Works matching DE "TELEVISION program advertising"
Results: 39
Television and Interpersonal Influences on Adolescent Consumer Learning.
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- Journal of Consumer Research, 1979, v. 6, n. 1, p. 23, doi. 10.1086/208745
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- Publication type:
- Article
Researching Historical Promotional Materials: Towards a New Methodology.
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- Historical Journal of Film, Radio & Television, 2019, v. 39, n. 4, p. 643, doi. 10.1080/01439685.2019.1615293
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- Publication type:
- Article
The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 41, doi. 10.1080/10641734.2004.10505163
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- Publication type:
- Article
Boys Will Be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 1, p. 51, doi. 10.1080/10641734.2002.10505127
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- Publication type:
- Article
Materialistic girls watching a materialistic world: fashion TV series and women's copy-cat intentions.
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- Communications: The European Journal of Communication Research, 2017, v. 42, n. 2, p. 239, doi. 10.1515/commun-2017-0018
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- Publication type:
- Article
Share price reactions to advertising announcements and broadcast of media events.
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- Managerial & Decision Economics, 2009, v. 30, n. 4, p. 253, doi. 10.1002/mde.1450
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- Publication type:
- Article
Promoting prime-time programs in megasporting events.
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- Journal of Broadcasting & Electronic Media, 1996, v. 40, n. 3, p. 366, doi. 10.1080/08838159609364359
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- Publication type:
- Article
Promotion increases ratings, doesn't it? The impact of program promotion in the 1992 Olympics.
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- Journal of Broadcasting & Electronic Media, 1994, v. 38, n. 3, p. 307, doi. 10.1080/08838159409364267
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- Publication type:
- Article
Network competition and the timing of commercials.
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- Management Science, 1998, v. 44, n. 3, p. 370, doi. 10.1287/mnsc.44.3.370
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- Publication type:
- Article
THE EFFECT OF TV PROGRAM INVOLVEMENT ON INVOLVEMENT WITH COMMERCIALS.
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- Advances in Consumer Research, 1986, v. 13, n. 1, p. 544
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- Publication type:
- Article
The Inequalities of Television Franchises.
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- Journal of Marketing, 1959, v. 24, n. 1, p. 22, doi. 10.2307/1249360
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- Publication type:
- Article
MEDIA RESEARCH: A TOOL FOR EFFECTIVE ADVERTISING.
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- Journal of Marketing, 1956, v. 20, n. 4, p. 347, doi. 10.2307/1248236
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- Publication type:
- Article
“Coming Up Next”: Promos in the Future of Television and Television Studies.
- Published in:
- Journal of Popular Film & Television, 2010, v. 38, n. 2, p. 54, doi. 10.1080/01956051.2010.482908
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- Publication type:
- Article
Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 3, p. 463, doi. 10.1080/02650487.2017.1335010
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- Publication type:
- Article
How advertising literacy training affect children's responses to television commercials versus advergames.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 6, p. 909, doi. 10.1080/02650487.2015.1090045
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- Publication type:
- Article
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 6, p. 932, doi. 10.1080/02650487.2015.1087089
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- Publication type:
- Article
How media factors affect audience responses to brand placement.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 2, p. 279, doi. 10.2501/S0265048710201154
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- Publication type:
- Article
Zipping, Zapping and Nipping.
- Published in:
- International Journal of Advertising, 1986, v. 5, n. 4, p. 343, doi. 10.1080/02650487.1986.11106986
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- Publication type:
- Article
THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.
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- Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262
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- Publication type:
- Article
Attentive Audience Delivery of TV Advertising Schedules.
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- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 187, doi. 10.2307/3150953
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- Publication type:
- Article
Duplication of Television Viewing Between and Within Channels.
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- Journal of Marketing Research (JMR), 1969, v. 6, n. 2, p. 169, doi. 10.2307/3149668
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- Publication type:
- Article
Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 46, doi. 10.1080/00913367.2013.810557
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- Publication type:
- Article
CONSUMERS, CHARACTERS, AND PRODUCTS.
- Published in:
- Journal of Advertising, 2006, v. 35, n. 1, p. 7, doi. 10.2753/JOA0091-3367350101
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- Publication type:
- Article
"Stay Tuned--We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 3, p. 15, doi. 10.1080/00913367.2001.10673642
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- Publication type:
- Article
The Unpredictable Audience: An Exploratory Analysis of Forecasting Error for New Prime-Time Network Television Programs.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 2, p. 53, doi. 10.1080/00913367.2001.10673637
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- Publication type:
- Article
Television Commercial Evaluation In The Context Of Program Induced Mood: Congruency Versus Consistency Effects.
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- Journal of Advertising, 1991, v. 20, n. 2, p. 1, doi. 10.1080/00913367.1991.10673209
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- Publication type:
- Article
Advocacy Groups and Television Advertisers.
- Published in:
- Journal of Advertising, 1991, v. 20, n. 1, p. 18, doi. 10.1080/00913367.1991.10673203
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- Publication type:
- Article
TELEVISION ADVERTISING: GOVERNMENT WHIPPING BOY?
- Published in:
- 1978
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- Publication type:
- Editorial
Crims and crooks: automatization, communicative capitalism, fandom, and promotion for Wentworth.
- Published in:
- Critical Studies in Media Communication, 2021, v. 38, n. 3, p. 211, doi. 10.1080/15295036.2021.1893775
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- Publication type:
- Article
Pitch Perfect: The Growth of Gruen and the Case for Serious Entertainment.
- Published in:
- Metro, 2013, n. 176, p. 106
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- Publication type:
- Article
An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure.
- Published in:
- Chinese Journal of Communication, 2024, v. 17, n. 1, p. 98, doi. 10.1080/17544750.2023.2223677
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- Publication type:
- Article
Serving (Fetishized) Time: An Intersectional Analysis of Netflix's Food Trucks in Mexico and the United States.
- Published in:
- Journal of Popular Culture, 2018, v. 51, n. 2, p. 487, doi. 10.1111/jpcu.12670
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- Publication type:
- Article
What's Wrong with this Picture? The Politics of Ellen's Coming Out Party.
- Published in:
- Journal of Popular Culture, 1999, v. 33, n. 2, p. 31, doi. 10.1111/j.0022-3840.1999.3302_31.x
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- Publication type:
- Article
Reconfiguring the Audience Commodity.
- Published in:
- Television & New Media, 2016, v. 17, n. 3, p. 254, doi. 10.1177/1527476415597480
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- Publication type:
- Article
The Family on Reality Television: Who's Shaming Whom?
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- 2010
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- Publication type:
- Essay
Publishing Flow.
- Published in:
- Television & New Media, 2006, v. 7, n. 4, p. 335, doi. 10.1177/1527476404270609
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- Publication type:
- Article
The Effects of Programme Context on Memory for Humorous Television Commercials.
- Published in:
- Applied Cognitive Psychology, 2017, v. 31, n. 6, p. 586, doi. 10.1002/acp.3354
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- Publication type:
- Article
In keeping with our TV theme.
- Published in:
- Public Relations Tactics, 1999, v. 6, n. 7, p. 5
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- Publication type:
- Article
Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001-2006.
- Published in:
- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 150, doi. 10.1080/10496490802306871
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- Publication type:
- Article