Works matching DE "ADVERTISING"

Results: 5000

Die Kunst der Verführung: Eine Sprechaktanalyse von Aufforderungen und Versprechungen als Verführungstechniken in Online-Stellenanzeigen.

Published in:

Alsun Beni-suef International Journal of Linguistics, Translation & Literature / Mağallaẗ Kulliyyaẗ Alsun Banī Swaīf Al-Dawliyyaẗ Li Luġawīyāt wa Al-Tarğamaẗ wa Al-Adab, 2025, v. 5, n. 1, p. 71

By:

Mahmoud, Karim Mohamed

Publication type:

Article

Adoption epidemics and viral marketing.

Published in:

Theoretical Economics, 2025, v. 20, n. 2, p. 453, doi. 10.3982/TE5886

By:

McAdams, David;
Song, Yangbo

Publication type:

Article

Investigating the Impact of Social Media Advertising on Consumer Behaviour: An Empirical Analysis.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 1, p. 221

By:

Sheela, E.;
Selvi, K. Kalai

Publication type:

Article

How to Read a Drawer: Print Culture and Humour Practice in Harper's New Monthly Magazine.

Published in:

Canadian Review of American Studies, 2025, v. 55, n. 1, p. 3, doi. 10.3138/cras-2025-001

By:

Epp, Michael

Publication type:

Article

What, when, and how food and beverage are advertised on Ghanian television.

Published in:

PLoS ONE, 2025, v. 20, n. 6, p. 1, doi. 10.1371/journal.pone.0325730

By:

Boncyk, Morgan;
Rampalli, Krystal K.;
Winters, Marian N.;
Makkar, Muskaan K.;
Nanema, Silver;
Amevinya, Gideon S.;
Laar, Amos;
Frongillo, Edward A.;
Blake, Christine E.

Publication type:

Article

The Effect of Messages Emphasizing Fantasies and Expectations on Brand Evaluations and Behavioral Intentions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1865, doi. 10.1002/mar.22208

By:

Koukova, Nevena T.

Publication type:

Article

Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204

By:

Deb, Madhurima;
Ghosh, Aruni;
Shukla, Yupal

Publication type:

Article

Mediaplanung auf Basis mikrogeografischer Informationen.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 52

By:

Heidel, Bernhard;
Engel, Markus

Publication type:

Article

Wie sich Mediaagenturen im Spannungsfeld von Markt, Technologie und Kundenbedürfnissen behaupten.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 47

By:

Vollbehr, Martina;
Engel, Dirk

Publication type:

Article

Online-Werbung zwischen Versprechen und Realität -- Chancen und Probleme in der digitalen Mediaplanung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 26

By:

Bachem, Christian;
Engel, Dirk

Publication type:

Article

Mediaplanung 2025 -- Disruptionen, Daten und Dynamiken eines sich wandelnden Marktes.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 22

By:

Engel, Dirk

Publication type:

Article

Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 854, doi. 10.1007/s11747-024-01063-4

By:

Tevi, Alexander;
Parker, John;
Koslow, Scott;
Ang, Lawrence

Publication type:

Article

What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children.

Published in:

Journal of Advertising, 2025, v. 54, n. 3, p. 394, doi. 10.1080/00913367.2024.2393079

By:

Vijayalakshmi, Akshaya;
Laczniak, Russell N.

Publication type:

Article

Gender and Advertising: A 50-Year Bibliometric Analysis.

Published in:

Journal of Advertising, 2025, v. 54, n. 3, p. 411, doi. 10.1080/00913367.2024.2343291

By:

Adalı, Gülten;
Yardibi, Fatma;
Aydın, Şükrü;
Güdekli, Ayşad;
Aksoy, Emel;
Hoştut, Sibel

Publication type:

Article

Correction.

Published in:: 2025
Publication type:: Correction Notice

Can a face on pack help a brand stand out in grocery e-commerce environments?

Published in:

International Journal of Market Research, 2025, v. 67, n. 4, p. 375, doi. 10.1177/14707853251327826

By:

Romaniuk, Jenni;
Caruso, William;
Ward, Ella

Publication type:

Article

NEW IMPRESSIONS: DEFINING AND DESIGNING A RIGHT OF PUBLICITY FOR THE DIGITAL COMMERCIAL LANDSCAPE.

Published in:: Temple Law Review, 2025, v. 97, n. 4, p. 587
Publication type:: Article

Zwischen Information, Konvention und Provokation: Eine (ästhetische) Analyse zum Instrument Wahlplakat.

