Advertising fatherhood: review of the film Trial Period.

Raj, Vishal; Kumar, Nagendra

The film "Trial Period" explores the impact of media on children's psychology and consumer behavior through a comedic lens. It follows a single mother and her son as they navigate the desire for a temporary father, influenced by advertisements. The film challenges traditional fatherhood stereotypes and emphasizes the importance of supportive family dynamics. Through humor and heartfelt moments, it prompts a reevaluation of fatherhood as a role based on love and affection rather than biology, while also shedding light on the powerful influence of media and advertising on individuals, especially children.

FAMILY structure; CONSUMER behavior; FATHER'S Day; SOCIAL status; BIRTHFATHERS; FATHER-child relationship

Media Asia, 2025, Vol 52, Issue 1, p156

0129-6612

Academic Journal

10.1080/01296612.2023.2260968