Works matching Advertising

Results: 5000

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today's Realities in Advertising Education.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 53, doi. 10.1177/10980482251330587

By:

Spring, Robin;
Lou, Shanshan

Publication type:

Article

Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting.

Published in:

International Journal of Advertising, 2025, v. 44, n. 4, p. 718, doi. 10.1080/02650487.2024.2421643

By:

Stokburger-Sauer, Nicola E.;
Hofmann, Verena;
Schoner-Schatz, Lisa

Publication type:

Article

Artificial Intelligence's Three -- Dimensional Reshaping of Advertising Copy.

Published in:

Writing / Xiezuo, 2025, n. 2, p. 43, doi. 10.19867/j.cnki.writing.2025.02.006

By:

Zhao Weidong;
Gu Shan

Publication type:

Article

Enhancing Student Engagement and Learning Outcomes Through Strategic Use of Guest Speakers in Advertising Education.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 41, doi. 10.1177/10980482251325495

By:

Ma, Mengyan

Publication type:

Article

Advancing Advertising Education Through AI and Experiential Learning: Insights From a Campaign Planning Course for Caregivers in Hong Kong.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 18, doi. 10.1177/10980482241306740

By:

Leung, Vivienne S.Y.

Publication type:

Article

Analysing persuasion strategies in online advertising for third-hand cars in Tanzania: translanguaging in the virtual linguistic landscape.

Published in:

International Journal of Multilingualism, 2025, v. 22, n. 2, p. 397, doi. 10.1080/14790718.2024.2312893

By:

Eliniongoze Kimambo, Gerald

Publication type:

Article

Is woke advertising necessarily woke-washing? How woke advertising and (mis)aligned corporate practices influence perceived woke-washing.

Published in:

International Journal of Advertising, 2025, v. 44, n. 4, p. 743, doi. 10.1080/02650487.2024.2427517

By:

Caruelle, Delphine

Publication type:

Article

Analysis of Customer Behavior Characteristics and Optimization of Online Advertising Based on Deep Reinforcement Learning.

Published in:

International Journal of Advanced Computer Science & Applications, 2024, v. 15, n. 8, p. 39, doi. 10.14569/ijacsa.2024.0150805

By:

Zhenyan Shang;
Bi Ge

Publication type:

Article

Managing advertising and subscription fees to maximize lifetime value.

Published in:

International Journal of Advertising, 2025, v. 44, n. 4, p. 674, doi. 10.1080/02650487.2024.2403310

By:

Malthouse, Edward C.;
Franks, Judy U.;
Maslowska, Ewa;
Zhou, Yayu

Publication type:

Article

Exposure to smoking tobacco, roll-your-own tobacco, heated tobacco product, and e-cigarette advertising in 28 European countries.

Published in:

Population Medicine, 2025, v. 7, p. 1, doi. 10.18332/popmed/193944

By:

Al-Ghoumani, Hani;
Vardavas, Constantine I.;
Aslanoglou, Katerina;
Laverty, Anthony;
Filippidis, Filippos T.

Publication type:

Article

A Bibliometric Analysis of Publications on Political Advertising in Web of Science and Scopus Databases.

Published in:

Electronic Journal of Social Sciences, 2025, v. 24, n. 2, p. 857, doi. 10.17755/esosder.1567765

By:

UÇAK, Aziz

Publication type:

Article

Enhancing Advertising Education Through High-Impact Practices (HIPs): Integrating Extracurricular Competitions for Undergraduate Research and Collaboration.

Published in:

Journal of Advertising Education, 2025, v. 29, n. 1, p. 31, doi. 10.1177/10980482251315928

By:

Chung, Sungwon

Publication type:

Article

المضامين غير المباشرة للإعلانات الإلكترونية.

Published in:

Al-Bahith Al-Aalami, 2025, v. 17, n. 67, p. 113, doi. 10.33282/abaa.v17i67.1043

By:

ملاك عطا حامد;
هدى مالك شبيب

Publication type:

Article

PERCEPCIÓN DE 'GAMERS' UNIVERSITARIOS DE LA UPC SOBRE EL 'IN-GAME ADVERTISING' DE ADIDAS EN EL VIDEOJUEGO 'FIFA20'.

Published in:

Index.Comunicación, 2021, v. 11, n. 2, p. 21, doi. 10.33732/ixc/11/02Percep

By:

Rodríguez-Ramírez, Renzo;
Arbaiza, Francisco;
Yalán, Eduardo

Publication type:

Article

Actitud y comportamiento del adolescente frente al influencer advertising sobre cuerpo y dieta en Perú.

Published in:

Revista de Comunicación, 2024, v. 23, n. 2, p. 213, doi. 10.26441/RC23.2-2024-3605

By:

Montúfar-Calle, Á.;
Feijoo, B.;
Díaz-Campo, J.;
Palomino-Moreno, H.

