Works matching DE "CONSUMER expertise"


Results: 897
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    THE MIDDLE GROUND.

    Published in:
    Marketing Research, 2012, v. 24, n. 4, p. 22
    By:
    • MINKARA, OMER
    Publication type:
    Article
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    Toward a theory of customer engagement marketing.

    Published in:
    Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 312, doi. 10.1007/s11747-016-0509-2
    By:
    • Harmeling, Colleen;
    • Moffett, Jordan;
    • Arnold, Mark;
    • Carlson, Brad
    Publication type:
    Article
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