Works matching Advertising management

Results: 731

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development.

Published in:

European Journal of Educational Research, 2023, v. 12, n. 4, p. 1731, doi. 10.12973/eu-jer.12.4.1731

By:

Rasmani, Upik Elok Endang;
Sarifudin, Alfan;
Wahyuningsih, Siti;
Nurjanah, Novita Eka;
Jumiatmoko;
Zuhro, Nurul Shofiatin;
Fitrianingtyas, Anjar;
Winarji, Bambang;
Widiastuti, Yuanita Kristiani Wahyu

Publication type:

Article

Advertising management principles are derived mostly from logic and very little from empirical generalizations.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563

By:

Rossiter, John R.

Publication type:

Article

A brand choice model for TV advertising management using single-source data.

Published in:

Marketing Letters, 2011, v. 22, n. 4, p. 373, doi. 10.1007/s11002-010-9130-1

By:

Ban, Masataka;
Terui, Nobuhiko;
Abe, Makoto

Publication type:

Article

The A, B, Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States.

Published in:

International Journal of Advertising, 1998, v. 17, n. 2, p. 169, doi. 10.1080/02650487.1998.11104714

By:

Griffin, Tom;
McArthur, David;
Toshio Yamaki;
Perdo Hidalgo, Toshio

Publication type:

Article

Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.

Published in:

JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532

By:

Tauro, Danilo;
Panniello, Umberto;
Pellegrino, Roberta

Publication type:

Article

La gestión de los algoritmos publicitarios en Internet. Un caso de estudio: Facebook y Google.

Published in:

Doxa Comunicación, 2023, n. 36, p. 243, doi. 10.31921/doxacom.n36a1713

By:

Luque Ortiz, Sergio

Publication type:

Article

Advertising Management in a Digital Environment: Text and Cases: Larry D. Kelly and Kim B. Sheehan, London, Routledge, 2022, 203 pp., $134 hbk., $37 pbk., $37 ebk, ISBN: 978-0-367-62071-4 (hbk); ISBN: 978-0-367-62074-5 (pbk); ISBN: 978-1-003-10782-8 (ebk)

Published in:

2024

By:

Ephraim, Philip Effiom

Publication type:

Book Review

The Teaching of Advertising Management: Essential, Elective, or Extraneous.

Published in:

Journalism & Mass Communication Educator, 2010, v. 65, n. 3/4, p. 265, doi. 10.1177/107769581006500305

By:

STUHLFAUT, MARK W.;
DAVIS, CRAIG

Publication type:

Article

Cases in Advertising and Promotion Management.

Published in:: 1991
Publication type:: Book Review

Advertising Management, Cases and Concepts.

Published in:

1979

By:

Nicholson, Laren;
Martin, Charles H.

Publication type:

Book Review

Advertising Management.

Published in:

1976

By:

Coe, Barbara J.;
Martin, Charles H.

Publication type:

Book Review

Retail Advertising: Management and Technique.

Published in:

1976

By:

Sharpe, Ernest A.;
Martin, Charles H.

Publication type:

Book Review

Advertising Management.

Published in:

1975

By:

Ulanoff, Stanley M.

Publication type:

Book Review

Advertising Management and the Business Publishing Industry (Book).

Published in:

1992

By:

Keenan, Kevin L.

Publication type:

Book Review

Advertising Management and the Business Publishing Industry: Marketing Notes and Cases.

Published in:

1993

By:

Zinkhan, George M.;
Smart, Denise T.

Publication type:

Book Review

ADVERTISING MANAGEMENT.

Published in:

1976

By:

Shawver, Donald L.;
Luke Jr, Robert H.

Publication type:

Book Review

THE MANAGEMENT OF ADVERTISING.

Published in:

1972

By:

Rothberg, Robert R.

Publication type:

Book Review

CASES IN ADVERTISING MANAGEMENT.

Published in:

1964

By:

Wagner, Louis C.;
Payne, Stanley L.

Publication type:

Book Review

Advertising Management.

Published in:

1983

By:

Bruce, Brendan

Publication type:

Book Review

ADVERTISING MANAGEMENT.

Published in:

1960

By:

Doremus, William L.;
Payne, Stanley L.

