Works matching DE "MATHEMATICAL models of marketing"

Results: 312

A New Use for NBD: Old models can fit new data and conditions.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 31

By:

Lee, Richard

Publication type:

Article

Comparing Apples to Oranges.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 29

By:

Bacon, Lynd;
Lenk, Peter;
Seryakova, Katya;
Veccia, Ellen

Publication type:

Article

Data, but No Information.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 36

By:

Ehrenberg, Andrew

Publication type:

Article

Complexity of Product Positioning and Ball Intersection Problems.

Published in:

Mathematics of Operations Research, 1995, v. 20, n. 4, p. 885, doi. 10.1287/moor.20.4.885

By:

Crama, Yves;
Hansen, Pierre;
Jaumard, Brigitte

Publication type:

Article

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS.

Published in:

Management Science, 1985, v. 31, n. 5, p. 536, doi. 10.1287/mnsc.31.5.536

By:

Karnani, Aneel

Publication type:

Article

MODELS AND MANAGERS: THE CONCEPT OF A DECISION CALCULUS.

Published in:

Management Science, 1970, v. 16, n. 8, p. B-466, doi. 10.1287/mnsc.16.8.B466

By:

Little, John D. C.

Publication type:

Article

MODELS OF FACT: EXAMPLES FROM MARKETING.

Published in:

Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435

By:

Ehrenberg, A. S. C.

Publication type:

Article

Mathematics, Models, and Marketing.

Published in:

Human Relations, 1965, v. 18, n. 3, p. 289, doi. 10.1177/001872676501800308

By:

Longton, Peter A.

Publication type:

Article

Seeking Closure: Competition in Complementary Markets.

Published in:

Decision Sciences, 2009, v. 40, n. 4, p. 817, doi. 10.1111/j.1540-5915.2009.00252.x

By:

Cattani, Kyle;
Heese, Hans Sebastian

Publication type:

Article

Understanding Price Controls and Nonprice Competition with Matching Theory.

Published in:

American Economic Review, 2012, v. 102, n. 3, p. 371, doi. 10.1257/aer.102.3.371

By:

Hatfield, John William;
Plott, Charles R;
Tanaka, Tomomi

Publication type:

Article

Profits in the 'New Trade' Approach to Trade Negotiations.

Published in:

American Economic Review, 2012, v. 102, n. 3, p. 466, doi. 10.1257/aer.102.3.466

By:

Ossa, Ralph

Publication type:

Article

Returns Policies Between Channel Partners for Durable Products.

Published in:

Marketing Science, 2013, v. 32, n. 4, p. 622, doi. 10.1287/mksc.2013.0784

By:

Gümüş, Mehmet;
Ray, Saibal;
Shuya Yin

Publication type:

Article

Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 950, doi. 10.1287/mksc.1110.0681

By:

Reiss, Peter C.

Publication type:

Article

Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.

Published in:

2011

By:

Gordon, Brett R.;
Thomadsen, Raphael;
Bradlow, Eric T.;
Dubé, Jean-Pierre;
Staelin, Richard

Publication type:

Proceeding

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 1115, doi. 10.1287/mksc.1110.0666

By:

Ebbes, Peter;
Papies, Dominik;
van Heerde, Harald J.

Publication type:

Article

Assessing the Effect of Marketing Investments in a Business Marketing Context.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 924, doi. 10.1287/mksc.1110.0661

By:

Kumar, V.;
Sriram, S.;
Luo, Anita;
Chintagunta, Pradeep K.

Publication type:

Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 903, doi. 10.1287/mksc.1110.0652

By:

Lauga, Dominique Olié;
Ofek, Elie

Publication type:

Article

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 866, doi. 10.1287/mksc.1110.0654

By:

Jerath, Kinshuk;
Fader, Peter S.;
Hardie, Bruce G. S.

Publication type:

Article

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 909, doi. 10.1287/mksc.1100.0570

By:

Montoya, Ricardo;
Netzer, Oded;
Jedidi, Kamel

Publication type:

Article

Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 880, doi. 10.1287/mksc.1100.0565

By:

Ying Liu;
Ram, Sudha;
Lusch, Robert F.;
Brusco, Michael

Publication type:

Article

Equilibrium Returns Policies in the Presence of Supplier Competition.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 846, doi. 10.1287/mksc.1100.0563

By:

Bandyopadhyay, Subhajyoti;
Paul, Anand A.

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 566, doi. 10.1287/mksc.1080.0402

By:

Hui, Sam K.;
Fader, Peter S.;
Bradlow, Eric T.

Publication type:

Article

Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.".

Published in:

2009

By:

Bradlow, Eric T.

Publication type:

Correction Notice

"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 541, doi. 10.1287/mksc.1090.0502

By:

Abe, Makoto

Publication type:

Article

Benchmarking Performance in Retail Chains: An Integrated Approach.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 502, doi. 10.1287/mksc.1080.0421

By:

Gauri, Dinesh Kumar;
Pauler, Janos Gabor;
Trivedi, Minakshi

Publication type:

Article

Voluntary Quality Disclosure and Market Interaction.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 488, doi. 10.1287/mksc.1080.0418

By:

Liang Guo;
Ying Zhao

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 472, doi. 10.1287/mksc.1080.0411

By:

Amaldoss, Wilfred;
Chuan He

Publication type:

Article

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.

Published in:

Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403

By:

Albuquerque, Paulo;
Bronnenberg, Bart J.

