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Multicollinearity in Marketing Models: Notes on the Application of Ridge Trace Estimation in Structural Equation Modelling.
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- Electronic Journal of Business Research Methods, 2014, v. 12, n. 1, p. 3
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- Article
Marshall Returns to Team as Advertising Coordinator.
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- Photogrammetric Record, 2008, v. 23, n. 122, p. 242, doi. 10.1111/j.1477-9730.2008.00485_2.x
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- Article
A Marketing Plan: Like It or Not, You Already Have One.
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- Physician Executive, 2007, v. 33, n. 4, p. 34
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- Article
WHAT MARKETING RESEARCHERS EXPECT FROM CLIENTS.
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- Journal of Health Care Marketing, 1984, v. 4, n. 4, p. 51
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- Article
EVALUATING A MARKETING CONSULTANT: A CONSULTANT'S VIEWPOINT.
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- Journal of Health Care Marketing, 1984, v. 4, n. 3, p. 55
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- Publication type:
- Article
"The Miracle of You": Women's Sex Education and the Marketing of Kotex.
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- Modern American History, 2020, v. 3, n. 2/3, p. 133, doi. 10.1017/mah.2020.13
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- Article
The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing.
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- Sustainability (2071-1050), 2014, v. 6, n. 7, p. 4102, doi. 10.3390/su6074102
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- Publication type:
- Article
Social Justice, Numeracy, and Teaching Statistics at a Community College.
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- Numeracy: Advancing Education in Quantitative Literacy, 2019, v. 12, n. 1, p. 229, doi. 10.5038/1936-4660.12.1.6
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- Publication type:
- Article
ENHANCING CONSTRUCTION COMPANIES' MARKETING STRATEGIES: THE CONSTRUCTION INDUSTRY IN TAIWAN.
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- International Journal of Organizational Innovation, 2017, v. 10, n. 1, p. 143
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- Publication type:
- Article
Virtual Reality? Investment Consultants' Claims About Their Own Performance.
- Published in:
- Management Science, 2022, v. 68, n. 11, p. 8301, doi. 10.1287/mnsc.2021.4218
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- Article
Marketing Integration for Land Developers.
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- Journal of Marketing, 1976, v. 40, n. 4, p. 105, doi. 10.1177/002224297604000416
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- Article
LEADERS IN MARKETING.
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- Journal of Marketing, 1974, v. 38, n. 1, p. 67
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- Article
The Role of Marketing Research in Public Policy Decision Making.
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- Journal of Marketing, 1974, v. 38, n. 1, p. 38, doi. 10.2307/1250165
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- Article
LEADERS IN MARKETING: Wendell R. Smith.
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- Journal of Marketing, 1966, v. 30, n. 4, p. 64, doi. 10.2307/1249504
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- Article
The Care and Feeding of Marketing Consultants.
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- Journal of Marketing, 1966, v. 30, n. 3, p. 6, doi. 10.2307/1249081
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- Publication type:
- Article
LEADERS IN MARKETING: Albert Wesley Frey.
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- Journal of Marketing, 1963, v. 27, n. 4, p. 72, doi. 10.2307/1248651
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- Article
Marketing Research Practices and Problems in Japan.
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- Journal of Marketing, 1961, v. 25, n. 4, p. 34, doi. 10.2307/1248989
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- Article
Industrial Marketing . . . Is Marketing Research Finally Maturing?
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- Journal of Marketing, 1960, v. 24, n. 4, p. 82, doi. 10.2307/1248411
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- Article
How to Win or Lose Sales at the Point of Purchase.
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- Journal of Marketing, 1959, v. 24, n. 1, p. 41, doi. 10.2307/1249364
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- Publication type:
- Article
PUTTING THE MARKETING RESEARCH DEPARTMENT ON THE EXECUTIVE LEVEL.
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- Journal of Marketing, 1951, v. 16, n. 1, p. 56, doi. 10.2307/1247438
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- Article
CONTEXT AND METHOD IN TEACHING MARKETING RESEARCH.
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- Journal of Marketing, 1947, v. 12, n. 2, p. 249, doi. 10.2307/1245365
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- Publication type:
- Article
RESEARCH IN RETAIL DISTRIBUTION; ITS METHODS AND PROBLEMS.
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- Journal of Marketing, 1940, v. 4, n. 3, p. 238, doi. 10.2307/1246713
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- Publication type:
- Article
Online Word-of-Mouth on Brands and Experience Marketing.
