Works matching Advocacy advertising
Results: 322
The mediating effects of message agreement on millennials' response to advocacy advertising.
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- Journal of Marketing Communications, 2020, v. 26, n. 8, p. 856, doi. 10.1080/13527266.2019.1596969
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- Article
Communication through Advocacy Advertising for Public Health Promotion.
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- 2015
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- Abstract
Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising.
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- Journal of Advertising, 1996, v. 25, n. 2, p. 19, doi. 10.1080/00913367.1996.10673497
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Another Look at Advocacy Advertising and the Boundaries of Commercial Speech.
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- Journal of Advertising, 1991, v. 20, n. 4, p. 49, doi. 10.1080/00913367.1991.10673354
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- Article
Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns.
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- Journal of Homosexuality, 2024, v. 71, n. 10, p. 2449, doi. 10.1080/00918369.2023.2245522
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- Article
Advocacy Advertising and the Boundaries of Commercial Speech.
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- Journal of Advertising, 1989, v. 18, n. 3, p. 40, doi. 10.1080/00913367.1989.10673160
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- Article
Advocacy Advertising: A Novel Communications Approach to Building Effective Relations with External Constituencies.
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- International Journal of Advertising, 1987, v. 6, n. 4, p. 279, doi. 10.1080/02650487.1987.11107029
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- Article
The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale.
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- California Management Review, 1987, v. 29, n. 2, p. 128, doi. 10.2307/41165244
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- Article
Handbook of advocacy Advertising: Concepts, Strategies, and Applications (Book Review).
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- 1988
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- Book Review
ADVOCACY ADVERTISING FOR BIOTECHNOLOGY.
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- Journal of Advertising, 2005, v. 34, n. 3, p. 59, doi. 10.1080/00913367.2005.10639203
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- Article
Advocacy Advertising, The First Amendment, and Competitive Advantage: A Comment on Cutler & Muehling.
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- Journal of Advertising, 1991, v. 20, n. 2, p. 77, doi. 10.1080/00913367.1991.10673215
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- Article
ADVOCACY ADVERTISING AND LARGE CORPORATIONS.
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- 1979
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- Book Review
Advocacy Advertising--The American Experience.
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- California Management Review, 1978, v. 21, n. 1, p. 55, doi. 10.2307/41165295
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- Article
Book Review: Advocacy Advertising.
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- 1978
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- Book Review
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 47, doi. 10.1080/10641734.2010.10505274
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- Article
Consumers' Response to Advocacy Advertising: A Process Model of Consumer Skepticism, Empathic Response, and Prosocial Behavior.
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- 2009
- Publication type:
- Abstract
COMMUNITY STAKEHOLDER RESPONSES TO ADVOCACY ADVERTISING.
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- Journal of Advertising, 2009, v. 38, n. 2, p. 37, doi. 10.2753/JOA0091-3367380203
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- Article
Alcohol Advertising Advocacy Research No Match for Corporate Dollars: The Case of Bundy R Bear.
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- Journal of Research for Consumers, 2011, n. 20, p. 1
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- Article
THE EFFECTS OF ISSUE ADVOCACY ADVERTISING ON VOTERS' CANDIDATE ISSUE KNOWLEDGE AND TURNOUT.
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- Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 7, doi. 10.1177/107769900608300102
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- Article
A comparison of Arab and American conceptions of "effective" persuasion.
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- Howard Journal of Communications, 1989, v. 2, n. 1, p. 81, doi. 10.1080/10646178909359703
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Telling your story with hard-hitting ads.
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- Public Relations Tactics, 1995, v. 2, n. 9, p. 16
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- Article
Limits of Advocacy: Advertising.
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- Public Relations Quarterly, 1974, v. 18, n. 3, p. 11
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- Article
Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies/Handbook of Advocacy Advertising: Concepts, Strategies, and Applications.
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- 1989
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- Book Review
‘A Monstrous and Unjustifiable Infringement’?: Political Expression and the Broadcasting Ban on Advocacy Advertising.
