Works matching DE "INTERNET banner advertising"
Results: 50
Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model.
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- Journal of Interactive Advertising, 2004, v. 4, n. 2, p. 7, doi. 10.1080/15252019.2004.10722087
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- Article
Emotional Appeal and Incentive Offering in Banner Advertisements.
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- Journal of Interactive Advertising, 2004, v. 4, n. 2, p. 6, doi. 10.1080/15252019.2004.10722085
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- Publication type:
- Article
A Suggestion of an Efficient Communication Method of Automobile Internet Banner Advertisements.
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- International Journal of Contents, 2013, v. 9, n. 4, p. 30, doi. 10.5392/IJoC.2013.9.4.030
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- Article
Determinants of internet advertising effectiveness: an empirical study.
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- International Journal of Market Research, 2003, v. 45, n. 4, p. 505, doi. 10.1177/147078530304500403
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- Publication type:
- Article
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach.
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- International Journal of Electronic Commerce, 2012, v. 17, n. 1, p. 119, doi. 10.2753/JEC1086-4415170105
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- Article
Editor's Introduction.
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- International Journal of Electronic Commerce, 2012, v. 17, n. 1, p. 5, doi. 10.2753/JEC1086-4415170100
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- Publication type:
- Article
PERSUASIVENESS OF ONLINE FLU-VACCINATION PROMOTIONAL BANNERS.
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- Psychological Reports, 2013, v. 112, n. 2, p. 365, doi. 10.2466/01.13.PR0.112.2.365-374
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- Article
Banner-Advertised Web Surveys.
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- Marketing Research, 1999, v. 11, n. 4, p. 16
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- Publication type:
- Article
ADWORDS, IMÁGENES Y CEGUERA A LOS BANNERS. UN ESTUDIO CON EYE TRACKING.
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- El Profesional de la Información, 2014, v. 23, n. 3, p. 279, doi. 10.3145/epi.2014.may.08
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- Publication type:
- Article
The practice of informal marriages in the Muslim world: a comparative portrait.
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- British Journal of Middle Eastern Studies, 2024, v. 51, n. 5, p. 1068, doi. 10.1080/13530194.2023.2194609
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- Publication type:
- Article
To Banner or Not to Banner? Research on a Web Marketing Tool.
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- Journal of Hospital Librarianship, 2005, v. 5, n. 2, p. 89, doi. 10.1300/J186v05n02_09
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- Publication type:
- Article
Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments.
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- Frontiers in Psychology, 2017, p. 1, doi. 10.3389/fpsyg.2017.00881
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- Publication type:
- Article
Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites.
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- International Journal of Advertising, 2012, v. 31, n. 4, p. 877, doi. 10.2501/IJA-31-4-877-905
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- Publication type:
- Article
Internet advertising effectiveness.
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- International Journal of Advertising, 2007, v. 26, n. 4, p. 527, doi. 10.1080/02650487.2007.11073031
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- Publication type:
- Article
Cashing in on crashes via brand placement in computer games.
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- International Journal of Advertising, 2005, v. 24, n. 3, p. 321, doi. 10.1080/02650487.2005.11072928
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- Publication type:
- Article
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products.
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- International Journal of Advertising, 2001, v. 20, n. 2, p. 189, doi. 10.1080/02650487.2001.11104886
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- Publication type:
- Article
An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites.
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- Journal of Consumer Policy, 2008, v. 31, n. 3, p. 327, doi. 10.1007/s10603-008-9073-6
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- Publication type:
- Article
The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 255, doi. 10.1080/00913367.2018.1463580
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- Publication type:
- Article
Are Banner Advertisements in Online Games Effective?
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 241, doi. 10.1080/00913367.2013.774604
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- Publication type:
- Article
ADVERTISING REPETITION AND PLACEMENT ISSUES IN ON-LINE ENVIRONMENTS.
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- Journal of Advertising, 2008, v. 37, n. 2, p. 31, doi. 10.2753/JOA0091-3367370203
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- Article
THE FUNCTION OF FORMAT.
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- Journal of Advertising, 2006, v. 35, n. 1, p. 53, doi. 10.2753/JOA0091-3367350104
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- Publication type:
- Article
BANNER ADVERTISER--WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES.
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- Journal of Advertising, 2005, v. 34, n. 2, p. 71, doi. 10.1080/00913367.2005.10639189
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- Article
AND NOW, A WORD FROM OUR SPONSOR.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 17, doi. 10.1080/00913367.2003.10639130
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- Article
From the Guest Editor: Special Issue on Advertising and the New Media.
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- 2002
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- Publication type:
- Editorial
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 83, doi. 10.1080/00913367.2002.10673678
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- Publication type:
- Article
Choosing the Right Mix of On-line Affiliates: How Do You Select the Best?
