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- Title
Advertising fatherhood: review of the film Trial Period.
- Authors
Raj, Vishal; Kumar, Nagendra
- Abstract
The film "Trial Period" explores the impact of media on children's psychology and consumer behavior through a comedic lens. It follows a single mother and her son as they navigate the desire for a temporary father, influenced by advertisements. The film challenges traditional fatherhood stereotypes and emphasizes the importance of supportive family dynamics. Through humor and heartfelt moments, it prompts a reevaluation of fatherhood as a role based on love and affection rather than biology, while also shedding light on the powerful influence of media and advertising on individuals, especially children.
- Subjects
FAMILY structure; CONSUMER behavior; FATHER'S Day; SOCIAL status; BIRTHFATHERS; FATHER-child relationship
- Publication
Media Asia, 2025, Vol 52, Issue 1, p156
- ISSN
0129-6612
- Publication type
Academic Journal
- DOI
10.1080/01296612.2023.2260968