Works matching International advertising

Results: 3104

Advertising in the global age.

Published in:

Global Media & Communication, 2008, v. 4, n. 2, p. 139, doi. 10.1177/1742766508091517

By:

Chalaby, Jean K.

Publication type:

Article

Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?

Published in:

Management International Review (MIR), 2017, v. 57, n. 3, p. 473, doi. 10.1007/s11575-016-0299-2

By:

Sadarangani, Pradip;
Krishnamurthy, Anup;
Bagozzi, Richard

Publication type:

Article

Visual Vernaculars Across Emerging Markets: Inter-Cultural Perception of Global Advertising.

Published in:

Journal of Intercultural Communication, 2019, n. 50, p. N.PAG

By:

Thomas, Amos Owen

Publication type:

Article

Standardization and adaptation in international advertising: The concept and case study of cultural and regulatory peculiarities in Lithuania.

Published in:

2011

By:

Ruževičius, Juozas;
Ruževičiūtė, Rūta

Publication type:

Case Study

De la estandarización a la adaptación en la publicidad internacional. Revisión teórica del debate.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 28, p. 181

By:

Manuel Corbacho Valencia, Juan

Publication type:

Article

Early Days of International Advertising Education in the U.S.

Published in:

Journal of Advertising, 1994, v. 23, n. 1, p. 111, doi. 10.1080/00913367.1994.10673435

By:

Dunn, S. Watson

Publication type:

Article

Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products: Implications for International Advertising.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 117, doi. 10.1300/J057v07n01_08

By:

Bjerke, Rune;
Polegato, Rosemary

Publication type:

Article

Exploring the missing point of view in international advertising management: local managers in global advertising agencies.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934

By:

Jaeseok Jeong;
Tharp, Marye;
Huhn Choi

Publication type:

Article

CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH.

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 99, doi. 10.1080/00913367.2005.10639185

By:

Zou, Shaoming

Publication type:

Article

MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD.

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 7, doi. 10.1080/00913367.2005.10639187

By:

Taylor, Charles R.

Publication type:

Article

THE AMERICAN CHALLENGE IN INTERNATIONAL ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 49, doi. 10.1080/00913367.1984.10672916

By:

Aydin, Nizam;
Terpstra, Vern;
Yaprak, Attila

Publication type:

Article

TRANSNATIONAL ADVERTISING.

Published in:

1984

By:

McGann, Anthony F.

Publication type:

Editorial

Standardized Global Advertising, a Call As Yet Unanswered.

Published in:

Journal of Marketing, 1969, v. 33, n. 2, p. 57, doi. 10.1177/002224296903300212

By:

Ryans Jr., John K.;
Donnelly Jr., James H.

Publication type:

Article

How consumer heterogeneity muddles the international advertising debate.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 221, doi. 10.2501/S0265048710201130

By:

Koslow, Scott;
Costley, Carolyn

Publication type:

Article

Overcoming barriers to publishing international advertising research in top journals.

Published in:

2007

By:

Taylor, Charles R.

Publication type:

Editorial

International Advertising: Developmental and Implementational Issues.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 6, p. 551, doi. 10.1080/0267257X.1996.9964434

By:

Harris, Greg

Publication type:

Article

A Study on the Perception of Judges of International Ad Awards toward Ambiguous Advertising: In Creative Perspective.

Published in:

Indian Journal of Public Health Research & Development, 2018, v. 9, n. 8, p. 537, doi. 10.5958/0976-5506.2018.00788.X

By:

Woon-Han Kim

Publication type:

Article

Small Town, Big Campaigns. The Rise and Growth of an International Advertising Industry in Amsterdam.

Published in:

Regional Studies, 2010, v. 44, n. 7, p. 829, doi. 10.1080/00343400903427928

By:

Röling, RobertW.

Publication type:

Article

INTERNATIONAL SERVICES ADVERTISING (ISA).

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 65, doi. 10.1080/00913367.2005.10639184

By:

Stafford, Maria Royne

Publication type:

Article

CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS.

Published in:

Journal of Advertising, 2004, v. 33, n. 3, p. 63, doi. 10.1080/00913367.2004.10639169

By:

Nan Zhou;
Belk, Russell W.

Publication type:

Article

Mirror, Mirror: Some Postmodern Reflections on Global Advertising.

Published in:

Journal of Advertising, 1993, v. 22, n. 4, p. 1, doi. 10.1080/00913367.1993.10673415

By:

Domzal, Teresa J.;
Kernan, Jerome B.

Publication type:

Article

Participation By U.S. Agencies in International Brand Advertising: An Empirical Study.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 14, doi. 10.1080/00913367.1988.10673125

By:

Rosen, Barry Nathan;
Boddewyn, Jean J.;
Louis, Ernst A.

Publication type:

Article

AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823

By:

Barnes, Jimmy D.;
Moscove, Brenda J.;
Rassouli, Javad

Publication type:

Article

The Emerging Trends in Global Advertising.

Published in:

Media Asia, 2012, v. 39, n. 4, p. 175, doi. 10.1080/01296612.2012.11689935

By:

JAIN, VARSHA;
ROY, SUBHADIP

Publication type:

Article

Attitudes Toward Culture and Approach to International Advertising.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312

By:

Donnelly Jr., James H.

Publication type:

Article

International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm.

Published in:

1994

By:

Dong-Sung Cho;
Jinah Choi;
Youjae Yi

Publication type:

Case Study

How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector.

