Works matching DE "ADVERTISERS"

Results: 1030

A game-theoretic analysis for creative mid-roll ads on a content platform.

Published in:

International Journal of Production Research, 2025, v. 63, n. 11, p. 4217, doi. 10.1080/00207543.2024.2439373

By:

Du, Shaofu;
Luo, Zaichen;
Hu, Li

Publication type:

Article

Online-Werbung zwischen Versprechen und Realität -- Chancen und Probleme in der digitalen Mediaplanung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 26

By:

Bachem, Christian;
Engel, Dirk

Publication type:

Article

Mediaplanung 2025 -- Disruptionen, Daten und Dynamiken eines sich wandelnden Marktes.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 22

By:

Engel, Dirk

Publication type:

Article

ADVERTISER'S INDEX.

Published in:: RT: The Journal for Respiratory Care Practitioners, 2008, v. 21, n. 12, p. 66
Publication type:: Article

Aristotelian Causal Analysis and Creativity in Copywriting: Toward a Rapprochement Between Rhetoric and Advertising.

Published in:

Written Communication, 2007, v. 24, n. 2, p. 168, doi. 10.1177/0741088306298811

By:

Marsh, Charles

Publication type:

Article

Manipulacija čitateljima - prikriveno oglašavanje u hrvatskim novinama.

Published in:

Politicka Misao: Croatian Political Science Review, 2007, v. 44, n. 1, p. 117

By:

JURIŠIĆ, JELENA;
KANIŽAJ, IGOR;
JOKOŠ, INES;
JANEŠ, SEBASTIJAN;
JURIĆ, JELENA

Publication type:

Article

Computers at School?

Published in:

Teachers College Record, 1986, v. 87, n. 4, p. 513, doi. 10.1177/016146818608700403

By:

Scheffler, Israel

Publication type:

Article

ADVANCED GOOGLE SEARCH: Making Google more useful for personal SEO and personal online reputation management.

Published in:

Career Planning & Adult Development Journal, 2016, v. 32, n. 2, p. 41

By:

Joyce, Susan P.

Publication type:

Article

THE ABCD'S OF RADIO AUDIENCES.

Published in:

Public Opinion Quarterly, 1940, v. 4, n. 2, p. 195, doi. 10.1086/265386

By:

Beville Jr., H. M.

Publication type:

Article

RECENT TRENDS IN ADVERTISING.

Published in:

Public Opinion Quarterly, 1937, v. 1, n. 2, p. 135, doi. 10.1086/265077

By:

Young, James W.

Publication type:

Article

How advertising got 'woke': The institutional role of advertising in the emergence of gender progressive market logics and practices.

Published in:

Marketing Theory, 2021, v. 21, n. 4, p. 561, doi. 10.1177/14705931211035163

By:

Middleton, Karen;
Turnbull, Sarah

Publication type:

Article

Representations of women’s active embodiment and men’s ritualized visibility in sport.

Published in:

Marketing Theory, 2010, v. 10, n. 4, p. 369, doi. 10.1177/1470593110382825

By:

Brace-Govan, Jan

Publication type:

Article

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 113, doi. 10.1177/1470593104044089

By:

Barbara J. Phillips;
Edward F. McQuarrie

Publication type:

Article

Main message retention.

Published in:

Marketing Research, 1996, v. 8, n. 1, p. 38

By:

Nicholls, J. A. F.;
Roslow, Peter

Publication type:

Article

Measuring place-based media.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 34

By:

Roslow, Sidney;
Nicholls, J. A. F.;
Comer, Lucette B.

Publication type:

Article

Crisis in Advertising?

Published in:

Marketing Research, 1992, v. 4, n. 1, p. 39

By:

Stipp, Horst

Publication type:

Article

Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes.

Published in:

Central European Management Journal, 2021, v. 29, n. 2, p. 2, doi. 10.7206/cemj.2658-0845.44

By:

Banerski, Grzegorz;
Biele, Cezary;
Awdziej, Marcin;
Kaczyński, Adam;
Molenda, Sylwester

Publication type:

Article

Intertextuality and failed taboo humour in advertising.

Published in:

European Journal of Humour Research, 2020, v. 8, n. 3, p. 99, doi. 10.7592/EJHR2020.8.3.Dore

By:

Dore, Margherita

Publication type:

Article

Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising.

Published in:

European Journal of Humour Research, 2020, v. 8, n. 2, p. 113, doi. 10.7592/EJHR2020.8.2.Stwora

By:

Stwora, Anna

Publication type:

Article

Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study.

Published in:

Asian Journal of Communication, 2015, v. 25, n. 2, p. 213, doi. 10.1080/01292986.2014.944923

By:

Muralidharan, Sidharth;
Xue, Fei

Publication type:

Article

Self presentation in online environments: a study of Indian Muslim matrimonial profiles.

Published in:

Asian Journal of Communication, 2013, v. 23, n. 1, p. 38, doi. 10.1080/01292986.2012.717094

By:

Mishra, Smeeta;
Monippally, MathukuttyM.;
Jayakar, KrishnaP.

Publication type:

Article

Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.

Published in:

Cogent Business & Management, 2023, v. 10, n. 2, p. 1, doi. 10.1080/23311975.2023.2220199

By:

Mukucha, Paul;
Jaravaza, Divaries Cosmas

Publication type:

Article

Memories, Anticipation and Self-Talk: A Cultural Study of the Inward Experience of Television Advertising.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1994, v. 28, n. 1, p. 209, doi. 10.1111/j.0022-3840.1994.2801_209.x

By:

Alperstein, Neil

Publication type:

Article

Advertiser Attitudes Regarding the Substitutability of English-Language Television to Reach Foreign Language Target Audiences.