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- Journal of Advertising, 2002, v. 31, n. 3, p. 69, doi. 10.1080/00913367.2002.10673677
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- Publication type:
- Article
Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 59, doi. 10.1080/00913367.2002.10673676
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- Publication type:
- Article
E-Marketing on a Shoestring.
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- Marketing Health Services, 2001, v. 21, n. 1, p. 35
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- Publication type:
- Article
Alternative Scenarios to the "Banner" Years.
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- 2009
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- Abstract
Utility-Based Link Recommendation for Online Social Networks.
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- Management Science, 2017, v. 63, n. 6, p. 1938, doi. 10.1287/mnsc.2016.2446
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- Publication type:
- Article
Revisiting Media Priming Effects of Sexual Depictions: Replication, Extension, and Consideration of Sexual Depiction Strength.
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- Media Psychology, 2014, v. 17, n. 1, p. 34, doi. 10.1080/15213269.2013.870045
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- Publication type:
- Article
Commentary: "Half My Digital Advertising Is Wasted...".
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- 2021
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- Publication type:
- Letter to the Editor
The Influences of Design Esthetic, Site Relevancy and Task Relevancy on Attention to Banner Advertising.
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- Interacting with Computers, 2016, v. 28, n. 5, p. 680, doi. 10.1093/iwc/iwv042
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- Publication type:
- Article
Effects of Personalized Banner Ads on Visual Attention and Recognition Memory.
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- Applied Cognitive Psychology, 2015, v. 29, n. 2, p. 181, doi. 10.1002/acp.3080
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- Publication type:
- Article
Is banner blindness genuine? Eye tracking internet text advertising.
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- Applied Cognitive Psychology, 2011, v. 25, n. 5, p. 708, doi. 10.1002/acp.1742
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- Publication type:
- Article
The role of varying information quantity in ads on immediate and enduring cross-media synergies.
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- Journal of Marketing Communications, 2012, v. 18, n. 3, p. 217, doi. 10.1080/13527266.2011.567458
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- Publication type:
- Article
Effects beyond click-through: Incidental exposure to web advertising.
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- Journal of Marketing Communications, 2009, v. 15, n. 4, p. 227, doi. 10.1080/13527260802176419
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- Publication type:
- Article
Optimal Internet Media Selection.
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- Marketing Science, 2010, v. 29, n. 2, p. 336, doi. 10.1287/mksc.1090.0507
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- Publication type:
- Article
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction.
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- Marketing Science, 2007, v. 26, n. 3, p. 422, doi. 10.1287/mksc.1060.0226
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- Publication type:
- Article
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 901, doi. 10.1509/jmr.14.0625
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- Publication type:
- Article
A Test of the Effectiveness of a Mouse Pointer Image in Increasing Click through for a Web Banner Advertisement.
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- Marketing Bulletin, 2005, v. 16, p. 1
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- Publication type:
- Article
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites.
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- Journal of Consumer Affairs, 2007, v. 41, n. 2, p. 285, doi. 10.1111/j.1745-6606.2007.00082.x
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- Publication type:
- Article
THE BRAND COMMUNICATION EFFECT AFTER CLICK - THROUGH FROM BANNERS ON THE PORTAL.
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- Commerce & Management Quarterly, 2014, v. 15, n. 3, p. 319
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- Publication type:
- Article
The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes.
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- CyberPsychology & Behavior, 2009, v. 12, n. 1, p. 71, doi. 10.1089/cpb.2008.0199
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- Publication type:
- Article
Impacts of Website Context Relevance on Banner Advertisement Effectiveness.
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- Journal of Promotion Management, 2010, v. 16, n. 3, p. 247, doi. 10.1080/10496490903281395
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- Publication type:
- Article
Maximizing User Interactivity through Banner Ad Design.
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- Journal of Promotion Management, 2010, v. 16, n. 3, p. 265, doi. 10.1080/10496490903582586
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- Publication type:
- Article
Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising.
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- Journal of Promotion Management, 2010, v. 16, n. 3, p. 288, doi. 10.1080/10496490903582594
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- Publication type:
- Article
From the Guest Editors: About this Journal of Promotion Management “Down Under” Special Issue.
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- Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 3, doi. 10.1080/10496490903582255
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- Publication type:
- Article
Typologies of Banner Advertisements' Attributes: A Content Analysis.
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- Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 96, doi. 10.1080/10496490903573114
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- Publication type:
- Article
Banner Advertising and Consumer Recall: An Empirical Study.
- Published in:
- Journal of Promotion Management, 2002, v. 9, n. 1/2, p. 71
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- Publication type:
- Article