The effects of creativity on advertising wear-in and wear-out.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 334, doi. 10.1007/s11747-014-0414-5
- By:
- Publication type:
- Article
Works matching DE "CREATIVITY in advertising"
Results: 137
1
2
Publicidad y nuevos medios.
- Published in:
- Comunicación y Sociedad, 1995, v. 8, n. 1, p. 104
- Publication type:
- Article
3
Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory.
- Published in:
- International Journal of Interactive Multimedia & Artificial Intelligence, 2022, v. 7, n. 4, p. 44, doi. 10.9781/ijimai.2021.08.007
- By:
- Publication type:
- Article
4
Smart Communication for a Digital World.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 240, doi. 10.1080/15252019.2020.1849693
- By:
- Publication type:
- Article
5
La evaluación de la creatividad publicitaria desde la perspectiva docente: metodología, objetivos y retos.
- Published in:
- Questiones Publicitarias, 2025, v. 8, n. 35, p. 37, doi. 10.5565/rev/qp.409
- By:
- Publication type:
- Article
6
Ritme en la publicitat gràfica.
- Published in:
- Questiones Publicitarias, 2025, v. 8, n. 35, p. 29, doi. 10.5565/rev/qp.408
- By:
- Publication type:
- Article
7
Club de Directores de Arte de Europa.
- Published in:
- Questiones Publicitarias, 2024, v. 7, n. 33, p. 35, doi. 10.5565/rev/qp.399
- By:
- Publication type:
- Article
8
Història de la publicitat de Catalunya.
- Published in:
- Questiones Publicitarias, 2023, v. 6, n. 31, p. 25, doi. 10.5565/rev/qp.382
- By:
- Publication type:
- Article
9
Neurociència, publicitat i disseny. Diàleg entre la ciència i la intuïció.
- Published in:
- Questiones Publicitarias, 2022, v. 5, n. 29, p. 11, doi. 10.5565/rev/qp.372
- By:
- Publication type:
- Article
10
Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 5, p. 828, doi. 10.1080/02650487.2018.1485214
- By:
- Publication type:
- Article
11
Creativity identity in Colombia: the advertising creatives’ perspective.
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 6, p. 831, doi. 10.1080/02650487.2017.1374318
- By:
- Publication type:
- Article
12
Consumer advertising as a signal of employer attractiveness.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269
- By:
- Publication type:
- Article
13
Consumer-perceived signals of 'creative' versus 'efficient' advertising.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154
- By:
- Publication type:
- Article
14
Creativity and Advertising.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
15
Advertising creativity and repetition.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231
- By:
- Publication type:
- Article
16
Measuring the organisational impact on creativity: The creative code intensity scale.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 4, p. 795, doi. 10.2501/IJA-31-4-795-818
- By:
- Publication type:
- Article
17
The creative code: An organisational influence on the creative process in advertising.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 2, p. 283, doi. 10.2501/IJA-30-2-283-304
- By:
- Publication type:
- Article
18
Agency practitioners' meta-theories of advertising.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 4, p. 639, doi. 10.2501/S0265048709200801
- By:
- Publication type:
- Article
19
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 4, p. 499, doi. 10.1080/02650487.2001.11104908
- By:
- Publication type:
- Article
20
Integrated marketing communications and the language of marketing development.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 4, p. 483, doi. 10.1080/02650487.2001.11104907
- By:
- Publication type:
- Article
21
The hybrid formula: The essential role of human creativity in AI-generated advertising.
- Published in:
- Journal of Brand Strategy, 2025, v. 14, n. 1, p. 30
- By:
- Publication type:
- Article
22
The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study.
- Published in:
- Applied Cognitive Psychology, 2021, v. 35, n. 5, p. 1308, doi. 10.1002/acp.3864
- By:
- Publication type:
- Article
23
Action Planning for New Product Development Projects.
- Published in:
- Creativity & Innovation Management, 2008, v. 17, n. 4, p. 319, doi. 10.1111/j.1467-8691.2008.00494.x
- By:
- Publication type:
- Article
24
Der Markt der Ideen.
- Published in:
- Soziale Welt, 2008, v. 59, n. 4, p. 327
- By:
- Publication type:
- Article
25
Audiovisual Narrative Genres as a Tool for Advertising Research.
- Published in:
- Estudios sobre el Mensaje Periodistico, 2022, v. 28, n. 3, p. 661, doi. 10.5209/esmp.78764
- By:
- Publication type:
- Article
26
La historia de la documentación publicitaria en España y el Control de la Publicidad.
