Works matching DE "MUSIC in advertising"

Results: 79

COMPOSITION AND PERCEPTION OF BACKGROUND MUSIC IN SELECTED HOSPITALITY FACILITIES IN THE CZECH REPUBLIC.

Published in:

Communication Today, 2022, v. 13, n. 1, p. 109

By:

MIKLOŠÍK, Andrej;
ŠTARCHOŇ, Peter;
JANTOVÁ, Martina;
KUCHTA, Martin

Publication type:

Article

Advertising and the conquest of culture.

Published in:

Social Semiotics, 2009, v. 19, n. 4, p. 405, doi. 10.1080/10350330903361091

By:

Taylor, TimothyD.

Publication type:

Article

Novel or Consistent Music? An Electrophysiological Study Investigating Music Use in Advertising.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 4, p. 137, doi. 10.1037/npe0000080

By:

Bhattacharya, Joydeep;
Zioga, Ioanna;
Lewis, Richard

Publication type:

Article

Hand-Luggage: For a Generative Theory of Artifacts.

Published in:

Leonardo Music Journal, 2003, v. 13, n. 1, p. 61, doi. 10.1162/096112104322750809

By:

Schulze, Holger

Publication type:

Article

Popular Music as Promotion: Music and Branding in the Digital Age.

Published in:

2018

By:

Sigismondi, Paolo

Publication type:

Book Review

Canary Down the Mine: Music and Copyright at the Digital Coalface.

Published in:

Socialism & Democracy, 2014, v. 28, n. 1, p. 34, doi. 10.1080/08854300.2013.869875

By:

Rogers, Jim

Publication type:

Article

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

Attributes of background music and consumed responses to TV commercials.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784

By:

Hyun Hee Park;
Jai Kwan Park;
Jung Ok Jeon

Publication type:

Article

Memory and perception of brand mentions and placement of brands in songs.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916

By:

Delattre, Eric;
Colovic, Ana

Publication type:

Article

Music-brand congruency in high- and low-cognition radio advertising.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141

By:

Lavack, Anne M.;
Thakor, Mrugank V.;
Bottausci, Ingrid

Publication type:

Article

When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 51, doi. 10.1080/02650487.2006.11072951

By:

Shen, Yung-Cheng;
Chen, Ting-Chen

Publication type:

Article

Mass Marketing, Music, and Morality.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 5-6, p. 577, doi. 10.1362/0267257041324025

By:

Kubacki, Krzysztof;
Croft, Robin

Publication type:

Article

Promotional Ubiquitous Musics: Recording Artists, Brands, and “Rendering Authenticity”.

Published in:

Popular Music & Society, 2011, v. 34, n. 4, p. 399, doi. 10.1080/03007766.2011.601569

By:

Meier, LeslieM.

Publication type:

Article

Introduction.

Published in:

Popular Music & Society, 2011, v. 34, n. 4, p. 397, doi. 10.1080/03007766.2011.601568

By:

Klein, Bethany

Publication type:

Article

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875

By:

Zoghaib, Alice;
Luffarelli, Jonathan;
Feiereisen, Stéphanie

Publication type:

Article

How songs from growing up and viewers' attachment styles affect video ads' effectiveness.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725

By:

Lourenço, Carlos J. S.;
Isabella, Giuliana;
Verbeke, Willem;
Vo, Khoi;
Dimoka, Angelika;
Bagozzi, Richard P.

Publication type:

Article

On melodic contour and number preferences: The effects of musical melody on the processing of numerical information.

Published in:

Psychology & Marketing, 2020, v. 37, n. 8, p. 1019, doi. 10.1002/mar.21364

By:

Coulter, Keith;
Suri, Rajneesh

Publication type:

Article

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 19, doi. 10.1002/mar.20971

By:

Craton, Lincoln G.;
Lantos, Geoffrey P.;
Leventhal, Richard C.

Publication type:

Article

Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term.

Published in:

Psychology & Marketing, 2014, v. 31, n. 10, p. 813, doi. 10.1002/mar.20736

By:

Fraser, Cynthia

Publication type:

Article

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 840, doi. 10.1177/00222437211067802

By:

Yang, Joonhyuk;
Xie, Yingkang;
Krishnamurthi, Lakshman;
Papatla, Purushottam

Publication type:

Article

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 531, doi. 10.1086/346248

By:

Mantel, Susan Powell;
Kellaris, James J.

Publication type:

Article

The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249

By:

Macinnis, Deborah J.;
Park, C. Whan

Publication type:

Article

Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.

Published in:

Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552

By:

Scott, Linda M.

Publication type:

Article

The Effects of Background Music in Advertising: A Reassessment.

Published in:

Journal of Consumer Research, 1989, v. 16, n. 1, p. 113, doi. 10.1086/209199

By:

Kellaris, James J.;
Cox, Anthony D.

Publication type:

Article

Classical Conditioning of Preferences for Stimuli.

Published in:

Journal of Consumer Research, 1985, v. 12, n. 3, p. 316, doi. 10.1086/208518

By:

Bierley, Calvin;
McSweeney, Frances K.;
Vannieuwkerk, Renee

Publication type:

Article

Banda sonora de la publicidad televisiva española: formas, géneros y estilos musicales.

Published in:

Comunicación y Sociedad, 2010, v. 23, n. 1, p. 299

By:

ORS, MANUEL PALENCIA-LEFLER

Publication type:

Article

La música en la comunicación publicitaria.

