Works matching DE "MUSIC in advertising"
Results: 78
PLEASANT MUSIC'S RELATIONSHIP TO CONGRUENCE, CONSUMER BEHAVIORAL INTENTIONS, UNPLANNED PURCHASE, AND TIME SPENT IN RETAIL AND SERVICE ENVIRONMENTS.
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- Journal of International Management Studies, 2017, v. 17, n. 2, p. 35, doi. 10.18374/JIMS-17-2.5
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- Article
English in television commercials in Belgium, France, Italy, the Netherlands and Spain.
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- World Englishes, 2015, v. 34, n. 4, p. 576, doi. 10.1111/weng.12161
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- Article
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.
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- 2013
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- Publication type:
- Book Review
Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes, Explicit Attitudes, and Brand Choice.
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- Journal of Applied Social Psychology, 2009, v. 39, n. 11, p. 2689, doi. 10.1111/j.1559-1816.2009.00544.x
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- Article
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
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- Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875
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- Article
How songs from growing up and viewers' attachment styles affect video ads' effectiveness.
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- Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725
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- Article
High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 840, doi. 10.1177/00222437211067802
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- Article
Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 333, doi. 10.1509/jmkr.2005.42.3.333
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- Article
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 468, doi. 10.1509/jmkr.40.4.468.19391
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- Article
Picture-Word Consistency and Elaborative Processing of Advertisements.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 359, doi. 10.2307/3151383
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- Article
Ad agencies.
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- Consumption, Markets & Culture, 2016, v. 19, n. 2, p. 167, doi. 10.1080/10253866.2015.1079960
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- Article
Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.
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- California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272
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- Article
Music and amount of information: do they matter in an online apparel setting?
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- International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 55, doi. 10.1080/09593969.2011.634073
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- Article
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions.
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- International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 27, doi. 10.1080/09593969.2011.618885
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- Article
EFFECT OF CELEBRITY ENDORSEMENT IN MARKETING OF MUSICALS: POSTER VERSUS SOCIAL NETWORKING SITE.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 8, p. 1243, doi. 10.2224/sbp.2016.44.8.1243
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- Article
Canary Down the Mine: Music and Copyright at the Digital Coalface.
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- Socialism & Democracy, 2014, v. 28, n. 1, p. 34, doi. 10.1080/08854300.2013.869875
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- Article
Werbung mit Musik (Book).
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- 1990
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- Book Review
Music-Visual Congruency and its Impact on Two-sided Message Recall.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 578
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- Article
"Now That's What I Call Music!" An Interpretive Approach to Music in Advertising.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 580
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- Article
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context.
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- Advances in Consumer Research, 2002, v. 29, n. 1, p. 147
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- Article
Music, Meaning, and Magic: Revisiting Music Research.
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- 1997
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- Publication type:
- Proceeding
Decibels, Disposition, and Duration: The Impact of Musical Loudness and Internal States on Time Perceptions.
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 498
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- Article
Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist.
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 63
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- Article
Music and Radio Advertising: Effects of Tempo and Placement.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 286
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- Article
"This Note's for You ... :" Negative Effects of the Commercial Use of Popular Music.
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- 1994
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- Publication type:
- Proceeding
Special Session: Music in Ads, Stores and Homes.
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- 1993
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- Publication type:
- Proceeding
Exploring Tempo and Modality Effects, On Consumer Responses to Music.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 243
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- Article
Jingles in Advertisements: Can They Improve Recall?
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 239
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- Article
Contributions from a Musical Perspective on Advertising and Consumer Behavior.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 232
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- Article
The Effects of Music in Conditioning Brand Preference: Replication and Extension.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 535
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- Article
A Comparison of Involvement Measures for the Purchase and Consumption of Pre-Recorded Music.
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- Advances in Consumer Research, 1988, v. 15, n. 1, p. 37
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- Article
Advertising and the conquest of culture.
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- Social Semiotics, 2009, v. 19, n. 4, p. 405, doi. 10.1080/10350330903361091
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- Article
Music and Memory in Advertising.
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- Music, Sound & the Moving Image, 2007, v. 1, n. 1, p. 51, doi. 10.3828/msmi.1.1.7
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- Article
Book Review: The Sounds of Capitalism: Advertising, Music and the Conquest of Culture.
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- 2013
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- Publication type:
- Book Review
Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 531, doi. 10.1086/346248
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- Article
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.
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- Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249
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- Article
Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552
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- Article
The Effects of Background Music in Advertising: A Reassessment.
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- Journal of Consumer Research, 1989, v. 16, n. 1, p. 113, doi. 10.1086/209199
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- Article
Classical Conditioning of Preferences for Stimuli.
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- Journal of Consumer Research, 1985, v. 12, n. 3, p. 316, doi. 10.1086/208518
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- Article
Attributes of background music and consumed responses to TV commercials.
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- International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784
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- Article
Memory and perception of brand mentions and placement of brands in songs.
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- International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916
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- Article
Music-brand congruency in high- and low-cognition radio advertising.
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- International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141
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- Article
When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude.
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- International Journal of Advertising, 2006, v. 25, n. 1, p. 51, doi. 10.1080/02650487.2006.11072951
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- Article
An Examination of Factors Influencing Effectiveness of 15-Second Advertisements.
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- International Journal of Advertising, 1990, v. 9, n. 4, p. 331, doi. 10.1080/02650487.1990.11107163
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- Article
Music, and Advertising.
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- International Journal of Advertising, 1990, v. 9, n. 3, p. 197, doi. 10.1080/02650487.1990.11107148
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- Publication type:
- Article
Music in Advertisement for Unmentionable Products--A Classical Conditioning Experiment.
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- International Journal of Advertising, 1988, v. 7, n. 2, p. 130, doi. 10.1080/02650487.1988.11107051
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- Article
Banda sonora de la publicidad televisiva española: formas, géneros y estilos musicales.
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- Comunicación y Sociedad, 2010, v. 23, n. 1, p. 299
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- Article
La música en la comunicación publicitaria.
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- Comunicación y Sociedad, 2009, v. 22, n. 2, p. 89
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- Article
COMPOSITION AND PERCEPTION OF BACKGROUND MUSIC IN SELECTED HOSPITALITY FACILITIES IN THE CZECH REPUBLIC.
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- Communication Today, 2022, v. 13, n. 1, p. 109
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- Publication type:
- Article
Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load.
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- Journal of Travel & Tourism Marketing, 2011, v. 28, n. 5, p. 465, doi. 10.1080/10548408.2011.587750
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- Article