Reflections on jazz training and marketing education.
- Published in:
- Marketing Theory, 2016, v. 16, n. 4, p. 429, doi. 10.1177/1470593116652672
- By:
- Publication type:
- Article
Works matching DE "PRODUCT orientation"
Results: 181
1
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In This Issue.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 3, doi. 10.1111/jpim.12304
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- Publication type:
- Article
3
Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 545, doi. 10.1111/jpim.12003
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- Publication type:
- Article
4
Innovation through Experience Staging: Motives and Outcomes Innovation through Experience Staging: Motives and Outcomes.
- Published in:
- 2013
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- Publication type:
- Case Study
5
Achieving Fit between Learning and Market Orientation: Implications for New Product Performance.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 531, doi. 10.1111/j.1540-5885.2012.00923.x
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- Publication type:
- Article
6
Examining Proactive Strategic Decision-Making Flexibility in New Product Development.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 608, doi. 10.1111/j.1540-5885.2012.00928.x
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- Publication type:
- Article
7
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 166, doi. 10.1111/j.1540-5885.2011.00900.x
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- Publication type:
- Article
8
The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 7, p. 1032, doi. 10.1111/j.1540-5885.2010.00769.x
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- Publication type:
- Article
9
Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 534, doi. 10.1111/j.1540-5885.2007.00270.x
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- Publication type:
- Article
10
Mapping managers' market orientations regarding new product success.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 259, doi. 10.1016/S0737-6782(02)00144-3
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- Publication type:
- Article
11
From the Editors.
- Published in:
- Journal of Product Innovation Management, 1999, v. 16, n. 1, p. 1
- Publication type:
- Article
12
An Exploratory Analysis of the Impact of Market Orientation on New Product Performance.
- Published in:
- Journal of Product Innovation Management, 1995, v. 12, n. 4, p. 275, doi. 10.1016/0737-6782(95)00027-Q
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- Publication type:
- Article
13
From the Editor.
- Published in:
- 1995
- By:
- Publication type:
- Editorial
14
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 206, doi. 10.1007/s11747-011-0295-9
- By:
- Publication type:
- Article
15
The effect of market orientation and its components on innovation consequences: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 166, doi. 10.1007/s11747-007-0053-1
- By:
- Publication type:
- Article
16
Creating a Firm-level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 1, p. 63, doi. 10.1177/0092070305281090
- By:
- Publication type:
- Article
17
The effects of perceived brand orientation and perceived service quality in the higher education sector.
- Published in:
- Eurasian Business Review, 2019, v. 9, n. 3, p. 347, doi. 10.1007/s40821-018-00115-4
- By:
- Publication type:
- Article
18
An Empirical Exploration of the New Product Process Proficiency--New Product Success Relationship.
- Published in:
- International Journal of Business & Information, 2012, v. 7, n. 1, p. 1
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- Publication type:
- Article
19
Unpacking Not-for-profit Performance.
- Published in:
- Journal of Social Entrepreneurship, 2014, v. 5, n. 1, p. 77, doi. 10.1080/19420676.2013.834457
- By:
- Publication type:
- Article
20
A Hierarchical Product Development Planning Framework.
- Published in:
- Production & Operations Management, 2005, v. 14, n. 3, p. 344, doi. 10.1111/j.1937-5956.2005.tb00029.x
- By:
- Publication type:
- Article
21
A COMPARISON OF THE MARKET ORIENTATION MODEL IN CZECH AND GERMAN HIGH-TECH COMPANIES.
- Published in:
- Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 5, p. 1717, doi. 10.11118/actaun201664051717
- By:
- Publication type:
- Article
22
MARKET ORIENTATION OF THEATRES IN BOSNIA AND HERZEGOVINA.
- Published in:
- Interdisciplinary Management Research, 2009, v. 5, p. 137
- By:
- Publication type:
- Article
23
Fostering Innovation in Cultural Contexts: Market Orientation, Service Orientation, and Innovations in Museums.
- Published in:
- Journal of Service Research, 2012, v. 15, n. 1, p. 39, doi. 10.1177/1094670511419648
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- Publication type:
- Article
24
Measuring internal Market Orientation.
- Published in:
- Journal of Service Research, 2005, v. 7, n. 3, p. 290, doi. 10.1177/1094670504271154
- By:
- Publication type:
- Article
25
Market Orientation in the Hospital Industry.
- Published in:
- Marketing Health Services, 1997, v. 17, n. 4, p. 36
- By:
- Publication type:
- Article
26
A reply.
- Published in:
- Anaesthesia, 2006, v. 61, n. 4, p. 408, doi. 10.1111/j.1365-2044.2006.04598_1.x
- By:
- Publication type:
- Article
27
Occlusion of a tracheostomy tube after misinsertion.
- Published in:
- 2006
- By:
- Publication type:
- Letter
28
Information Search Patterns in E-Commerce Product Comparison Services.
