Crisis in Advertising?
- Published in:
- Marketing Research, 1992, v. 4, n. 1, p. 39
- By:
- Publication type:
- Article
Works matching DE "ADVERTISING rates"
Results: 111
1
2
THE IMPACT OF COMPETITION ON WEEKLY NEWSPAPER ADVERTISING RATES.
- Published in:
- Journalism & Mass Communication Quarterly, 2001, v. 78, n. 3, p. 450, doi. 10.1177/107769900107800304
- By:
- Publication type:
- Article
3
LITERARY NOTES. .
- Published in:
- Journal of Education, 1884, v. 19, n. 23, p. 362
- Publication type:
- Article
4
IS ADVERTISING EXPENDITURE SOCIALLY EXCESSIVE?
- Published in:
- Bulletin of Economic Research, 1977, v. 29, n. 1, p. 57, doi. 10.1111/j.1467-8586.1977.tb00411.x
- By:
- Publication type:
- Article
5
Measuring and testing advertising-induced rotation in the demand curve.
- Published in:
- Applied Economics, 2010, v. 42, n. 13, p. 1601, doi. 10.1080/00036840701721570
- By:
- Publication type:
- Article
6
What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market.
- Published in:
- Journal of Media Economics, 2009, v. 22, n. 3, p. 164, doi. 10.1080/08997760903129440
- By:
- Publication type:
- Article
7
Analytics speeds up actions at TVB.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
8
Global economy and adspend prospects.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 1, p. 177, doi. 10.1080/02650487.2008.11073046
- By:
- Publication type:
- Article
9
GLOBAL ADSPEND TRENDS.
- Published in:
- International Journal of Advertising, 2003, v. 22, n. 2, p. 307, doi. 10.1080/02650487.2003.11072853
- Publication type:
- Article
10
European adspend trends.
- Published in:
- International Journal of Advertising, 2003, v. 22, n. 1, p. 149
- Publication type:
- Article
11
Global TV ad trends.
- Published in:
- International Journal of Advertising, 2002, v. 21, n. 3, p. 429, doi. 10.1080/02650487.2002.11104942
- Publication type:
- Article
12
World Advertising Expenditure.
- Published in:
- International Journal of Advertising, 2002, v. 21, n. 2, p. 283, doi. 10.1080/02650487.2002.11104931
- Publication type:
- Article
13
European adspend trends in 2001.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 3, p. 402, doi. 10.1080/02650487.2001.11104901
- Publication type:
- Article
14
A Two-Sided Market Analysis of Provider Investment Incentives with an Application to the Net-Neutrality Issue.
- Published in:
- Review of Network Economics, 2009, v. 8, n. 1, p. 22, doi. 10.2202/1446-9022.1168
- By:
- Publication type:
- Article
15
BIL volume 14 issue 3 Cover and Back matter.
- Published in:
- 2011
- Publication type:
- Table of Contents
16
La publicidad en la financiación de la prensa en papel: costes y escenarios comerciales.
- Published in:
- Revista de Comunicación, 2023, v. 22, n. 2, p. 417, doi. 10.26441/RC22.2-2023-3216
- By:
- Publication type:
- Article
17
Noisy Advertising and the Predation Rule in Antitrust Analysis.
- Published in:
- American Economic Review, 1984, v. 74, n. 2, p. 367
- By:
- Publication type:
- Article
18
Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale.
- Published in:
- PLoS ONE, 2009, v. 4, n. 5, p. 1, doi. 10.1371/journal.pone.0005699
- By:
- Publication type:
- Article
19
Aims and Scope.
- Published in:
- Cardiovascular Research, 2011, v. 89, n. 1, p. NP, doi. 10.1093/cvr/cvq377
- Publication type:
- Article
20
Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers.
- Published in:
- JMM: The International Journal on Media Management, 2012, v. 14, n. 3, p. 227, doi. 10.1080/14241277.2012.657284
- By:
- Publication type:
- Article
21
Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1112, doi. 10.1287/mksc.1090.0514
- By:
- Publication type:
- Article
22
COMMENTS: JOHN D.C. LITTLE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 107, doi. 10.1287/mksc.5.2.107
- By:
- Publication type:
- Article
23
Targeted Advertising in Magazine Markets and the Advent of the Internet.
- Published in:
- Management Science, 2014, v. 60, n. 7, p. 1829, doi. 10.1287/mnsc.2013.1830
- By:
- Publication type:
- Article
24
The Financial Rewards of New Product Introductions in the Personal Computer Industry.
- Published in:
- Management Science, 2003, v. 49, n. 2, p. 197, doi. 10.1287/mnsc.49.2.197.12741
- By:
- Publication type:
- Article
25
Advertising Fee in Business-Format Franchising.
- Published in:
- Management Science, 1997, v. 43, n. 10, p. 1401, doi. 10.1287/mnsc.43.10.1401
- By:
- Publication type:
- Article
26
New Release: An Empirical Analysis of VHS/DVD Rental Success.
