising.

Published in:

Marketing Science, 2023, v. 42, n. 3, p. 451, doi. 10.1287/mksc.2022.1399

By:

Choi, W. Jason;
Sayedi, Amin

Publication type:

Article

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Published in:

Marketing Science, 2020, v. 39, n. 1, p. 33, doi. 10.1287/mksc.2019.1198

By:

Johnson, Garrett A.;
Shriver, Scott K.;
Du, Shaoyin

Publication type:

Article

Test & Roll: Profit-Maximizing A/B Tests.

Published in:

Marketing Science, 2019, v. 38, n. 6, p. 1038, doi. 10.1287/mksc.2019.1194

By:

Feit, Elea McDonnell;
Berman, Ron

Publication type:

Article

Real-Time Bidding in Online Display Advertising.

Published in:

Marketing Science, 2018, v. 37, n. 4, p. 553, doi. 10.1287/mksc.2017.1083

By:

Sayedi, Amin

Publication type:

Article

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories.

Published in:

Marketing Science, 2013, v. 32, n. 5, p. 753, doi. 10.1287/mksc.2013.0802

By:

Braun, Michael;
Moe, Wendy W.

Publication type:

Article

Contextual Advertising.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740

By:

Kaifu Zhang;
Zsolt Katona

Publication type:

Article

Implications of "Online Display Advertising: Targeting and Obtrusiveness.".

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 413, doi. 10.1287/mksc.1100.0634

By:

Goldfarb, Avi;
Tucker, Catherine

Publication type:

Article

Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 409, doi. 10.1287/mksc.1100.0599

By:

Matwyshyn, Andrea M.

Publication type:

Article

When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 405, doi. 10.1287/mksc.1100.0594

By:

Lodish, Leonard M.;
Reed II, Americus

Publication type:

Article

Online Display Advertising: Targeting and Obtrusiveness.

Published in:

Marketing Science, 2011, v. 30, n. 3, p. 389, doi. 10.1287/mksc.1100.0583

By:

Goldfarb, Avi;
Tucker, Catherine

Publication type:

Article

Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900

By:

Simonov, Andrey;
Valletti, Tommaso;
Veiga, Andre

Publication type:

Article

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219

By:

Ada, Sıla;
Abou Nabout, Nadia;
Feit, Elea McDonnell

Publication type:

Article

First-Price Auctions in Online Display Advertising.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 888, doi. 10.1177/00222437211030201

By:

Despotakis, Stylianos;
Ravi, R.;
Sayedi, Amin

Publication type:

Article

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 1, p. 1, doi. 10.1177/0022243720968547

By:

Tunuguntla, Srinivas;
Hoban, Paul R.

Publication type:

Article

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 489, doi. 10.1509/jmr.15.0307

By:

Paulson, Courtney;
Luo, Lan;
James, Gareth M.

Publication type:

Article

TOWARD A DIGITAL ATTRIBUTION MODEL: MEASURING THE IMPACT OF DISPLAY ADVERTISING ON ONLINE CONSUMER BEHAVIOR.

Published in:

MIS Quarterly, 2016, v. 40, n. 4, p. 889

By:

Ghose, Anindya;
Todri-Adamopoulos, Vilma

Publication type:

Article

Yield Optimization of Display Advertising with Ad Exchange.

Published in:

Management Science, 2014, v. 60, n. 12, p. 2886, doi. 10.1287/mnsc.2014.2017

By:

Balseiro, Santiago R.;
Feldman, Jon;
Mirrokni, Vahab;
Muthukrishnan, S.

Publication type:

Article

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion.

Published in:

Management Science, 2014, v. 60, n. 6, p. 1392, doi. 10.1287/mnsc.2014.1952

By:

Lizhen Xu;
Duan, Jason A.;
Whinston, Andrew

Publication type:

Article

A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine.

Published in:

Interfaces, 2009, v. 39, n. 2, p. 145, doi. 10.1287/inte.1080.0424

By:

Bell, Gordon H.;
Ledolter, Johannes;
Swersey, Arthur J.

Publication type:

Article

A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores.

Published in:

International Journal of Marketing & Business Communication, 2016, v. 5, n. 2, p. 37, doi. 10.21863/ijmbc/2016.5.2.030

By:

Dash, Mihir;
L., Akshaya

Publication type:

Article

Motion-Display Gain: A New Control-Display Mapping Reflecting Natural Human Pointing Gesture to Enhance Interaction with Large Displays at a Distance.

Published in:

International Journal of Human-Computer Interaction, 2019, v. 35, n. 2, p. 180, doi. 10.1080/10447318.2018.1447422

By:

Kim, Heejin;
Oh, Seungjae;
Han, Sung H.;
Chung, Min K.

Publication type:

Article