Works matching DE "ADVERTISING
Results: 5000
Analysis of Instagram Posts with the Hashtag Preventivedentistry.
- Published in:
- Journal of Consumer Health on the Internet, 2024, v. 28, n. 2, p. 104, doi. 10.1080/15398285.2024.2355607
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- Article
On the Spot: A Functional Analysis of Congressional Television Spots, 1980–2004.
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- Communication Studies, 2006, v. 57, n. 4, p. 401, doi. 10.1080/10510970600945972
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- Publication type:
- Article
Editorial.
- Published in:
- 2005
- Publication type:
- Editorial
A Functional Analysis of Presidential Direct Mail Advertising.
- Published in:
- Communication Studies, 2005, v. 56, n. 3, p. 203, doi. 10.1080/10510970500181181
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- Article
A VISUAL ANALYSIS OF PRESCRIPTION DRUG ADVERTISING IMAGERY: ELABORATING FOSS'S RHETORICAL TECHNIQUES.
- Published in:
- Communication Studies, 2004, v. 55, n. 1, p. 185, doi. 10.1080/10510970409388612
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- Article
The Pricing of Audit Services: Further Evidence from the Canadian Market.
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- Accounting & Business Research, 1994, v. 24, n. 95, p. 195, doi. 10.1080/00014788.1994.9729479
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- Article
Share Tipsters and Fair Advertising.
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- Accounting & Business Research, 1988, v. 18, n. 70, p. 141, doi. 10.1080/00014788.1988.9729359
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- Article
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising: Can LGBTQIA-Phobic and Sexist Slurs Be Effective for Reshaping Intolerant Attitudes and Behaviors?
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 481, doi. 10.2501/JAR-2024-027
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- Article
Insights for Advertisers on Immersive Technologies: The Future of Ads Using VR, AR, MR and the Metaverse.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 249, doi. 10.2501/JAR-2024-023
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- Article
Generative AI: Navigating Between Consumer Utopia and Dystopia: The Critical Role of Research and Leadership in Shaping Advertising's Future.
- Published in:
- 2024
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- Publication type:
- Editorial
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?: Effects of Stereopsis on Consumer Perceptions and Marketing Outcomes.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 301, doi. 10.2501/JAR-2024-021
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- Article
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and "Disaffordances" Through the Eyes of Advertisers.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 255, doi. 10.2501/JAR-2024-020
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- Article
Immersive Advertising through Co-Creation: Lessons from the Visitor Economy: How to Enhance Experiential Competitiveness With an "Attract, Convert, and Delight" Strategy.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 319, doi. 10.2501/JAR-2024-019
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- Publication type:
- Article
Immersive Advertising—A Review and Research Agenda: Potential Effects of and Considerations for AR, VR, and MR Advertisements.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 284, doi. 10.2501/JAR-2024-018
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- Publication type:
- Article
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products: Consumer Viewing Perspectives, Beautification, And Endorsement in AR Advertising.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 372, doi. 10.2501/JAR-2024-016
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- Article
Are Virtual Influencers More Effective In Real-World Advertisement Settings?: The Impact of Product Type and Social Cues On Consumers' Perceptions and Behaviors.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 353, doi. 10.2501/JAR-2024-015
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- Article
Tips for Advertising Professionals Submitting to JAR: Key Differences Between Applied And Theory-Focused Research.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 118, doi. 10.2501/JAR-2024-014
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- Article
Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 192, doi. 10.2501/JAR-2024-013
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- Article
Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 135, doi. 10.2501/JAR-2024-012
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- Article
How Virtual Reality Can Increase Effectiveness of Prosocial Advertising: Put Yourself in the Donee's Shoes: The Effect of Virtual Reality on Charitable Donations.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 229, doi. 10.2501/JAR-2024-011
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- Article
Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads: How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 154, doi. 10.2501/JAR-2024-010
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- Article
The Impact of Advertising On a Company's Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 120, doi. 10.2501/JAR-2024-009
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- Publication type:
- Article
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 175, doi. 10.2501/JAR-2024-008
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- Article
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers.
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- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 213, doi. 10.2501/JAR-2024-001
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- Article
Felicity Barnes. Selling Britishness: Commodity Culture, the Dominions, and Empire.
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- 2024
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- Publication type:
- Book Review
Designing Fictions: Literature Confronts Advertising.
- Published in:
- 2017
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- Publication type:
- Book Review
Selling Themselves (Book).
- Published in:
- 2002
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- Publication type:
- Book Review
Branding the Alsatian Oxymoron: The Production of Ambivalent Identity.
- Published in:
- Signs & Society, 2016, v. 4, p. S163, doi. 10.1086/684804
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- Publication type:
- Article
On the Pathology of the Enthymeme: Accounting for Hidden Visual Premises in Advertising Discourse.