Publication type:

Book Review

USE OF PRINCIPLES IN THE MANAGEMENT OF ADVERTISING.

Published in:

1955

By:

Lockley, Lawrence C.

Publication type:

Editorial

HANDBOOK OF ADVERTISING MANAGEMENT.

Published in:

1971

By:

Wilson, Robert M.R.

Publication type:

Book Review

Advertising Management (Book).

Published in:

2002

By:

Umashankar, Venkatesh

Publication type:

Book Review

Advertising management and the business publishing industry.

Published in:: 1993
Publication type:: Book Review

THE RISE OF MANAGEMENT SCIENCE IN ADVERTISING.

Published in:

Management Science, 1966, v. 13, n. 2, p. B-10, doi. 10.1287/mnsc.13.2.B10

By:

Cohen, Stanley I.

Publication type:

Article

Génesis de la Planificación de cuentas: cómo gestionar el conocimiento del consumidor en las agencias de publicidad.

Published in:

Comunicación y Sociedad, 2009, v. 22, n. 2, p. 187

By:

BLANCO, CRISTINA SÁNCHEZ

Publication type:

Article

Using a neutrosophic model to evaluate website usability of a web portal for the commercial management of an advertising company.

Published in:

Neutrosophic Sets & Systems, 2020, v. 34, p. 194

By:

Molina Chalacán, Luis Javier;
Albarracín Zambrano, Luis Orlando;
Jalón Arias, Edmundo José;
Paredes, Andrea Zúñiga

Publication type:

Article

ADVERTISING MANAGEMENT.

Published in:

Review of General Management, 2014, v. 19, n. 1, p. 95

By:

GRIDEANU, Nicoleta

Publication type:

Article

STRATEGIC ADVERTISING MANAGEMENT: THE CASE OF THE TRANSPORTATION AND STORAGE MARKET IN THE CZECH REPUBLIC.

Published in:

Komunikácie, 2018, v. 20, n. 4, p. 3, doi. 10.26552/com.c.2018.4.3-9

By:

Gunina, Daria;
Bina, Vladislav;
Novak, Michal

Publication type:

Article

MANAGEMENT OF AN ADVERTISING CAMPAIGN BASED ON THE MODEL OF THE ENTERPRISE'S LOGISTIC SYSTEM.

Published in:

Eastern-European Journal of Enterprise Technologies, 2020, v. 104, n. 3, p. 40, doi. 10.15587/1729-4061.2020.201087

By:

Sherstеnnikov, Y.;
Rudyanova, T.;
Barannуk, L.;
Datsenko, V.;
Novikova, L.

Publication type:

Article

Modelos de gestión documental en las agencias de publicidad.

Published in:

El Profesional de la Información, 2010, v. 19, n. 2, p. 175, doi. 10.3145/epi.2010.mar.08

By:

Marcos-Recio, Juan-Carlos;
Sánchez-Vigil, Juan-Miguel;
Olivera-Zaldua, María

Publication type:

Article

Balancing creativity and organisational performance in an advertising agency network: A case study.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 8, p. 840, doi. 10.1080/13527266.2020.1777580

By:

Collier, Paul M.;
Ewing, Michael T.;
Cooper, Holly B.

Publication type:

Article

Consent Management Platforms und Targeted Advertising zwischen DSGVO und ePrivacy-Gesetzgebung — Real Time Bidding auf Basis von Nutzerprofilen als Ausprägung der Personendatenwirtschaft.

Published in:

Computer und Recht, 2021, v. 37, n. 2, p. 87, doi. 10.9785/cr-2021-370205

By:

Becker, Maximilian

Publication type:

Article

Advertising knowledge management: strategies and implications.

Published in:

International Journal of Advertising, 2000, v. 19, n. 2, p. 225, doi. 10.1080/02650487.2000.11104796

By:

Ewing, Michael T.;
West, Douglas C.

Publication type:

Article

ADVERTISING AS AN INFLUENCING FACTOR ON CONSUMER BEHAVIOR.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 9, p. 1, doi. 10.24857/rgsa.v18n9-076

By:

Farooq, Samiya;
Maqbool, Adeel

Publication type:

Article

The Best of Many Worlds: Dual Mirror Descent for Online Allocation Problems.

