Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 4, p. 120, doi. 10.1177/00222429241296392
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- Publication type:
- Article
Works matching DE "VISUAL marketing"
Results: 19
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How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2015, v. 25, n. 1, p. 87, doi. 10.1080/09593969.2014.918048
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- Publication type:
- Article
3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 3, p. 450, doi. 10.1080/02650487.2018.1535223
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- Article
4
Apresentação no ponto de vendas: um estudo exploratório no varejo de moda popular.
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- Análise, 2012, v. 23, n. 1, p. 5
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- Publication type:
- Article
5
The "Visual Preference Heuristic": The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 5, p. 993, doi. 10.1086/673521
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- Publication type:
- Article
6
'We are always learning': Marketing the Great Western Railway, 1921-39.
- Published in:
- Journal of Transport History, 2012, v. 33, n. 2, p. 186, doi. 10.7227/TJTH.33.2.3
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- Publication type:
- Article
7
Visual representations in South Africa of China and the Chinese people.
- Published in:
- Journal of African Cultural Studies, 2017, v. 29, n. 1, p. 25, doi. 10.1080/13696815.2016.1253460
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- Publication type:
- Article
8
How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram.
- Published in:
- Visual Communication Quarterly, 2024, v. 31, n. 3, p. 172, doi. 10.1080/15551393.2024.2382070
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- Publication type:
- Article
9
The social side of color: How social exclusion influences preferences for color combination.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1649, doi. 10.1002/mar.22002
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- Publication type:
- Article
10
Using representational and abstract imagery to create regulatory fit effects.
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- Psychology & Marketing, 2023, v. 40, n. 3, p. 579, doi. 10.1002/mar.21736
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- Publication type:
- Article
11
The colorful company: Effects of brand logo colorfulness on consumer judgments.
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- Psychology & Marketing, 2022, v. 39, n. 8, p. 1610, doi. 10.1002/mar.21674
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- Article
12
Consumer aliteracy.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 2, p. 89, doi. 10.1002/mar.21160
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- Article
13
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 1, doi. 10.1177/0022243719881113
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- Publication type:
- Article
14
Marketing by Design: The Influence of Perceptual Structure on Brand Performance.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 736, doi. 10.1177/00222429221142281
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- Publication type:
- Article
15
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 6, p. 162, doi. 10.1177/00222429211000706
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- Publication type:
- Article
16
HOW DO COMPANIES INNOVATE AND ATTRACT CONSUMERS THROUGH EXPERIENTIAL MARKETING?
- Published in:
- Scientific Research & Education in the Air Force - AFASES, 2012, v. 1, p. 29
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- Publication type:
- Article
17
Visualizing CSR: A visual framing analysis of US multinational companies.
- Published in:
- Journal of Marketing Communications, 2015, v. 21, n. 3, p. 167, doi. 10.1080/13527266.2012.740064
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- Publication type:
- Article
18
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 4, p. 820, doi. 10.1093/jcr/ucae019
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- Publication type:
- Article
19
Stars versus Bars: How the Aesthetics of Product Ratings "Shape" Product Preference.
- Published in:
- Journal of Consumer Research, 2023, v. 50, n. 1, p. 142, doi. 10.1093/jcr/ucac043
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- Publication type:
- Article