Works matching DE "INTERACTIVE marketing"

Results: 335

Risk-sharing agreements for innovative drugs.

Published in:

2006

By:

Pouvourville, Gérard

Publication type:

Editorial

Using ubiquitous computing in interactive mobile marketing.

Published in:

Personal & Ubiquitous Computing, 2006, v. 10, n. 4, p. 227, doi. 10.1007/s00779-005-0044-5

By:

Kurkovsky, Stan;
Harihar, Karthik

Publication type:

Article

Internet best practices.

Published in:: Marketing Research, 2008, v. 20, n. 3, p. 5
Publication type:: Article

Pushing and Pulling on the Internet.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 28

By:

Kumar, V.;
Shah, Denish

Publication type:

Article

The new face of interactive advertising.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 10

By:

Stewart, David W.

Publication type:

Article

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.

Published in:

Journalism & Mass Communication Quarterly, 2021, v. 98, n. 4, p. 1129, doi. 10.1177/1077699020952131

By:

Amazeen, Michelle A.

Publication type:

Article

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 376, doi. 10.1177/009207002236912

By:

Stewart, David W.;
Pavlou, Paul A.

Publication type:

Article

CONSIDERATIONS ON THE QUALITY -- MARKETING -- HUMAN RESOURCES RELATION IN TOURISM.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2010, p. 200

By:

COSTENCU, Mirela;
DOBRESCU, Claudia-Nicoleta

Publication type:

Article

ANALIZA ZASTUPLJENOSTI OGLAŠAVANJA PUTEM INTERNETA U ORGANIZACIJAMA U SRBIJI.

Published in:

InfoM, 2012, n. 42, p. 4

By:

Kostić-Stanković, Milica;
Štavljanin, Velimir;
Protić, Bojana Golubović

Publication type:

Article

ADVANCING INTERACTIVE MARKETING THROUGH THE CROSS-DISCIPLINARY APPROACH.

Published in:

Journal of Academic Research in Economics, 2025, v. 17, n. 1, p. 145

By:

IYAMU, OSASERE GLORIA;
EDO-OSAGIE, OSASOGIE

Publication type:

Article

Impact of Information Presentation Modes on Online Shopping: An Empirical Evaluation of a...

Published in:

Journal of Organizational Computing & Electronic Commerce, 2000, v. 10, n. 1, p. 1

By:

Chau, Patrick Y. K.;
Au Kar Yah Tam, Grace

Publication type:

Article

How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 451, doi. 10.1016/j.jcps.2009.04.005

By:

Lakshmanan, Arun;
Krishnan, H. Shanker

Publication type:

Article

Comment: Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011).

Published in:

Journal of Service Research, 2011, v. 14, n. 3, p. 277, doi. 10.1177/1094670511414584

By:

Malthouse, Edward C;
Calder, Bobby J

Publication type:

Article

Take the social media challenge.

Published in:

ComputerWorld Hong Kong, 2009, v. 26, n. 9, p. 58

By:

CLARK, ROBERT

Publication type:

Article

10 minutes with TEDDY FISHBEIN.

Published in:

2014

By:

UDELL, MELODY

Publication type:

Interview

MED MEN.

Published in:: Marketing Health Services, 2007, v. 27, n. 4, p. 6
Publication type:: Article

GOT QUESTIONS? Ask your TV.

Published in:: Marketing Health Services, 2002, v. 22, n. 2, p. 9
Publication type:: Article

The Road to E-Health: Marketing Implications.

Published in:

Marketing Health Services, 2000, v. 20, n. 4, p. 32

By:

McGoldrick, Chris;
O'Dell, Steve

Publication type:

Article

Digital and Interactive Marketing Communications in Sports.

Published in:

Journal of Interactive Advertising, 2021, v. 21, n. 2, p. 75, doi. 10.1080/15252019.2021.1970422

By:

Byon, Kevin K.;
Phua, Joe

Publication type:

Article

What Makes People Watch Online In-Stream Video Advertisements?

Published in:

Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 1, doi. 10.1080/15252019.2018.1437853

By:

Joa, Claire Youngnyo;
Kim, Kisun;
Ha, Louisa

Publication type:

Article

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 124, doi. 10.1080/15252019.2015.1082450

By:

De Keyzer, Freya;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

Make It Big.

Published in:

2009

By:

Ng, Dan

Publication type:

Opinion

Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance.

Published in:

Journal of Interactive Advertising, 2008, v. 9, n. 1, p. 14, doi. 10.1080/15252019.2008.10722145

By:

Wise, Kevin;
Bolls, Paul D.;
Kim, Hyo;
Venkataraman, Arun;
Meyer, Ryan

Publication type:

Article

The Effectiveness of Product Placement in Video Games.

Published in:

Journal of Interactive Advertising, 2007, v. 8, n. 1, p. 1, doi. 10.1080/15252019.2007.10722134

By:

Glass, Zachary

Publication type:

Article

Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?

Published in:

Journal of Interactive Advertising, 2007, v. 8, n. 1, p. 1, doi. 10.1080/15252019.2007.10722132

By:

Berneburg, Alma

Publication type:

Article

Perceptions of Interactivity and Consumer Control in Marketing Communication: An Exploratory Survey of Marketing Communication Professionals.

Published in:

Journal of Interactive Advertising, 2005, v. 6, n. 1, p. 109, doi. 10.1080/15252019.2005.10722110

By:

Swain, William N.

Publication type:

Article

Interactivity and Persuasion: Influencing Attitudes with Information and Involvement.

Published in:

Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722097

By:

Sundar, S. Shyam;
Kim, Jinhee

Publication type:

Article

Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer.

Published in:

Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722101

By:

Spurgeon, Christina

Publication type:

Article

The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website.