Published in:

Operations Research, 2023, v. 71, n. 1, p. 101, doi. 10.1287/opre.2021.2242

By:

Balseiro, Santiago R.;
Lu, Haihao;
Mirrokni, Vahab

Publication type:

Article

Advertising Management. 3rd edition/Survey Research for Managers: How to use Surveys in Management Decision-making/Understanding Marketing.

Published in:

1989

By:

BLOOM, DEREK

Publication type:

Book Review

Industry Viewpoints in Advertising.

Published in:

California Management Review, 1974, v. 17, n. 2, p. 5, doi. 10.2307/41164555

By:

Nicosia, Francesco M.

Publication type:

Article

叉车销售企业营销渠道管理优化研究.

Published in:

Construction Machinery & Equipment, 2022, v. 53, n. 6, p. 109

By:

王传芳

Publication type:

Article

QUALIDADE DE ENTREGA NO COMÉRCIO ELETRÔNICO DO MERCADO LIVRE: ESTUDO NA LOGISTICA DE ENTREGA DE UMA EMPRESA DO SETOR DE AUTOPEÇAS.

Published in:

Revista Fatec Zona Sul (REFAS), 2024, v. 11, n. 1, p. 1, doi. 10.26853/Refas_ISSN-2359-182X_v11n01_05

By:

Santos de Andrade, Gabriel Paulino;
Cavalcanti Lelis, Eliacy

Publication type:

Article

Personajes publicitarios como estrategia de gestión de marca en la promoción de productos de cacao en emprendimientos rurales de la costa ecuatoriana.

Published in:

ComHumanitas: Revista Científica de Comunicación, 2022, v. 13, n. 1, p. 50, doi. 10.31207/rch.v13i1.334

By:

Jaramillo Escobar, Bladimir Heriberto;
Baquerizo Cruz, Heidy Xiomara;
Hart Moreno, Jhuliana Katiuska

Publication type:

Article

Implications of product substitutability in a distribution channel.

Published in:

Production & Operations Management, 2023, v. 32, n. 6, p. 1636, doi. 10.1111/poms.13930

By:

Zheng, Quan;
Hu, Honggang;
Pan, Xiajun Amy

Publication type:

Article

Serving two masters? Optimizing mobile ad contracts with heterogeneous advertisers.

Published in:

Production & Operations Management, 2023, v. 32, n. 2, p. 618, doi. 10.1111/poms.13890

By:

Ghoshal, Abhijeet;
Mookerjee, Radha;
Sun, Zhen

Publication type:

Article

Common Retailer Channel Revisited: The Role of Supply Network Size.

Published in:

Production & Operations Management, 2020, v. 29, n. 9, p. 2175, doi. 10.1111/poms.13220

By:

Zheng, Quan;
Pan, Xiajun Amy;
Vakharia, Asoo J.

Publication type:

Article

ADVERTISING AND COMMUNICATION MANAGEMENT (Book Review).

Published in:

1985

By:

Beltramini, Richard F.

Publication type:

Book Review

What Effect from A Single Advertisement?

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787

By:

Peterson, Robin T.;
Gross, Charles H.

Publication type:

Article

Psychographic Profiles of Media Usage Segments.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 379, doi. 10.1007/BF02722068

By:

Teel Jr., Jesse E.;
Bearden, William O.;
Durand, Richard M.

Publication type:

Article

The imminent return of the advertising jingle.

Published in:

International Journal of Advertising, 2015, v. 34, n. 5, p. 717, doi. 10.1080/02650487.2015.1087117

By:

Taylor, Charles R.

Publication type:

Article

An inside-out approach to integrated marketing communication.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 511, doi. 10.2501/S0265048708080098

By:

Kerr, Gayle;
Schultz, Don;
Patti, Charles;
Kim, Ilchul

Publication type:

Article

Impact of Demographics on Interactive Advertising Effectiveness: A Study on Consumer Durable Advertisements in India.

Published in:

Anvesha, 2022, v. 14, p. 1

By:

Kumar, Ravi;
Phatak, Yogeshwari

Publication type:

Article