Works matching DE "DATABASE marketing"

Results: 243

Online relationship avoidance over time.

Published in:

Service Industries Journal, 2012, v. 32, n. 9, p. 1451, doi. 10.1080/02642069.2010.531262

By:

Ha, Hong-Youl;
Lee, Je-Won

Publication type:

Article

People-driven processes in customer relationship management.

Published in:

Service Industries Journal, 2010, v. 30, n. 14, p. 2441, doi. 10.1080/02642060802712780

By:

Shang, ShariS.C.;
Lin, ShuFang

Publication type:

Article

Acquisition pattern analysis for evolutionary database marketing.

Published in:

Service Industries Journal, 2009, v. 29, n. 6, p. 805, doi. 10.1080/02642060902749336

By:

Paas, Leonard

Publication type:

Article

The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty.

Published in:

Service Industries Journal, 2006, v. 26, n. 2, p. 119, doi. 10.1080/02642060500369131

By:

Liang, Chiung-Ju;
Wang, Wen-Hung

Publication type:

Article

Relational Bonds and Customer's Trust and Commitment -- A Study on the Moderating Effects of Web Site Usage.

Published in:

Service Industries Journal, 2003, v. 23, n. 3, p. 103, doi. 10.1080/714005111

By:

Neng-Pai Lin;
Weng, James C. M.;
Yi-Ching Hsieh

Publication type:

Article

Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector.

Published in:

Service Industries Journal, 2001, v. 21, n. 4, p. 17, doi. 10.1080/714005042

By:

Desai, Caroline;
Fletcher, Keith;
Wright, George

Publication type:

Article

Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers.

Published in:

Service Industries Journal, 2000, v. 20, n. 2, p. 114, doi. 10.1080/02642060000000023

By:

Weir, Laura;
Hibbert, Sally

Publication type:

Article

The Impact of Inaccurate Color on Customer Retention and CRM.

Published in:

Informing Science, 2009, v. 12, p. 105, doi. 10.28945/430

By:

Parker, Kevin R.;
Nitse, Philip S.;
Tay, Albert S. M.

Publication type:

Article

DESHARKY: automatic design of metabolic pathways for optimal cell growth.

Published in:

Bioinformatics, 2008, v. 24, n. 21, p. 2554, doi. 10.1093/bioinformatics/btn471

By:

Guillermo Rodrigo;
Javier Carrera;
Kristala Jones Prather;
Alfonso Jaramillo

Publication type:

Article

Bosque: integrated phylogenetic analysis software.

Published in:

Bioinformatics, 2008, v. 24, n. 21, p. 2539

By:

Salvador RamÃrez-Flandes;
Osvaldo Ulloa

Publication type:

Article

OPEN THE BLINDS.

Published in:

Marketing Research, 2012, v. 24, n. 2, p. 16

By:

Fader, Peter;
Elkind, Jordan

Publication type:

Article

Turning Data into Knowledge.

Published in:

Marketing Research, 1999, v. 11, n. 2, p. 29

By:

Palmquist, Joán;
Ketola, Lisa

Publication type:

Article

Managing relationships.

Published in:

Marketing Research, 1994, v. 6, n. 4, p. 42

By:

O'Brien, Terrence V.;
Ville, Barry de

Publication type:

Article

Database marketing research.

Published in:

Marketing Research, 1994, v. 6, n. 4, p. 34

By:

Ezop, Phyllis

Publication type:

Article

Neural nets for direct marketers.

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 47

By:

O'Brien, Terrence V.

Publication type:

Article

Equity-based management.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 6

By:

Rubinson, Joel

Publication type:

Article

The Privacy Challenge Part I.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 59

By:

Bowers, Diane K.

Publication type:

Article

Including the effects of prior and recent contact effort in a customer scoring model for database marketing.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 538, doi. 10.1007/s11747-008-0086-0

By:

Rhee, Subom;
McIntyre, Shelby

Publication type:

Article

Kullanıcı Merkezli İnteraktif Veri Madenciligi: Bir Literatür Taraması.

Published in:

International Journal of InformaticsTechnologies, 2010, v. 3, n. 1, p. 17

By:

Karacan, Hacer;
Yeşilbudak, Mehmet

Publication type:

Article

Classical celiac disease is more frequent with a double dose of HLA-DQB1*02: A systematic review with meta-analysis.

Published in:

PLoS ONE, 2019, v. 14, n. 2, p. 1, doi. 10.1371/journal.pone.0212329

By:

Bajor, Judit;
Szakács, Zsolt;
Farkas, Nelli;
Hegyi, Péter;
Illés, Anita;
Solymár, Margit;
Pétervári, Erika;
Balaskó, Márta;
Pár, Gabriella;
Sarlós, Patrícia;
Szűcs, Ákos;
Czimmer, József;
Szemes, Kata;
Huszár, Orsolya;
Varjú, Péter;
Vincze, Áron

Publication type:

Article

A POWERFUL FOUNDATION for corporate health.

Published in:: ComputerWorld Hong Kong, 2008, v. 25, n. 3, p. 13
Publication type:: Article

Research on E-Commerce Database Marketing Based on Machine Learning Algorithm.

Published in:

Computational Intelligence & Neuroscience, 2022, p. 1, doi. 10.1155/2022/7973446

By:

Chen, Nie

Publication type:

Article

Lines in the Sand.

Published in:

Marketing Health Services, 2009, v. 29, n. 4, p. 26

By:

Brand, Tom

Publication type:

Article

Boosting the Bottom Line With CRM.

Published in:: Marketing Health Services, 2002, v. 22, n. 3, p. 39
Publication type:: Article

Will Database Marketing Work in Health Care?

Published in:: 2001
Publication type:: Interview

The Changing Face of Pharmaceutical Advertising.

