STRATEGIC ADVERTISING CAMPAIGNS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
Works matching IS 0091-3367 AND VI 9 AND IP 3 AND DT 1980
Results: 8
1
2
LEGAL AND BUSINESS PROBLEMS OF THE ADVERTISING INDUSTRY/FTC TRADE REGULATION ADVERTISING, RULEMAKING AND NEW CONSUMER PROTECTION.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
3
THE EFFECTS OF ADVERTISEMENT STRUCTURE, MESSAGE SIDEDNESS, AND PERFORMANCE TEST RESULTS ON PRINT ADVERTISEMENT INFORMATIVENESS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 36, doi. 10.1080/00913367.1980.10673329
- By:
- Publication type:
- Article
4
CORRELATES OF CONSUMER SUSCEPTIBILITY TO COUPONS IN NEW GROCERY PRODUCT INTRODUCTIONS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 31, doi. 10.1080/00913367.1980.10673328
- By:
- Publication type:
- Article
5
CORRECTIVE ADVERTISING: AN EXPERIMENTAL EVALUATION OF ALTERNATIVE TELEVISION MESSAGES.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 21, doi. 10.1080/00913367.1980.10673327
- By:
- Publication type:
- Article
6
IS ADVERTISING PUFFERY BELIEVED?
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 16, doi. 10.1080/00913367.1980.10673326
- By:
- Publication type:
- Article
7
THE COMPATIBILITY OF ADVERTISING REGULATION AND THE FIRST AMENDMENT.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 12, doi. 10.1080/00913367.1980.10673325
- By:
- Publication type:
- Article
8
ADVERTISING HISTORY--ACCORDING TO THE TEXTBOOKS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 3, doi. 10.1080/00913367.1980.10673324
- By:
- Publication type:
- Article