Published in:

International Journal of Advertising, 1993, v. 12, n. 3, p. 223, doi. 10.1080/02650487.1993.11104540

By:

Appelbaum, Ullrich;
Halliburton, Chris

Publication type:

Article

Role of Headquarter Control by Multinationals in International Advertising Decisions.

Published in:

International Journal of Advertising, 1988, v. 7, n. 4, p. 323, doi. 10.1080/02650487.1988.11107073

By:

Kirpalani, V. H.;
Laroche, Michel;
Darmon, René Y.

Publication type:

Article

Awareness Advertising and International Market Segmentation.

Published in:

International Journal of Advertising, 1987, v. 6, n. 4, p. 313, doi. 10.1080/02650487.1987.11107031

By:

Rau, Pradeep A.

Publication type:

Article

Can You Compare International Advertising Statistics?

Published in:

International Journal of Advertising, 1985, v. 4, n. 1, p. 37, doi. 10.1080/02650487.1985.11105042

By:

Martenson, Rita

Publication type:

Article

Creative Strategies in Highly Creative Domestic and International Television Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 1, p. 11, doi. 10.1080/02650487.1985.11105039

By:

Reid, Leonard N.;
Lane, W. Ronald;
Wenthe, Leila S.;
Smith, Otto W.

Publication type:

Article

Expanding the scope for research on global English‐language advertising.

Published in:

World Englishes, 2019, v. 38, n. 3, p. 519, doi. 10.1111/weng.12428

By:

Li, Songqing

Publication type:

Article

Visual Rhetoric and Global Advertising Imagery.

Published in:

Journal of Marketing Communications, 2006, v. 12, n. 1, p. 49, doi. 10.1080/13527260500289142

By:

Bulmer, Sandy;
Buchanan‐Oliver, Margo

Publication type:

Article

Advertising visuals in global brands' local websites: a six-country comparison.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 303, doi. 10.1080/02650487.2007.11073016

By:

An, Daechun

Publication type:

Article

Global Marketing and Advertising: Understanding Cultural Paradoxes.

Published in:

1998

By:

Miller, Scott L.;
Victor, David A.

Publication type:

Book Review

MADISON AVENUE IN ASIA: POLITICS AND TRANSNATIONAL ADVERTISING.

Published in:

1985

By:

Becker, Boris W.;
King, Robert L.

Publication type:

Book Review

INTERNATIONAL ADVERTISING AND MARKETING.

Published in:

1981

By:

Hendon, Donald W.;
Fletcher, Alan D.

Publication type:

Book Review

The Effectiveness of Standardized Global Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 3, p. 25, doi. 10.1080/00913367.1975.10672591

By:

Green, Robert T.;
Cunningham, William H.;
Cunningham, Isabella C.M.

Publication type:

Article

A POSSIBLE MODEL TO BE USED IN DESCRIBING THE STANDARDIZATION - ADAPTATION STRATEGY IN INTERNATIONAL ADVERTISING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1017

By:

Vasile, Nichifor Bogdan

Publication type:

Article

TV Ads in Indonesia and Japan: Implication of International Advertising Standardisation and Adaptation.

Published in:

Media Asia, 2014, v. 41, n. 3, p. 265, doi. 10.1080/01296612.2014.11690023

By:

ALMIERAJATI, VINIDYA;
TSUJI DAISUKE

Publication type:

Article

COORDINATING INTERNATIONAL ADVERTISING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 28, doi. 10.2307/1250325

By:

Peebles, Dean M.;
Ryans, John K.;
Jr.;
Vernon, Ivan R.

Publication type:

Article

MANAGEMENT OF INTERNATIONAL ADVERTISING.

Published in:

1967

By:

Payne, Stanley L.;
Arnay, Oscar P.

Publication type:

Book Review

The Danger of "Local" International Advertising.

Published in:

Journal of Marketing, 1967, v. 31, n. 1, p. 60, doi. 10.2307/1249305

By:

Fatt, Arthur C.

Publication type:

Article

The Role of Branding in International Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 3, p. 241, doi. 10.1080/02650487.1985.11105067

By:

Pitcher, A. E.

Publication type:

Article

Management of International Advertising: A Marketing Approach.

Published in:

1984

By:

MILES, KENNITH

Publication type:

Book Review

SPECIFIČNOSTI EKONOMSKE PROPAGANDE U ME-UNARODNOM MARKETING KOMUNICIRANJU.

Published in:

Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 16, p. 62

By:

Gazibegović, Alisa

Publication type:

Article

LEGAL AND REGULATORY FORBIDDANCES IN THE FIELD OF INTERNATIONAL ADVERTISING.

Published in:

Annals of the University of Craiova, Economic Sciences Series, 2008, v. 3, n. 36, p. 1509

By:

Puiu, Silvia

Publication type:

Article

EXPLORING CULTURE'S INFLUENCE ON STANDARDIZATION DYNAMICS OF CREATIVE STRATEGY AND EXECUTION IN INTERNATIONAL ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2005, v. 82, n. 4, p. 838, doi. 10.1177/107769900508200406

By:

Ran Wei;
Jing Jiang

Publication type:

Article

International advertising strategies of multinational enterprises in the Middle East.

Published in:

International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819

By:

Melewar, T.C.;
Turnbull, Sarah;
Balabanis, George

Publication type:

Article

Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting.

Published in:

International Journal of Advertising, 1998, v. 17, n. 2, p. 145, doi. 10.1080/02650487.1998.11104713

By:

Ming-Hui Huang

Publication type:

Article