Works matching DE "MARKETING science"

Results: 325

Delineating the effect of market orientation on services performance: a component-wise approach.

Published in:

Service Industries Journal, 2010, v. 30, n. 3, p. 375, doi. 10.1080/02642060802236103

By:

Tsiotsou, RodoulaH.

Publication type:

Article

INFORMS MEETING CALENDAR.

Published in:: Decision Analysis, 2013, v. 10, n. 2, p. 186, doi. 10.1287/deca.10.2.186
Publication type:: Article

INFORMS MEETING CALENDAR.

Published in:: Decision Analysis, 2009, v. 6, n. 4, p. 278, doi. 10.1287/deca.6.4.278
Publication type:: Article

Considerations on the evolution of political marketing theory.

Published in:

Marketing Theory, 2009, v. 9, n. 2, p. 149, doi. 10.1177/1470593109103022

By:

Butler, Patrick;
Harris, Phil

Publication type:

Article

CATEGORISATION OF SOCIAL MEDIA INFLUENCERS AND DETERMINANTS OF THEIR ENGAGEMENT EFFECTIVENESS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 12, doi. 10.56321/IJMBS.10.16.12

By:

OPIĆ, ALMA;
BAJS, IRENA PANDŽA

Publication type:

Article

The Journal of the Academy of Marketing Science at 50: A historical analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3

By:

Borah, Abhishek;
Bonetti, Francesca;
Calma, Angelito;
Martí-Parreño, José

Publication type:

Article

Introducing another new JAMS Co-Editor.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 1, doi. 10.1007/s11747-022-00912-4

By:

Hulland, John

Publication type:

Article

Moving the stakeholder journey forward.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3

By:

Hollebeek, Linda D.;
Kumar, V.;
Srivastava, Rajendra K.;
Clark, Moira K.

Publication type:

Article

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 66, doi. 10.1007/s11747-022-00870-x

By:

Gilliland, David I.

Publication type:

Article

Emergence in marketing: an institutional and ecosystem framework.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 2, doi. 10.1007/s11747-022-00849-8

By:

Vargo, Stephen L.;
Peters, Linda;
Kjellberg, Hans;
Koskela-Huotari, Kaisa;
Nenonen, Suvi;
Polese, Francesco;
Sarno, Debora;
Vaughan, Claudia

Publication type:

Article

To boldly go...

Published in:

2022

By:

Hulland, John;
Houston, Mark B.

Publication type:

Editorial

“Keep on Turkin’”?

Published in:

2018

By:

Hulland, John;
Miller, Jeff

Publication type:

Editorial

Editorial: the past, present, and future of JAMS.

Published in:

2016

By:

Palmatier, Robert

Publication type:

Editorial

JAMS 2010-2015: literature themes and intellectual structure.

Published in:

2015

By:

Hult, G.

Publication type:

Editorial

Building, measuring, and profiting from customer loyalty.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4

By:

Watson, George;
Beck, Joshua;
Henderson, Conor;
Palmatier, Robert

Publication type:

Article

Consumer resistance to innovation-a behavioral reasoning perspective.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 528, doi. 10.1007/s11747-014-0399-0

By:

Claudy, Marius;
Garcia, Rosanna;
O'Driscoll, Aidan

Publication type:

Article

Frontiers of the marketing paradigm in the third millennium.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 35, doi. 10.1007/s11747-011-0255-4

By:

Achrol, Ravi;
Kotler, Philip

Publication type:

Article

Expanding our understanding of marketing in society.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 53, doi. 10.1007/s11747-011-0277-y

By:

Wilkie, William;
Moore, Elizabeth

Publication type:

Article

A tribute to forty years of top-level marketing research.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 1, doi. 10.1007/s11747-011-0294-x

By:

Hult, G.;
Ferrell, O.

Publication type:

Article

The role of method: some parting thoughts from a departing editor.

Published in:

2009

By:

Stewart, David W.

Publication type:

Editorial

A meta-analysis of humor in advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 191, doi. 10.1007/s11747-008-0096-y

By:

Eisend, Martin

Publication type:

Article

How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 445, doi. 10.1007/s11747-007-0033-5

By:

Evans, Kenneth R.;
Landry, Timothy D.;
Po-Chien Li;
Shaoming Zou

Publication type:

Article

Stress and consumer behavior.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 430, doi. 10.1007/s11747-007-0035-3

By:

Moschis, George P.

Publication type:

Article

Crises in business markets: implications for interfirm linkages.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 398, doi. 10.1007/s11747-007-0045-1

By:

Grewal, Rajdeep;
Johnson, Jean L.;
Sarker, Suprateek

Publication type:

Article

A simulation of moral behavior within marketing exchange relationships.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 417, doi. 10.1007/s11747-007-0025-5

By:

Hill, Ronald Paul;
Watkins, Alison

Publication type:

Article

A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 382, doi. 10.1007/s11747-007-0046-0

By:

McNally, Regina C.;
Griffin, Abbie

Publication type:

Article

Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 369, doi. 10.1007/s11747-007-0038-0

By:

Ganesh, Jaishankar;
Reynolds, Kristy E.;
Luckett, Michael G.

