Works matching DE "BROADCAST advertising"

Results: 224

The Audience Adaptation Infomercial Speech.

Published in:

Communication Teacher, 2009, v. 23, n. 1, p. 37, doi. 10.1080/17404620802593039

By:

Lane, Shelley

Publication type:

Article

"Advertising is the official art of advanced capitalism": mobile telephones and the interpellated subject.

Published in:

Social Alternatives, 1998, v. 17, n. 4, p. 40

By:

Smith, Sean

Publication type:

Article

IN SEARCH OF LIGHT (Book).

Published in:

1968

By:

Becker, Samuel L.;
Glancy, Donald R.

Publication type:

Book Review

Making ads profitable.

Published in:

Marketing Research, 1997, v. 9, n. 4, p. 38

By:

Lodish, Leonard M.;
Riskey, Dwight R.

Publication type:

Article

Information content of television advertising in China: an update.

Published in:

Asian Journal of Communication, 2005, v. 15, n. 1, p. 1, doi. 10.1080/0129298042000329766

By:

Chan, Kara;
Chan, Fanny

Publication type:

Article

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 504, doi. 10.1007/s11747-009-0147-z

By:

Olson, Erik L.;
Thjømøe, Hans Mathias

Publication type:

Article

Bibliometric Analysis of Research on Women and Advertising: Differences in Print and Audiovisual Media.

Published in:

Comunicar, 2013, v. 21, n. 41, p. 105, doi. 10.3916/C41-2013-10

By:

Navarro, Marián;
Martín, Marta

Publication type:

Article

Sneakers, Laptops, and the Homeless/From Scooters to Fryers (Film).

Published in:

1995

By:

Davis, Bob

Publication type:

Arts/Entertainment Review

Advertising in a New Age of Media.

Published in:

China Business Review, 2011, v. 38, n. 1, p. 16

By:

Zhang, Lucy

Publication type:

Article

A Fat Issue.

Published in:

Feminist Media Studies, 2005, v. 5, n. 2, p. 119, doi. 10.1080/14680770500121831

By:

McLaughlin, Lisa;
Carter, Cynthia

Publication type:

Article

How aging women in Hong Kong negotiate television advertisements.

Published in:

Feminist Media Studies, 2005, v. 5, n. 2, p. 123, doi. 10.1080/14680770500111956

By:

Chan, Shun-hing;
Leung, Lai-ching

Publication type:

Article

A Rationale for the Coexistence of Central and Decentral Marketing in Team Sports.

Published in:

German Economic Review, 2007, v. 8, n. 1, p. 89, doi. 10.1111/j.1468-0475.2007.00135.x

By:

Gürtler, Oliver

Publication type:

Article

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis.

Published in:

Journal of Media Economics, 2016, v. 29, n. 4, p. 153, doi. 10.1080/08997764.2016.1239621

By:

Arrazola, María;
de Hevia, José;
Reinares, Pedro

Publication type:

Article

Advertising Content and Television Advertising Avoidance.

Published in:

Journal of Media Economics, 2016, v. 29, n. 2, p. 51, doi. 10.1080/08997764.2016.1170022

By:

Wilbur, Kenneth C.

Publication type:

Article

Price Discrimination and Audience Composition in Advertising-Based Broadcasting.

Published in:

Journal of Media Economics, 2008, v. 21, n. 4, p. 234, doi. 10.1080/08997760802544749

By:

Roson, Roberto

Publication type:

Article

Competition for Viewers and Advertisers in a TV Oligopoly.

Published in:

Journal of Media Economics, 2007, v. 20, n. 3, p. 211, doi. 10.1080/08997760701290708

By:

Kind, HansJarle;
Nilssen, Tore;
Sørgard, Lars

Publication type:

Article

Evaluating Broadcast Strategy: The Case of Australian Football.

Published in:

International Journal of Sport Communication, 2015, v. 8, n. 4, p. 431, doi. 10.1123/ijsc.2015-0064

By:

Fujak, Hunter;
Frawley, Stephen

Publication type:

Article

Ficción radiofónica en tiempos de crisis: Ficción sonora de RNE (2009-2015).