- Published in:
- Journal of Database Management, 2010, v. 21, n. 2, p. 26, doi. 10.4018/jdm.2010040102
- By:
- Publication type:
- Article
29
The Effect of Market Orientation on Product Innovation.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 239, doi. 10.1177/0092070300282005
- By:
- Publication type:
- Article
30
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 1, p. 50, doi. 10.1177/0092070399271004
- By:
- Publication type:
- Article
31
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 309, doi. 10.1362/146934712X13420906885520
- By:
- Publication type:
- Article
32
Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation.
- Published in:
- Marketing Review, 2006, v. 6, n. 1, p. 29, doi. 10.1362/146934706776861573
- By:
- Publication type:
- Article
33
Environmentally Responsible Managerial Behavior: Is Ecocentrism a Prerequisite?
- Published in:
- Academy of Management Review, 1995, v. 20, n. 4, p. 796, doi. 10.5465/AMR.1995.28081379
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- Publication type:
- Article
34
Does market orientation pay off without brand orientation? A study of small business entrepreneurs.
- Published in:
- Journal of Marketing Management, 2016, v. 32, n. 7-8, p. 673, doi. 10.1080/0267257X.2015.1122659
- By:
- Publication type:
- Article
35
SME Internet use and strategic flexibility: the moderating effect of IT market orientation.
- Published in:
- Journal of Marketing Management, 2010, v. 26, n. 1-2, p. 131, doi. 10.1080/02672570903574296
- By:
- Publication type:
- Article
36
Market orientation and design orientation: a management model.
- Published in:
- Journal of Marketing Management, 2007, v. 23, n. 9-10, p. 861, doi. 10.1362/026725707X250368
- By:
- Publication type:
- Article
37
Customers' Responses to Retail Brand Extensions.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 393, doi. 10.1362/0267257053779145
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- Publication type:
- Article
38
Measuring Market Orientation: A Multi-factor, Multi-item Approach.
- Published in:
- Journal of Marketing Management, 1994, v. 10, n. 8, p. 725, doi. 10.1080/0267257X.1994.9964318
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- Publication type:
- Article
39
Business Orientation: Cliché or Substance?
- Published in:
- Journal of Marketing Management, 1993, v. 9, n. 3, p. 233, doi. 10.1080/0267257X.1993.9964235
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- Publication type:
- Article
40
The Marketing Message: Being Broadcast Loud and Clear?
- Published in:
- Journal of Marketing Management, 1992, v. 8, n. 1, p. 21, doi. 10.1080/0267257X.1992.9964175
- By:
- Publication type:
- Article
41
The Relationship Between Greek Export Manufacturers and UK Importers: The Dimension of Exercised Power.
- Published in:
- Journal of Marketing Management, 1990, v. 6, n. 3, p. 239, doi. 10.1080/0267257X.1990.9964130
- By:
- Publication type:
- Article
42
The End of the Product Life Cycle? Education Says Goodbye to an Old Friend.
- Published in:
- Journal of Marketing Management, 1990, v. 6, n. 2, p. 145, doi. 10.1080/0267257X.1990.9964122
- By:
- Publication type:
- Article
43
INTERNAL MARKETING AS A PART OF MARKETING CULTURE SUPPORTING VALUE FOR EXTERNAL CUSTOMER.
- Published in:
- Economics & Management, 2007, p. 470
- By:
- Publication type:
- Article
44
La influencia del capital relacional, innovación tecnológica y orientación al mercado sobre los resultados empresariales en empresas de alta tecnología Un modelo conceptual.
- Published in:
- Pensamiento & Gestión, 2008, n. 25, p. 113
- By:
- Publication type:
- Article
45
Modelo explicativo de una empresa familiar que relaciona valores del fundador, cultura organizacional y orientación al mercado.
- Published in:
- Pensamiento & Gestión, 2006, n. 20, p. 194
- By:
- Publication type:
- Article
46
Complementary impact of capabilities and brand orientation on SMBs performance.
- Published in:
- Journal of Business Economics & Management, 2016, v. 17, n. 6, p. 1270, doi. 10.3846/16111699.2016.1181101
- By:
- Publication type:
- Article
47
Drivers of International E-Tail Performance: The Complexities of Orientations and Resources.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 1, p. 1, doi. 10.1509/jimk.18.1.1
- By:
- Publication type:
- Article
48
Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China.
- Published in:
- Journal of International Marketing, 2007, v. 15, n. 2, p. 1, doi. 10.1509/jimk.15.2.1
- By:
- Publication type:
- Article
49
Market Orientation and Management Practices in Ghanaian Firms: Revisiting the Jaworski and Kohli Framework.
- Published in:
- Journal of International Marketing, 2005, v. 13, n. 1, p. 58, doi. 10.1509/jimk.13.1.58.58539
- By:
- Publication type:
- Article
50
Executive Insights: Market Orientation of Mexican Companies.
- Published in:
- Journal of International Marketing, 2005, v. 13, n. 1, p. 111, doi. 10.1509/jimk.13.1.111.58537
- By:
- Publication type:
- Article