Published in:

Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722099

By:

Wu, Guohua

Publication type:

Article

The Effects of Interactivity on Cross-Channel Communication Effectiveness.

Published in:

Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722098

By:

Chen, Qimei;
Griffith, David A.;
Shen, Fuyuan

Publication type:

Article

Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model.

Published in:

Journal of Interactive Advertising, 2004, v. 4, n. 2, p. 7, doi. 10.1080/15252019.2004.10722087

By:

Chan Yun Yoo;
Kihan Kim;
Stout, Patricia A.

Publication type:

Article

İçerik Pazarlaması: Scopus Veritabanının Bibliyometrik Analizi.

Published in:

Journal of Emerging Economies & Policy, 2024, v. 9, n. 1, p. 179

By:

Kutlu, Derya

Publication type:

Article

CONTEMPORARY MARKETING PRACTICES: THE CASE OF SMALL CLOTHING MANUFACTURING COMPANIES.

Published in:

Revista de Empreendedorismo e Gestão de Pequenas Empresas, 2020, v. 9, n. 3, p. 365, doi. 10.14211/regepe.v9i3.1547

By:

Cittadin, Jackson;
Sarquis, Aléssio Bessa;
França Coelho, Ricardo Limongi;
Pizzinatto, Nadia Kassouf

Publication type:

Article

Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design.

Published in:

Journal of Management Information Systems, 2015, v. 31, n. 4, p. 213, doi. 10.1080/07421222.2014.1001270

By:

Yi, Cheng;
Jiang, Zhenhui (Jack);
Benbasat, Izak

Publication type:

Article

Empirical Analysis of the Impact of Recommender Systems on Sales.

Published in:

Journal of Management Information Systems, 2010, v. 27, n. 2, p. 159, doi. 10.2753/MIS0742-1222270205

By:

Pathak, Bhavik;
Garfinkel, Robert;
Gopal, Ram D.;
Venkatesan, Rajkumar;
Yin, Fang

Publication type:

Article

Differential effects of online review characteristics on innovators and imitators in new product adoption.

Published in:

International Journal of Advertising, 2022, v. 41, n. 7, p. 1338, doi. 10.1080/02650487.2021.2017135

By:

Su, Qiuli;
Wu, Jianan

Publication type:

Article

Are contextual advertisements effective?

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371

By:

Kwang Yeun Chun;
Ji Hee Song;
Hollenbeck, Candice R.;
Jong-Ho Lee

Publication type:

Article

Enhancing the effects of social network site marketing campaigns.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 235, doi. 10.2501/IJA-33-2-235-252

By:

van Noort, Guda;
Antheunis, Marjolijn L.;
J. Verlegh, Peeter W.

Publication type:

Article

Social marketing meets interactive media.

Published in:

International Journal of Advertising, 2011, v. 30, n. 5, p. 815, doi. 10.2501/IJA-30-5-815-838

By:

Hill, Ronald P.;
Moran, Nora

Publication type:

Article

Peer or expert?

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 161, doi. 10.2501/IJA-30-1-161-188

By:

Hye-Jin Paek;
Hove, Thomas;
Hyun Ju Jeong;
Mikyong Kim

Publication type:

Article

The impact of surfer/seeker mode on the effectiveness of website characteristics.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 569, doi. 10.2501/s026504871020135x

By:

Stanaland, Andrea J. S.;
Tan, Juliana

Publication type:

Article

Maintenance person or architect? The role of academic advertising research in building better understanding.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 547, doi. 10.2501/S0265048710201348

By:

Kerr, Gayle;
Schultz, Don

Publication type:

Article

Consumer attitudes and interactive digital advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 501, doi. 10.2501/S0265048709200710

By:

Ming-Sung Cheng, Julian;
Blankson, Charles;
Shih-Tse Wang, Edward;
Shui-Lien Chen, Lily

Publication type:

Article

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 93, doi. 10.1080/02650487.2003.11072841

By:

Peltier, James W.;
Schibrowsky, John A.;
Schultz, Don E.

Publication type:

Article

Wireless digital advertising: nature and implications.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 399, doi. 10.1080/02650487.2002.11104939

By:

Barnes, Stuart J.

Publication type:

Article

ІННОВАЦІЙНІ ТЕХНОЛОГІЇ В МАРКЕТИНГОВІЙ ПОЛІТИЦІ БАНКІВ.

Published in:

Scientific Proceedings of Ostroh Academy National University Series, Economics, 2023, v. 56, n. 28, p. 77, doi. 10.25264/2311-5149-2023-28(56)-77-85

By:

Вікторівна, Краснова Ірина;
Юрійович, Данилюк Євгеній;
Петрович, Стрижак Артур

Publication type:

Article

RE-THINKING THE VALUE OF THE BRAND IN AN INTERACTIVE MARKETPLACE.

Published in:

Communicative Business. Italian Research Review on Business Communication, 2010, p. 137

By:

Schultz, Don E.

Publication type:

Article

Marketing Implications of Information Society Privacy Concerns.

Published in:

Review of International Comparative Management / Revista de Management Comparat International, 2012, v. 13, n. 5, p. 733

By:

ORZAN, Gheorghe;
VEGHEŞ, Călin;
SILVESTRU, Cătălin;
ORZAN, Mihai;
BERE, Ramona

Publication type:

Article

Some considerations regarding the new trends in marketing approaches.

Published in:

Romanian Economic Journal, 2020, n. 77, p. 2

By:

Diaconescu, Mihai

Publication type:

Article

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 7-8, p. 713, doi. 10.1080/0267257X.2014.977931

By:

Valos, Michael;
Polonsky, Michael Jay;
Mavondo, Felix;
Lipscomb, John

Publication type:

Article