Works matching DE "ADVERTISING characters"
Results: 37
Grafting A Christmas Carol.
- Published in:
- 2008
- By:
- Publication type:
- Essay
A "Bovine Glamour Girl": Borden Milk, Elsie the Cow, and the Convergence of Technology, Animals, and Gender at the 1939 New York World's Fair.
- Published in:
- 2014
- By:
- Publication type:
- Essay
Impact of Racial Attitudes on Consumers' Evaluations of Black Character Advertisements: Does Spokesperson Skin Color Make a Difference?
- Published in:
- Communication Research Reports, 2009, v. 26, n. 2, p. 91, doi. 10.1080/08824090902900479
- By:
- Publication type:
- Article
Animals, archetypes, and advertising (A<sup>3</sup>): The theory and the practice of customer brand symbolism.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 1-2, p. 5, doi. 10.1080/0267257X.2013.765498
- By:
- Publication type:
- Article
Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
They're gr-r-reat! Introduction to the special issue.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 1-2, p. 1, doi. 10.1080/0267257X.2012.762184
- By:
- Publication type:
- Article
How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 1-2, p. 69, doi. 10.1080/0267257X.2012.759992
- By:
- Publication type:
- Article
Brand mascots as organisational totems.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 1-2, p. 86, doi. 10.1080/0267257X.2012.759991
- By:
- Publication type:
- Article
Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 1-2, p. 195, doi. 10.1080/0267257X.2012.759990
- By:
- Publication type:
- Article
Yuru-chara Have High Potential in International Markets.
- Published in:
- Economy, Culture & History Japan Spotlight Bimonthly, 2015, v. 34, n. 4, p. 58
- By:
- Publication type:
- Article
The Persuasive Effects of Character Presence and Product Type on Responses to Advergames.
- Published in:
- CyberPsychology, Behavior & Social Networking, 2012, v. 15, n. 9, p. 503, doi. 10.1089/cyber.2012.0012
- By:
- Publication type:
- Article
Advertising and the Cultural Meaning of Animals.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 354
- By:
- Publication type:
- Article
Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework for Definition.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 144
- By:
- Publication type:
- Article
TRADE CHARACTERS IN PROMOTION PROGRAMS.
- Published in:
- Journal of Marketing, 1953, v. 17, n. 4, p. 366, doi. 10.2307/1247012
- By:
- Publication type:
- Article
Joe Camel, Post-mortem of a brand spokesperson.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 3, p. 401, doi. 10.2501/S0265048710201245
- By:
- Publication type:
- Article
Kesey's ONE FLEW OVER THE CUCKOO'S NEST.
- Published in:
- 1982
- By:
- Publication type:
- Literary Criticism
Gender and Form of Cereal Box Characters: Different Medium, Same Disparity.
- Published in:
- Sex Roles, 2009, v. 60, n. 11-12, p. 882, doi. 10.1007/s11199-008-9579-z
- By:
- Publication type:
- Article
Bloom's Job: The Role of the Advertisement Canvasser in Joyce's Dublin.
- Published in:
- Modernism/Modernity, 2015, v. 22, n. 4, p. 651, doi. 10.1353/mod.2015.0061
- By:
- Publication type:
- Article
JUMBO: A CAPITALIST CREATION STORY.
- Published in:
- Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 83
- By:
- Publication type:
- Article
Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods.
- Published in:
- Journal of Health Communication, 2012, v. 17, n. 9, p. 1068, doi. 10.1080/10810730.2011.650833
- By:
- Publication type:
- Article
Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 1, p. 64, doi. 10.1002/mar.21071
- By:
- Publication type:
- Article
Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 4, p. 331, doi. 10.1080/00913367.2013.795124
- By:
- Publication type:
- Article
CREATIVITY VIA CARTOON SPOKESPEOPLE IN PRINT ADS.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 4, p. 75, doi. 10.2753/JOA0091-3367370406
- By:
- Publication type:
- Article
KRYPTONITE, DUFF BEER AND THE PROTECTION OF FICTIONAL CHARACTERS AND PRODUCTS IN THE GLOBAL COMMUNITY.
- Published in:
- Monash University Law Review, 2012, v. 38, n. 1, p. 228
- By:
- Publication type:
- Article
Cultural Factors That Impact Brand Personification Strategy Effectiveness.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 1, p. 70, doi. 10.1002/mar.20676
- By:
- Publication type:
- Article
The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 6, p. 461, doi. 10.1002/mar.20619
- By:
- Publication type:
- Article
Pepsiman! Toward a Theory of Symbolic Morphosis in Global Advertising.
- Published in:
- Journal of Popular Culture, 2006, v. 39, n. 6, p. 1077, doi. 10.1111/j.1540-5931.2006.00335.x
- By:
- Publication type:
- Article
Defining Trade Characters and Their Role in American Popular Culture.
- Published in:
- Journal of Popular Culture, 1996, v. 29, n. 4, p. 143, doi. 10.1111/j.0022-3840.1996.1438797.x
- By:
- Publication type:
- Article
Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs.
- Published in:
- Obesity Reviews, 2015, v. 16, n. 2, p. 107, doi. 10.1111/obr.12237
- By:
- Publication type:
- Article
Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior.
- Published in:
- Journal of Global Marketing, 2014, v. 27, n. 2, p. 128, doi. 10.1080/08911762.2013.864374
- By:
- Publication type:
- Article
Sex Role Stereotyping in Australian Television Advertisements.
- Published in:
- Sex Roles, 1992, v. 26, n. 7-8, p. 243, doi. 10.1007/BF00289910
- By:
- Publication type:
- Article
Where the wild brands are: some thoughts on anthropomorphic marketing.
- Published in:
- Marketing Review, 2010, v. 10, n. 3, p. 209, doi. 10.1362/146934710X523078
- By:
- Publication type:
- Article
"Beerman" Served a Cold Response from Tenth Circuit.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 1, p. 50
- By:
- Publication type:
- Article
Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Brand transcreation as multimodal configuration: The (re)making of text, context, and meaning in brand semiotics.
- Published in:
- Babel: International Journal of Translation / Revue Internationale de la Traduction / Revista Internacional de Traducción, 2024, v. 70, n. 1-2, p. 89, doi. 10.1075/babel.00370.wan
- By:
- Publication type:
- Article
Thin Female Characters in Children's Television Commercials: A Content Analysis of Gender Stereotype.
- Published in:
- American Communication Journal, 2016, v. 18, n. 2, p. 27
- By:
- Publication type:
- Article
DIANA, LA SOCIALISTA.
- Published in:
- 2011
- Publication type:
- Essay