Works matching AU Stern, Barbara B.

Results: 64

Sexual Identity Scale: A New Self-Assessment Measure.

Published in:

Sex Roles, 1987, v. 17, n. 9-10, p. 503, doi. 10.1007/BF00287732

By:

Stern, Barbara B.;
Barak, Benny;
Gould, Stephen J.

Publication type:

Article

What Does Brand Mean? Historical-Analysis Method and Construct Definition.

Published in:

Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 216, doi. 10.1177/0092070305284991

By:

Stern, Barbara B.

Publication type:

Article

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 329, doi. 10.1007/BF02723918

By:

Stern, Barbara B.

Publication type:

Article

Individual and social determinants of winning bids in online auctions.

Published in:

Journal of Consumer Behaviour, 2006, v. 5, n. 1, p. 43, doi. 10.1002/cb.47

By:

Stern, Barbara B.;
Stafford, Marla Royne

Publication type:

Article

Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables.

Published in:

Service Industries Journal, 1993, v. 13, n. 3, p. 74, doi. 10.1080/02642069300000051

By:

Stern, Barbara B.;
Gould, Stephen J.;
Tewari, Sonia

Publication type:

Article

Surrogate Money Managers in the 1990s: Marketing Strategy for Financial Services Retailers.

Published in:

Service Industries Journal, 1992, v. 12, n. 1, p. 78, doi. 10.1080/02642069200000006

By:

Stern, Barbara B.;
Solomon, Michael R.;
Stinerock, Robert

Publication type:

Article

Business Media Segmentation for Services Marketers: Education and the Gender Gap.

Published in:

Service Industries Journal, 1990, v. 10, n. 3, p. 549, doi. 10.1080/02642069000000058

By:

Stern, Barbara B.;
Rao, Usha;
Gould, Stephen J.

Publication type:

Article

"Crafty Advertisers": Literary Versus Literal Deceptiveness.

Published in:

Journal of Public Policy & Marketing, 1992, v. 11, n. 1, p. 72

By:

Stern, Barbara B.

Publication type:

Article

Hidden persuasions in soap operas: damaged heroines and negative consumer effects.

Published in:

International Journal of Advertising, 2007, v. 26, n. 1, p. 9, doi. 10.1080/02650487.2007.11072994

By:

Stern, Barbara B.;
Russell, Cristel Antonia;
Russell, Dale W.

Publication type:

Article

Detailed Image Analysis: Poetic Methodology for Advertising Research.

Published in:

International Journal of Advertising, 1991, v. 10, n. 2, p. 161, doi. 10.1080/02650487.1991.11104446

By:

Stern, Barbara B.

Publication type:

Article

Narrative Analysis of a Marketing Relationship: The Consumer's Perspective.

Published in:

Psychology & Marketing, 1998, v. 15, n. 3, p. 195, doi. 10.1002/(SICI)1520-6793(199805)15:3<195::AID-MAR1>3.0.CO;2-5

By:

Stern, Barbara B.;
Thompson, Craig J.;
Arnould, Eric J.

Publication type:

Article

Gender Schema and Fashion Consciousness.

Published in:

Psychology & Marketing, 1989, v. 6, n. 2, p. 129, doi. 10.1002/mar.4220060205

By:

Gould, Stephen J.;
Stern, Barbara B.

Publication type:

Article

Sex-Role Self-Concept Measures and Marketing: A Research Note.

Published in:

Psychology & Marketing, 1988, v. 5, n. 1, p. 85, doi. 10.1002/mar.4220050107

By:

Stern, Barbara B.

Publication type:

Article

Sympathy and Empathy: Emotional Responses to Advertising Dramas.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 566, doi. 10.1086/346251

By:

Escalas, Jennifer Edson;
Stern, Barbara B.

Publication type:

Article

Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 2, p. 136, doi. 10.1086/209472

By:

Stern, Barbara B.

Publication type:

Article

Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 2, p. 165, doi. 10.1086/209443

By:

Stern, Barbara B.

Publication type:

Article

Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects.