Published in:

Journalism & Mass Communication Quarterly, 2012, v. 89, n. 4, p. 710, doi. 10.1177/1077699012455392

By:

Coffey, Amy Jo

Publication type:

Article

ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.

Published in:

Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Cultural Differences in “Thank You”.

Published in:

Journal of Language & Social Psychology, 2012, v. 31, n. 2, p. 138, doi. 10.1177/0261927X12438536

By:

Park, Hee Sun;
Lee, Hye Eun

Publication type:

Article

PUBLISHER'S NOTES.

Published in:

Journal of Education, 1884, v. 20, n. 7, p. 127

By:

Sibley, Willard E.

Publication type:

Article

Measuring Sponsorship Transparency in the Age of Native Advertising.

Published in:

Journal of Consumer Affairs, 2018, v. 52, n. 1, p. 115, doi. 10.1111/joca.12144

By:

Wojdynski, Bartosz W.;
Evans, Nathaniel J.;
Hoy, Mariea Grubbs

Publication type:

Article

Fast cars, fast food, and fast fixes: Industry responses to current ethical dilemmas for Australian advertisers.

Published in:

Journal of Public Affairs (14723891), 2007, v. 7, n. 2, p. 148, doi. 10.1002/pa.256

By:

Jones, Sandra C.

Publication type:

Article

Editorial.

Published in:

Journal of Public Affairs (14723891), 2007, v. 7, n. 2, p. 131, doi. 10.1002/pa.262

By:

Harris, Phil;
Kirkland, Kerry

Publication type:

Article

Free daily newspapers: too strong incentives to print?

Published in:

Portuguese Economic Journal, 2013, v. 12, n. 2, p. 113, doi. 10.1007/s10258-013-0090-2

By:

Correia-da-Silva, João;
Resende, Joana

Publication type:

Article

Propuesta de gestión publicitaria en empresas radiofónicas.

Published in:

Comunicación y Sociedad, 2000, v. 13, n. 1, p. 167

By:

Virgili Rodríguez, Antonio

Publication type:

Article

Qué podemos aprender los medios, agencias y anunciantes españoles, de la experiencia francesa.

Published in:

Comunicación y Sociedad, 1994, v. 7, n. 1, p. 55

By:

Soria, Carlos

Publication type:

Article

Génesis de una Ley.

Published in:

Comunicación y Sociedad, 1994, v. 7, n. 1, p. 27

By:

Sapin, Michel

Publication type:

Article

La publicidad en Francia: antecedentes históricos.

Published in:

Comunicación y Sociedad, 1994, v. 7, n. 1, p. 19

By:

Bertrand, Claude Jean

Publication type:

Article

La Ley General de Publicidad y la legislación protectora de los consumidores.

Published in:

Comunicación y Sociedad, 1991, v. 4, n. 1/2, p. 49

By:

Desantes, José María

Publication type:

Article

El color en spots infantiles: Prevalencia cromática y relación con el logotipo de marca.

Published in:

Comunicar, 2012, v. 19, n. 38, p. 157

By:

Martínez, Luis;
Monserrat, Juan;
Tur, Victoria

Publication type:

Article

A REVIEW OF HEALTH INFORMATION MANAGEMENT AND TECHNOLOGY CAREERS: A CONTENT-ANALYSIS OF JOB ADVERTISEMENTS.

Published in:

Journal of Business & Behavioral Sciences, 2021, v. 33, n. 1, p. 48

By:

Haried, Peter;
Ye Han;
Annino, David

Publication type:

Article

Symbolic Relationships in Advertisements.

Published in:

BRAND: Broad Research in Accounting, Negotiation & Distribution, 2017, v. 8, n. 1, p. 3

By:

Popescu, Costin

Publication type:

Article

Socio-Psychological Determinants of Physical Fitness and a Value System of a Reference Group Based on the Case of the Polish Handball Federation's Referees.

Published in:

Baltic Journal of Health & Physical Activity, 2011, v. 3, n. 3, p. 194, doi. 10.2478/V10131-011-0020-6

By:

Włodarczyk, Piotr;
Strzałkowska, Anna;
Ziółkowski, Artur

Publication type:

Article

Advertisers’ index.

Published in:: Early Music, 2015, v. 43, n. 1, p. 196, doi. 10.1093/em/cav015
Publication type:: Article

Advertisers’ index.

Published in:: 2014
Publication type:: Directory

Advertisers’ index.

Published in:: Early Music, 2013, v. 41, n. 4, p. 708, doi. 10.1093/em/cat120
Publication type:: Article

Advertisers’ index.

Published in:: Early Music, 2013, v. 41, n. 2, p. 373, doi. 10.1093/em/cat054
Publication type:: Article

Advertisers’ index.

Published in:: Early Music, 2013, v. 41, n. 1, p. 185, doi. 10.1093/em/cat037
Publication type:: Article

Advertisers' Index.

Published in:: Early Music, 2011, v. 39, n. 4, p. 683, doi. 10.1093/em/car118
Publication type:: Article

Advertisers’ Index.

Published in:: Early Music, 2011, v. 39, n. 2, p. 311, doi. 10.1093/em/car040
Publication type:: Article

Advertisers’ Index.

Published in:: Early Music, 2011, v. 39, n. 1, p. 153, doi. 10.1093/em/car005
Publication type:: Article

Advertisers’ Index.

Published in:: Early Music, 2010, v. 38, n. 4, p. 649, doi. 10.1093/em/caq104
Publication type:: Article

Advertisers’ Index.

Published in:: Early Music, 2010, v. 38, n. 2, p. 329, doi. 10.1093/em/caq040
Publication type:: Article