Published in:

Historia y Comunicación Social, 2020, v. 25, n. 1, p. 113, doi. 10.5209/hics.64888

By:

Hernando Lera, Marta;
López Vidales, Nereida;
Gómez Rubio, Leire

Publication type:

Article

On the Air: Advertising in 2004 as a Window on the 2008 Presidential General Election.

Published in:

Forum (2194-6183), 2008, v. 5, n. 4, p. 1, doi. 10.2202/1540-8884.1213

By:

Rivlin, Joel

Publication type:

Article

Comparisons of Presidential Election Campaigns: A Functional Approach to the Candidates' and their Parties' Web sites and TV Spots.

Published in:

Southwestern Mass Communication Journal, 2008, v. 24, n. 1, p. 63

By:

Yoon, Doyle;
Joseph, Seth

Publication type:

Article

Opportunities and Thresholds for Advertising on Interactive Digital TV: A View from Advertising Professionals.

Published in:

Journal of Interactive Advertising, 2006, v. 7, n. 1, p. 21, doi. 10.1080/15252019.2006.10722122

By:

Cauberghe, Verolien;
Pelsmacker, Patrick De

Publication type:

Article

Market Provision of Broadcasting: A Welfare Analysis.

Published in:

Review of Economic Studies, 2005, v. 72, n. 4, p. 947, doi. 10.1111/0034-6527.00357

By:

Anderson, Simon P.;
Coate, Stephen

Publication type:

Article

Actividades de divulgación a través de Teams (charlas, galas y presentaciones de libros).

Published in:: Tiempo y Clima, 2023, n. 79, p. 6
Publication type:: Article

An Examination of Free Elicitation and Response Scale Measures of Feelings and Judgments Evoked by Television Advertisements.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 225, doi. 10.1007/BF02723409

By:

Boles, James;
Scot Burton

Publication type:

Article

Social uses of advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 2, p. 199, doi. 10.1080/10803548.2007.11073007

By:

Mitchell, Vince;
Macklin, Jonathan E.;
Paxman, Jez

Publication type:

Article

Recall of radio advertising in low and high advertising clutter formats.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952

By:

Riebe, Erica;
Dawes, John

Publication type:

Article

Emotional or informative? Creative or boring?

Published in:

International Journal of Advertising, 2005, v. 24, n. 3, p. 373, doi. 10.1080/02650487.2005.11072930

By:

Janssens, Wim;
Pelsmacker, Patrick De

Publication type:

Article

The use of humour in television advertising: revisiting the US-UK comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 521, doi. 10.1080/02650487.2001.11104909

By:

Toncar, Mark F.

Publication type:

Article

Do advertising bans work? An international comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 273, doi. 10.1080/02650487.2001.11104894

By:

Nelson, Jon P.;
Young, Douglas J.

Publication type:

Article

CO-REGULATION: FROM LIP-SERVICE TO A GENUINE COLLABORATION - THE CASE OF REGULATING BROADCAST ADVERTISING IN ISRAEL.

Published in:

Journal of Information Policy, 2013, v. 3, p. 104, doi. 10.5325/jinfopoli.3.2013.0104

By:

GINOSAR, AVSHALOM

Publication type:

Article

Covert Marketing: A Virtual Media Communication Vehicle.

Published in:

Romanian Economic Journal, 2010, v. 13, n. 35, p. 35

By:

Kautish, Pradeep

Publication type:

Article

Great Games, pity about the crackdown.

Published in:: Asia Weekly, 2008, v. 2, n. 33, p. 9
Publication type:: Article

The Television Advertising Battleground in the 2004 Presidential Election.

Published in:

Journalism Studies, 2005, v. 6, n. 2, p. 165, doi. 10.1080/14616700500057205

By:

Kaid, Lynda Lee;
Dimitrova, Daniela V.

Publication type:

Article

Children's Understanding of Television Advertising Intent.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

Presence of infotainment in Spain's mainstream DTT channels.

Published in:

Revista Latina de Comunicación Social, 2014, n. 69, p. 85, doi. 10.4185/RLCS-2014-1002en

By:

Berrocal Gonzalo, S.;
Redondo García, M.;
Jiménez, V. Martín;
Campos Domínguez, E.