Published in:

Journal of Consumer Research, 1994, v. 20, n. 4, p. 601, doi. 10.1086/209373

By:

Stern, Barbara B.

Publication type:

Article

Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses.

Published in:

Journal of Consumer Research, 1993, v. 19, n. 4, p. 556, doi. 10.1086/209322

By:

Stern, Barbara B.

Publication type:

Article

Literary Criticism and Consumer Research: Overview and Illustrative Analysis.

Published in:

Journal of Consumer Research, 1989, v. 16, n. 3, p. 322, doi. 10.1086/209218

By:

Stern, Barbara B.

Publication type:

Article

Consumer acceptance of online auctions: An extension and revision of the TAM.

Published in:

Psychology & Marketing, 2008, v. 25, n. 7, p. 619, doi. 10.1002/mar.20228

By:

Stern, Barbara B.;
Royne, Marla B.;
Stafford, Thomas F.;
Bienstock, Carol C.

Publication type:

Article

CONSUMERS, CHARACTERS, AND PRODUCTS.

Published in:

Journal of Advertising, 2006, v. 35, n. 1, p. 7, doi. 10.2753/JOA0091-3367350101

By:

Russell, Cristel Antonia;
Stern, Barbara B.

Publication type:

Article

The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition.

Published in:

Journal of Advertising, 2002, v. 31, n. 3, p. 15, doi. 10.1080/00913367.2002.10673673

By:

Stern, Barbara B.;
Zinkhan, George M.;
Holbrook, Morris B.

Publication type:

Article

The Role of Myth in Creative Advertising Design: Theory, Process and Outcome.

Published in:

Journal of Advertising, 2001, v. 30, n. 2, p. 1, doi. 10.1080/00913367.2001.10673634

By:

Johar, Gita Venkataramani;
Holbrook, Morris B.;
Stern, Barbara B.

Publication type:

Article

Gender and Multicultural Issues in Advertising: Stages on the Research Highway.

Published in:

Journal of Advertising, 1999, v. 28, n. 1, p. 1, doi. 10.1080/00913367.1999.10673572

By:

Stern, Barbara B.

Publication type:

Article

Advertising Intimacy: Relationship Marketing and The Services Consumer.

Published in:

Journal of Advertising, 1997, v. 26, n. 4, p. 7, doi. 10.1080/00913367.1997.10673532

By:

Stern, Barbara B.

Publication type:

Article

Asian-Americans: Television Advertising and the "Model Minority" Stereotype.

Published in:

Journal of Advertising, 1997, v. 26, n. 2, p. 47, doi. 10.1080/00913367.1997.10673522

By:

Taylor, Charles R.;
Stern, Barbara B.

Publication type:

Article

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Published in:

Journal of Advertising, 1996, v. 25, n. 3, p. 61, doi. 10.1080/00913367.1996.10673507

By:

Stern, Barbara B.

Publication type:

Article

A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient.

Published in:

Journal of Advertising, 1994, v. 23, n. 2, p. 5, doi. 10.1080/00913367.1994.10673438

By:

Stern, Barbara B.

Publication type:

Article

Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect.

Published in:

Journal of Advertising, 1992, v. 21, n. 4, p. 11, doi. 10.1080/00913367.1992.10673382

By:

Stern, Barbara B.

Publication type:

Article

Who Talks Advertising? Literary Theory and Narrative "Point of View"

Published in:

Journal of Advertising, 1991, v. 20, n. 3, p. 9, doi. 10.1080/00913367.1991.10673344

By:

Stern, Barbara B.

Publication type:

Article

Other-Speak: Classical Allegory and Contemporary Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 3, p. 14, doi. 10.1080/00913367.1990.10673189

By:

Stern, Barbara B.

Publication type:

Article

How Does an Ad Mean? Language in Services Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 3, doi. 10.1080/00913367.1988.10673108

By:

Stern, Barbara B.

Publication type:

Article

Interpretive semiology and the literature of consumption: A new reading of advertisements and consumer-produced texts.

Published in:

Semiotica, 1994, v. 100, n. 1, p. 35

By:

Stern, Barbara B.