Published in:

Communicatio Socialis, 2025, v. 58, n. 2, p. 196, doi. 10.5771/0010-3497-2025-2-196

By:

Schicha, Christian

Publication type:

Article

The allure of 'first': The function of colour as a promotional tool for Swedish films, 1946–56.

Published in:

Journal of Scandinavian Cinema, 2025, v. 15, n. 1, p. 43, doi. 10.1386/jsca_00126_1

By:

Sanyal, Kamalika

Publication type:

Article

Facts and Fallacies About English Language Teaching: Evidence From the Literature on Job Advertisements.

Published in:

Chinese Journal of Applied Linguistics (De Gruyter), 2025, v. 48, n. 2, p. 302, doi. 10.1515/CJAL-2025-0206

By:

Chahkandi, Fateme

Publication type:

Article

Spring into Action! Freshen Up Your Indexing Skills and Revitalize Your Freelance Business.

Published in:: Key Words, 2025, v. 33, n. 1, p. 11
Publication type:: Article

Promoting crowdsourced new products: Competing co‐contributor attractiveness, similarity, and persuasion knowledge processes.

Published in:

Journal of Product Innovation Management, 2025, v. 42, n. 4, p. 679, doi. 10.1111/jpim.12780

By:

Cambier, Fanny;
Darke, Peter R.;
Poncin, Ingrid

Publication type:

Article

Conceptual Framings of Menstruation in 20th-Century British Menstrual Product Advertising: Visible Stigma, Invisible Bleeding.

Published in:

Women's Reproductive Health, 2025, v. 12, n. 2, p. 473, doi. 10.1080/23293691.2025.2472152

By:

Hughes, Bee

Publication type:

Article

National profile on substance use, substance use‐related problems and policy: The case of Chile.

Published in:

Addiction, 2025, v. 120, n. 7, p. 1466, doi. 10.1111/add.70031

By:

Castillo‐Carniglia, Alvaro

Publication type:

Article

Mercado, consumo y publicidad en el modernismo hispanoamericano.

Published in:

Latin American Literary Review, 2025, v. 52, n. 104, p. 41

By:

Gomes, Miguel

Publication type:

Article

La mécanothérapie dans le Grand établissement thermal de Vichy au début du XX<sup>e</sup> siècle : entre médication physique méthodique et enjeux publicitaires.

Published in:

Canadian Journal of Health History, 2025, v. 42, n. 1, p. 37, doi. 10.3138/cjhh.700-052024

By:

Dutheil, Frédéric

Publication type:

Article

O WOKE CAPITALISM NA PUBLICIDADE: ANALISANDO ALGUNS PARADOXOS E COMPLEXIDADES.

Published in:

Esferas, 2025, n. 32, p. 1, doi. 10.31501/esf.v1i32.15477

By:

Garcia, Yuri

Publication type:

Article

Que País é Esse? A Decolonial Study, Using Semiotics, on the Development Discourse in Havaianas Campaigns.

Published in:

BAR: Brazilian Administration Review, 2025, v. 22, n. 1, p. 1, doi. 10.1590/1807-7692bar2025240080

By:

Brandão, Carolina de Oliveira;
Hemais, Marcus Wilcox;
Pessôa, Luís Alexandre Grubits de Paula

Publication type:

Article

A qualitative investigation of how UK-based educational psychologists use a cognitive behavioral therapy workbook with young people.

Published in:

School Psychology International, 2025, v. 46, n. 3, p. 271, doi. 10.1177/01430343241310445

By:

Redburn, James;
Hayes, Ben

Publication type:

Article

STUDY OF THE BOOMERANG EFFECT IN A DIGITAL COMMUNITY AMONG YOUNG PEOPLE: Synergies and Differences between Advertising Communication and Museum Experience.

Published in:

Street Art & Urban Creativity Scientific Journal, 2025, v. 11, n. 2, p. 161, doi. 10.25765/sauc.v11.5723

By:

PEDREÑO SANTOS, ANA;
CARCELÉN GARCÍA, SONIA;
VIÑARÁS ABAD, MÓNICA

Publication type:

Article

(INTER)CONNECTING TO LEAD: BIOPOLITICAL STRATEGIES IN ORGAN AND TISSUE DONATION ADVERTISING CAMPAINGS.

Published in:

Texto & Contexto Enfermagem, 2022, v. 31, p. 1, doi. 10.1590/1980-265X-TCE-2021-0422en

By:

Zeppini Giudice, Juliana;
Vestena Zillmer, Juliana Graciela;
Cordeiro, Franciele Roberta

Publication type:

Article

SEXIST STEREOTYPES AND BIASES ASSOCIATED WITH THE FEMALE NURSING MODEL IN ADVERTISING COMMUNICATION.