Publication type:

Article

Heterogeneous Learning and the Targeting of Marketing Communication for New Products.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 424, doi. 10.1287/mksc.1080.0410

By:

Narayanan, Sridhar;
Manchanda, Puneet

Publication type:

Article

Measuring Brand Value in an Equilibrium Framework.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 69, doi. 10.1287/mksc.1080.0376

By:

Goldfarb, Avi;
Lu, Qiang;
Moorthy, Sridhar

Publication type:

Article

Functional Regression: A New Model for Predicting Market Penetration of New Products.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 36, doi. 10.1287/mksc.1080.0382

By:

Sood, Ashish;
James, Gareth M.;
Tellis, Gerard J.

Publication type:

Article

Flexible disassembly planning considering product conditions.

Published in:

International Journal of Production Research, 2013, v. 51, n. 20, p. 6209, doi. 10.1080/00207543.2013.825406

By:

Ullerich, Christian;
Buscher, Udo

Publication type:

Article

Evaluation of manufacturing system redesign with multiple points of product differentiation.

Published in:

International Journal of Production Research, 2012, v. 50, n. 24, p. 7167, doi. 10.1080/00207543.2011.642821

By:

Lu, Chung-Cheng;
Tsai, Kune-Muh;
Chen, Jung-Hung

Publication type:

Article

Motion generation and virtual simulation in a digital environment.

Published in:

International Journal of Production Research, 2012, v. 50, n. 22, p. 6519, doi. 10.1080/00207543.2011.653698

By:

Kuo, Chien-Fu;
Wang, Mao-JiunJ.

Publication type:

Article

Measuring production and marketing efficiency using grey relation analysis and data envelopment analysis.

Published in:

International Journal of Production Research, 2010, v. 48, n. 1, p. 183, doi. 10.1080/00207540802446803

By:

Wang, Rong-Tsu;
Ho, Chien-Ta Bruce;
Oh, K.

Publication type:

Article

Performance of Information Complexity Criteria in Structural Equation Models with Applications.

Published in:

European Journal of Pure & Applied Mathematics, 2012, v. 5, n. 3, p. 282

By:

Howe, Eylem Deniz;
Bozdogan, Hamparsum;
Kıroğlu, Gülay

Publication type:

Article

Evolutionary demand: a model for boundedly rational consumers.

Published in:

Journal of Evolutionary Economics, 2012, v. 22, n. 5, p. 1029, doi. 10.1007/s00191-012-0290-4

By:

Valente, Marco

Publication type:

Article

Sport Consumer Behavior: A Test for Group Differences on Structural Constraints.

Published in:

Sport Marketing Quarterly, 2008, v. 17, n. 4, p. 190

By:

Trail, Galen T.;
Robinson, Matthew J.;
Yu Kyoum Kim

Publication type:

Article

Art or Science?: Fifty Years of Marketing Debate.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 4, p. 243, doi. 10.1080/0267257X.1996.9964413

By:

Brown, Stephen

Publication type:

Article

A Practical Approach to Maximizing Customer Retention in the Credit Card Industry.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 151, doi. 10.1080/0267257X.1995.9964335

By:

Hamilton, Robert;
Howcroft, J. Barry

Publication type:

Article

PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN MAN.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 98

By:

Shrivastava, Mithun;
Israel, D.

Publication type:

Article

A political economy model of market intervention.

Published in:

Public Choice, 2013, v. 157, n. 1/2, p. 169, doi. 10.1007/s11127-012-9933-0

By:

Candel-Sánchez, Francisco;
Perote-Peña, Juan

Publication type:

Article

ESTIMACIÓN DE ÍNDICES DE CAPACIDAD DE PROCESOS USANDO LA DISTRIBUCIÓN GENERALIZADA DE PARETO.

Published in:

Revista Ingeniería Industrial, 2010, v. 9, n. 2, p. 93

By:

Márquez, Martha Rosa Valdiviezo;
Fermín, José Simón

Publication type:

Article

Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes.

Published in:

Journal of International Marketing, 2009, v. 17, n. 3, p. 1, doi. 10.1509/jimk.17.3.1

By:

Homburg, Christian;
Cannon, Joseph P;
Krohmer, Harley;
Kiedaisch, Ingo

Publication type:

Article

NEW PRODUCT ENTRIES AND PRODUCT CLASS DEMAND.

Published in:

Marketing Science, 1990, v. 9, n. 1, p. 58, doi. 10.1287/mksc.9.1.58

By:

Mason, Charlotte H.

Publication type:

Article

"ON BAYESIAN ESTIMATION OF MODEL PARAMETERS" : COMMENTARY.

Published in:

Marketing Science, 1990, v. 9, n. 1, p. 54, doi. 10.1287/mksc.9.1.54

By:

Vanhonacker, Wilfried R.

Publication type:

Article

THE COASE THEOREM AND SUBOPTIMIZATION IN MARKETING CHANNELS.

Published in:

Marketing Science, 1987, v. 6, n. 3, p. 268, doi. 10.1287/mksc.6.3.268

By:

Norton, Seth W.

Publication type:

Article

CROSS-SECTIONAL ESTIMATION IN MARKETING: DIRECT VERSUS REVERSE REGRESSION.

Published in:

Marketing Science, 1987, v. 6, n. 3, p. 254, doi. 10.1287/mksc.6.3.254

By:

Vanhonacker, Wilfried R.;
Day, Diana

Publication type:

Article