- Published in:
- Atlantic Economic Journal, 2008, v. 36, n. 2, p. 139, doi. 10.1007/s11293-008-9111-4
- By:
- Publication type:
- Article
27
THE CONVERGENT SOCIETY AND THE MEDIA INDUSTRIES.
- Published in:
- Journal of Current Issues in Media & Telecommunications, 2007, v. 1, n. 1/2, p. 97
- By:
- Publication type:
- Article
28
THE EFFECT OF TELEVISION OWNERSHIP ON LOCAL NEWS RATINGS.
- Published in:
- Review of Economics & Statistics, 1982, v. 64, n. 2, p. 289, doi. 10.2307/1924308
- By:
- Publication type:
- Article
29
Impact of Unnamed Sources On Credibility Not Certain.
- Published in:
- Newspaper Research Journal, 2007, v. 28, n. 3, p. 8, doi. 10.1177/073953290702800302
- By:
- Publication type:
- Article
30
PNP volume 14 issue 6 Cover and Back matter.
- Published in:
- International Journal of Neuropsychopharmacology, 2011, v. 14, n. 6, p. b1, doi. 10.1017/S1461145711000721
- Publication type:
- Article
31
Report of the Editorial Committee.
- Published in:
- Art Education, 1957, v. 10, n. 6, p. 7
- By:
- Publication type:
- Article
32
AATCC Council Highlights.
- Published in:
- 1987
- Publication type:
- Proceeding
33
Advertising Spending by Incumbents and Challengers A Case Study Exploring the Impact of TV Advertising in a Statewide Campaign.
- Published in:
- Journal of Political Marketing, 2005, v. 4, n. 4, p. 59, doi. 10.1300/J199v04n04_03
- By:
- Publication type:
- Article
34
Online Advertising Research in Advertising Journals: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 31, doi. 10.1080/10641734.2008.10505236
- By:
- Publication type:
- Article
35
How Frequently Do Large Consumer Magazines Fail to Achieve Their Advertising Rate Base? An Analysis of Publishers' Statements and Audit Reports.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 1, doi. 10.1080/10641734.2008.10505234
- By:
- Publication type:
- Article
36
The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 1, doi. 10.1080/10641734.1997.10524434
- By:
- Publication type:
- Article
37
Analysis of Network TV Commercial Time Pricing for Top-Rated Prime Time Programs.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 2, p. 59, doi. 10.1080/10641734.1993.10505003
- By:
- Publication type:
- Article
38
Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions.
- Published in:
- Journal of Advertising, 1995, v. 24, n. 4, p. 1, doi. 10.1080/00913367.1995.10673485
- By:
- Publication type:
- Article
39
Understanding the Economic Factors Affecting Help-Wanted Advertising.
- Published in:
- Journal of Advertising, 1993, v. 22, n. 3, p. 75, doi. 10.1080/00913367.1993.10673412
- By:
- Publication type:
- Article
40
Reply to McGann's Comment on "Speculations on the Future of Advertising Research"
- Published in:
- Journal of Advertising, 1992, v. 21, n. 4, p. 95, doi. 10.1080/00913367.1992.10673389
- By:
- Publication type:
- Article
41
A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333
- By:
- Publication type:
- Article
42
A SEARCH FOR OPTIMAL ADVERTISING SPENDING LEVEL.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 3, p. 25, doi. 10.1080/00913367.1979.10673285
- By:
- Publication type:
- Article
43
Arriving at Television Advertising Rates.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 1, p. 15, doi. 10.1080/00913367.1979.10673266
- By:
- Publication type:
- Article
44
A Taxonomic Evaluation of Advertising Budgeting Models .
- Published in:
- Journal of Advertising, 1979, v. 8, n. 1, p. 33, doi. 10.1080/00913367.1979.10673269
- By:
- Publication type:
- Article
45
Managing Television Commercial Time.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 4, p. 17, doi. 10.1080/00913367.1978.10673250
- By:
- Publication type:
- Article
46
Modeling Newspaper Advertising.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 1, p. 11, doi. 10.1080/00913367.1978.10672734
- By:
- Publication type:
- Article
47
The Effects of Circulation and Advertising Rates On Newspaper Advertising Linage: A Pilot Study.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 1, p. 52, doi. 10.1080/00913367.1978.10672741
- By:
- Publication type:
- Article
48
THE ADVERTISING COST SPIRAL: ANY END IN SIGHT?
- Published in:
- 1977
- By:
- Publication type:
- Editorial
49
Weekly Variation in Audience Delivery Of TV Advertising Schedules.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724
- By:
- Publication type:
- Article
50
SEASONALITY AND THE EFFECT OF ADVERTISING ON PRICE.
- Published in:
- Journal of Industrial Economics, 2015, v. 63, n. 1, p. 199, doi. 10.1111/joie.12067
- By:
- Publication type:
- Article