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- Journal of Management & Change, 2014, v. 32/33, n. 1/2, p. 43
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- Publication type:
- Article
TESTING THE BOUNDARIES OF THE RELEVANT MARKET IN THE COMPETITION POLICY.
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- Economic Horizons / Ekonomski Horizonti, 2014, v. 16, n. 1, p. 31, doi. 10.5937/ekonhor1401031K
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- Article
Marketing Mix in Services.
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- Ovidius University Annals, Series Economic Sciences, 2016, v. 16, n. 1, p. 311
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- Article
Ethical Decision Making: An Investigation of Services Marketing Professionals.
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- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
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- Article
Differences in Research Ethics Judgments Between Male and Female Marketing Professionals.
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- Journal of Business Ethics, 1989, v. 8, n. 5, p. 375, doi. 10.1007/BF00381729
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- Publication type:
- Article
Sell or store? An ADP approach to marketing renewable energy.
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- OR Spectrum, 2016, v. 38, n. 3, p. 633, doi. 10.1007/s00291-016-0439-x
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- Publication type:
- Article
From oligos to Oprah—the consumer and biotech.
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- Nature Biotechnology, 2006, v. 24, n. 3, p. 265, doi. 10.1038/nbt0306-265a
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- Article
COMING FULL CIRCLE.
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- Marketing Health Services, 2013, v. 33, n. 1, p. 17
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- Publication type:
- Article
Back to the Basics.
- Published in:
- Marketing Health Services, 2005, v. 25, n. 3, p. 44
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- Article
Measuring ROI: Is It Worth It?
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- 2002
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- Publication type:
- Interview
The Client over the Years.
- Published in:
- Public Opinion Quarterly, 1957, v. 21, n. 1, p. 28, doi. 10.1086/266683
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- Article
The Professor-Consultant: An Important Marketing Resource.
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- Journal of the Academy of Marketing Science, 1979, v. 7, n. 1, p. 14, doi. 10.1007/BF02721909
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- Article
'Mr. MASS motivations himself': Explaining Dr. Ernest Dichter.
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- Journal of Consumer Behaviour, 2007, v. 6, n. 6, p. 369, doi. 10.1002/cb.228
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- Article
MARKETING -- A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS.
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- Management & Marketing Journal, 2015, v. 13, n. 1, p. 137
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- Article
Writing stuff -- why bother?
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- International Journal of Market Research, 2006, v. 48, n. 5, p. 511, doi. 10.1177/147078530604800502
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- Article
The trouble with marketing research is marketing researchers.
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- 2006
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- Editorial
Operationalizing Growth: How to Work 'On Your Business'.
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- Journal of Financial Planning, 2022, v. 35, n. 3, p. 64
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- Article
Three Steps to Marketing Gold.
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- Podiatry Management, 2006, v. 25, n. 8, p. 35
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- Article
Market takes a gamble on carbon futures.
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- Nature, 2007, v. 448, n. 7157, p. 974, doi. 10.1038/448974b
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- Article
Industry Peer Networks: Constructive Collaboration for Effective Marketing and Management Practices.
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- Journal of Business & Management, 2013, v. 19, n. 2, p. 51, doi. 10.1504/jbm.2013.141210
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- Article
THE HUB-AND-SPOKE MODEL.
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- Marketing Insights, 2015, v. 27, n. 2, p. 9
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- Article
CAN I HAVE SOME OF THAT?
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- Marketing Insights, 2015, v. 27, n. 2, p. 8
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- Article
The Project Sprint.
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- Marketing Insights, 2015, v. 27, n. 2, p. 20
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- Article
A Research to Determine the Problems of Real Estate Consultants in the Housing Marketing Process.
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- Çankırı Karatekin University Journal of the Faculty of Economics & Administrative Sciences, 2022, v. 12, n. 1, p. 104, doi. 10.18074/ckuiibfd.933430
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- Article
Crisis at Papa John’s Pizza: Fall of John Schnatter.
- Published in:
- IUP Journal of Organizational Behavior, 2021, v. 20, n. 4, p. 436
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- Article
Nurturing Dialogue: Sowing the Seeds of Organisational Change.
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- Journal of Marketing & Communication, 2007, v. 3, n. 2, p. 90
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- Publication type:
- Article
FROM PCI HEADQUARTERS.
- Published in:
- PCI Journal, 2020, v. 65, n. 6, p. 8
- Publication type:
- Article
Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems.
- Published in:
- Journal of Agricultural & Resource Economics, 2005, v. 30, n. 1, p. 167
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- Publication type:
- Article