Introduction to the special issue on the role of sustainability in advertising.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 1, doi. 10.1080/02650487.2023.2290857
- By:
- Publication type:
- Article
Works matching IS 0265-0487 AND VI 43 AND IP 1 AND DT 2024
Results: 9
1
2
Effects of green messages in advertisements: a meta-analysis.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
3
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 202, doi. 10.1080/02650487.2023.2243732
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- Publication type:
- Article
4
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 173, doi. 10.1080/02650487.2023.2219150
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- Publication type:
- Article
5
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 149, doi. 10.1080/02650487.2023.2213556
- By:
- Publication type:
- Article
6
From green advertising to greenwashing: content analysis of global corporations' green advertising on social media.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 97, doi. 10.1080/02650487.2023.2208489
- By:
- Publication type:
- Article
7
From green advertising to sustainable behavior: a systematic literature review through the lens of value-belief-norm framework.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
8
"Mirror, mirror, on the wall. Who is the greenest of them all?" the impact of green advertising cues on generational cohorts.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 125, doi. 10.1080/02650487.2023.2187192
- By:
- Publication type:
- Article
9
Sustainability advertising: literature review and framework for future research.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review