Publication type:

Article

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 340, doi. 10.1007/s11747-007-0040-6

By:

Rijsdijk, Serge A.;
Hultink, Erik Jan;
Diamantopoulos, Adamantios

Publication type:

Article

Transcendent customer experience and brand community.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 357, doi. 10.1007/s11747-007-0034-4

By:

Schouten, John W.;
McAIexander, James H.;
Koenig, Harold F.

Publication type:

Article

Gadget lovers.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 329, doi. 10.1007/s11747-007-0051-3

By:

Bruner II, Gordon C.;
Kumar, Anand

Publication type:

Article

How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 317, doi. 10.1007/s11747-007-0026-4

By:

Johnson, Allison R.;
Folkes, Valerie S.

Publication type:

Article

Spontaneous visualization and concept evaluation.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 309, doi. 10.1007/s11747-007-0048-y

By:

Lehmann, Donald R.;
Stuart, Jennifer Ames;
Johar, Gita Venkataramani;
Thozhur, Anil

Publication type:

Article

New and improved! A look at the future.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 1, doi. 10.1007/s11747-007-0023-7

By:

Stewart, David W.

Publication type:

Article

ANÁLISE BIBLIOMÉTRICA DA CONTRIBUIÇÃO DE MARKETING PARA OUTRAS CIÊNCIAS.

Published in:

Revista de Ciências da Administração, 2014, v. 16, n. 40, p. 29, doi. 10.5007/2175-8077.2014v16n40p29

By:

Vargas Rossi, Carlos Alberto;
Venzke Bortoli, Luiza;
Bisognin Castilhos, Rodrigo

Publication type:

Article

Embodied constraints as elements in attitude construction

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 3, p. 187, doi. 10.1016/j.jcps.2008.04.006

By:

Smith, Eliot R.

Publication type:

Article

Non-Travellers: The Flip Side of Motivation - Revisited.

Published in:

Tourism Recreation Research, 2009, v. 34, n. 1, p. 91, doi. 10.1080/02508281.2009.11081580

By:

Smith, Wayne W.;
Litvin, Stephen W.;
Nadav, Sharon;
Carmichael, Barbara A.

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Consumer advertising as a signal of employer attractiveness.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269

By:

Rosengren, Sara;
Bondesson, Niklas

Publication type:

Article

The academician--practitioner gap in advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 425, doi. 10.1080/02650487.2007.11073027

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

The business case for better analytics: A retrospective and the future of theory and practice of marketing science.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 295, doi. 10.69554/krck7218

By:

ALCARAZ, RAFAEL

Publication type:

Article

Equivalence between the GNL Models and Entropy Models: Equivalence in Disaggregate Level.

Published in:

Journal of Japan Industrial Management Association, 2013, v. 64, n. 1, p. 9

By:

TAKAHASHI, Kei;
OHNO, Takahiro

Publication type:

Article

Reflections on the art-science debate.

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 31, doi. 10.1362/146934709X414314

By:

Egan, John

Publication type:

Article

A Brief History of Arts Marketing Thought in North America.

Published in:

Journal of Arts Management, Law & Society, 2017, v. 47, n. 3, p. 167, doi. 10.1080/10632921.2016.1274700

By:

Colbert, François

Publication type:

Article

Reports of the Workshops of the 32nd AAAI Conference on Artificial Intelligence.

Published in:

2018

By:

Bouchard, Bruno;
Bouchard, Kevin;
Brown, Noam;
Chhaya, Niyati;
Farchi, Eitan;
Gaboury, Sebastien;
Geib, Christopher;
Gyrard, Amelie;
Jaidka, Kokil;
Keren, Sarah;
Khardon, Roni;
Kordjamshidi, Parisa;
Martinez, David;
Mattei, Nicholas;
Michalowski, Martin;
Mirsky, Reuth;
Osborn, Joseph;
Sahin, Cem;
Shaban-Nejad, Arash;
Shehory, Onn

Publication type:

Proceeding

Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 1, doi. 10.1080/0267257X.2011.649118

By:

Tadajewski, Mark;
Hewer, Paul

Publication type:

Article

Marketing management and marketing research.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 8, doi. 10.1080/0267257X.2011.645688

By:

Levy, SidneyJ.

Publication type:

Article

Performance implications of market orientation, marketing resources, and marketing capabilities.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 173, doi. 10.1080/0267257X.2011.621443

By:

Ngo, Liem Viet;
O'Cass, Aron

Publication type:

Article

Scientific marketing management and the emergence of the ethical marketing concept.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 37, doi. 10.1080/0267257X.2011.619072

By:

Tadajewski, Mark;
Jones, D.G. Brian

Publication type:

Article

In praise of retrospective surveys.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 929, doi. 10.1362/026725708X381975

By:

East, Robert;
Uncles, Mark D.

Publication type:

Article

Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the 'Fifties School' and Alternative Accounts.

Published in:

Journal of Marketing Management, 2002, v. 18, n. 5-6, p. 445, doi. 10.1362/0267257022683712

By:

Enright, Michael

Publication type:

Article