Published in:

Marketing Health Services, 2001, v. 21, n. 3, p. 27

By:

Weeks, William B.;
Wallace, Amy E.;
Kimberly, B. C. Surott

Publication type:

Article

Developing Customer Databases.

Published in:

Marketing Health Services, 2000, v. 20, n. 4, p. 10

By:

Rao, Sanjay K.;
Shenbaga, Samrat

Publication type:

Article

We're Missing the Boat in Database Marketing.

Published in:

Marketing Health Services, 1998, v. 18, n. 2, p. 39

By:

MacStravic, Scott

Publication type:

Article

Databases Put the Direct in Direct Marketing.

Published in:

Marketing Health Services, 1997, v. 17, n. 1, p. 4

By:

Klitsch, Jay

Publication type:

Article

Beyond Sponsorship: Re-Framing Corporate-Sport Relationships.

Published in:

Sport Management Review, 2006, v. 9, n. 1, p. 1, doi. 10.1016/S1441-3523(06)70017-1

By:

Cousens, Laura;
Babiak, Kathy;
Bradish, Cheri L.

Publication type:

Article

DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE.

Published in:

International Journal of Information Technology & Decision Making, 2010, v. 9, n. 5, p. 715, doi. 10.1142/S021962201000407X

By:

SHIZHONG AI;
RONG DU;
QIYING HU

Publication type:

Article

Managing Customer Relationships: A Book Vendor Point-of-View.

Published in:

Journal of Library Administration, 2006, v. 44, n. 3-4, p. 43, doi. 10.1300/J111v44n03_05

By:

Coe, George

Publication type:

Article

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 93, doi. 10.1080/02650487.2003.11072841

By:

Peltier, James W.;
Schibrowsky, John A.;
Schultz, Don E.

Publication type:

Article

A brief history of spam.

Published in:

Information & Communications Technology Law, 2006, v. 15, n. 3, p. 223, doi. 10.1080/13600830600960758

By:

Hedley, Steve

Publication type:

Article

A Research of the Air Transport Market from Taipei to Vancouver.

Published in:

Marketing Review, 2005, v. 5, n. 3, p. 195, doi. 10.1362/146934705774538331

By:

Chiang Wen-Yu

Publication type:

Article

A Dialogical Foundation for Marketing.

Published in:

Marketing Review, 2003, v. 3, n. 3, p. 273, doi. 10.1362/146934703322383462

By:

Varey, Richard J.

Publication type:

Article

Data mining for selection of insurance sales agents.

Published in:

Expert Systems, 2003, v. 20, n. 3, p. 123, doi. 10.1111/1468-0394.00235

By:

Cho, Vincent;
Ngai, Eric

Publication type:

Article

Creating Graph Databases From Relational Databases: An Implementation.

Published in:

International Journal of Advanced Research in Computer Science, 2014, v. 5, n. 7, p. 179

By:

Das, Deep Kumar;
Barlaskar, Sabiha Hussain;
Bordoloi, S.;
Kalita, B.

Publication type:

Article

The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different.

Published in:

Romanian Economic Journal, 2009, v. 12, n. 32, p. 3

By:

Danciu, Victor

Publication type:

Article

The Present and Future of IMC and Database Marketing.

Published in:

International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 13

By:

Zahay, Debra;
Mson, Charlotte H.;
Schibrowsky, John A.

Publication type:

Article

A prototyping analysis of relationship marketing constructs: what constructs to use when.

Published in:

Journal of Marketing Management, 2018, v. 34, n. 9/10, p. 865, doi. 10.1080/0267257X.2018.1520281

By:

Jones, Tim;
Ranaweera, Chatura;
Murray, Jeff;
Bansal, Harvir

Publication type:

Article

‘IMC is dead. Long live IMC’: Academics' versus practitioners' views.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 13-14, p. 1464, doi. 10.1080/0267257X.2011.627367

By:

Laurie, Sally;
Mortimer, Kathleen

Publication type:

Article

The Past, Present and Future of Relationship Marketing.

Published in:

Journal of Marketing Management, 2006, v. 22, n. 1-2, p. 215, doi. 10.1362/026725706776022326

By:

Harker, Michael John;
Egan, John

Publication type:

Article

Customer Relationship Management: from Strategy to Implementation.

Published in:

Journal of Marketing Management, 2006, v. 22, n. 1-2, p. 135, doi. 10.1362/026725706776022272

By:

Payne, Adrian;
Frow, Pennie

Publication type:

Article

Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 7-8, p. 701, doi. 10.1362/026725705774538444

By:

Watjatrakul, Boonlert;
Drennan, Judy

Publication type:

Article

Multi-Brand Loyalty Cards: A Good Idea.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 625, doi. 10.1362/0267257054307435

By:

Moore, Gretchen;
Sekhon, Harjit

Publication type:

Article

Assessing the Role of e-Marketing in Contemporary Marketing Practice.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 7-8, p. 857, doi. 10.1362/026725703322498136

By:

Coviello, Nicole E.;
Brodie, Roderick J.;
Brookes, Richard W.;
Palmer, Roger A.

Publication type:

Article

Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 7-8, p. 785, doi. 10.1362/026725701323366827

By:

Payne, Adrian;
Holt, Sue;
Frow, Pennie

Publication type:

Article

Transactional or Relationship Marketing: Determinants of Strategic Choices.

Published in:

Journal of Marketing Management, 2000, v. 16, n. 5, p. 449, doi. 10.1362/026725700785046001

By:

Fuan Li;
Nicholls, J. A. F.

Publication type:

Article

Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 6, p. 449, doi. 10.1362/026725799785045833

By:

Nancarrow, Clive;
Wright, Len Tiu;
Alakoc, Beril

Publication type:

Article