Publication type:

Article

MEDIOS DE COMUNICACIÓN E INNOVACIÓN SOCIAL. EL AUGE DE LAS AUDIENCIAS ACTIVAS EN EL ENTORNO DIGITAL.

Published in:

Andamios, 2019, v. 16, n. 40, p. 351, doi. 10.29092/uacm.v16i40.710

By:

Peña Fernández, Simón;
Lazkano Arrillaga, Iñaki;
Larrondo Ureta, Ainara

Publication type:

Article

Media Management Tools: UK Broadcast Media Executives’ Perspective.

Published in:

JMM: The International Journal on Media Management, 2013, v. 15, n. 4, p. 245, doi. 10.1080/14241277.2013.863100

By:

Oliver, JohnJ.

Publication type:

Article

Critically Examining Theory and Practice: Implications for Coregulation and Coregulating Broadcast Advertising in the United Kingdom.

Published in:

JMM: The International Journal on Media Management, 2005, v. 7, n. 1/2, p. 2, doi. 10.1207/s14241250ijmm0701&2_2

By:

Dacko, Scott G.;
Hart, Martin

Publication type:

Article

Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 235, doi. 10.1080/14241277.2004.9669406

By:

Athiyaman, Adee

Publication type:

Article

The Effect of Voice Quality on Ad Efficacy.

Published in:

Psychology & Marketing, 2014, v. 31, n. 7, p. 509, doi. 10.1002/mar.20712

By:

Wiener, Hillary J. D.;
Chartrand, Tanya L.

Publication type:

Article

Qantas still calls Australia home: The spirit of Australia and the flying kangaroo.

Published in:

Tourist Studies, 2018, v. 18, n. 3, p. 261, doi. 10.1177/1468797618785617

By:

White, Leanne

Publication type:

Article

A SUMMARY OF FIFTY-FIVE IN-MARKET EXPERIMENTAL OF THE LONG-TERM EFFECT OF TV ADVERTISING.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. G133, doi. 10.1287/mksc.14.3.G133

By:

Lodish, Leonard M.;
Abraham, Magid M.;
Livelsberger, Jeanne;
Lubetkin, Beth;
Richardson, Bruce;
Stevens, Mary Ellen

Publication type:

Article

Network competition and the timing of commercials.

Published in:

Management Science, 1998, v. 44, n. 3, p. 370, doi. 10.1287/mnsc.44.3.370

By:

Epstein, Gil S.

Publication type:

Article

Sympathy and Empathy: Emotional Responses to Advertising Dramas.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 566, doi. 10.1086/346251

By:

Escalas, Jennifer Edson;
Stern, Barbara B.

Publication type:

Article

Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 179, doi. 10.1086/208666

By:

Rossiter, John R.

Publication type:

Article

Making Güeras : Selling white identities on late-night Mexican television.

Published in:

Gender, Place & Culture: A Journal of Feminist Geography, 2005, v. 12, n. 1, p. 71, doi. 10.1080/09663690500082984

By:

Winders, Jamie;
Jones III, John Paul;
Higgins, Michael James

Publication type:

Article

Animal Defenders International: Speech, Spending, and a Change of Direction in Strasbourg.

Published in:

2013

By:

Rowbottom, Jacob

Publication type:

Opinion

THE ROLE OF AL-JAZEERA IN EMPOWERING ARAB CIVIL SOCIETY.

Published in:

CEU Political Science Journal, 2010, v. 5, n. 2, p. 255

By:

Touzani, Fouad

Publication type:

Article

The Role of Comprehension Processes in Communication and Persuasion.

Published in:

Media Psychology, 2015, v. 18, n. 2, p. 163, doi. 10.1080/15213269.2014.912584

By:

Wyer, Robert S.;
Shrum, L. J.

Publication type:

Article

Activated Self-Concept as a Mechanism Underlying Prevention Message Effects.

Published in:

Media Psychology, 2013, v. 16, n. 2, p. 177, doi. 10.1080/15213269.2012.742359

By:

Comello, MariaLeonora G.

Publication type:

Article