Works matching Joe Camel (Advertising character)
Results: 10
Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar.
- Published in:
- Journal of Consumer Research, 1996, v. 23, n. 2, p. 136, doi. 10.1086/209472
- By:
- Publication type:
- Article
Ethical Advertising Research Standards: Three Case Studies.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 3, p. 17, doi. 10.1080/00913367.1994.10673447
- By:
- Publication type:
- Article
INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.
- Published in:
- Marketing Education Review, 2009, v. 19, n. 3, p. 49, doi. 10.1080/10528008.2009.11489088
- By:
- Publication type:
- Article
INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.
- Published in:
- Marketing Education Review, 2009, v. 19, n. 2, p. 63, doi. 10.1080/10528008.2009.11489076
- By:
- Publication type:
- Article
Receptivity to Tobacco Advertising and Promotions Among Young Adolescents as a Predictor of Established Smoking in Young Adulthood.
- Published in:
- American Journal of Public Health, 2007, v. 97, n. 8, p. 1489, doi. 10.2105/AJPH.2005.070359
- By:
- Publication type:
- Article
Joe Camel: Will `Old Joe' survive?
- Published in:
- William & Mary Law Review, 1995, v. 36, n. 4, p. 1519
- By:
- Publication type:
- Article
Joe Camel, Post-mortem of a brand spokesperson.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 3, p. 401, doi. 10.2501/S0265048710201245
- By:
- Publication type:
- Article
Tobacco Marketing.
- Published in:
- JAMA: Journal of the American Medical Association, 1991, v. 266, n. 22, p. 3185, doi. 10.1001/jama.1991.03470220101037
- By:
- Publication type:
- Article
RJR Nabisco's Cartoon Camel Promotes Camel Cigarettes to Children.
- Published in:
- JAMA: Journal of the American Medical Association, 1991, v. 266, n. 22, p. 3149, doi. 10.1001/jama.1991.03470220065028
- By:
- Publication type:
- Article
Consumer Research Standards & Public Policy Formulation: The Case Of Mickey Mouse & Old Joe.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 380
- By:
- Publication type:
- Article