Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo.
- Published in:
- Historia y Comunicación Social, 2016, v. 21, n. 1, p. 257, doi. 10.5209/rev_HICS.2016.v21.n1.52695
- By:
- Publication type:
- Article
Works matching DE "BRANDED entertainment"
Results: 39
1
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.
- Published in:
- Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 58, doi. 10.1080/15252019.2018.1533501
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- Publication type:
- Article
3
Digital Native Advertising: Practitioner Perspectives and a Research Agenda.
- Published in:
- Journal of Interactive Advertising, 2017, v. 17, n. 2, p. 80, doi. 10.1080/15252019.2017.1357513
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- Publication type:
- Article
4
Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games.
- Published in:
- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 87, doi. 10.1080/15252019.2016.1223572
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- Publication type:
- Article
5
The effect of product placement on persuasion for mobile phone games.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060
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- Publication type:
- Article
6
Ten rules for effective branded content: Experience from Skype.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 12, doi. 10.69554/jgee1340
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- Publication type:
- Article
7
Editorial.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 4, doi. 10.69554/ycon3427
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- Publication type:
- Article
8
Índice de calidad del branded content informativo en España: Criterios y evaluación.
- Published in:
- Revista de Comunicación, 2024, v. 23, n. 1, p. 395, doi. 10.26441/RC23.1-2024-3390
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- Publication type:
- Article
9
Tiktok, red simbiótica de la generación z para la realidad aumentada y el advergaming inmersivo.
- Published in:
- Revista de Comunicación, 2021, v. 20, n. 2, p. 223, doi. 10.26441/RC20.2-2021-A12
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- Publication type:
- Article
10
Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous.
- Published in:
- Revista de Comunicación, 2018, v. 17, n. 2, p. 316, doi. 10.26441/RC17.2-2018-A14
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- Publication type:
- Article
11
Factors Affecting Attitudes and Purchase Intentions Toward Branded Content on Webisodes.
- Published in:
- Journal of Management Policy & Practice, 2015, v. 16, n. 4, p. 64
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- Publication type:
- Article
12
Branded Entertainment and Integrated Product Placement in Tom Hanks Movies.
- Published in:
- Journal of Media Research, 2016, v. 9, n. 3, p. 3
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- Publication type:
- Article
13
Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain.
- Published in:
- Revista Latina de Comunicación Social, 2015, n. 70, p. 519, doi. 10.4185/RLCS-2015-1057en
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- Publication type:
- Article
14
The Role of Context Intensity and Working Memory Capacity in the Consumer's Processing of Brand Information in Entertainment Media.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 7, p. 764, doi. 10.1002/mar.20816
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- Publication type:
- Article
15
Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 3, p. 214, doi. 10.1002/mar.20688
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- Publication type:
- Article
16
Factors influencing customer engagement with branded content in the social network sites of integrated resorts.
- Published in:
- Asia Pacific Journal of Tourism Research, 2017, v. 22, n. 3, p. 316, doi. 10.1080/10941665.2016.1250792
- By:
- Publication type:
- Article
17
Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
18
Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos.
- Published in:
- Revista Anagramas, 2019, v. 17, n. 34, p. 203, doi. 10.22395/angr.v17n34a10
- By:
- Publication type:
- Article
19
Tendencias de la radio online como apoyo a la construcción de estrategias propias para el medio.
- Published in:
- Revista Anagramas, 2019, v. 17, n. 34, p. 177, doi. 10.22395/angr.v17n34a9
- By:
- Publication type:
- Article
20
Interactive Branded Overlays.
- Published in:
- Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223
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- Publication type:
- Article
21
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 63, doi. 10.1080/00913367.2013.795123
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- Publication type:
- Article
22
Erratum.
- Published in:
- 2013
- Publication type:
- Correction Notice
23
Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 183, doi. 10.1080/00913367.2013.774598
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- Publication type:
- Article
24
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 95, doi. 10.1080/00913367.2013.774610
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- Publication type:
- Article
25
How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 155, doi. 10.1080/00913367.2013.774590
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- Publication type:
- Article
26
Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players' Processing of Brands Embedded in Advergames.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 113, doi. 10.1080/00913367.2013.774584
- By:
- Publication type:
- Article
27
Audio and Visual Distractions and Implicit Brand Memory: A Study of Video Game Players.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 219, doi. 10.1080/00913367.2013.775798
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- Publication type:
- Article
28
Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794
- By:
- Publication type:
- Article
29
Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 2/3, p. 204, doi. 10.1080/00913367.2013.774600
- By:
- Publication type:
- Article
30
Sexualized Branded Entertainment and the Male Consumer Gaze.
- Published in:
- TripleC (Cognition, Communication, Co-Operation): Open Access Journal for a Global Sustainable Information Society, 2014, v. 12, n. 1, p. 299, doi. 10.31269/vol12iss1pp299-314
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- Publication type:
- Article
31
Farmed and Dangerous? A Case Study of Chipotle's Branded Entertainment Series and Polarized Reactions to its Satirical Depiction of Farming and Agribusiness.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
32
Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.
- Published in:
- American Business Law Journal, 2014, v. 51, n. 4, p. 721, doi. 10.1111/ablj.12038
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- Publication type:
- Article
33
Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research.
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 4, p. 349, doi. 10.1080/13527266.2013.875930
- By:
- Publication type:
- Article
34
Do social advergames affect brand attitudes and advocacy?
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 3, p. 236, doi. 10.1080/13527266.2013.848821
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- Publication type:
- Article
35
Contents.
- Published in:
- 2018
- Publication type:
- Table of Contents
36
How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content.
- Published in:
- Journal of Interactive Marketing, 2018, v. 42, p. 18, doi. 10.1016/j.intmar.2017.11.001
- By:
- Publication type:
- Article
37
Hybrid Messages in postmodern marketing: a taxonomical proposal.
- Published in:
- Icono 14, 2016, v. 14, n. 1, p. 26, doi. 10.7195/ri14.v14i1.890
- By:
- Publication type:
- Article
38
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 1, p. 95, doi. 10.1080/00218499.2025.2464287
- By:
- Publication type:
- Article
39
Branded content for the win.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 4
- Publication type:
- Article