Works matching DE "AUTOMOBILE advertising"

Results: 70

Print Advertisement Analysis for Selected car Manufactures and Newspapers in Pune City.

Published in:

Khoj Journal of Indian Management Research & Practices, 2015, p. 1

By:

Jiby, Beena John;
Lahoti, Archana

Publication type:

Article

Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

Published in:

Revista de Comunicación, 2010, v. 9, p. 60

By:

de Velásquez, Mela Salazar;
Lau Chufon, Eyleen

Publication type:

Article

Putting foreign consumers on the map: J. Walter Thompson's struggle with General Motors'...

Published in:

Business History Review, 1999, v. 73, n. 3, p. 465, doi. 10.2307/3116184

By:

Merron, Jeff

Publication type:

Article

A Comparative Analysis of Hybrid Car Advertisements in the USA and China: Desire, Globalization, and Environment.

Published in:

Environmental Communication, 2013, v. 7, n. 4, p. 512, doi. 10.1080/17524032.2013.818051

By:

Li, Xinghua

Publication type:

Article

Unsafe driving in North American automobile commercials.

Published in:

Journal of Public Health, 2005, v. 27, n. 4, p. 318, doi. 10.1093/pubmed/fdi049

By:

Shin, Phillip C.;
Hallett, David;
Chipman, Mary L.;
Tator, Charles;
Granton, John T.

Publication type:

Article

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?

Published in:

Journal of Public Affairs (14723891), 2011, v. 11, n. 1, p. 25, doi. 10.1002/pa.373

By:

Donovan, Robert John;
Fielder, Lynda;
Ouschan, Robyn

Publication type:

Article

Future proofing the organization through sustainable corporate reputation.

Published in:

Journal of Public Affairs (14723891), 2011, v. 11, n. 1, p. 1, doi. 10.1002/pa.383

By:

Harris, Phil

Publication type:

Article

Fast cars, fast food, and fast fixes: Industry responses to current ethical dilemmas for Australian advertisers.

Published in:

Journal of Public Affairs (14723891), 2007, v. 7, n. 2, p. 148, doi. 10.1002/pa.256

By:

Jones, Sandra C.

Publication type:

Article

LES DISCOURS DE L'IDENTITÉ FÉMININE DANS LES PUBLICITÉS AUTOMOBILES.

Published in:

Studia Romanica Posnaniensia, 2012, v. 39, n. 4, p. 71, doi. 10.14746/strop.2012.394.006

By:

DÍAZ, MONTSERRAT LÓPEZ;
KACPRZAK, ALICJA

Publication type:

Article

Empire's ecological tyreprints 1.

Published in:

Environmental Politics, 2006, v. 15, n. 1, p. 1, doi. 10.1080/09644010500418654

By:

Paterson, Matthew;
Dalby, Simon

Publication type:

Article

O gigante adormecido vem pra rua: construções enunciativas de Johnnie Walker e Fiat durante as manifestações brasileiras de 2013.

Published in:

Comunicação, Mídia e Consumo, 2014, v. 11, n. 30, p. 107

By:

Fernandes da Silva Mandaji, Carolina

Publication type:

Article

Emancipating disciplines: An analysis of the commodification of automobiles and advertisements in colonial Malaya.

Published in:

Continuum: Journal of Media & Cultural Studies, 2008, v. 22, n. 1, p. 99, doi. 10.1080/10304310701714565

By:

Badarudin, Noor Bathi;
Yacob, Shakila

Publication type:

Article

The Effectiveness of Exterior Bus Advertising in Hong Kong: A Preliminary Investigation.

Published in:

Journal of International Consumer Marketing, 1999, v. 11, n. 3, p. 33, doi. 10.1300/J046v11n03_03

By:

Prendergast, Gerard;
Hang, Chan Chi

Publication type:

Article

Lexus Publishes Custom Magazine for Unique Ad Strategy.

Published in:: 2010
Publication type:: Case Study

Driven from the Public Sphere: The Conflation of Women's Liberation and Driving in Advertising from 1910 to 1920.

Published in:

Women's Studies in Communication, 2006, v. 29, n. 1, p. 88, doi. 10.1080/07491409.2006.10757629

By:

Ramsey, E. Michele

Publication type:

Article

Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America.