- Published in:
- Documentación de las Ciencias de la Información, 2021, v. 44, n. 2, p. 189, doi. 10.5209/dcin.74642
- By:
- Publication type:
- Article
27
Pazarlamada Yeni Trend: CGI Reklamlar.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 4, p. 2488, doi. 10.20491/isarder.2024.1928
- By:
- Publication type:
- Article
28
Creativity versus branding: totemism, animism and the pursuit of uniqueness in fashion.
- Published in:
- Journal of Cultural Economy, 2017, v. 10, n. 2, p. 178, doi. 10.1080/17530350.2016.1248473
- By:
- Publication type:
- Article
29
Risk and Creativity in Advertising.
- Published in:
- Journal of Marketing Management, 2003, v. 19, n. 5-6, p. 657, doi. 10.1362/026725703322189995
- By:
- Publication type:
- Article
30
Out of the Shadows.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 25, doi. 10.1362/026725799784870423
- By:
- Publication type:
- Article
31
Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 935, doi. 10.1287/mksc.1080.0460
- By:
- Publication type:
- Article
32
Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007).
- Published in:
- Comunicación y Sociedad, 2009, v. 22, n. 2, p. 7
- By:
- Publication type:
- Article
33
The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective.
- Published in:
- European Journal of Tourism Research, 2022, n. 30, p. 1
- By:
- Publication type:
- Article
34
El entretenimiento se cuela en la publicidad.
- Published in:
- Debates IESA, 2013, v. 18, n. 2, p. 77
- By:
- Publication type:
- Article
35
The Cult of Creativity: A Surprisingly Recent History by Samuel W. Franklin, and: The Creativity Complex: Art, Tech, and the Seduction of an Idea by Shannon Steen (review).
- Published in:
- Technology & Culture, 2024, v. 65, n. 3, p. 1030, doi. 10.1353/tech.2024.a933122
- By:
- Publication type:
- Article
36
Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 by Paula A. de la Cruz-Fernández (review).
- Published in:
- Technology & Culture, 2023, v. 64, n. 4, p. 1303, doi. 10.1353/tech.2023.a911013
- By:
- Publication type:
- Article
37
La enseñanza de la creatividad publicitaria en la universidad española.
- Published in:
- Cuadernos.info, 2024, n. 59, p. 205, doi. 10.7764/cdi.59.75099
- By:
- Publication type:
- Article
38
Female leadership in advertising creativity.
- Published in:
- Cuadernos.info, 2016, n. 39, p. 113, doi. 10.7764/cdi.39.1039
- By:
- Publication type:
- Article
39
Creative advertising in Peru: characteristics and work environment.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
40
Publizitate sortzaileak Perurrberezitasunak eta lan ingurunea.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
41
Creativos publicitarios en Perú: características y entorno laboral.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
42
Creativos publicitarios en Perú: características y entorno laboral.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47
- By:
- Publication type:
- Article
43
Influencia de los factores humanos sobre la creatividad en las agencias de publicidad.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2008, v. 13, n. 25, p. 197
- By:
- Publication type:
- Article
44
İLETİŞİM ETKİLERİ AÇISINDAN REKLAMDA YARATICILIĞIN KARŞILAŞTIRILMASI.
- Published in:
- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2023, v. 11, n. 2, p. 1058, doi. 10.19145/e-gifder.1285632
- By:
- Publication type:
- Article
45
VARIABLES PRESENTES EN LA INTERPRETACIÓN Y ACEPTACIÓN DE ELEMENTOS DE LA NARRATIVA ANIME EN CAMPAÑAS PUBLICITARIAS ESPAÑOLAS.
- Published in:
- Con A de Animación, 2023, n. 17, p. 100, doi. 10.4995/caa.2023.18191
- By:
- Publication type:
- Article
46
Advertising creativity and its effects: a meta-analysis of the moderating role of modality.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
47
Content Analysis of Award Winning Television Advertisements: Implications for Advertising Creativity in Pakistan.
- Published in:
- Journal of Independent Studies & Research: Management & Social Sciences & Economics, 2019, v. 17, n. 1, p. 109, doi. 10.31384/jisrmsse/2019.17.1.7
- By:
- Publication type:
- Article
48
ANALÝZA REKLAMY NA ČESKEM TRHU.
- Published in:
- Media4u Magazine, 2013, v. 10, n. 2, p. 89
- By:
- Publication type:
- Article
49
Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 81, doi. 10.1080/10641734.2010.10505277
- By:
- Publication type:
- Article
50
الابداع في الرسالة الإعلانية التلفزيونية وفاعليته في جذب انتباه المتلقي بحث مستل من أطروحة دكتوراه
- Published in:
- Al-Bahith Al-Aalami, 2020, v. 12, n. 47, p. 205
- By:
- Publication type:
- Article