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- Signs & Society, 2014, v. 2, n. 1, p. 1, doi. 10.1086/674417
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- Article
A star is made, not born: the production and reproduction of Mae West as a screen icon.
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- Celebrity Studies, 2024, v. 15, n. 4, p. 457, doi. 10.1080/19392397.2023.2216315
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- Article
Emotional or rational? Effective ESG advertising messages for travel enterprises.
- Published in:
- Journal of Travel & Tourism Marketing, 2024, v. 41, n. 1, p. 68, doi. 10.1080/10548408.2023.2269968
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- Article
Manipuliert! Die Schweizer Werbebranche kämpft um ihren Ruf, 1900-1989.
- Published in:
- 2022
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- Publication type:
- Book Review
L’heure pour tous, une montre pour chacun. Un siècle de publicité horlogère.
- Published in:
- 2021
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- Publication type:
- Book Review
Imaginative Decoration: Peregrine Acland as Author, Adman, and Advisor.
- Published in:
- International Journal of Canadian Studies, 2014, n. 50, p. 165, doi. 10.3138/ijcs.2014.010
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- Article
Help Shape the Future of Research at JAR: Opportunities to Contribute and Make an Impact.
- Published in:
- 2024
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- Publication type:
- Editorial
Effects of Offline Versus Online Promotional Media on Consumer Response: Can Print versus Online Coupons Be More Effective at Increasing Redemption Behavior?
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 416, doi. 10.2501/JAR-2024-030
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- Article
Optimizing Product Placement Interface Design in Mobile Food Delivery Marketing: An EEG Study of the Visual Gestalt Effect On Consumers' Purchasing Preferences.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 4, p. 465, doi. 10.2501/JAR-2024-029
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- Article
Vital Information at Your Fingertips: The Ethiopian Yellow Pages as a Cultural Document.
- Published in:
- Diaspora: A Journal of Transnational Studies, 2006, v. 15, n. 2/3, p. 247, doi. 10.1353/dsp.2011.0074
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- Article
Intermediaries, mediators and digital advertising's tensions.
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- Journal of Cultural Economy, 2024, v. 17, n. 5, p. 513, doi. 10.1080/17530350.2024.2360919
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- Article
Strategic ambiguity: a roundtable on cultural economy and consumer culture.
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- Journal of Cultural Economy, 2024, v. 17, n. 5, p. 684, doi. 10.1080/17530350.2021.1958901
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- Article
"Don't fake the big O": Portrayals of faking orgasm among women in Cosmo and Glamour.
- Published in:
- Canadian Journal of Human Sexuality, 2022, v. 31, n. 3, p. 386, doi. 10.3138/cjhs.2021-0065
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- Publication type:
- Article
U.S. tweens' reactions to unboxing videos: Effects of sponsorship disclosure and advertising training.
- Published in:
- Journal of Children & Media, 2024, v. 18, n. 2, p. 272, doi. 10.1080/17482798.2024.2338541
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- Publication type:
- Article
Romulus and Ritual in the Beverly Swamp: A Freemason Dreams of Theatre in Pre-confederation Ontario.
- Published in:
- Theatre Research in Canada, 2014, v. 35, n. 1, p. 9, doi. 10.3138/tric.35.1.9
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- Article
Promotional Events in Peculiar Places: Persistent Disasters and Polar Beach Parties.
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- TOPIA: Canadian Journal of Cultural Studies (University of Toronto Press), 2001, v. 5, p. 20, doi. 10.3138/topia.5.20
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- Publication type:
- Article
Regulating influencers' commercial communication: No legislation, hardly any self‐regulation and policy recommendations.
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- Policy & Internet, 2024, v. 16, n. 4, p. 859, doi. 10.1002/poi3.411
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- Publication type:
- Article
Method for Mining the Opinion Leaders in Social Networks.
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- International Journal of Computational & Electronic Aspects in Engineering (IJCEAE), 2024, v. 5, n. 4, p. 141, doi. 10.26706/ijceae.5.4.20241102
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- Publication type:
- Article
How Do Consumers React to Ads That Meddle in Out-Party Primaries?
- Published in:
- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1186, doi. 10.1093/jcr/ucae039
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- Article
We are what we eat: The colonial history of the banana.
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- MAI Review, 2008, n. 2, p. 1
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- Article
Packaging of disposable vaping products and e‐liquids in England, Canada and the United States: A content analysis.
- Published in:
- Addiction, 2025, v. 120, n. 3, p. 483, doi. 10.1111/add.16611
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- Publication type:
- Article
To say the least: Sharing key messages.
- Published in:
- ATA News, 2024, v. 59, n. 4, p. 4
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- Publication type:
- Article