Published in:

American Journalism, 2016, v. 33, n. 4, p. 372, doi. 10.1080/08821127.2016.1241641

By:

Rabinovitch-Fox, Einav

Publication type:

Article

A Taste of "Nextopia".

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 33, doi. 10.2753/JOA0091-3367400403

By:

Dahlén, Micael;
Thorbjørnsen, Helge;
Sjödin, Henrik

Publication type:

Article

CRITIQUE.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 39, doi. 10.1080/00913367.1975.10672572

By:

Permut, Steven E.

Publication type:

Article

Luxury item or urgent commercial need? Occupational position and automobile ownership in 1930s Austria.

Published in:

2013

By:

Pawlowsky, Verena

Publication type:

Essay

Smooth bodywork: the role of texture in images of cars and women on consumer magazine covers.

Published in:

Social Semiotics, 2012, v. 22, n. 3, p. 311, doi. 10.1080/10350330.2012.665261

By:

Iqani, Mehita

Publication type:

Article

Advertising.

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2013, v. 39, n. 2, p. 64

By:

GIBSON, ROBERT

Publication type:

Article

Beware False Idles.

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2011, v. 37, n. 1, p. 7

By:

Meisner, Mark

Publication type:

Article

Advertising and quality in the U.S. market for automobiles.

Published in:

Southern Economic Journal, 1998, v. 64, n. 4, p. 922, doi. 10.2307/1061211

By:

Nichols, Mark W.

Publication type:

Article

PINK TRUCK ADS: Second-Wave Feminism and Gendered Marketing.

Published in:

Journal of Women's History, 2010, v. 22, n. 4, p. 137, doi. 10.1353/jowh.2010.a405413

By:

Howard, Ella

Publication type:

Article

A Cointegration Analysis of Car Advertising and Sales Data in the Presence of Structural Change.

Published in:

International Journal of the Economics of Business, 2006, v. 13, n. 1, p. 111, doi. 10.1080/13571510500520036

By:

Esteve, Vicente;
Requena, Francisco

Publication type:

Article

The Competitive Effects of Advertising in the US Automobile Industry, 1970–94.

Published in:

International Journal of the Economics of Business, 2000, v. 7, n. 3, p. 245, doi. 10.1080/13571510050197177

By:

Greuner, Matthias R.;
Kamerschen, David R.;
Klein, Peter G.

Publication type:

Article

Selling Detroit on Women.

Published in:

Journalism History, 2013, v. 38, n. 4, p. 209, doi. 10.1080/00947679.2013.12062890

By:

GERL, ELLEN J.;
DAVIS, CRAIG L.

Publication type:

Article

BGH: YouTube-Werbekanal ist kein audiovisueller Mediendienst.

Published in:: Computer und Recht, 2019, v. 35, n. 1, p. 49, doi. 10.9785/cr-2019-350114
Publication type:: Article

Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat's Campaign.

Published in:

Advances in Consumer Research, 2014, v. 42, p. 361

By:

Schott, Catia;
Cupolillo, Mariana;
Suarez, Maribel

Publication type:

Article

Memory-Based Product Judgments: Effects of Presentation Order and Retrieval Cues.

Published in:

Advances in Consumer Research, 1995, v. 22, n. 1, p. 159

By:

Park, Jong-Won

Publication type:

Article

"On the Road to Nowhere": Utopian Themes in Contemporary Auto Advertising.

Published in:

Review of Education, Pedagogy & Cultural Studies, 2007, v. 29, n. 2/3, p. 211, doi. 10.1080/10714410701199231

By:

Gunster, Shane

Publication type:

Article

SemiotiČki aspekti u analizi reklamnih poruka za automobile.

Published in:

Jezikoslovlje, 2013, v. 14, n. 1, p. 161

By:

Jozić, Ivana

Publication type:

Article

Vehicle emissions and consumer information in car advertisements.

Published in:

2008

By:

Wilson, Nick;
Maher, Anthony;
Thomson, George;
Keall, Michael

Publication type:

journal article

Articulations of the Car: The Dominant Articulations of Racing and Rally Driving.

