Works matching DE "ADVERTISING copy"

Results: 162

Client influence and advertising standardization: a survey of ad agencies.

Published in:

Service Industries Journal, 2010, v. 30, n. 13, p. 2151, doi. 10.1080/02642060903215048

By:

Waller, David;
Shao, AlanT;
Bao, Yeqing

Publication type:

Article

Slogans that worked.

Published in:: Marketing Research, 2008, v. 20, n. 2, p. 4
Publication type:: Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

Message Merchants: Cognitive Aspects of Advertising Cultural Discourse.

Published in:

Folia Linguistica, 1994, v. 28, n. 3/4, p. 385, doi. 10.1515/flin.1994.28.3-4.385

By:

Koll-Stobbe, Amei

Publication type:

Article

My Journey into Medical Writing--a Newcomer's Odyssey.

Published in:

AMWA Journal: American Medical Writers Association Journal, 2006, v. 21, n. 1, p. 44

By:

Bratman, Douglas

Publication type:

Article

MY THREE SURPRISES: CHINA 1981.

Published in:

Challenge (05775132), 1982, v. 25, n. 1, p. 54, doi. 10.1080/05775132.1982.11470755

By:

Ranis, Gustav

Publication type:

Article

The role of advertising in consumer emotion management.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 339, doi. 10.2501/IJA-31-2-339-353

By:

Kemp, Elyria;
Bui, My;
Chapa, Sindy

Publication type:

Article

The right formula of execution style and cause framing.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 231, doi. 10.2501/IJA-31-2-231-256

By:

Chang, Chun-Tuan

Publication type:

Article

How the tone and wording of advertisements interact.

Published in:

International Journal of Advertising, 2008, v. 27, n. 2, p. 191, doi. 10.1080/02650487.2008.11073051

By:

Veer, Ekant;
Pervan, Simon

Publication type:

Article

Effects of violence and brand familiarity on responses to television commercials.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 381, doi. 10.1080/02650487.2001.11104899

By:

Fuyuan Shen

Publication type:

Article

The communicative effectiveness of ethnically oriented advertising.

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 221, doi. 10.1080/02650487.1997.11104690

By:

Kinra, Neelam

Publication type:

Article

A COMPROMISED FOURTH ESTATE?

Published in:

Journalism Studies, 2008, v. 9, n. 1, p. 1, doi. 10.1080/14616700701767974

By:

Lewis, Justin;
Williams, Andrew;
Franklin, Bob

Publication type:

Article

Brand Mantras: Rationale, Criteria and Examples.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 43, doi. 10.1362/026725799784870513

By:

Keller, Kevin Lane

Publication type:

Article

Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 7, p. 733, doi. 10.1362/026725798784867653

By:

Patterson, Anthony;
Brown, Stephen;
Stevens, Lorna;
Maclaran, Pauline

Publication type:

Article

HUMOR APPEAL IN ADVERTISING: HOW TO USE IT EFFECTIVELY.

Published in:

Economics & Management, 2012, v. 17, n. 3, p. 1115, doi. 10.5755/j01.em.17.3.2132

By:

Sliburytė, Laimona;
Klimavičius, Mindaugas

Publication type:

Article

Uninformative Advertising as an Invitation to Search.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 666, doi. 10.1287/mksc.1110.0651

By:

Mayzlin, Dina;
Shin, Jiwoong

Publication type:

Article

"Do the right thing:" Diverging Effects of Accountability in a Managerial Context.

Published in:

Marketing Science, 1999, v. 18, n. 3, p. 230, doi. 10.1287/mksc.18.3.230

By:

Brown, Christina L.

Publication type:

Article

TOWARD A METHODOLOGY FOR MEASURING ADVERTISING COPY EFFECTS.

Published in:

Marketing Science, 1984, v. 2, n. 4, p. 308, doi. 10.1287/mksc.3.4.308

By:

Gatignon, Hubert

Publication type:

Article

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste.

Published in:

Journal of Consumer Research, 2010, v. 36, n. 5, p. 748, doi. 10.1086/605327

By:

ELDER, RYAN S.;
KRISHNA, ARADHNA

Publication type:

Article

Consumer Response to Polysemous Brand Slogans.

Published in:

Journal of Consumer Research, 2007, v. 33, n. 4, p. 515, doi. 10.1086/510225

By:

Dimofte, Claudiu V.;
Yalch, Richard F.

Publication type:

Article

Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 266, doi. 10.1086/432236

By:

APPLETON-KNAPP, SARA L.;
BJORK, ROBERT A.;
WICKENS, THOMAS D.

Publication type:

Article

Linguistic Gender Marking and Categorization.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 224, doi. 10.1086/432232

By:

YORKSTON, ERIC;
DE MELLO, GUSTAVO E.

Publication type:

Article

Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion.

Published in:

Journal of Consumer Research, 2005, v. 31, n. 4, p. 760, doi. 10.1086/426609

By:

Luna, David;
Peracchio, Laura A.

Publication type:

Article

Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing.

Published in:

Journal of Consumer Research, 2002, v. 28, n. 4, p. 589, doi. 10.1086/338211

By:

Mothersbaugh, David L.;
Huhmann, Bruce A.;
Franke, George R.

Publication type:

Article

Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective.

Published in:

Journal of Consumer Research, 1997, v. 24, n. 2, p. 178, doi. 10.1086/209503

By:

PERACCHIO, LAURA A.;
MEYERS-LEVY, JOAN

Publication type:

Article

Copywriters' Implicit Theories of Communication: An Exploration.