Publication type:

Article

The Firm, the Author, and the Persona: A Literacy Model of the Source of Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 15, doi. 10.1080/10641734.1993.10505001

By:

Stern, Barbara B.

Publication type:

Article

Feminist Literary Theory and Advertising Research: A New "Reading" of the Text and the Consumer.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 9, doi. 10.1080/10641734.1992.10504976

By:

Stern, Barbara B.

Publication type:

Article

GENDER RESEARCH AND THE SERVICES CONSUMER: NEW INSIGHTS AND THE NEW DIRECTIONS.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 514

By:

Stern, Barbara B.

Publication type:

Article

A Sign is Just a Sign.

Published in:

1992

By:

Zinkhan, George M.;
Stern, Barbara B.

Publication type:

Book Review

Medieval Allegory: Roots of Advertising Strategy for the Mass Market.

Published in:

Journal of Marketing, 1988, v. 52, n. 3, p. 84, doi. 10.1177/002224298805200308

By:

Stern, Barbara B.

Publication type:

Article

Perceived Fairness: Conceptual Framework and Scale Development.

Published in:

Advances in Consumer Research, 2007, v. 34, p. 400

By:

Sooyeon Nikki Lee-Wingate;
Stern, Barbara B.

Publication type:

Article

"Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms".

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 233

By:

Russell, Cristel Antonia;
Stern, Barbara B.

Publication type:

Article

Content Analysis Research Themes 1977-2000: Evolution and Change.

Published in:

Advances in Consumer Research, 2004, v. 31, n. 1, p. 728

By:

Mulvey, Michael S.;
Stern, Barbara B.

Publication type:

Article

The Invisible Narrator: Attributes and Consumer Attitudes.

Published in:

Advances in Consumer Research, 2004, v. 31, n. 1, p. 178

By:

Mulvey, Michael S.;
Stern, Barbara B.

Publication type:

Article

Competitive Paper Session: Family and Gender Issues.

Published in:

Advances in Consumer Research, 2004, v. 31, n. 1, p. 692

By:

Shoham, Aviv;
Rose, Gregory M.;
Bakir, Aysen;
Lufang Meng;
Brembeck, Helene;
Mandrik, Carter A.;
Fern, Edward F.;
Yeqing Bao;
Chingching Chang;
Cook, Daniel Thomas;
Kim, Jonathan S.;
Seung Baek;
Sungbin Cho;
Mulvey, Michael S.;
Stern, Barbara B.;
McLoughlin, Damien;
Easton, Geoff;
Wakefield, Kirk L.;
Stone, George W.;
Anderson, Laurel

Publication type:

Article

Competitive Paper Session: Narrative Approaches to Understanding Consumer Behavior.

Published in:

Advances in Consumer Research, 2004, v. 31, n. 1, p. 178

By:

Mulvey, Michael S.;
Stern, Barbara B.

Publication type:

Article

Antecedents and Consequences of Emotional Responses to Advertising.

Published in:

Advances in Consumer Research, 2003, v. 30, n. 1, p. 85

By:

Escalas, Jennifer Edson;
Stern, Barbara B.

Publication type:

Article

Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption.

Published in:

Advances in Consumer Research, 2001, v. 28, n. 1, p. 403

By:

Hirschman, Elizabeth C.;
Stern, Barbara B.

Publication type:

Article

The Roles of Emotion in Consumer Research.

Published in:

Advances in Consumer Research, 1999, v. 26, n. 1, p. 4

By:

Hirschman, Elizabeth C.;
Stern, Barbara B.

Publication type:

Article

Consumer Behavior and the Wayward Mind: The Influence of Mania and Depression on Consumption.

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 421

By:

Hirschman, Elizabeth c.;
Stern, Barbara B.

Publication type:

Article

Clarifying the Construct: What is Authenticity?

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 392

By:

Stern, Barbara B.

Publication type:

Article

The Feminine Imagination and Social Change: Four Feminist Approaches to Social Problems.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 35

By:

Ozanne, Julie L.;
Stern, Barbara B.

Publication type:

Article