Works matching DE "BRAND choice"

Results: 2780

Going Green for Sustainability in Outdoor Sport Brands: Consumer Preferences for Eco-Friendly Practices.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 10, p. 4320, doi. 10.3390/su17104320

By:

Jang, Won-Yong;
Choi, Eui-Yul

Publication type:

Article

Value-driven customer share of visits.

Published in:

Service Industries Journal, 2012, v. 32, n. 1, p. 37, doi. 10.1080/02642069.2010.545395

By:

Kim, Wansoo;
Ok, Chihyung;
Canter, DeborahD.

Publication type:

Article

The behavioural economics of neutral and upward sloping demand curves in retailing.

Published in:

Service Industries Journal, 2011, v. 31, n. 15, p. 2543, doi. 10.1080/02642069.2011.531127

By:

Sigurdsson, Valdimar;
Larsen, NilsMagne;
Gunnarsson, Didrik

Publication type:

Article

A study of preferences in a simulated online shopping experiment.

Published in:

Service Industries Journal, 2011, v. 31, n. 15, p. 2603, doi. 10.1080/02642069.2011.531121

By:

Fagerstrøm, Asle;
Arntzen, Erik;
Foxall, GordonR.

Publication type:

Article

What consumers say and do: planned and actual amounts bought in relation to brand benefits.

Published in:

Service Industries Journal, 2011, v. 31, n. 15, p. 2559, doi. 10.1080/02642069.2011.529607

By:

Porto, RafaelBarreiros;
Oliveira-Castro, JorgeMendes de;
Seco-Ferreira, DiogoConque

Publication type:

Article

Role of customer orientation in an integrative model of brand loyalty in services.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1025, doi. 10.1080/02642060802311252

By:

Ha, Hong-Youl;
John, Joby

Publication type:

Article

The impact of brand equity on brand preference and purchase intentions in the service industries.

Published in:

Service Industries Journal, 2009, v. 29, n. 12, p. 1687, doi. 10.1080/02642060902793557

By:

Chang, HsinHsin;
Liu, YaMing

Publication type:

Article

Displayed emotions to patronage intention: consumer response to contact personnel performance.

Published in:

Service Industries Journal, 2009, v. 29, n. 3, p. 317, doi. 10.1080/02642060701846747

By:

Wang, EdwardShih-Tse

Publication type:

Article

The new customer relationship management tool - product elimination?

Published in:

Service Industries Journal, 2004, v. 24, n. 2, p. 67, doi. 10.1080/02642060412331301262

By:

Harness, David;
Harness, Tina

Publication type:

Article

Developing a brand performance measure for financial services brands.

Published in:

Service Industries Journal, 2004, v. 24, n. 2, p. 15, doi. 10.1080/02642060412331301232

By:

de Chernatony, Leslie;
Harris, Fiona;
Christodoulides, George

Publication type:

Article

Risk Perception and Reduction in the Purchase of Consumer Services.

Published in:

Service Industries Journal, 1993, v. 13, n. 4, p. 179, doi. 10.1080/02642069300000068

By:

Mitchell, V-W.;
Greatorex, M.

Publication type:

Article

On the Substitution of Goods and Services.

Published in:

Service Industries Journal, 1987, v. 7, n. 4, p. 12, doi. 10.1080/02642068700000057

By:

Delmas, Bernard;
Gadrey, Jean

Publication type:

Article

Modeling Tactical Product-Mix Decisions: A Theory-of-Constraints Approach.

Published in:

Simulation & Gaming, 2013, v. 44, n. 5, p. 624, doi. 10.1177/1046878113503525

By:

Cannon, James N.;
Cannon, Hugh M.;
Low, James T.

Publication type:

Article

A Review of Sustainability, Tourism, and the Marketing Opportunity for Adopting the Cittàslow Model in Pacific Small Islands.

Published in:

Tourism Review International, 2020, v. 23, n. 3/4, p. 99, doi. 10.3727/154427219X15741004672657

By:

Walker, Therez B.

Publication type:

Article

When Consistency Matters: The Effect of Valence Consistency on Review Helpfulness.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 2, p. 136, doi. 10.1111/jcc4.12106

By:

Quaschning, Simon;
Pandelaere, Mario;
Vermeir, Iris

Publication type:

Article

Dynamic customer segmentation via hierarchical fragmentation-coagulation processes.

Published in:

Machine Learning, 2023, v. 112, n. 1, p. 281, doi. 10.1007/s10994-022-06276-8

By:

Luo, Ling;
Li, Bin;
Fan, Xuhui;
Wang, Yang;
Koprinska, Irena;
Chen, Fang

Publication type:

Article

Foraging: An ecology model of consumer behaviour?

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 117, doi. 10.1177/1470593112441562

By:

Wells, Victoria K.

Publication type:

Article

The Impact of Lifestyle on Online Purchasing Decisions and Repurchase Intentions of Shopee Customers.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 926, doi. 10.59188/devotion.v5i8.764

By:

Syafriya, Indra;
Lahindah, Laura

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

Net Promoter Score Fails the Test.

Published in:

Marketing Research, 2008, v. 20, n. 4, p. 28

By:

Sharp, Byron

Publication type:

Article

Common errors in marketing research--and how to fix them.

Published in:

Marketing Research, 2008, v. 20, n. 3, p. 6

By:

Rosenzweig, Phil

Publication type:

Article

Simply better.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 9

By:

Barwise, Patrick;
Meehan, Seán

Publication type:

Article

The hunter gets captured by the game.