Published in:

Journal of Consumer Research, 1995, v. 21, n. 4, p. 596, doi. 10.1086/209421

By:

Kover, Arthur J.

Publication type:

Article

The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research.

Published in:

Journal of Consumer Research, 1994, v. 21, n. 3, p. 461, doi. 10.1086/209411

By:

Scott, Linda M.

Publication type:

Article

Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 103, doi. 10.1086/208846

By:

Holbrook, Morris B.;
Moore, William L.

Publication type:

Article

Leksikale vernuwing: neologismes en geleentheidskeppings.

Published in:

Southern African Linguistics & Applied Language Studies, 2004, v. 22, n. 3/4, p. 173, doi. 10.2989/16073610409486369

By:

Van Niekerk, Angelique;
Jenkinson, Alfred

Publication type:

Article

The National Youth Anti-Drug Media Campaign Copy Test System.

Published in:

Social Marketing Quarterly, 2004, v. 10, n. 2, p. 34, doi. 10.1080/15245000490484491

By:

Foley, Diane;
Pechmann, Cornelia

Publication type:

Article

The Kid in Upper 4.

Published in:

2002

By:

Pinzon, Charles;
Swain, Bruce

Publication type:

Interview

Advertising cadavers in the republic of letters : anatomical publications in the early modern Netherlands.

Published in:

British Journal for the History of Science, 2009, v. 42, n. 2, p. 187

By:

MARGÓCSY, DÁNIEL

Publication type:

Article

Involvement in Fashion Advertising: The role of images.

Published in:

Academy of Business Journal, 2012, v. 2, p. 66

By:

Santaella, Monica;
Summers, Teresa A.;
Belleau, Bonnie D.

Publication type:

Article

Design and validation of an instrument for measuring advertising effectiveness in the printed media.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 11, doi. 10.1080/10641734.1999.10505092

By:

Beerli, Asuncion;
Santana, Josefa D. Martin

Publication type:

Article

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 196, doi. 10.1080/00913367.2013.846241

By:

Bušljeta Banks, Ivana;
De Pelsmacker, Patrick

Publication type:

Article

SCARCITY MESSAGES.

Published in:

Journal of Advertising, 2011, v. 40, n. 3, p. 19, doi. 10.2753/JOA0091-3367400302

By:

Aggarwal, Praveen;
Sung Youl Jun;
Jong Ho Huh

Publication type:

Article

ENHANCING RECALL AND RECOGNITION FOR BRAND NAMES AND BODY COPY.

Published in:

Journal of Advertising, 2008, v. 37, n. 3, p. 107, doi. 10.2753/JOA0091-3367370308

By:

Ahn, Jungsun;
La Ferle, Carrie

Publication type:

Article

CONCLUSION EXPLICITNESS IN ADVERTISING.

Published in:

Journal of Advertising, 2003, v. 32, n. 4, p. 57, doi. 10.1080/00913367.2003.10639148

By:

Martin, Brett A. S.;
Lang, Bodo;
Wong, Stephanie

Publication type:

Article

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM).

Published in:

Journal of Advertising, 2003, v. 32, n. 4, p. 19, doi. 10.1080/00913367.2003.10639146

By:

Pracejus, John W.;
Olsen, G. Douglas;
Brown, Norman R.

Publication type:

Article

MEN, DOGS, GUNS, AND CARS: The Semiotics of Rugged Individualism.

Published in:

Journal of Advertising, 2003, v. 32, n. 1, p. 9, doi. 10.1080/00913367.2003.10601001

By:

Hirschman, Elizabeth C.

Publication type:

Article

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 1, doi. 10.1080/00913367.2002.10673681

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.

Published in:

Journal of Advertising, 2000, v. 29, n. 3, p. 29, doi. 10.1080/00913367.2000.10673615

By:

Andrews, J. Craig;
Burton, Scot;
Netemeyer, Richard G.

Publication type:

Article

The Impact of Verbal Anchoring on Consumer Response to Image Ads.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 15, doi. 10.1080/00913367.2000.10673600

By:

Phillips, Barbara J.

Publication type:

Article

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements.

Published in:

Journal of Advertising, 1999, v. 28, n. 4, p. 1, doi. 10.1080/00913367.1999.10673592

By:

Morgan, Susan E.;
Reichert, Tom

Publication type:

Article

Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages.

Published in:

Journal of Advertising, 1999, v. 28, n. 2, p. 1, doi. 10.1080/00913367.1999.10673580

By:

Zhang, Yong;
Buda, Richard

Publication type:

Article

Making the Ad Perfectly Queer: Marketing "Normality" to the Gay Men's Community.

Published in:

Journal of Advertising, 1999, v. 28, n. 1, p. 25, doi. 10.1080/00913367.1999.10673574

By:

Kates, Steven M.

Publication type:

Article

The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads.

Published in:

Journal of Advertising, 1998, v. 27, n. 4, p. 9, doi. 10.1080/00913367.1998.10673566

By:

Bhat, Subodh;
Leigh, Thomas W.;
Wardlow, Daniel L.

Publication type:

Article

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 33, doi. 10.1080/00913367.1997.10673527

By:

Babin, Laurie A.;
Burns, Alvin C.

Publication type:

Article

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements.

Published in:

Journal of Advertising, 1997, v. 26, n. 2, p. 35, doi. 10.1080/00913367.1997.10673521

By:

Huhmann, Bruce A.;
Brotherton, Timothy P.

Publication type:

Article

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Published in:

Journal of Advertising, 1996, v. 25, n. 3, p. 61, doi. 10.1080/00913367.1996.10673507

By:

Stern, Barbara B.

Publication type:

Article