Published in:

Mobilities, 2007, v. 2, n. 1, p. 121, doi. 10.1080/17450100601106484

By:

Redshaw, Sarah

Publication type:

Article

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 299, doi. 10.1177/0022243720962505

By:

Guitart, Ivan A.;
Stremersch, Stefan

Publication type:

Article

Brand Name Types and Consumer Demand: Evidence from China's Automobile Market.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 158, doi. 10.1177/0022243718820571

By:

Wu, Fang;
Sun, Qi;
Grewal, Rajdeep;
Li, Shanjun

Publication type:

Article

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value.

Published in:

Journal of Marketing, 2017, v. 81, n. 5, p. 30, doi. 10.1509/jm.15.0535

By:

Liu, Yan;
Shankar, Venkatesh;
Yun, Wonjoo

Publication type:

Article

The Effects of Advertised Quality Emphasis and Objective Quality on Sales.

Published in:

Journal of Marketing, 2017, v. 81, n. 2, p. 114, doi. 10.1509/jm.15.0353

By:

Kopalle, Praveen K.;
Fisher, Robert J.;
Sud, Bharat L.;
Antia, Kersi D.

Publication type:

Article

"Archetypes and Mythical Narratives in Car Advertising".

Published in:

Romanian Journal of Journalism & Communication / Revista Română de Jurnalism şi Comunicare- RRJC, 2014, v. 9, n. 3, p. 17

By:

LÄMMLEIN, Barbara

Publication type:

Article

Beyond the domestication of nature? Restructuring the relationship between nature and technology in car commercials.

Published in:

European Journal of Cultural Studies, 2012, v. 15, n. 1, p. 3, doi. 10.1177/1367549411424951

By:

Aupers, Stef;
Houtman, Dick;
Achterberg, Peter;
de Koster, Willem;
Mascini, Peter;
van der Waal, Jeroen;
Roeland, Johan

Publication type:

Article

El nacimiento de la prensa del motor en España. Las primeras revistas del automóvil.

Published in:

Revista Latina de Comunicación Social, 2008, n. 63, p. 445, doi. 10.4185/rlcs-63-2008-794-445-452

By:

Clemente, Carmen López de Aguileta

Publication type:

Article

Science in culture.

Published in:

Nature, 2000, v. 403, n. 6771, p. 704, doi. 10.1038/35001656

By:

Kemp, Martin

Publication type:

Article

Stop Killing Us with Kindness.

Published in:

Journal of Marketing, 1976, v. 40, n. 3, p. 90, doi. 10.1177/002224297604000325

By:

Van Dyke, Arthur W.

Publication type:

Article

1. ADVERTISING.

Published in:

1953

By:

Lorie, James H.

Publication type:

Abstract

ADVERTISING TRENDS DURING 1941.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 7, doi. 10.1177/002224294200600402.1

By:

Weld, L. D. H.

Publication type:

Article

Effects of Product-Program Congruity and Viewer Involvement on Memory for Televised Advertisements.

Published in:

Journal of Applied Social Psychology, 2002, v. 32, n. 1, p. 124, doi. 10.1111/j.1559-1816.2002.tb01423.x

By:

Furnham, Adrian;
Gunter, Barrie;
Richardson, Freya

Publication type:

Article

REFLECTIONS OF SUSTAINABILITY ON CORPORATE COMMUNICATIONS: SEMIOTIC ANALYSIS OF GLOBAL AUTOMOTIVE BRANDS' CORPORATE ADVERTISEMENTS.

Published in:

Global Media Journal: Turkish Edition, 2015, v. 6, n. 11, p. 283

By:

HÜRMERİÇ, Pelin;
BIÇAKÇI, Banu

Publication type:

Article

VALUES IN TRANSLATED ADVERTISEMENTS IN LATVIA.

Published in:

BAS - British & American Studies, 2018, v. 24, p. 237

By:

LOČMELE, GUNTA

Publication type:

Article

Pipe Dreams.

Published in:

2015

By:

Martinez Acuna, Kathia T.;
Brooks, Bradley W.;
Cox, Steven M.

Publication type:

Case Study

Advertising rivalry in the U.S. automobile industry: A test of Bain's hypothesis.

Published in:

American Economist, 1994, v. 38, n. 2, p. 40, doi. 10.1177/056943459403800205

By:

Ramrattan, Lall B.

Publication type:

Article