Published in:

Comunicación y Sociedad, 2009, v. 22, n. 2, p. 89

By:

ORS, MANUEL PALENCIA-LEFLER

Publication type:

Article

Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load.

Published in:

Journal of Travel & Tourism Marketing, 2011, v. 28, n. 5, p. 465, doi. 10.1080/10548408.2011.587750

By:

Pan, Steve;
Hanusch, Folker

Publication type:

Article

Music and Memory in Advertising.

Published in:

Music, Sound & the Moving Image, 2007, v. 1, n. 1, p. 51, doi. 10.3828/msmi.1.1.7

By:

Alexomanolaki, Margarita;
Loveday, Catherine;
Kennett, Chris

Publication type:

Article

EFFECT OF CELEBRITY ENDORSEMENT IN MARKETING OF MUSICALS: POSTER VERSUS SOCIAL NETWORKING SITE.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 8, p. 1243, doi. 10.2224/sbp.2016.44.8.1243

By:

HYEON-CHEOL KIM;
JAE-YEOB JEONG

Publication type:

Article

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.

Published in:

2013

By:

POPP, RICHARD K.

Publication type:

Book Review

Musical commercials. Differences with musical cinematographic genre.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 300

By:

TORRAS I. SEGURA, Daniel

Publication type:

Article

Los spots musicales. Diferencias con el género cinematográfico musical.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 216

By:

Torras i. Segura, Daniel

Publication type:

Article

Selling Sex to Radio Program Directors: A Content Analysis of Radio & Records Magazine.

Published in:

Sex Roles, 2006, v. 54, n. 9-10, p. 675, doi. 10.1007/s11199-006-9033-z

By:

Tanner-Smith, Emily;
Williams, Damian;
Nichols, Denise

Publication type:

Article

Book Review: The Sounds of Capitalism: Advertising, Music and the Conquest of Culture.

Published in:

2013

By:

Bradshaw, Alan

Publication type:

Book Review

Framing Meaning Perceptions with Music: The Case of Teaser Ads.

Published in:

Journal of Advertising, 2001, v. 30, n. 3, p. 39, doi. 10.1080/00913367.2001.10673644

By:

Hung, Kineta

Publication type:

Article

Narrative Music in Congruent and Incongruent TV Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601

By:

Hung, Kineta

Publication type:

Article

Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States.

Published in:

Journal of Advertising, 1996, v. 25, n. 2, p. 51, doi. 10.1080/00913367.1996.10673499

By:

Murray, Noel M.;
Murray, Sandra B.

Publication type:

Article

Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 29, doi. 10.1080/00913367.1995.10673487

By:

Douglas Olsen, G.

Publication type:

Article

Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 35, doi. 10.1080/00913367.1992.10673358

By:

Blair, M. Elizabeth;
Shimp, Terence A.

Publication type:

Article

PLEASANT MUSIC'S RELATIONSHIP TO CONGRUENCE, CONSUMER BEHAVIORAL INTENTIONS, UNPLANNED PURCHASE, AND TIME SPENT IN RETAIL AND SERVICE ENVIRONMENTS.

Published in:

Journal of International Management Studies, 2017, v. 17, n. 2, p. 35, doi. 10.18374/JIMS-17-2.5

By:

Vaccaro, Valerie L.;
Yucetepe, Veysel;
Cohn, Deborah Y.;
Dunne, James Henry

Publication type:

Article

Music and amount of information: do they matter in an online apparel setting?

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 55, doi. 10.1080/09593969.2011.634073

By:

Kim, Jung-Hwan;
Lennon, Sharron

Publication type:

Article

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions.

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 27, doi. 10.1080/09593969.2011.618885

By:

Marchegiani, Christopher;
Phau, Ian

Publication type:

Article

The effect of background music on ad processing: A contingency explanation.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 114, doi. 10.2307/1252223

By:

Kellaris, James J.;
Cox, Anthony D.;
Cox, Dena

Publication type:

Article

Music, mood, and marketing.

Published in:

Journal of Marketing, 1990, v. 54, n. 4, p. 94, doi. 10.1177/002224299005400408

By:

Bruner II, Gordon C.

Publication type:

Article

The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach.

Published in:

Journal of Marketing, 1982, v. 46, n. 1, p. 94, doi. 10.1177/002224298204600109

By:

Gorn, Gerald J.

Publication type:

Article

Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes, Explicit Attitudes, and Brand Choice.

Published in:

Journal of Applied Social Psychology, 2009, v. 39, n. 11, p. 2689, doi. 10.1111/j.1559-1816.2009.00544.x

By:

Redker, Christopher M.;
Gibson, Bryan

Publication type:

Article

Ad agencies.

Published in:

Consumption, Markets & Culture, 2016, v. 19, n. 2, p. 167, doi. 10.1080/10253866.2015.1079960

By:

Eckhardt, Giana;
Arvidsson, Adam

Publication type:

Article

An Examination of Factors Influencing Effectiveness of 15-Second Advertisements.

Published in:

International Journal of Advertising, 1990, v. 9, n. 4, p. 331, doi. 10.1080/02650487.1990.11107163

By:

Muehling, Darrel D.;
Bozman, Carl S.

Publication type:

Article

Music, and Advertising.

Published in:

International Journal of Advertising, 1990, v. 9, n. 3, p. 197, doi. 10.1080/02650487.1990.11107148

By:

Dunbar, David S.

Publication type:

Article