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- Modern Law Review, 2003, v. 66, n. 2, p. 224, doi. 10.1111/1468-2230.6602003
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- Article
Attack Versus Advocacy: Advertising Tone That Mobilizes.
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- International Journal of Communication (19328036), 2015, v. 9, p. 2563
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- Article
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention.
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 233, doi. 10.2501/IJA-32-2-233-253
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- Article
COMMENT.
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- Journal of Marketing, 1979, v. 43, n. 1, p. 79, doi. 10.1177/002224297904300109
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- Article
Issue-Advocacy Versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.
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- Journal of Communication, 2002, v. 52, n. 2, p. 301, doi. 10.1111/j.1460-2466.2002.tb02546.x
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- Article
The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness.
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- Environmental Communication, 2019, v. 13, n. 2, p. 239, doi. 10.1080/17524032.2017.1308407
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When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries.
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- Sustainability (2071-1050), 2022, v. 14, n. 13, p. 8164, doi. 10.3390/su14138164
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Surveillance and the Formation of Public Policy.
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- Surveillance & Society, 2017, v. 15, n. 1, p. 158, doi. 10.24908/ss.v15i1.6558
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Tips for Using Advertising in Public Relations.
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- Public Relations Quarterly, 2001, v. 46, n. 3, p. 43
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Researcher investigates: Does advocacy advertising "sell business" to America?
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- Management Review, 1982, v. 71, n. 5, p. 56
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- Article
CONTROVERSY ADVERTISING/ADVOCACY ADVERTISING AND LARGE CORPORATIONS (Book Review).
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- 1977
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- Book Review
The Campus Press and Pernicious Speech: The Case against Stupid Advertisements.
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- Journalism & Mass Communication Educator, 2004, v. 59, n. 1, p. 17, doi. 10.1177/107769580405900104
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Business collective action and the Australian mining industry's tax revolt: A comment on McKnight and Hobbs.
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- 2013
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- Opinion
Newspaper Ad Directors See Political Ads As Less Honest.
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- Newspaper Research Journal, 2002, v. 23, n. 1, p. 50, doi. 10.1177/073953290202300105
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THE AETNA ARTICLE: A COMMENT.
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- 1989
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- Opinion
Grassroots Lobbying and the Corporation.
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- Business & Society Review (00453609), 1979, n. 29
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- Article
BUSINESS BLOWS ITS HORN (Book Review).
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- 1977
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- Book Review
Albert Shanker’s Advocacy Advertising.
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- Educational Researcher, 1998, v. 27, n. 5, p. 22, doi. 10.3102/0013189X027005022
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ADVOCACY ADVERTISING AND LARGE CORPORATIONS.
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- 1977
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- Book Review
The Rhetorics of Popular Culture: Advertising, Advocacy, and Entertainment.
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- 1989
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- Book Review
Effect of Sponsor Advocacy on Message Perception and Attitude Change.
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- Journal of the Academy of Marketing Science, 1982, v. 10, n. 2, p. 140, doi. 10.1007/BF02721904
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Advocacy Advertising and Large Corporations: Social Conflict, Big Business Image, the News Media, and Public Policy/Controversy Advertising: How Advertisers Present Points of View in Public Affairs: A Worldwide Study.
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- 1979
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- Book Review
AN EDITORIAL COMMENT.
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- Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 2, doi. 10.1177/107769900608300101
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- Article
7. The Post-Courier and media advocacy: A new era in Papua New Guinean journalism?
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- Pacific Journalism Review: Te Koakoa, 2007, v. 13, n. 1, p. 87
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- Article
Pathways of Legal Advocacy for Change: Ethiopian Women Lawyers Association.
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- Forum for Development Studies, 2019, v. 46, n. 2, p. 347, doi. 10.1080/08039410.2018.1534752
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- Article
Getting the question right: a pivotal choice for restorative justice.
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- International Journal of Restorative Justice, 2020, v. 3, n. 2, p. 305, doi. 10.5553/IJRJ.000042
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- Article
Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain.
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- Communication & Society, 2022, v. 35, n. 3, p. 33, doi. 10.15581/003.35.3.33-49
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- Article