Publication type:

Article

Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising.

Published in:

Área Abierta, 2023, v. 23, n. 3, p. 185, doi. 10.5209/arab.91630

By:

García Carrizo, Jennifer

Publication type:

Article

Advertising, promotion, and the competitive advantage of interwar British department stores.

Published in:

Economic History Review, 2010, v. 63, n. 4, p. 1105, doi. 10.1111/j.1468-0289.2010.00535.x

By:

SCOTT, PETER;
WALKER, JAMES

Publication type:

Article

The Effectiveness of Exterior Bus Advertising in Hong Kong: A Preliminary Investigation.

Published in:

Journal of International Consumer Marketing, 1999, v. 11, n. 8, p. 33, doi. 10.1300/j046v11n03_03

By:

Prendergast, Gerard;
Chan Chi Hang

Publication type:

Article

Bilimsel İletişim Bağlamında "Dijital Reklamcılık" Çalışmalarının Bibliyometrik Analizi.

Published in:

Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2023, v. 63, p. 71, doi. 10.47998/ikad.1227007

By:

BAŞER, Emrah

Publication type:

Article

100 Years of Advertising Studies in JMCQ.

Published in:

Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 958, doi. 10.1177/10776990231197685

By:

Thorson, Esther

Publication type:

Article

Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening.

Published in:

Jurnal Manajemen dan Organisasi, 2022, v. 13, n. 1, p. 12, doi. 10.29244/jmo.v13i1.37510

By:

Christea, Keisia;
Nisa, Puspita Chairun

Publication type:

Article

A LEGAL ANALYSIS OF SURROGATE ADVERTISING AND ITS ACCOUNTABILITY IN BRAZIL IN THE CONSUMER SOCIETY PARADIGM.

Published in:

Revista Jurídica (0103-3506), 2019, v. 2, n. 55, p. 106, doi. 10.6084/m9.figshare.8204657

By:

RIBEIRO SANTIAGO, MARIANA;
SCRAMIN ALVES, DANILO

Publication type:

Article

Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca.

Published in:

Revista Latinoamericana de Psicología, 2011, v. 43, n. 3, p. 511

By:

Ortega-Ruiz, César A.;
Velandia-Morales, Andrea

Publication type:

Article

La diffusion scientifique de la créativité publicitaire de 1965 à 2012.

Published in:

Canadian Journal of Information & Library Sciences, 2014, v. 38, n. 1, p. 53, doi. 10.1353/ils.2014.0001

By:

del Río Pérez, Jorge;
Medina Aguerrebere, Pablo

Publication type:

Article

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47

By:

Mensa, Marta

Publication type:

Article

Tüketicilerin Kadın Temalı Reklamcılık Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma.

Published in:

Ileti-s-im, 2019, n. 31, p. 169, doi. 10.16878/gsuilet.509226

By:

Bozbay, Zehra;
Gürşen, Aylin Ecem;
Akpınar, Habib Mehmet;
Komitoğlu, Özlem Yaman

Publication type:

Article

STAVOVI POTROŠAČA PREMA WOKE OGLAŠAVANJU.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 24, doi. 10.56321/IJMBS.9.15.24

By:

ŠKRNIČKI, LUCIJA

Publication type:

Article

REKLAMCILIK ÜZERİNE YAZILAN MAKALELERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2024, v. 12, n. 2, p. 816, doi. 10.19145/e-gifder.1408453

By:

KİÇİR, İbrahim

Publication type:

Article

Zur Wirkung von Out-of-Home-Werbung: Eine Metaanalyse von Kampagnen zur Ermittlung des Return on Advertising Spend (ROAS) und weiterer Merkmale aus dem Marken-Funnel.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 2, p. 48

By:

Preuß, Alexander;
Thäsler, Kai-Marcus

Publication type:

Article

Die Wirkung von Service-added-Werbung und die Rolle des Advertising-Enqaqements.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2019, v. 65, n. 1, p. 6

By:

Tropp, Jörg;
Brunner, Marina;
Dostmann, Nicolas;
Kniele, Teresa

Publication type:

Article

Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948

By:

NARAIN-LUCENA, Ángela

Publication type:

Article

O que a publicidade vende? - Michael Schudson e sua abordagem estética da publicidade.

Published in:

Revista Fronteiras, 2014, v. 16, n. 3, p. 169, doi. 10.4013/fem.2014.163.03

By:

Rorato Londero, Rodolfo

Publication type:

Article

The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects.