Published in:

Texto & Contexto Enfermagem, 2014, v. 23, n. 3, p. 530, doi. 10.1590/0104-07072014004120012

By:

Calvo-Calvo, Manuel-Ángel

Publication type:

Article

ADVERTISER INDEX.

Published in:: RT: The Journal for Respiratory Care Practitioners, 2011, v. 24, n. 12, p. 50
Publication type:: Article

Public Health Notes.

Published in:: Journal of the California Dental Hygienists' Association, 2011, v. 26, n. 2, p. 29
Publication type:: Article

Aristotelian Causal Analysis and Creativity in Copywriting: Toward a Rapprochement Between Rhetoric and Advertising.

Published in:

Written Communication, 2007, v. 24, n. 2, p. 168, doi. 10.1177/0741088306298811

By:

Marsh, Charles

Publication type:

Article

A critical cognitive-pragmatic approach to advertising gender metaphors.

Published in:

Intercultural Pragmatics, 2005, v. 2, n. 3, p. 219, doi. 10.1515/iprg.2005.2.3.219

By:

Velasco Sacristán, María Sol

Publication type:

Article

St Imulus.

Published in:: Stimulus: The New Zealand Journal of Christian Thought & Practice, 2018, v. 25, n. 1, p. 55
Publication type:: Article

Digital Replicas, Performers' Livelihoods, and Sex Scenes: Likeness Rights for the 21st Century.

Published in:

2019

By:

Howes, Sarah "Alex"

Publication type:

Speech

Using the Morals Clause in Talent Agreements: A Historical, Legal and Practical Guide.

Published in:

Columbia Journal of Law & the Arts, 2006, v. 29, n. 2, p. 235

By:

Kressler, Noah B.

Publication type:

Article

Advertising in medical journals: should current practices change?

Published in:

2006

By:

Fugh-Berman, Adriane;
Alladin, Karen;
Chow, Jarva

Publication type:

journal article

The latest mania: selling bipolar disorder.

Published in:

2006

By:

Healy, David

Publication type:

journal article

Consumer Advertising Can Be Misleading.

Published in:

2006

By:

Rickels, Karl

Publication type:

Letter

What are the public health effects of direct-to-consumer drug advertising?

Published in:

2006

By:

Almasi, Elizabeth A.;
Stafford, Randall S.;
Kravitz, Richard L.;
Mansfield, Peter R.

Publication type:

journal article

Manipulacija čitateljima - prikriveno oglašavanje u hrvatskim novinama.

Published in:

Politicka Misao: Croatian Political Science Review, 2007, v. 44, n. 1, p. 117

By:

JURIŠIĆ, JELENA;
KANIŽAJ, IGOR;
JOKOŠ, INES;
JANEŠ, SEBASTIJAN;
JURIĆ, JELENA

Publication type:

Article

Zaၡtita privatnosti i sigurnost pohranjenih podataka s osvrtom na izravni (direktni) marketing.

Published in:

Politicka Misao: Croatian Political Science Review, 2005, v. 42, n. 4, p. 97

By:

SUDAR-KULČAR, MIRNA

Publication type:

Article

Javni servisi ili komercijalni sadržaji?

Published in:

Politicka Misao: Croatian Political Science Review, 2004, v. 41, n. 1, p. 42

By:

MUČALO, MARINA

Publication type:

Article

Ads and Parody: Understanding Persuasion and Culture in Advertising.

Published in:

Communication Teacher, 2014, v. 28, n. 4, p. 236, doi. 10.1080/17404622.2014.939677

By:

Tollefson, Michael M.;
Huisman, Dena

Publication type:

Article

Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course.

Published in:

Communication Teacher, 2012, v. 26, n. 4, p. 203, doi. 10.1080/17404622.2012.668201

By:

Moody, ReginaldFord

Publication type:

Article

Content Analysis of Students' Favorite Magazines: Class Exercise.

Published in:

Communication Teacher, 2011, v. 25, n. 4, p. 189, doi. 10.1080/17404622.2011.601722

By:

Glaser, HollisF.

Publication type:

Article

Blogging in the Communication Technology Course.

Published in:

Communication Teacher, 2011, v. 25, n. 4, p. 228, doi. 10.1080/17404622.2011.601719

By:

Platt, CarrieAnne

Publication type:

Article