Published in:

Marketing Research, 2005, v. 17, n. 1, p. 26

By:

Solomon, Michael R.

Publication type:

Article

Brand Choice Models and Evaluations.

Published in:

Marketing Research, 2004, v. 16, n. 2, p. 42

By:

Wittink, Dick R.

Publication type:

Article

Response to Bill Neal.

Published in:: Marketing Research, 2003, v. 15, n. 3, p. 44
Publication type:: Article

What's Wrong With Conjoint Analysis?

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 16

By:

Gibson, Lawrence D.

Publication type:

Article

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 12

By:

Grapentine, Terry

Publication type:

Article

Linking Attribute, Benefits, and Consumer Values.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 4

By:

Vriens, Marco;
Hofstede, Frenkel Ter

Publication type:

Article

Satisfaction is Nice, But Value Drives Loyalty.

Published in:

Marketing Research, 1999, v. 11, n. 1, p. 20

By:

Neal, William D.

Publication type:

Article

The evolution of technology in pretesting.

Published in:

Marketing Research, 1994, v. 6, n. 2, p. 42

By:

Weinblatt, Lee S.

Publication type:

Article

What's your position?

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 54

By:

Wyner, Gordon;
Owen, Hilary

Publication type:

Article

Strategies for leveraging master brands.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 32

By:

Farquhar, Peter H.;
Han, Julia Y.;
Herr, Paul M.;
Ijiri, Yuji

Publication type:

Article

Western Consumers in the 1990s.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 71

By:

Townsend, Bickley

Publication type:

Article

Brand Usage: A Factor in Consumer Beliefs.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 14

By:

Castleberry, Stephen B.;
Ehrenberg, Andrew S.C.

Publication type:

Article

Creating a parasocial relationship on social media: luxury brands playing cute in China.

Published in:

Asian Journal of Communication, 2020, v. 30, n. 6, p. 494, doi. 10.1080/01292986.2020.1840601

By:

Shen, Bin

Publication type:

Article

Interplay of content type and product type in the consumer response to native advertising on social media.

Published in:

Asian Journal of Communication, 2019, v. 29, n. 6, p. 464, doi. 10.1080/01292986.2019.1679852

By:

Kim, Mikyoung;
Lee, Jin Kyun;
Lee, Ki-Young

Publication type:

Article

Do Chinese brands culturally adapt their overseas websites: evidence from top Chinese brands' Sino-US websites?

Published in:

Asian Journal of Communication, 2020, v. 30, n. 1, p. 58, doi. 10.1080/01292986.2019.1709517

By:

Shi, Xing-Song;
Xu, Wen-Juan

Publication type:

Article

Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects.

Published in:

Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241269269

By:

Lee, Jiyoung;
Walter, Nathan;
Hayes, Jameson L.;
Golan, Guy J.

Publication type:

Article

Consumer preference for cement brands used in concrete production: the Ghanaian perspective.

Published in:

Cogent Engineering, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311916.2022.2062876

By:

Bonney, Stanley Owuotey;
Jianxue Song;
Zhang Jingwei;
Yi Peng

Publication type:

Article

Does personality influence brand image?

Published in:

Journal of Psychology, 1994, v. 128, n. 2, p. 157, doi. 10.1080/00223980.1994.9712719

By:

Shank, Matthew D.;
Langmeyer, Lynn

Publication type:

Article

Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 4, p. 728, doi. 10.1111/jpim.12120

By:

Akdeniz, M. Billur;
Calantone, Roger J.;
Voorhees, Clay M.

Publication type:

Article

Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 516, doi. 10.1111/jpim.12006

By:

Stock, Ruth Maria;
Zacharias, Nicolas A.

Publication type:

Article

The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 82, doi. 10.1111/j.1540-5885.2012.00988.x

By:

Chang, Dae Ryun;
Park, Se‐Bum

Publication type:

Article

Abstracts.

Published in:: Journal of Product Innovation Management, 2002, v. 19, n. 5, p. 384, doi. 10.1111/1540-5885.1960455-i26
Publication type:: Article

New Products: What Separates Winners from Losers?

Published in:

Journal of Product Innovation Management, 1987, v. 4, n. 3, p. 169, doi. 10.1016/0737-6782(87)90002-6

By:

Cooper, R. G.;
Kleinschmidt, E. J.

Publication type:

Article

From the Editor.

Published in:

1984

By:

Little, Blair

Publication type:

Editorial

LOGISTICS OUTSOURCING RELATIONSHIPS: CUSTOMER PERSPECTIVES.

Published in:

Journal of Business Logistics, 2003, v. 24, n. 1, p. 77, doi. 10.1002/j.2158-1592.2003.tb00033.x

By:

Knemeyer, A. Michael;
Corsi, Thomas M.;
Murphy, Paul R.

Publication type:

Article

Prices Paid in Grocery Markets: Searching Across Stores and Brands.

Published in:

Journal of Consumer Affairs, 2013, v. 47, n. 3, p. 465, doi. 10.1111/joca.12016

By:

BINKLEY, JAMES

Publication type:

Article

Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands.

Published in:

Journal of Consumer Affairs, 1981, v. 15, n. 1, p. 92, doi. 10.1111/j.1745-6606.1981.tb00693.x

By:

Patton III, W.E.

Publication type:

Article

Why advertisers should embrace event typicality and maximize leveraging of major events.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1585, doi. 10.1007/s11747-024-01012-1

By:

Carrillat, François A.;
Mazodier, Marc;
Eckert, Christine

Publication type:

Article