Published in:

Communications: The European Journal of Communication Research, 2022, v. 47, n. 3, p. 395, doi. 10.1515/commun-2020-0053

By:

Balaban, Delia C.;
Mucundorfeanu, Meda;
Naderer, Brigitte

Publication type:

Article

Advertising in social network sites -- Investigating the social influence of usergenerated content on online advertising effects.

Published in:

Communications: The European Journal of Communication Research, 2015, v. 40, n. 3, p. 341, doi. 10.1515/commun-2015-0011

By:

Knoll, Johannes;
Schramm, Holger

Publication type:

Article

FUNCTIONS OF ADVERTISING TEXT AS A UNIT OF ADVERTISING COMMUNICATION.

Published in:

Eurasian Journal of Philology: Science & Education, 2023, v. 190, n. 2, p. 68, doi. 10.26577/EJPh.2023.v190.i2.ph7

By:

Nurkhanov, Zh. N.;
Seidenova, S. D.

Publication type:

Article

Reklama w metawersum. Perspektywa rozwoju internetu i reklamy internetowej.

Published in:

Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 193, p. 227

By:

Sarna, Nikodem;
Doligalski, Tymoteusz;
Kurowski, Wojciech

Publication type:

Article

Advertising Value Constructs' Implication on Purchase Intention: Social Media Advertising.

Published in:

Management Dynamics in the Knowledge Economy, 2022, v. 10, n. 3, p. 287, doi. 10.2478/mdke-2022-0019

By:

Prasanna KARUNARATHNE, Edirisinghe Arachchige Chaminda;
THILINI, Weerasinge Asha

Publication type:

Article

페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 12, p. 251, doi. 10.14400/JDC.2020.18.12.251

By:

염동섭

Publication type:

Article

모바일광고의 성장과 광고산업의 미래.

Published in:

Journal of Digital Convergence, 2016, v. 14, n. 8, p. 203, doi. 10.14400/JDC.2016.14.8.203

By:

이치형

Publication type:

Article

İKNA VE BELİRSİZLİĞİN REKLAM ALGISI ÜZERİNDE ETKİSİNİN VİRAL REKLAM VE TELEVİZYON REKLAMLARI KAPSAMINDA KARŞILAŞTIRILMASI.

Published in:

Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2015, v. 4, n. 2, p. 1

By:

Torun, Tolga

Publication type:

Article

PUBLIC RELATIONS AND ADVERTISING: TRENDS, CHALLENGES AND PERSPECTIVES.

Published in:

Gymnasium: Scientific Journal of Education, Sports & Health, 2015, v. 16, n. 1, p. 51

By:

Amalia, Petrovici

Publication type:

Article

Eu escolhi fazer publicidade: a identificação de jovens estudantes com o perfil profissional da propaganda.

Published in:

ECCOM: Educação, Cultura e Comunicação, 2022, v. 13, n. 26, p. 59

By:

Loose, Ariadni;
Petermann, Juliana

Publication type:

Article

PAZARLAMA İLETİŞİMİ ARACI OLARAK REKLÂM: REKLÂM MALİYETLERİ VE MUHASEBELEŞTİRİLMESİ.

Published in:

Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 1, p. 9

By:

CERAN, Yunus;
KARAÇOR, Süleyman

Publication type:

Article

服務業廣告中員工行為類型對服務品質預期、廣告真實性、與品牌態度的影響

Published in:

Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 1, p. 101

By:

楊俊明;
徐巧

Publication type:

Article

讓行動廣告有效！影響行動廣告效果因素之研究.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 191

By:

白凢芸;
江家瑜;
邵讌婷

Publication type:

Article

A study of the SMS Advertising Headlines and Appeals on Advertising Effect.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267

By:

Wen-Kuei Wu;
Wan-Yun Luo

Publication type:

Article

Does the advertising of plant‐based burgers attract meat consumers? The influence of new product advertising on consumer responses.

Published in:

Agribusiness, 2024, v. 40, n. 3, p. 680, doi. 10.1002/agr.21916

By:

Wang, Lingxiao;
Li, Wenying;
Zheng, Yuqing

Publication type:

Article

Coordinating traditional media advertising and online advertising in brand marketing.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1865, doi. 10.1111/poms.13945

By:

Kim, Alex Jiyoung;
Balachander, Subramanian

Publication type:

Article

To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram In-Feed Native Advertising.

Published in:

Journal of Advertising Education, 2024, v. 28, n. 2, p. 137, doi. 10.1177/10980482241265660

By:

Wan, Anan

Publication type:

Article

AEJMC Advertising Division 2020 Teaching Pre-Conference Review: Embracing Diversity Equity and Inclusion Across the Advertising Curriculum-Learning from the Pros.

Published in:

Journal of Advertising Education, 2021, p. 54, doi. 10.1177/10980482211010248

By:

Spring, Robin;
Lou, Shanshan;
Grow, Jean

Publication type:

Article